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ブレイクスルー 2025年3月29日 “正しい睡眠”でメタボ解消に業績アップ!?
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00:00TURUTO!
00:30This time, Masashi Yanagisawa, president of the Tsukuba University International Association of Sleep Physiology Research Institutes.
00:40He's going to cut into the world of sleep medicine.
00:44People who have poor sleep have a lot of caloric intake.
00:47Adults who can't sleep grow up next to them.
00:50People who are proud of their hard work say,
00:54I work because I'm drunk.
00:59Sleep business, where various products are developed and established in the past.
01:06Last month, NTT's subsidiary announced
01:10Sleepwear, which invites you to sleep.
01:16It invites you to sleep with biological data and music.
01:21And
01:26Tenchal, which rose to the top of the Toshio Growth market.
01:33What we've developed is Recoverywear.
01:39You can use the body temperature of the person who is wearing it to maintain warmth and adjust the sleeping environment.
01:49In 2030, this kind of sleep business market is expected to grow to a scale of 110 trillion yen.
01:58In addition,
02:00Companies where employees sleep well have a higher profit margin.
02:04That's why the revenue is good.
02:07By knowing the right way to sleep, the company's revenue will increase.
02:14This week, novelist Jin Mayama
02:17will be a top sleeper who will bring revolution to society by sleeping.
02:24Challenge the unknown world.
02:27Approach the redeveloper.
02:30BREAKTHROUGH
02:36Sleep is essential for a healthy life, such as recovery from fatigue, memory management, and maintenance of immunity.
02:46In particular, sleep business has been heating up in the past few years.
02:51Various products are being sold.
02:54However,
02:56Yanagisawa, the first person in sleep research,
03:00will announce the results.
03:03There is a mixture of correct information and incorrect information.
03:09For example, pillows, beds, clothes, and drinks are said to be a great sumi-sumi-sumi,
03:16but the core part in the middle is not well understood.
03:20In that sense, I think there is a very important role.
03:24Maybe.
03:25It is true that sleep tech and sleep related goods are getting a lot of attention,
03:30and the economic scale is large and the market is large.
03:33But unfortunately, there are a lot of products that have no scientific basis.
03:42I think it is very important for me to send out various things as an expert who understands the principles.
03:51I think it is also an important role as a basic researcher.
03:59What I think now is that there is a need for guidelines for sleep.
04:05Do you do anything about it?
04:08Until a few decades ago, I was doing basic research alone.
04:15But when I look at society, I see the intensity of the gap.
04:22I think this is not good.
04:24In short, do you work 24 hours a day without sleeping?
04:29I feel like Japanese people have been chased all the time.
04:33Not sleeping is the proof of success.
04:36What is the most productive and efficient sleeping time in your experience?
04:43The answer is that there is an individual difference.
04:46It varies from person to person.
04:49I think the average sleep time of adults in their 30s is about 7 and a half hours.
04:57I don't think I can sleep for 7 hours.
04:59It's not a mistake to sleep for 8 hours from the beginning.
05:02It's not a mistake.
05:04There is no suitable sleeping time for everyone, and it changes depending on age.
05:11So how much is the best sleeping time for you?
05:17Anyone can easily find out.
05:23I often say that the best way is to sleep as much as you can for 4 consecutive nights.
05:29I record what time I slept and what time I woke up.
05:32In the working generation, many people have insomnia, so they sleep a lot on the first day.
05:39However, on the second day, you will not be able to sleep that much.
05:44You will definitely sleep less.
05:45On the third day, you will sleep less.
05:47On the fourth day, you will be calm.
05:50The amount of sleep you need to calm down is enough.
05:55I see.
05:57According to the survey of young people in their 20s and 30s, the average sleep time was about 8 and a half hours.
06:04It's not that long in our age, but I don't think it's possible to wake up for 7 hours.
06:10It's quite long.
06:11Some people say that you need physical strength to sleep. Is that true?
06:17In a sense, that's right.
06:21For example, young people in their 20s don't wake up at all until they wake up in the morning.
06:28Yes, they don't wake up at all.
06:30It's a very healthy pattern even if you measure your brain waves.
06:36In short, healthy young people have a high quality of sleep.
06:40For example, in the later stages of life, deep non-REM sleep, deep deep sleep, and REM sleep decrease.
06:48Sleep becomes unstable as a whole.
06:50That's what happens.
06:52Unfortunately, that's a normal phenomenon.
06:57In fact, that phenomenon has been going on since the 30s and 40s.
07:01It's starting in that direction.
07:03So I'm getting old, so I can't sleep as well as I did when I was young.
07:08It's better to think that way.
07:13Yanagisawa, a world-renowned doctor of sleep medicine, founded the venture company Sleep in 2017.
07:22He has developed a device that can measure sleep and is also doing consulting for the company.
07:29I think there are a lot of opportunities.
07:31Are there any companies that are approaching you now?
07:35Yes, of course.
07:37The most common is the so-called health management.
07:42How to maintain the health of employees from the cutoff point of sleep.
07:49But each company has different needs.
07:53I'm customizing it and making various programs.
07:56That's what I'm starting to do now.
08:00One of them is here.
08:03An IT company that develops systems and apps in each field of education, medicine, and finance.
08:11Yanagisawa has been using the device he developed since last year to analyze and measure employees' sleep.
08:19There are eating habits, exercise, and sleep.
08:22I thought the biggest influence was on the performance of the business.
08:27Eating and exercising have a long-term effect on your daily life.
08:32I focused on sleep as it is directly related to business performance.
08:38How long did the employees actually sleep?
08:43It was about five and a half to six hours.
08:46It was a little short.
08:49The rhythm of life was adjusted by the sleep measurement.
08:54As a result, it was connected to the performance of the business and the fact that I went to bed an hour earlier.
09:01I feel a great effect.
09:05The company pays more than 90% of the cost.
09:09140 employees perform sleep measurements.
09:16It will continue to improve business performance in the future.
09:24Yanagisawa's sleep measurement has already been done in 30 companies.
09:29In a major company run by a part of the employees,
09:33performance increased by 4.3 points.
09:37In addition, sleep advice by experts based on the results of the measurement has been promoted.
09:45Sales have also increased by tens of millions of yen.
09:50Yanagisawa wants to improve the health management and productivity of the company in the future.
09:58Health management is not about corporate image or CSR.
10:04Companies where employees sleep well have a high profit margin.
10:08In other words, they have a good income.
10:10Compared to that, if an employee has a problem with sleep,
10:15the effect size is about ten times.
10:18So, in fact, sleep is the first thing to do from a company's point of view in occupational exercise sleep.
10:24So, it's time for more people to seriously think about sleep.
10:30Even though Japan is so concerned about health,
10:33sleep is being neglected.
10:36It's being neglected, obviously.
10:39The darkest place in Japan is Kasumigaseki.
10:42It's really bad that the center of the country is not sleeping.
10:46I think the center of the country has stopped thinking in Japan.
10:51And in 2023, the smartphone app Pokemon Sleep became a hot topic.
11:01Then there was an unexpected fact.
11:04If you do Pokemon Sleep and improve your sleep, you will be able to lose weight.
11:21Yanagisawa, who saves Japan by sleeping.
11:27Yanagisawa's smartphone app Pokemon Sleep, which started streaming in 2023.
11:36The opportunity came six years ago.
11:39Suddenly, Yanagisawa started talking about it.
11:44Yanagisawa's smartphone app Pokemon Sleep
11:46It's not just a company.
11:48You're playing a game for children, right?
11:52Why did you start that?
11:55Pokemon Go was a big hit.
11:57That's how people started to walk.
12:00The idea of sleeping after Pokemon Go has been around for a long time.
12:08But Yanagisawa didn't know how to deal with sleep even though he competed in various companies.
12:15So Yanagisawa came to me suddenly.
12:20He said, I want to make a smartphone game based on sleep.
12:23Can you help me?
12:25I said, what are you thinking?
12:28Because a smartphone game is the biggest obstacle for children to sleep.
12:36I said, what are you talking about?
12:38He said, no, it's not like that.
12:40I want to make a game that makes it fun for children to sleep and wake up in the morning.
12:48I want to make sleep itself a game.
12:51I said, well, there are two.
12:53Anyway, the longer you sleep, the more points you get.
12:57And the more regular you sleep, the more points you get.
13:01I said, if you cover that much, I'll help you as much as I can.
13:06That's how it started.
13:09The way to use it is to start the app before going to bed and put it under the pillow.
13:15That's all.
13:17Your sleep is measured while you're asleep.
13:22And when you sleep for a long time,
13:26the score goes up and you can meet a lot of Pokemon.
13:34Did you get more sleep?
13:36People who continue to use Pokemon Sleep have a maximum of one and a half hours of sleep.
13:46Recently, I published a few papers on Pokemon Sleep.
13:52Really?
13:54I'm using it as a subject of research.
13:57What kind of paper is it?
13:59If you do Pokemon Sleep and improve your sleep, you'll be able to lose weight.
14:05The body mass index, the way you lose weight, is about twice as much.
14:11People who have poor sleep have a lot of caloric intake.
14:14It's been said for a long time, and it's been proven.
14:18It's called growing up.
14:20There's a groin, and adults who can't sleep grow up next to it.
14:23Next to it? Oh, they get fat?
14:25Adults who can't sleep, lack of sleep is the biggest cause of obesity.
14:30I see.
14:32It's better to sleep in everything.
14:35What happens when you stay up all night?
14:38The performance of the brain after staying up all night is 0.1% alcohol content per month.
14:460.1% alcohol content is not drunkenness.
14:48It's about drinking.
14:50It's more than drinking.
14:51It's close to drunkenness.
14:52It's completely drunk.
14:54It's beyond drunkenness.
14:56Most people are.
14:58That's how much of a performance it is.
15:00So if you're bragging that you worked hard today,
15:04it's the same as saying,
15:06I'm drunk and working.
15:09Yanagisawa, a world-renowned candidate for the Nobel Prize in sleep research.
15:18Actually, when I became a researcher,
15:21I was doing a completely different kind of research than sleep.
15:27Yanagisawa gave it its name in 1987.
15:31He discovered a substance called endocerin that contracts blood vessels.
15:37Later, it was used as a antipyretic.
15:44This discovery caught the eye of a university in the United States and led to headhunting.
15:52It was the beginning of a major change in Yanagisawa's life.
15:56That's the path to sleep research that continues today.
16:01What I'm really interested in is,
16:03you've done so much research on blood vessels.
16:06In a way, when you were young, you could even make medicine.
16:10Isn't it normal for researchers to just go for it?
16:15Why did you get so bored there?
16:18Yes, there are several reasons.
16:21I discovered endocerin and transferred to Texas University three years later.
16:27At that time, the most exciting and interesting part of endocerin
16:33was to make medicine.
16:38I thought there was no room for me here.
16:43There were a lot of researchers in this field.
16:49I thought it was enough to make one field.
16:53What I've been looking for all this time is,
16:56what is Yanagisawa's motivation?
16:58I've heard this from children, but I finally understand.
17:01Yanagisawa only wants to do interesting things.
17:03That's right.
17:04So when you understand it, you want to go to the next one.
17:07In short, I'm a kid.
17:09But it's a shame to be a kid.
17:11I'm the same kid, so I understand it well.
17:14I think it's impossible on the way, but didn't you think so?
17:18I don't think of any social application when I'm doing it.
17:24I'm just doing it because it's fun.
17:27It's interesting as a basic study to understand that.
17:34Yanagisawa, who has been studying for more than 20 years at a university in the United States,
17:39and has accumulated experience and achievements,
17:43the weather that decided to return home was...
17:49If you're going to do research, I think it's better to stay in the United States.
17:56Did you come back to Japan?
17:58At that time, when the Cabinet started trying to distribute basic research funds directly,
18:06it became a hot topic as a huge project called First Program.
18:14If you're going to give me this much money, there's no way I'm not going to make a lab.
18:20I was slapped on the cheek with a satsutaba.
18:23That's the answer.
18:26After 2010, when the Japanese government also began to focus on sleep research,
18:33Yanagisawa's research was adopted into the Cabinet's cutting-edge research development support program.
18:42After receiving this, Yanagisawa began to work in Japan in earnest.
18:50In 2012, he was appointed to the top of the climate,
18:55aiming to be the world's best research base.
18:59Now, researchers from all over the world are gathering to lead the world's sleep research.
19:09This is the only place in the world where there is a research institute specialized in basic sleep research.
19:16I'm very happy that I was able to bring together researchers from Japan and abroad
19:21and create such a fun community.
19:26I think what you have to do is to be a successor.
19:30Is there a point in training a successor?
19:33There are excellent people from all over the world.
19:38What I always tell young researchers at this institute is
19:42to do what you think is interesting from the bottom of your heart.
19:46That's very important.
19:49At the end, a novelist, Jin Mayama,
19:52asks the inventor who is trying to change the world's sleep.
20:00What is the breakthrough for you, Yanagisawa-san?
20:04By doing the research I'm doing now,
20:09I think I'm trying to go beyond the forest limit.
20:13I think I'm trying to go beyond the forest limit.
20:16Suddenly, I had a vision.
20:18I thought, maybe I should go to high school.
20:21I like to watch shogi.
20:25I'm a big fan of Sota Fujii.
20:28When I was interviewed by a journalist,
20:31he asked me,
20:33if you were to compare shogi to mountain climbing,
20:36what position would you be in?
20:39I answered, I'm not going beyond the forest limit.
20:42I don't want people to say that, but you're doing something amazing.
20:45I think it's amazing.
20:47That's why I'm quoting him.
20:50Mayama-san, you analyzed your sleep this time.
20:55How did you see it today?
20:57I was very curious.
20:59I wondered how people would believe it.
21:04People live to know things they don't know.
21:08But if you know one thing, you have to know two more things.
21:11What should I do?
21:13Once you know that,
21:15if you can solve this problem,
21:18you might be able to do what you thought was impossible.
21:21That's what's important.
21:23I felt that a lot today.
21:26You gave me a good session today.
21:29I have to be a sleep supporter.
21:32I thought it was amazing.
21:42BREAKTHROUGH
21:44The world-changing innovators are approaching.
21:46BREAKTHROUGH
21:50New MC
21:54Best-seller soccer
21:57Hideo Aiba is the new emcee.
22:01Aiba Hideo has drawn many realities
22:03that cut into the economy and society.
22:08I'm a professional reporter,
22:11so I'll just go with the flow.
22:15With the power of a former reporter
22:17and the insight of a writer,
22:21he explores new technologies and businesses
22:23that will shape the future.
22:26The first episode is
22:28a computer that changes the world from Japan,
22:30Hikari Ryoushi Computer.
22:33Will there be a war between countries?
22:36Internationally, where is Japan right now?
22:40Breaking common sense,
22:41he continues to challenge.
22:43He's approaching the heart of the innovators.
22:47Do you have a genre or a theme that you're interested in?
22:52My family used to run a town factory,
22:55so I like factories.
22:57I like factories,
22:59and I also like being in nature,
23:02so I want to go to the sea, the mountains,
23:04and go fishing.
23:07Next time,
23:08Aiba Hideo takes the world by storm.
23:12Breakthrough is broadcast on Teletubbies,
23:14Tver, and U-NEXT.
23:17In Teletubbies,
23:18you can see the deep dive of the novelist Jin Mayama.

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