そ～だったのかンパニー 2025年4月6日 国産コーヒー豆栽培に挑戦したカンパニー
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00A few days later...
00:01Now, the Soudatta Company has begun.
00:03It's been 14 years since we last saw you, Matsuda-san!
00:10You've worked hard!
00:10Yes, it's been a long time.
00:14This is the 599th episode.
00:19So the next one will be the 600th?
00:20That's right!
00:21You've worked hard!
00:22Yes, I've been doing it for a long time.
00:25Well, I'd like to go to the 1000th episode.
00:28Let's do our best!
00:29Let's do our best!
00:31A fragrant aroma.
00:34A pure taste.
00:36Coffee that gives us comfort in our lives.
00:42Japanese consumption is on the rise.
00:44Its market capacity is about 3 trillion yen.
00:49However, in the near future,
00:51it is worried that it will become a serious problem worldwide.
00:55What could it be?
00:56It's the shortage of coffee beans.
01:00Oh my.
01:02The decrease in production due to global warming.
01:06In addition, it is expected that the global shortage of coffee will lead to the expansion of consumption in China.
01:12If people in China drink it all at once, there will be a lot of population.
01:16Meanwhile, a company in Okayama Prefecture is challenging the cultivation of coffee.
01:22This week's cultivation was a challenge that was said to be reckless.
01:27That's amazing.
01:32I felt like I was possessed by coffee.
01:36He started his dream while running a study club.
01:40After 10 years of trial and error,
01:42the tree of coffee has grown, but it hasn't withered.
01:46It's been 10 years.
01:48I can't believe I've been waiting for so long.
01:51I was really shocked.
01:54It's difficult.
01:56He said,
01:57give up on everything around you.
02:03But he continued to believe.
02:05And the moment of fate will come.
02:11After 10 years of trial and error,
02:13this week's land has finally become the land of miracle coffee.
02:19It's a memory I'll never forget.
02:23Why did he succeed in cultivating coffee?
02:27There was a surprising secret hidden in it.
02:32This time, we're going to find out if the company that brought hope to the Japanese coffee industry was the one.
02:49To find out more about the story of the Japanese coffee industry,
02:52visit our website at www.kiku.co.jp
03:00This time, we're going to head north to Okayama City,
03:04which is said to be the gateway to Okayama Prefecture.
03:09Yamako Farm is located in a quiet area
03:11that's a bit away from the center of Okayama.
03:14Yamako Farm is challenging the Japanese coffee industry.
03:21The founder, President Yamamoto,
03:23is a person that the Japanese coffee industry is paying attention to.
03:28He used to run a bookstore and a learning center,
03:31and has lived a life of endless farming.
03:35Why did he do that?
03:37His fate was changed
03:39when he found out about a serious problem that Japan was facing
03:42while he was helping his family's farm.
03:47There's so much demand for coffee in Japan,
03:50but there's almost no demand for it.
03:54I've never heard of that.
03:56In fact, more than 99.9% of the coffee beans consumed in Japan
04:01rely on imports.
04:04That's because the coffee trees are easy to grow in warm areas,
04:08but in cold areas, it's difficult to grow them.
04:14In Okinawa, where the climate is warm,
04:16it's possible to grow coffee,
04:18but it's not a stable environment
04:21due to the frequent typhoons.
04:24I see.
04:26I felt that if we could succeed in the region
04:28where we can't grow coffee,
04:30it would be a great business opportunity.
04:32I felt very proud to do something that no one else can do.
04:36He dreamed of increasing the coffee production rate in Japan.
04:40In 2010, he built a house for farming
04:43and started growing coffee.
04:49He carefully raised the temperature of the room
04:52in a tropical environment.
04:56But...
04:59The temperature of the trees has risen,
05:02so they have grown.
05:04But the fruits are almost gone.
05:07It's a terrible result.
05:11He managed to grow the coffee trees,
05:13but he couldn't get the essential fruits.
05:16I wonder why.
05:18He invested the profit he earned from studying
05:20and grew coffee with all his heart.
05:23But even after 10 years of trial and error,
05:26the results are still not clear.
05:2810 years is a long time.
05:30That's right.
05:33The people around him
05:34have given him a hard time.
05:39It's impossible to grow coffee in Onshu.
05:44It will definitely fail.
05:46We should withdraw as soon as possible.
05:48He has a cold look on his face.
05:53It took me billions of yen.
05:55It was a tough decision.
05:57I did my best not to lose my job.
06:00I see.
06:02Growing coffee in Onshu
06:04is a challenge that is said to be impossible by the people around him.
06:09However, President Yamamoto
06:11found a way to reverse common sense
06:14and finally made a miracle happen.
06:18How did he succeed?
06:25We have President Yamamoto of Yamako Farm in the studio.
06:29Nice to meet you.
06:32As I explained in the video,
06:34you used to run a coffee shop.
06:37That's how you made coffee.
06:40Is there a reason why you couldn't run a coffee shop?
06:45It was the biggest coffee shop in the city.
06:48So I was able to start the business relatively well.
06:51There were about 1,000 to 2,000 students in the coffee shop.
06:56It was going well.
06:58But 10 years later, I realized how many students there were.
07:02I realized that I couldn't run the coffee shop
07:05if the number of students decreased by 30% or 40%.
07:07So you realized that you couldn't run the coffee shop.
07:11You knew what to do next.
07:14Why did you decide to grow coffee beans?
07:17I happened to know a professor in the education industry.
07:22He was a professor at a university
07:24who studied tropical plants.
07:27He told me that he wanted to run a coffee shop in Japan.
07:31That's how I started the business.
07:33So the professor asked you to run the coffee shop.
07:37Yes.
07:38He didn't ask you to make coffee.
07:41No, he didn't.
07:42The professor said a lot of selfish things.
07:46A lot of things happened after that.
07:49First of all, I'd like to check the main production areas of coffee.
07:54Coffee is famous in Brazil and Colombia.
07:58But it's mainly distributed in the coffee belt area.
08:04It's not in Japan at all.
08:06It's not even in Okinawa.
08:10It's said that the production has decreased due to global warming.
08:15What's the reason?
08:16It's made in tropical regions,
08:18so it's said to have a very high temperature.
08:21In fact, coffee is hard to grow at 35 degrees.
08:27It's getting hotter and hotter in the region.
08:30There is a theory that coffee beans will be able to be grown in the future in northern Japan.
08:37I think it's no doubt that it will be easier to grow.
08:40But when I watched the video, I couldn't help but be surprised.
08:45I don't think it's good if it's warm.
08:48I don't think so.
08:51What is the secret to the success of coffee bean cultivation in this region?
09:01In 2010, a company faced a crisis due to the low coffee supply rate in Japan.
09:06It was challenged to cultivate coffee, which is difficult in this region.
09:12However, even after 10 years of trial and error,
09:16there was almost no coffee tree that could be cultivated.
09:24I was desperate.
09:27I had a little hope that the tree would grow big.
09:31But I couldn't cultivate it.
09:34I was really shocked.
09:39In the meantime, President Yamamoto noticed something.
09:45He looked for a way not only to create an environment in the house,
09:48but also to create a coffee tree that is as good as the environment.
09:52I see.
09:58There, President Yamamoto asked the professor of the university for cooperation.
10:03He started a research to create a coffee tree suitable for Japanese climate.
10:09I see.
10:11This decision will be a big turning point.
10:16All the plants that survive now are those that survived the ice age.
10:22So we made an artificial ice tree and used the seeds of those that survived.
10:28I see.
10:30This is a revolutionary method using the technology of the ice age.
10:34I see.
10:36He created an artificial ice tree of minus 60 degrees,
10:40and put coffee seeds in it.
10:45When he watered all the seeds,
10:51only 2 or 3 of 10,000 seeds sprouted.
10:55Only 2 or 3 of 10,000 seeds?
10:57Most of the seeds died,
11:00but only a few seeds have potential.
11:03That's amazing.
11:07Just like humans have strong genes,
11:12plants have strong genes, too.
11:16These are the two parents that miraculously sprouted.
11:21By artificially fertilizing these seeds,
11:24he created a coffee tree that is good for the body.
11:28In addition to that, he studied fertilizer suitable for coffee trees.
11:33The right amount of water for each season,
11:37summer and winter.
11:40The adjustment of the rate of carbon dioxide to make the coffee tree more fertile.
11:46Based on the growth of the tree,
11:48he tested various patterns and observed the change.
11:52This is an unusual pattern.
11:54Ten years have passed since then.
11:59I felt like I was possessed by coffee.
12:02I agree.
12:04However, the income of coffee was zero.
12:07The funds he had saved up for his studies finally reached the bottom.
12:13President Yamamoto didn't give up.
12:16His ten-year anniversary brought a miracle.
12:21I think it was my 10th anniversary.
12:24If I hadn't succeeded here,
12:27I would have passed away.
12:30I remember how happy we were
12:33to have such a beautiful seed in our last year.
12:37It was the last chance of the year.
12:41However, the coffee tree caught his attention.
12:46It's amazing.
12:48Fertilizer, amount of water, rate of carbon dioxide.
12:52He tried hundreds of methods.
12:55Only one method led him to a miraculous success.
13:00It's so difficult.
13:03I will never forget this memory.
13:06Even a coffee expert couldn't hide his surprise.
13:13In Japan,
13:15I thought it would be difficult unless it was in the south.
13:19I didn't expect it to be made here.
13:23I think it's amazing in terms of technology.
13:27He succeeded in growing coffee beans in 2020.
13:31Next year and the year after that,
13:34he grew coffee beans well.
13:38However,
13:39he couldn't make his dream of increasing the rate of coffee in Japan
13:43come true.
13:45He couldn't catch up with his own production.
13:53If we grow coffee beans in buildings,
13:56it takes a lot of initial investment.
13:59We can't do it by ourselves.
14:02We asked a company interested in coffee business.
14:06We started growing coffee beans all over the country.
14:12This is a farmhouse in Kurashiki City, Okayama Prefecture.
14:16Here, he learned how to grow coffee beans.
14:20He grew 150 coffee beans.
14:25What he's doing is
14:28a completely different type of agriculture.
14:32It's a company that deals with crops.
14:37Okayama is a strong country.
14:39I grew coffee beans in Okayama and Kurashiki.
14:42We have the same thoughts.
14:44We can do it together.
14:46I wanted to do it.
14:48He sympathized with President Yamamoto's feelings
14:51and challenged himself to grow coffee.
14:53Some of the coffee beans he harvested
14:55were sent to the company.
14:57His challenge has grown exponentially.
15:03Now,
15:04many companies, including automakers and oil makers,
15:08are participating in the coffee business.
15:13In 40 places all over Japan,
15:15a farmhouse developed with the company
15:18is being born.
15:20The ratio of domestic coffee produced per week is about 0.1%.
15:25I want to make it at least 1%.
15:29That's amazing.
15:30I think 1% is a good enough percentage.
15:35With the cooperation of the company,
15:37President Yamamoto achieved a stable production volume.
15:40He also challenged himself to many challenges.
15:45That is to create a taste unique to Japan
15:49that is no less than the coffee in the world.
15:52President Yamamoto's unique idea shines here, too.
15:56The hint was in that, which is essential for Japanese food.
16:06I think 10 years is a long time.
16:1110 years of trial and error.
16:14What do you mean by that?
16:17It takes at least 3 years to grow coffee beans.
16:21It takes 3 years to fail once.
16:243 years of trial and error.
16:27That's right.
16:28That's amazing.
16:30I will never forget that.
16:34I was really happy.
16:36It's so moving.
16:38I thought it was a hundred times more dramatic than a drama.
16:43You worked so hard to create it.
16:46You worked with many companies to develop it.
16:50You increased the number of farmers.
16:52How did you get involved with other companies?
16:55Mr. Kiyo was in charge of the investment.
16:58I gave him a lecture on how to grow coffee beans.
17:01Mr. Kiyo processed and sold the coffee beans.
17:05We bought the rest and sold them.
17:09Are there many companies growing coffee beans now?
17:14There are about 40 companies from Hokkaido to Okinawa.
17:19Hokkaido?
17:20You can grow coffee beans anywhere if you have the know-how.
17:25Yes, because we have a greenhouse.
17:28People who want to be involved in dramatic things
17:34don't usually drink a lot of coffee or make coffee.
17:41They are trying new things.
17:45I think they want to join the drama.
17:50That's right.
17:53What is the unique taste of Japanese coffee created by companies?
18:02President Yamamoto succeeded in growing stable coffee beans.
18:07Next, he pursued the taste of made-in-Japan that discriminates against the world.
18:17What is the method?
18:21It's fermentation of coffee beans.
18:25Coffee beans are left behind when the skin and flesh are removed from the coffee beans.
18:31This bean has a semi-transparent film that is sticky.
18:37I didn't know that.
18:39Normally, to remove this film,
18:41beans are soaked in water for more than half a day to ferment.
18:45President Yamamoto paid attention to the process of fermentation.
18:54Japan is a country of fermentation.
18:56So, we use gold to ferment miso, soy sauce, and sake.
19:03In other countries, it is common to ferment beans in sweet water.
19:09However, the company chose the power of fermentation from ancient Japan.
19:16Like miso and soy sauce,
19:18the method of fermentation and the gold used greatly affect the taste and aroma.
19:25It goes well with beans.
19:27That's right.
19:28What the company tried was the fermentation of Japanese sake.
19:32It's called Koso and Kobo.
19:36Koso and Kobo, which were handed down from the Japanese sake maker,
19:40were mixed in water and fermented for three days.
19:44Then…
19:48It tastes like a coffee with a good aroma of Japanese sake.
19:54With their own fermentation technology,
19:56a unique taste of Japanese coffee was born.
20:01I can't imagine it.
20:03The owner of the cafe said it was the unique taste.
20:09It's refreshing.
20:12It's not rough.
20:14It's more like Japanese sake than Western food.
20:18It's more like Japanese sake than Japanese wine.
20:21It was a coffee that made me feel that way.
20:26It has a gentle taste like Japanese food.
20:30The coffee of the company received a lot of praise.
20:36President Yamamoto did not give up his dream of increasing the self-sufficiency rate of Japanese coffee,
20:42despite many objections.
20:44He looks back at his challenge.
20:50I'm already old.
20:52I thought this was the last job in my life,
20:55so I kept doing it with that kind of feeling.
20:58It's really a big deal to chase your dream.
21:02I really wanted to cherish it.
21:07President Yamamoto continued his challenge, overcoming many setbacks.
21:12Behind his success was a strong belief that he would never give up.
21:19Someday, the day will come when the coffee produced by the company will be drunk all over the world.
21:27Here is the coffee prepared by the company.
21:31Please try it.
21:33It smells like coffee.
21:37It's a little sweeter than regular coffee.
21:42I'll try it.
21:49As I said, it has a deep taste, but it's refreshing.
21:55It's not too sour.
21:58Usually, if you reduce the acidity, the bitterness comes up.
22:05It's not like that.
22:07It's very mild, but it's refreshing.
22:10It's delicious.
22:12It's mild at the bottom, too.
22:15It's delicious.
22:17I feel like I'm getting used to this coffee.
22:21I see.
22:22It's made to suit Japanese taste.
22:25It's delicious.
22:26It's sweet.
22:28It's not like sugar.
22:30It's like sweet rice.
22:31It's refreshing.
22:33It's refreshing.
22:35It's like after drinking a delicious cup of tea.
22:37It's like that.
22:39Where can I buy it?
22:43I have a cafe in front of my house.
22:47You can buy it there.
22:49You can buy it from the website.
22:52I'll show you when I get it.
22:55It's a small amount, so it will be sold out in a few days.
23:00If you know it, you can buy it as soon as you can access it.
23:04That's right.
23:05How much can you produce at the company now?
23:09It's about 10,000 in total, so it's about 1 ton in total.
23:13There are about 450,000 tons of coffee in Japan.
23:17We want to be able to produce at least 1% of it.
23:22We want people all over the world to drink made-in-Japan coffee.
23:28I think it's ready for overseas people to want it.
23:38And the amount.
23:40That's right.
23:42Mr. Yashima, please tell us about today's lesson.
23:46Yes.
23:47This time, spring will come after a harsh winter.
23:55It's the same with various vegetables and flowers.
23:59Maybe it's better for us humans to have a hard time.
24:06It's been 10 years since I was told it was impossible.
24:09I've been able to endure it for 10 years.
24:11I think this joy of being able to share more by drinking the dramatic thing will continue to spread.
24:20I want you to do your best in the future.
24:21Thank you very much for today.
24:23Thank you very much.