(Adnkronos) - ‘Start-up e nuovi modelli di business: il futuro è solo digitale?’. È questo il titolo dell’edizione 2025 dei ‘Real Estate Awards - Dove l’eccellenza si incontra’, organizzata da Idealista al Grand Hotel Villa Torretta di Sesto San Giovanni, Milano. Presenti all’evento, oltre agli addetti ai lavori, anche illustri docenti universitari, esperti e presidenti degli organi più importanti del mondo immobiliare. Al centro dell’ottava edizione il futuro - non solo digitale - del mercato immobiliare: è infatti sempre più chiara l’importanza di una relazione umana diretta tra tutti i soggetti coinvolti, che sappia usare la tecnologia come mezzo e non come fine.
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00:00The excellence of the real estate sector is due to the appointment in Milan for the Real
00:08Estate Awards of Idealista, reached at the 8th edition. The comparison that has animated
00:13start-ups and new business models, the future is only digital, this the title of the edition
00:182025, has drawn attention to the importance of human relationship in the purchasing and
00:23selling processes, essential and irreplaceable by the new digital technologies. The latter
00:29in fact, must be perceived by the sector as an enabling means and not as an end.
00:34Last year we completely dedicated the event to artificial intelligence and we realized
00:40that probably this year we had to be a bit provocative and it's not a go back, but
00:46actually we realized that our target, real estate agents, not only want the digital
00:51but they also want to talk about relationships, relationship equals real business, this is
00:56a bit the theme we wanted to propose again this year, so we put in discussion with the
01:01sentence you saw during the event, the future is only digital, apparently not, not only
01:06digital.
01:07To take a picture of the performances of the Italian real estate market, the president
01:12of the National Council of the Notary, Giulio Bino.
01:14The real estate market is certainly in recovery and this is a very positive fact, the numbers
01:21are good, both in terms of the increase in the purchasing and selling of the first houses,
01:28even if in a smaller measure than the second houses, there is a growth of the mutuals and
01:32also of the issued figures, which is largely due to a progressive reduction of taxes,
01:39perhaps even sooner to say whether it is a system situation or rather contingent,
01:46the hope is that it becomes a system.
01:49In addition to the attention to the needs of an aging population, which must stimulate
01:53the development of housing solutions designed for the elderly, the sector must question itself
01:57on a new trend, that of those who, especially among young people, prefer rental to purchase.
02:03There will certainly be more requests for rents because society is increasingly liquid,
02:07even the jobs change, we are often unhappy and therefore a product for rent should be made,
02:15but this is met with Italian legislation that rewards the fact that one must have the house,
02:22even without having the economic possibility, against the rights of the owner.
02:27In reality, this is a dog that bites its tail because if the owners are protected,
02:32there will be more homes in need.
02:34The owners are concerned, above all, about the possible immorality of the tenants.
02:39The problem is to have a certain regulation that can allow the owner,
02:44like all investors, to be able to count on their investment.
02:49Those who rent a house do not have the certainty of obtaining a income because they do not have
02:54a guardian in the case of a loving tenant.