Aired (March 29, 2025): Gold at diamond jewelry business, umaabot sa 7 digits ang kita kada buwan?! Panoorin ang video.
Catch the latest episodes of 'Pera Paraan' every Saturday at 11:15 AM on GMA, hosted by Susan Enriquez. #PeraParaan #GMAPublicAffairs #GMANetwork
Catch the latest episodes of 'Pera Paraan' every Saturday at 11:15 AM on GMA, hosted by Susan Enriquez. #PeraParaan #GMAPublicAffairs #GMANetwork
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00:00If it's true that there's a Forever Diamond, it will prove it.
00:07As the song goes, Diamonds are Forever, Forever, Forever.
00:13Diamonds are hard and durable.
00:15It can last forever.
00:19But you don't have to be fooled by the price of a diamond now.
00:23You can buy a diamond.
00:25The one that's for real, not just a glass,
00:28but it's worth it.
00:31Wow, Diamonds are Girls' best friend.
00:49This is not it.
00:50What's this?
00:52I feel like these diamonds are really successful when worn.
00:59It's like the Earth is here.
01:05But it's not for me.
01:08These are the diamonds that Charo sells.
01:11Hikaw, Necklace, Bracelet, Sing-Sing.
01:15All kinds of natural diamonds.
01:18Natural Diamonds, or the ones that are really made in the ground,
01:21are what most of them sell.
01:24They also have Glove Grown Diamonds
01:26or the ones that are made in the laboratory.
01:29The Bentayga of Charo's Diamonds
01:32has a lower price than the market value.
01:36There, my dear friends, we have Ms. Charo with us.
01:39Let her see your hands.
01:42She's really listening.
01:43What's the cheapest one here?
01:45We still have the cheapest one.
01:47What's the cheapest one?
01:481,997.
01:49Do you want it?
01:53Stud.
01:54It's so small.
01:55This stud can be used for baby, second piercing, or third piercing.
02:00The setting is also 18 carats.
02:02This is our collection of 3, 9, and 8.
02:05It's an illusion of a cushion.
02:07It's like you have a 1 carat total face.
02:09That's 3,998.
02:11It's a combination of round cut and brilliant cut.
02:14There's white gold and yellow gold.
02:17For the Sing-Sing, there's one that's worth 7,997 pesos.
02:24For those who want to have a Sing-Sing with a tight budget, this is the best.
02:29If you want a stud, stud, and Sing-Sing.
02:32This is heart-shaped.
02:34It has a stud and a Sing-Sing.
02:36It's an illusion.
02:37At first glance, this is a whole heart cut.
02:39But it is.
02:40But that's round brilliant cut.
02:42Wait, this stud, how much is it?
02:44The stud is 3,998.
02:46Then?
02:473,998.
02:48The Sing-Sing is 6,998.
02:51But it has a diamond.
02:52That's a natural diamond?
02:53Yes, that's a natural diamond.
02:54It also has an 18 carat setting.
02:56It's also a win certificate.
02:58It's also free shipping.
02:59This is amazing.
03:01I can't believe it.
03:02Is this for real?
03:05There are a lot of people who don't believe us.
03:08Actually, when we sell online,
03:10someone told us that we sell silver.
03:14We sell glass pots.
03:16But of course, you have to check it.
03:18Yes, that's why we have our showroom.
03:20Those who buy online from us,
03:22they can come here.
03:24I told them that it's normal for them to have doubts.
03:26Especially now.
03:27Yes, the market value is very high.
03:30So I told them, you can go here,
03:32you can bring your own tester,
03:33you can test here.
03:36Before Charo's success in the Alahas business,
03:39she also struggled with poverty.
03:42I'm not a rich person.
03:45I'm not the daughter of a rich person.
03:47I'm from the province.
03:48Our parents raised us in agriculture.
03:51I finished my studies,
03:53then I went to Manila.
03:56I worked here for 15 years.
03:59Charo's career is not an easy one.
04:01From being an agricultural engineer,
04:03to being an alahera and a businessman,
04:05that's her career.
04:08Other people ask me,
04:09how did it happen that I was an engineer
04:14in an international company of machinery,
04:16that I went to the luxury of Alahas?
04:19So the difference is so far.
04:22She started selling Alahas during the pandemic.
04:25Because she was locked up at home,
04:27Charo looked for people to talk to.
04:30I saw people who sell live.
04:32I said, let's try it.
04:33I was happy because when I sell live,
04:36there are people watching me,
04:38and I have someone to talk to.
04:40What I sell are my personal Alahas.
04:43These are my personal bags,
04:45my used bags.
04:47In Charo's big-time business,
04:49would you believe that she didn't go out of business?
04:52We really didn't go out of business.
04:54Zero.
04:55When I started selling live,
04:56after how many months,
04:57someone contacted me.
04:58He said he would send me different varieties of Alahas,
05:01natural diamonds,
05:02to be sold online.
05:03I said, okay.
05:05But I had a doubt.
05:07I thought, is this real?
05:09Because the amount is so high.
05:11So I grabbed it.
05:12Because I really don't have money.
05:15Charo successfully sold all of her Alahas,
05:18and the supplier was paid.
05:20That's where her career started
05:23in becoming a live seller of Alahas.
05:27After almost 5 years of selling Alahas,
05:30many things changed in Charo's life.
05:32I was able to build a house,
05:34cars,
05:35my son studied in a private school,
05:39all his needs,
05:41and then even traveling abroad,
05:43we were able to do it.
05:44Because before, never.
05:46You prioritize your daily expenses.
05:50As she ascended in the business,
05:52Charo will not leave.
05:54Of course, she is with her many, many people.
05:58There are almost 100 employees
06:00and 50 resellers.
06:02Here in our showroom,
06:03there are resellers,
06:05there are customers
06:07who want to sell.
06:08They have no income, zero.
06:10They can come here to live sell.
06:12Whatever they sell,
06:13whatever their customers buy,
06:15that's what they will buy from us.
06:17If we pay them,
06:18they will also pay us.
06:19So from there,
06:20I want to help them.
06:22There are people who are mothers,
06:24who have no income,
06:25who want to start,
06:27they can come here to us.
06:30Even though she has a lot of joy now
06:31in running the business,
06:33Charo is still facing live selling
06:35twice a week.
06:37This is 1 carat, 1 carat.
06:41I think Charo is still challenging me to do live selling.
06:44Tell him, Charo,
06:45this is me.
06:47Oh my, this is like 8 carat, 8 carat.
06:50Hello, Madam, Sir.
06:51Are you new salary?
06:53Madam,
06:55tell me, Sir,
06:57here are your mini-mini-alahas.
07:01This is natural diamond.
07:041 carat, 1 carat.
07:061 carat, Sir.
07:07Can you see it on her side?
07:11There, she's just eating.
07:12Free shipping in the Philippines,
07:14only.
07:18But the question is,
07:20how can they sell their diamonds
07:22at a lower price?
07:24How can you sell it at a lower price?
07:26First, what we do is,
07:28I produce a lot
07:30so that I can get it at a lower price.
07:32Yes, because I'm thinking,
07:34how can you sell it at a lower price?
07:36Meanwhile, when they say diamond,
07:38it's like, oh!
07:39Natural diamond.
07:40My system is,
07:42I want it to sell fast.
07:44I want it to come back to me fast.
07:46But,
07:47it's small,
07:48the bottom is very small.
07:50How much is it?
07:51Actually,
07:52net per month is
07:54around 7 digits.
07:56In life,
07:57everything has its hardships.
07:59But if you have a hard time,
08:02learn
08:03what you did wrong,
08:04fix it.
08:05What you should do,
08:07improve it.
08:09Like a diamond,
08:10you need to go through
08:12a lot of processes
08:13before it can be slapped
08:14and shaped.
08:15Negotiating
08:17doesn't come easily.
08:19You also need to
08:20overcome the trials
08:22to forget
08:23the real
08:24pain
08:25of hardship.
08:33Hey!