(Adnkronos) - "Dal punto di vista dei target bisogna concentrarsi maggiormente su una popolazione che sta invecchiando”. Infatti, “fra pochi anni gli over 65 saranno una percentuale importantissima della popolazione, ancora di più di quella attuale”. Pertanto, è necessario “pensare a degli immobili e a delle operazioni immobiliari che mettano al centro le esigenze di 60-65enni ancora molto arzilli”. Così Piero Almiento, fondatore di Almiento Partners e docente per la Sda Bocconi, all’ottava edizione dei ‘Real Estate Awards - Dove l’eccellenza si incontra’ organizzata da Idealista al Grand Hotel Villa Torretta di Sesto San Giovanni, Milano ed intitolata ‘Start-up e nuovi modelli di business: il futuro è solo digitale?’.
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00:00What are the most important points to consider in real estate?
00:04The most important points to consider in real estate are, first of all,
00:09knowing how to use all the digital technology,
00:13that is, founding it with a relationship with the client,
00:17so putting together the human aspects with the digital aspects.
00:21The digital is not an end, but a means,
00:25and it must be used to make our work better.
00:29From the point of view of the targets,
00:32it seems to me that we need to focus even more
00:36on a population that is aging,
00:39and that in a few years will be, or the over 65s,
00:43will be a very important percentage of the population,
00:46even more than it is now,
00:48and therefore think of real estate operations
00:54that put in the center the needs of 60s and 75s,
00:58which are still very young,
01:01so, for example, I would like to take into consideration
01:05to sell operations where there can be a sports center in the center,
01:11or there can also be services for the elderly,
01:14and still think about what accessibility could be.
01:18The other aspect of the driver,
01:21and this worries me a little more,
01:23is that there will certainly be more rental requests,
01:27because society is getting more and more liquid,
01:30the couples have different geometries,
01:33even the places of work change,
01:36there is often confusion,
01:38and therefore it would be necessary to make a product for the rent,
01:42but this confronts the Italian legislation
01:45that rewards the fact that one must have the house,
01:49even without having the economic possibility,
01:53against the rights of the owner.
01:56Actually, this is a dog that bites its tail,
01:59because if the owners are protected,
02:02there will be more homes in need.