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00:00It's sudden, but do you remember this?
00:06It's nostalgic.
00:08There's no more, right?
00:09The last one.
00:10There is.
00:11The Titan Star.
00:12Ah, this one.
00:14That's Ex-Panda.
00:16Wow, the full name came out.
00:20I'll pinch you.
00:22It's dangerous.
00:24I've never seen it.
00:25It's my first time seeing it.
00:27The Titan Star.
00:29You do this, and this.
00:31You do this, and this.
00:33It's this one.
00:35You're doing your best.
00:37Yes, the famous product of the Showa era, Ex-Panda.
00:41A health equipment that pulls the spring to train the body.
00:44I wonder where it came from.
00:45If you were born in the Showa era, you would have seen this product at least once.
00:50But this was actually born in Osaka.
00:53No, it's from America.
00:56It's from Osaka.
00:58And there's one more.
01:00These sandals.
01:02These sandals are from a long time ago.
01:05These are from the bathroom.
01:07If you go to a hotel, they have these.
01:11They do.
01:12I don't use them anymore.
01:15These are the sandals that you often see in the bathroom.
01:18They're called Ben-san.
01:21I haven't seen these in a long time.
01:24I wonder if they're the same as the ones from a long time ago.
01:26I'm curious.
01:28Is the company that made the most popular product of the Showa era okay now?
01:32That's a good question.
01:33So, we're going to do a thorough investigation.
01:45First, let's start with this Ex-Panda.
01:49In the past, it was often seen in magazines.
01:53This is the one in the back.
01:56We headed to the Fusehatsu factory in Higashi-Osaka.
02:03Hello.
02:04Hello.
02:07We were greeted by the president, Mr. Atsushi Yoshimura.
02:12Is this the company that makes the Ex-Panda?
02:16That's right.
02:18This is the company that made the Ex-Panda.
02:22I see.
02:24And where were we guided to?
02:27This is it.
02:30Oh, it's true.
02:32It's nostalgic.
02:33Yes, it's a nostalgic product.
02:37There were so many kinds of these.
02:39That's right.
02:40There were three, four, five, and the color of the plating.
02:44There were various versions.
02:47Here we go.
02:51There were three.
02:53The five are a little...
02:56It's a little hard to say.
02:58It's hard to say.
02:59It's hard to say.
03:00It's hard to say.
03:01It's hard to say.
03:03The Ex-Panda was born, and it was so popular that no one knew about it.
03:10I think it was around 1929 or 1930.
03:13It's been more than 70 years.
03:18Is the Ex-Panda that old?
03:20It's surprisingly old.
03:24How was the Ex-Panda born?
03:26And what's going on now?
03:29When we follow the traces, the surprising facts are revealed.
03:37The founder of Fusehatsu Industries is Tadao Sakuta, who was born in Amami Oshima.
03:43He started working at a hardware store in Osaka when he was 15 years old.
03:50In the 20th year of the Showa era,
03:53he founded his own hardware store after the end of the war.
04:00At that time, he sold springs with the hardware he was familiar with.
04:07It's unusual for a hardware store to sell springs.
04:12I made it at a nearby factory, and they lent it to me.
04:18He sold springs for a simple reason.
04:22But...
04:24I'll take this, too.
04:26I'll take 30.
04:28That many?
04:30Thank you very much.
04:32The springs sold out one after another.
04:36It was the time when the industry returned to Japan little by little.
04:40Osaka is a city of manufacturing.
04:44I think that's why the industry flourished.
04:50Tadao was interested in springs, which sold so well.
04:57He went to a nearby spring factory.
05:04Excuse me.
05:06Yes?
05:07Could you teach me how to make springs?
05:11You're going to make them?
05:13Yes, please.
05:15He learned how to make springs from scratch.
05:24He was passionate about studying and research, so he mastered it right away.
05:29He put a lot of effort into it and made various things.
05:34The following year, he renovated his house and started a spring factory.
05:43The factory is still in operation.
05:49What kind of springs did you make?
05:53At first, I made springs for bicycles.
05:56I made springs for stands and brakes.
06:01I also made springs for umbrellas.
06:06I also made machines for industrial machines.
06:09Springs are used in various industries.
06:12I helped to make springs for various industries from time to time.
06:20While he was busy making springs, Tadao began to feel the potential of springs.
06:30Springs are really interesting.
06:35There are many ways to use springs, such as pushing, pulling, and twisting.
06:49I like such ingenuity.
06:50I also like the idea of using springs as industrial parts.
06:55I also like the idea of using springs as industrial parts.
07:04Tadao, who didn't have a driver's license, became a person who walked a lot.
07:11He walked about 6 km from the head office in Higashi-Osaka to the sales office in Nano-Chome, Tanimachi.
07:20I can see that this is a local shop.
07:22It's very far away.
07:27I didn't know there was such a specialty store here.
07:31I have to be curious.
07:33He took in new information and made use of it to make springs.
07:39Is this pen made in this factory?
07:44Springs are useful.
07:45Tadao, who was passionate about research, created the hit product, Expander, in 1999.
07:57But...
07:59How did you come up with the idea of Expander?
08:04It's a very old story.
08:08Few people knew about it at the time.
08:11I don't know much about it.
08:12I don't know much about it.
08:14So you don't know anymore.
08:16That's right.
08:18It's unknown how he came up with the idea of Expander.
08:23That's the most important part.
08:25I haven't heard about it.
08:27It's only written on the chassis made by Fusehatsu Industries in its 50th anniversary.
08:32It's only written on the chassis made by Fusehatsu Industries in its 50th anniversary.
08:40It's only written on the chassis made by Fusehatsu Industries in its 50th anniversary.
08:43I see.
08:45Unfortunately, there is no way to know how he came up with the idea of Expander.
08:49That's the most important part.
08:50What did he think?
08:52I'd like you to take a look at this.
08:55May I?
09:04What did he see in the thick file?
09:08It's about the fitness industry at the time.
09:12What is this?
09:13I think it's the data of the fitness industry in the U.S.
09:22My grandfather has always liked to travel abroad.
09:26He used to collect a lot of data about the fitness industry.
09:32He still has some of it.
09:35According to Mr. Yoshimura,
09:36Mr. Yoshimura thought that there was a possibility that Mr. Sakuta was inspired by American fitness equipment.
09:45I've seen a lot of things.
09:47I think the U.S. is doing better than the fitness industry.
09:51At that time, Japan was already thinking about what products could be sold in the U.S.
09:59In Japan since the 1960s, when Expander was released,
10:05there was a health boom due to the rapid economic growth.
10:13Expander has grown into a big hit product in the Showa era.
10:21I've heard about Expander.
10:24What's going on with Expander now?
10:26We don't produce it anymore, so we don't make it at home.
10:30Expander hasn't been made yet.
10:34There are a lot of machines now.
10:36I think it's from the Showa 50s.
10:40I don't know the exact date, but I think so.
10:43Other companies have made similar products,
10:47but unfortunately, Expander from Fusehatsu has not been made yet.
10:51There is a trend in fitness equipment.
10:55There was a boom in fitness equipment.
10:58In the case of spring-made equipment,
11:01the spring broke, the hook came off, and the handle broke.
11:06It was an accident.
11:08In fact, there were injuries.
11:11So you can't see Expander from Fusehatsu anymore?
11:15Actually, there's a little bit left.
11:17There's a little bit left.
11:20Is that so?
11:22This is the last Expander.
11:26This is the last Expander.
11:28This is the original Expander.
11:30This is precious.
11:32The remaining original Expander was kept as a precious material.
11:39I thought it was.
11:42If there are customers who want it,
11:44we will give it to them.
11:47So if you come here and say you want Expander,
11:52can you get it?
11:54However, even if you get injured,
11:57we will give it to those who want it.
12:03When the staff checked the number,
12:06there were 48 pieces left.
12:09This may be the last chance to get Expander.
12:12It's dangerous.
12:14Please enjoy it.
12:16It was like this.
12:18I can't do it at all.
12:21Is it that heavy?
12:23Mr. Shimazaki, how about you?
12:26I can't do it at all because I'm weak.
12:29It's noisy.
12:31But it's pretty strong.
12:33And when I talked to the first president Sakuta,
12:36he said that there was a time when he made hand grips to train grip strength,
12:42and a health equipment to train the pectoral muscle.
12:48In fact, he created original health goods using springs other than Expander.
12:55I made this behind the Expander.
13:00It's a cute equipment.
13:02Here is a 10-second quiz for Mr. Okada.
13:06What is a cute health goods using springs?
13:11It's like this.
13:13It's like a Lesser Panda in the shadow of Expander using springs.
13:18I don't think so.
13:20Let's take a break.
13:25The answer is...
13:27I made something like this.
13:30It's called Onigiri Ball.
13:33It's a cute egg-shaped spring called Onigiri Ball.
13:38You can feel the resistance by holding it with your fingertips.
13:44It was made with the idea of training grip strength and brain activation.
13:51I think this has been around for more than 40 or 50 years, just like Expander.
13:56Many women buy it and say they feel good when they use it for their work.
14:02It's selling well.
14:04I want it.
14:06I didn't know that.
14:08It feels good.
14:12Excuse me, where do you sell this?
14:15You're bad at advertising, aren't you?
14:17Don't say that.
14:20Mr. Tadao Sakuta created a variety of products with his enthusiastic personality.
14:26In fact, there was a piece of information that he was trying a surprising challenge.
14:32For example, this is written in English.
14:37It's a catalog of fitness goods for overseas that are introduced in English.
14:43What is it?
14:45This is a catalog of fitness goods for overseas that are introduced in English.
14:54Mr. Tadao Sakuta, who got a job offer from an American company, imported fitness goods from overseas and sold them in the U.S.
15:05Americans also use Expander, don't they?
15:07I've heard that foreigners often complain that they have a breast cancer.
15:12I see.
15:15Now, let's get to the main topic.
15:18Is it okay for a company to not sell the famous product, Expander?
15:23It's okay.
15:25Expander was selling well, but our company's main product is...
15:31I'm relieved, Mr. President.
15:34That's a tough one.
15:35In fact...
15:49Expander.
15:51Have you ever used it?
15:53I think I used it in my friend's house.
15:56In your friend's house?
15:58This kind of thing is usually used in your friend's house.
16:01My friend's brother uses it.
16:04Now, let's get to the main topic.
16:07Is it okay for a company to not sell the famous product, Expander?
16:13It's okay.
16:15Expander was selling well, but our company's main product is...
16:21I'm relieved, Mr. President.
16:25That's a tough one.
16:27I think so, too.
16:29Yes.
16:31B2B is the main company that specializes in making special springs for industrial products.
16:41They make various springs at the factory.
16:45It's like a factory.
16:48This is where we make the pull spring.
16:52What do you use this pull spring for?
16:55This spring is used in many places.
16:59This spring is used in beauty salons and recliners.
17:05In addition, it was made with this machine.
17:12A spring in the shape of a small ring.
17:15How do you use this spring?
17:18With one spring?
17:20This is a washing machine.
17:23If you have a washing machine like DAISO or CERIA, you can wash your clothes with this spring.
17:31And this is the largest spring made by FUSEHATSU.
17:38What is this?
17:40It's long.
17:42It's a long spring.
17:44It's very long.
17:46This is 2 meters long.
17:49Here is the question.
17:53This spring is 2 meters long.
17:57What is this spring used for?
18:02This spring is used for Shinkansen and airplanes.
18:06This is a connecting spring.
18:09Is this a connecting spring?
18:12This is used for rockets.
18:15This is used for rockets.
18:16This is used for rockets.
18:18This is used for rockets.
18:20This is used for rockets.
18:22If you make a mistake with a rocket, it will come back to you.
18:25It will come back to you.
18:27It will come back to you.
18:30This is 2 meters long.
18:34This spring is 2 meters long.
18:37How do you use this spring?
18:40This is a hose spring.
18:43This is a hose used for fire trucks.
18:46The correct answer is the fire truck hose.
18:50The spring is used in the hose to suck up water.
18:56The spring is used to increase the strength of the hose.
19:03This is a product like that.
19:05There are huge springs that are over 2 meters long and small ones that are less than 1 centimeter long.
19:14Sehatsu Industries makes all kinds of spring products.
19:19This is a great company.
19:21How many products do you make annually?
19:23We make more than 50 million products annually.
19:27You don't need an expander, do you?
19:29That's right.
19:31We have about 800 companies.
19:35So we don't need an expander.
19:37He suddenly started speaking in French.
19:38The conclusion.
19:40The company that made the expander was a great success even though it stopped manufacturing.
19:48Next, we will investigate this convenience store.
19:53We went to Kawahigashi Hakimono Shopping Mall in Takada City, Yamato City, Nara Prefecture.
20:01Good morning.
20:03Good morning.
20:05We met Mr. Munetoki Kawahigashi, the 4th generation owner of Kawahigashi Hakimono Shopping Mall.
20:12This is a shop that sells Hakimono.
20:15Yes, this shop has been selling Hakimono since 1952.
20:21What kind of Hakimono do you sell?
20:23As you can see,
20:27these are sandals called Ben-san.
20:30These are sandals that were used in public toilets in the past.
20:36The factory that makes these has been collecting them for a long time.
20:43In fact, around Takada City, Yamato City, Nara Prefecture, this is a famous place for Hakimono.
20:50There are other Hakimono shops in Kawahigashi Hakimono Shopping Mall.
20:55This is called Gyo-san.
20:59This is also an item that is popular among fishermen and surfers.
21:06In addition, there are sandals like this.
21:09I used to wear this in my neighborhood.
21:12I used to wear this a lot.
21:16This is a sandal called Tsukkake-baki.
21:21I feel nostalgic.
21:24In fact, the name of this product is called Hep Sandal.
21:30It is easy to understand if you imagine the Japanese house of an old man or a woman.
21:36There were many times when the kitchen was still a mess.
21:39There were many times when the kitchen was messy.
21:42This is a very useful item as Tsukkake-baki.
21:44This is a very popular item.
21:47There are many types and shapes.
21:50I heard that this product sold well.
21:53These sandals used to be popular.
21:57Are Ben-san and Tsukkake-baki still popular?
22:02To be honest, I heard that the sales are declining.
22:08However, my product is very popular.
22:12Young people and people of various generations are buying it.
22:18Are Tsukkake-baki and Ben-san popular among young people?
22:22I heard that Tsukkake-baki has evolved surprisingly.
22:26What does this mean?
22:28A young man is coming to buy it.
22:32Hakimono Shopping Mall was established in 1927.
22:40His father, Tokunori, was the third generation.
22:44His father, Tokunori, was the third generation.
22:50His father, Tokunori, was the fourth generation.
22:55I'm back.
22:56Welcome back.
22:59He was a high school student at that time.
23:05It's a little too old for a child.
23:08I don't know if high school students can sell such an old design.
23:15He had such a thought.
23:18I didn't want to buy it or wear it.
23:26I didn't want to buy it or wear it.
23:30I didn't want to buy it or wear it.
23:34I didn't want to buy it or wear it.
23:39Mune Toki, who was originally interested in fashion,
23:43decided to work in the apparel industry after graduating from university.
23:47His experience from the production of apparel to the business of buyers and the sales of stores at Mune Toki brought him a certain realization.
24:02It was when he went back to his family's Hakimono Shopping Mall.
24:08He saw his father working there.
24:14I didn't think much of it in the past.
24:18What my father does is to think about product planning,
24:23go to the factory for consultation,
24:27and send it to the world.
24:30The scale is different, but it's the same.
24:34I wonder if I can be of help.
24:38And Mune Toki told his father.
24:45I want to help with the work of sandals.
24:49What?
24:51I think I can make the most of my experience.
24:55I want to help with the work of sandals.
24:59I want to help with the work of sandals.
25:02I think I can make the most of my experience.
25:05Are you serious?
25:07I'm serious.
25:09He told his father that he wanted to help with the work of sandals.
25:14I wonder if he was happy.
25:16When I looked back, I realized that my family's work was similar to what I wanted to do.
25:24I realized that my family's work was similar to what I wanted to do.
25:30I started to think that I might be able to do what I wanted to do as a family business.
25:39He asked his father what he thought at the time.
25:43As a parent, I'm very happy.
25:48Even among small and medium-sized businesses,
25:51I'm happy that I'm able to help my successor.
25:58I'm very happy.
26:01As he was about to return to his company,
26:05he went to various places with his father to say hello.
26:10Then, he saw what was going on in the industry.
26:17Hello, Mr. Kinoshita.
26:20Hello.
26:22This is my son, Munetoki.
26:24My son is about to return to his company.
26:28I'm sure he'll have a lot of things to do.
26:35How old are you?
26:38I'm 28.
26:42You're young, but shouldn't you be working on sandals now?
26:48I see.
26:50What?
26:52With the end of the bubble,
26:55we started to make sandals at a cheap factory in China.
26:59There are 150 factories in Japan,
27:02but we only have one-tenth of them now.
27:06Even if we make sandals now,
27:09we'll just have a hard time.
27:12It's true that it's easy to make sandals in China.
27:16That's true.
27:18Is the sandal industry that bad?
27:23People often tell me that I'm back in the industry.
27:28I feel that everyone has a pretty backward image.
27:34Did you think it was bad when you saw what was going on?
27:38I thought it was bad if I continued to do the same thing
27:42that I've been doing for a long time.
27:48In the sandal industry,
27:51what did Munetoki discover?
27:54That is...
27:56Will Yamato Takadashi's sandals sell now?
28:01The number of factories has decreased,
28:04but the craftsmen who have the technology are still doing well.
28:08I think there is a profit in that.
28:10What do you mean?
28:12For example,
28:15Ehime's Imabari Towel used to be made by order from a company.
28:21It's a brand.
28:23Now, the makers brand their own products.
28:28This is very popular.
28:30That's true.
28:32Just hearing about Imabari Towel gives me confidence.
28:35Right?
28:36In the past, craftsmen were only made by hand.
28:40Kanamono from Tsubame Sanjo in Niigata Prefecture
28:45and Echizen Nuri in Fukui Prefecture
28:49were all made by hand.
28:54That's true.
28:56If you think about it, Yamato Takada's sandals should still have potential.
29:02Yamato Takada's sandals
29:05By changing the shape and angle of the sandals,
29:08you can see the difference and create a new value.
29:13I thought I could apply that to my sandals.
29:19I thought I could launch a new brand with Hep Sandals and Tsukkake Baki.
29:26No one wears Tsukkake.
29:28First, Munetoki decided to launch Hep Sandals and Tsukkake Baki
29:35to gain new fans.
29:38To do that, he had to review his old designs.
29:44What is Hep Sandals like?
29:49It's easy to wear at home,
29:52but if you wear it in front of people...
29:55There's a resistance.
29:58There are many stylish sandals,
30:02but they're too stiff to be called Hep Sandals.
30:06That's true.
30:08If you just make it fashionable,
30:11it's no longer Hep Sandals.
30:14So he came up with an answer.
30:18It's easy to wear at home,
30:21but it's also stylish.
30:25This is what people want.
30:28It's Hep Sandals.
30:30Hep Sandals sold 50 million yen a year.
30:35How did they evolve?
30:38Oh!
30:43These are the most popular items.
30:46What do you think of when you think of old items?
30:50There are fewer and fewer home phones.
30:52There's a black phone.
30:55There's a black phone for storage.
30:58There was one.
31:00There was one.
31:02It was an elegant flower vase.
31:05It was made of gold.
31:07It was made of gold plastic.
31:10It was a rich man's house.
31:12You remember well.
31:16Did Hep Sandals evolve fashionably?
31:19In 2020, Mr. Munetoki launched a new series.
31:23Did you make it?
31:25Here it is.
31:28Mr. Kawahidashi's new brand, Hep.
31:32Only young people know this.
31:34It's based on the original Hep Sandals.
31:38The material is different,
31:40and the design and appearance have been changed little by little.
31:44It's fashionable because it's related to apparel.
31:49It looks comfortable.
31:51There's a flower-type sandal.
31:54It's cute.
31:56The original motif is this model of sandal.
32:02It's a so-called Tsukkake Hep Sandal.
32:05This is the base.
32:07We made it by reviewing the design and material.
32:10It's fashionable.
32:11It's a popular model for women.
32:17This is a popular model.
32:19It's called Driving.
32:22I think it was more than 30 or 40 years ago.
32:27Taxi drivers used to love it.
32:32It's breathable.
32:34You can hook the heel like this.
32:38It's a good product.
32:39The temperature will rise.
32:41The heel is a little slanted.
32:46It's easy to step on the accelerator.
32:49It's a function that people in the past thought of.
32:52We designed it like this.
32:57General Hep Sandals are less than 2,000 yen.
33:01Mr. Kawahidashi's new brand is over 10,000 yen.
33:05Of course, the material is good.
33:06What does his father think of this strong price setting?
33:10It can't sell that much.
33:17However, when sales started in 2020,
33:21It was around 10 million yen in the beginning of the year.
33:26Now it's about 50 million yen.
33:30It's growing little by little.
33:32It's selling well.
33:36It's amazing.
33:38The lightness and elegant design of the Hep Sandals
33:42It grabs the hearts of people who are interested in fashion.
33:46It has grown into a big hit brand.
33:51In addition, Mr. Ben
33:53He has evolved into a person who attracts attention in the fashion industry.
33:58There was a miraculous encounter.
34:01This is impossible.
34:04That's when Mr. Munetoki visited the factory where Mr. Ben was made.
34:10This is still the same as before.
34:13You've been making it for a long time, haven't you?
34:15That's right. It's been more than 40 years.
34:18I see. Thank you as always.
34:21Then this month, please make 30 pairs.
34:2530.
34:26Mr. Munetoki's 30 pairs of Hep Sandals
34:32That cardboard box.
34:34What's that?
34:36Oh, that's...
34:38Mr. Ben was going to throw it away.
34:41Do you want to take a look?
34:43Why are you throwing it away?
34:45The contents of the cardboard box that is to be disposed of.
34:49It will be a miraculous encounter.
34:52What?
34:57What is this?
35:00It's very fashionable, isn't it?
35:02What?
35:04It will definitely sell.
35:06Are you going to throw it away?
35:08Yes.
35:10Here's the question.
35:13Mr. Munetoki discovered it at the factory.
35:17He was convinced that it was fashionable and would definitely sell.
35:20What kind of thing is it?
35:23I think the disposal plan was a failure.
35:28The color was very...
35:31The color was good.
35:33It was pink and yellow.
35:36The color was too good.
35:38In the old days, such flashy colors did not sell.
35:41I see.
35:43Mr. Okada, what do you think?
35:45It's not a mistake, but it's a good product.
35:47The bottom is like this.
35:49The bottom is like this.
35:51It's good for exercise.
35:53It's good for your body.
35:56I see.
35:58It's a good product.
36:00It will be a healthy sandal.
36:03It will definitely sell.
36:05Mr. Ben was convinced that it would definitely sell.
36:10It's fashionable for a young person.
36:16What is that?
36:17What is that?
36:19I was going to throw it away.
36:23Do you want to see it?
36:25Yes.
36:28Mr. Ben showed it to Mr. Munetoki at the factory.
36:32That is...
36:36The color is...
36:41What is this?
36:43Why is the color mixed?
36:45It's not a single color.
36:48It was a color-mixed product.
36:52When you make sandals, you pour resin into the mold, right?
36:57If you pour a different color resin when you change the color,
37:01a color-mixed product will be made.
37:04I see.
37:06That's why it doesn't sell.
37:08It was a color-mixed product that could not be sold in the manufacturing process.
37:15What do you do with this?
37:18It's a good product, so it won't sell.
37:23But I don't want to waste it, so I keep it.
37:29This is...
37:31It's very fashionable, isn't it?
37:34It's fashionable for a young person.
37:36It will definitely sell.
37:37Look at this.
37:42So, Mr. Munetoki bought a sandal that he had to dispose of.
37:48It's a good title.
37:50The name is Gouzen Sandal.
37:52He sold it as a Gouzen Sandal.
37:55It's fashionable when you put them side by side.
37:57What I thought was that there are no two patterns.
38:01That's very unique.
38:03I see.
38:05When customers buy it, it's like choosing an old one.
38:09I see.
38:11I think that's the charm of this product, including the fun of looking at the items one by one.
38:17Blue? Red? Which one?
38:23Blue is better.
38:26I think so, too.
38:28Blue is cute, too.
38:30This is cute, too.
38:32I often wear sandals in summer.
38:36It's a cool color.
38:38If I happen to find a good one...
38:41This is good.
38:46Gouzen Sandal is a fairly strong price setting of more than three times the general price.
38:53It is a big hit as an item of attention for people who are interested in fashion.
39:02Camping is also popular these days.
39:05Camping and tent saunas are popular.
39:10The color is unique, so it doesn't mix with other people.
39:15I see.
39:17I see.
39:19It's good.
39:21Especially young people like retro styles.
39:26That's right.
39:28It really incorporates fashion.
39:29I think there are still many ways to use it.
39:34I think you can still use it by changing the way you look at it and how you wear it.
39:42The conclusion.
39:44Ben, who was the standard of the toilet, was reborn as a fashionable item and was selling well.
39:51This time, we introduced a company that made a big hit product in the Showa era.
39:55According to Mr. Sato, the Manekenja, there are other companies that attract attention with products that feel like the Showa era.
40:03A long time ago, there was a washing board.
40:07A washing board?
40:09This is actually a company that sold 500,000 VK.
40:12Recently?
40:14The company that makes the washing board is a company that makes wooden products such as Kochi's woodworking manufacturer Tosa-ryu and Manaita.
40:2325 years ago, I started making a washing board for a reason.
40:28It's the president's wife's mother-in-law.
40:30The child's mud stains and the dirt on the collar of the toilet didn't come off with a washing machine.
40:35I thought it would be beautiful if I made a washing board.
40:39So I actually made it.
40:42At first, it was just a little bit of selling.
40:46Among them, what kind of washing board did you make in response to a customer's request?
40:55Sugar quiz.
40:57Isn't it sugar quiz?
40:59There is a sugar quiz.
41:01You can also grate daikon radish.
41:04It's like a washing dish that can be used for cooking.
41:11I tried to make it look like an animal.
41:13I tried to make it look like an animal.
41:15It doesn't have to be that shape.
41:18I'd like to show you the correct answer.
41:20It's small.
41:22This is a smartphone size.
41:25Why?
41:27For example, people who don't go on a business trip.
41:29In order to reduce the burden of changing clothes, they wash their clothes on their way to work.
41:33I see.
41:35In addition, at home, it is said that it is often used as a laundry detergent such as dirty clothes.
41:41What is the result?
41:43500,000 copies of this.
41:45What?
41:47This is a hit product of about 500 million yen.
41:49500 million yen?
41:51Here is the next product that makes you feel the Showa era.
41:56I miss it.
41:58The Showa era.
42:00It was here in the Showa era.
42:02I played with it.
42:03I played with it.
42:06In the old days, the number of Japanese-style houses was decreasing.
42:10The demand for Western-style architecture was decreasing.
42:14However, the number of retro-style houses has increased in recent years.
42:19I see.
42:21On the contrary, the number of people who want it has increased.
42:24However, the company I am working for now is a company called HYOTOKU.
42:28Only one company?
42:30Only one company?
42:31Yes.
42:33I heard the story.
42:35Even now, orders for TAMANOREN are coming in.
42:39However, there is a big problem.
42:41What is it?
42:44What?
42:46The biggest crisis has come to TAMANOREN.
43:02There is a big problem.
43:04There is only one craftsman who can make TAMANOREN.
43:08There is only one craftsman?
43:10Moreover, 82-year-old women are making TAMANOREN.
43:13Is it a woman?
43:15HYOTOKU still has stock.
43:18However, if other orders come in, it will be difficult to deliver.
43:22Therefore, only one TAMANOREN can be made in two weeks.
43:26This is a very valuable product.
43:27This is a very valuable product.
43:29If you make TAMANOREN your apprentice, you will be the only one in Japan.
43:35This is a great opportunity.
43:37This is a great opportunity.