キャラビズジャーナル 丸眞（後編） 2025年3月30日
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00JAPANESE CHARACTER BUSINESS
00:05The Japanese character business market is 2.6 trillion yen.
00:12In addition, the market is expanding at the global level,
00:15and among the top 10 in the world IP sales ranking,
00:18five Japanese characters are ranked in.
00:23It is an industry where demand is growing both in the world and in Japan.
00:27KOTARO UEGAKI
00:30I, KOTARO UEGAKI, will cover the current situation of the industry, which is attracting attention from around the world.
00:36GALABIZ JOURNAL
00:38I'll take a look at this Nagoya specialty, Tenmusu.
00:42I can see it. It says here, Marushin Co., Ltd.
00:47It's a popular towel for teenagers.
00:49Here it is.
00:51The point is to incorporate trends without being too childish.
00:55In 1986, we started selling character towels.
01:00We were selling products related to the Super Mario Brothers.
01:05Actually, there is another turning point.
01:09Please ask Manager Ito, who manages the designer department of the 3rd floor.
01:16Really?
01:22This is the 3rd floor.
01:25The ceiling is high.
01:27Nice to meet you.
01:29Nice to meet you, too. My name is Ito Marushin.
01:37I'm KOTARO UEGAKI, a character license journalist at Fuji TV.
01:41Can you show me around the 3rd floor?
01:45Yes, I'll show you around.
01:48Ito-san will show you around the 3rd floor.
01:51Wow.
01:54It's an open office.
01:56Oh, and everyone is standing up.
01:59Nice to meet you.
02:02The 3rd floor is the product department.
02:06We have designers, buyers, quality managers, and traders.
02:13It's stylish. I want to work in an office like this.
02:18I'd like to work here. Thank you.
02:21I'll show you around.
02:26Wow.
02:28This is the consultation room on the 3rd floor.
02:32Consultation room?
02:33We have our clients and licensed designers come to our office for consultation.
02:42I see.
02:43I'm sure you'll have a lot of questions.
02:47That's right.
02:48We have a showroom where we display our licensed designs.
02:57Isn't that Laputa?
03:00Yes, it is.
03:01I love Laputa.
03:03I know.
03:04It's a pitiful robot that can't live without the soil.
03:12Ms. Ito, what do you do?
03:15I'm the manager of the product department.
03:21I mainly manage the products and check the progress.
03:28What kind of work do you do in the design department?
03:31We make products that consumers like.
03:38We don't just design them.
03:40We also explain the products we make to our customers at exhibitions.
03:49We also make props and accessories.
03:55The design department has a strong image of designers.
04:00But it's more comprehensive.
04:02That's right.
04:03Ms. Kodama, you told us about the turning point of Marushin.
04:09There's another turning point.
04:11Yes.
04:12We've strengthened our design department.
04:17That's the turning point for our character business.
04:20Strengthening the design department?
04:22Yes.
04:23Marushin Design Department
04:27Design Department
04:30We've changed from a printed towel to a jagged towel.
04:38Is this the one from before?
04:40Yes.
04:41The back of the towel was originally white.
04:45But we changed it to a white printed towel.
04:51How did you do that?
04:52This is a jagged towel.
04:57Jagged is a combination of vertical and horizontal threads.
05:03We changed it to various colors.
05:08We strengthened it so that we could express the character more.
05:13Which one is the jagged towel?
05:16This is the Moomin towel.
05:20The base part of the house is expressed with jagged technology.
05:24The contrast between blue and white is clear.
05:29This is thanks to jagged technology.
05:31The towel is cute.
05:35Jagged Towel
05:42We used to make only towels.
05:48But in 2009 and 2010, we increased the number of towels.
05:55This is a catalog.
05:57This is from 1995.
05:59If you look at the catalog of 1995, you can see towels on every page.
06:03In 2009, this catalog was called Mom's Convenient Goods.
06:09You can see that we started to handle a lot of towels.
06:14We wanted to do something like this.
06:17The company gave us a challenge.
06:21From then on, we were able to develop various materials and interiors.
06:27Mom's Convenient Goods
06:34Mom's Convenient Goods
06:40Women are more likely to use towels and jagged interiors on a daily basis.
06:48I think the number of female employees has increased.
06:55This is a mini-towel.
06:58This is a mini-towel.
06:59This is pink and gorgeous for women.
07:03This is cute.
07:05I want this kind of function.
07:07We've been working on this for a long time.
07:12Mom's Convenient Goods
07:23Since last year, designers have been working at three locations in Japan, Tokyo, and Osaka.
07:32We want to increase the number of designers and increase the speed of development.
07:41We have also introduced a TV conference system across the locations.
07:47If a designer in Osaka or Tokyo has something to say, you can tell them directly on TV.
07:54When I came in and everyone was standing, there was a person standing behind the TV.
08:01Is that possible?
08:02That's right.
08:03I was watching it in real time.
08:06I think that's why there are so many reasons.
08:11Mom's Convenient Goods
08:18Mom's Convenient Goods
08:23Is there anything you're careful about in the design of the towel?
08:25The size of the towel is different.
08:30First of all, this mini towel is an item that is likely to be used outdoors.
08:38This is an outdoor item.
08:40It's a way to show people around you that you have a favorite character.
08:45The color is intense and the embroidery is applied.
08:52This is a small size.
08:53How big is the next one?
08:56This is a face towel and this is a bath towel.
08:59Face towels and bath towels are used indoors.
09:05Instead of a mini towel, we designed it to fit the interior.
09:10If you compare it like this, the face towel and the mini towel are very different.
09:15The mini towel expresses the character as a whole.
09:20The face towel is quite simple inside.
09:24The embroidery is one point, so it's a design that fits the interior.
09:30We've also strengthened the parts other than the towel.
09:34The character you're wearing now is a golf product.
09:42There are a lot of golf products.
09:45I used to work at a company that made towels.
09:48At first, I had a hard time trying to make it.
09:55I had to redo it many times.
09:59It took a lot of time to make it into a product.
10:05How did you get involved in character design?
10:07I tried character design as an apparel for the first time.
10:12I started with the shape of the clothes and sleeves.
10:19This is Star Wars.
10:24The back of your character is more flashy, isn't it?
10:29That's right.
10:30I embroidered the back of the character so that it would have an impact on the back.
10:37Does it take a lot of time just to embroider?
10:41That's right. There are a lot of stitches.
10:45That's right. Thank you.
10:48I was involved in character design in the early days.
10:53At first, I was working on characters that could be done with Harry Potter.
11:00Now, I'm using a lot of licensed characters.
11:06It's a new field of apparel, isn't it?
11:09That's right.
11:10You made it, didn't you?
11:12That's right.
11:13Are you proud of it?
11:15Yes, I am.
11:16That's great.
11:22I'd like to see the actual work of the people who work in the design department.
11:27Here it is.
11:28Thank you very much.
11:30Thank you very much.
11:33These are the two people I'd like to introduce to you.
11:36Thank you very much.
11:37This is Hirashita, a buyer, and Tsuzuki, a designer.
11:41Nice to meet you.
11:42Nice to meet you.
11:43Can you tell me what you do for a living?
11:46I'm mainly in charge of product development, product management, and management of subordinates.
11:54How about you, Tsuzuki?
11:56I'm in charge of products for Ghibli and Peter Rabbit.
12:02I also develop various products for other characters.
12:07What are you doing now?
12:09I'm doing a sample check of the products under development.
12:13I'm checking the color.
12:15I'm in the process of planning.
12:17Can you tell me what exactly you're doing?
12:21The designer will design the product and ask the factory to produce it.
12:28I'd like to check the color of the sample again.
12:35I asked the factory to give me a sample.
12:38I had a meeting with the designer about what color would go well with the same color.
12:43Even if it's white, if you line it up like this, it's a little beige.
12:50I'd like to discuss with the designer and decide on the color.
12:57Is there a way to decide on the color?
13:00Of course, it's important to finish it according to the design.
13:03I'm so excited to wear it.
13:06I'm so happy to wear it.
13:08If you don't feel free, you won't be able to convey it to your customers.
13:13I think that's important.
13:16Mr. Hirashita, I think you're in a position where you can look at the whole thing and give your opinion.
13:22For example, do you have any disagreements with buyers and designers?
13:28To be honest, we often have.
13:30For example, what do you have in common?
13:32In one article, the designer said he wanted to use a high-quality, silica-like fabric.
13:40The price is very high.
13:42We often talk about whether or not we can lower the price a little more.
13:46I see.
13:48Is there anything you're careful about when you're talking to them?
13:51I'm not just talking to the designer.
13:53I'm thinking about what the customer actually thinks.
13:56I've decided in the end.
13:58Thank you very much.
13:59And you said you were talking about it right now.
14:02Is this not on sale yet?
14:04Yes, that's right.
14:06I see.
14:07I'm talking about a product that hasn't been released yet.
14:09Can I take a look inside?
14:10Oh, later.
14:12I understand. I'm sorry I'm in a hurry.
14:14It's in front of the camera.
14:15Oh, I see.
14:17Mr. Uyagaki, have you seen the fifth floor lounge?
14:20I haven't seen it yet.
14:23It's a popular spot, so why don't you come with me?
14:26May I?
14:29Let's go.
14:35This is the fifth floor lounge.
14:38This is the fifth floor?
14:40It's another great space.
14:43It's stylish.
14:45Thank you very much.
14:46Here it is.
14:48Brick making.
14:50It's like making bricks.
14:52This is real brick.
14:53Is this real brick?
14:54Real brick making.
14:57It looks like an indirect lighting.
15:00This lounge is designed by Frank Lloyd Wright, a famous architect.
15:09Oh, I see.
15:11It's used for lunchtime, of course, but it's also used for meetings.
15:18The lounge has a pay-as-you-go system.
15:21Once a month, there is a free day for bread.
15:25Employees can eat bread for free.
15:31How satisfied are you?
15:33I'm 100% satisfied.
15:35I have to work harder.
15:37Do you think so?
15:38By the way, there is a person who is working right now.
15:43Can I talk to him?
15:44Of course.
15:45Really?
15:46Yes, you can.
15:47Hello.
15:48Hello.
15:50Were you working?
15:51Yes, I was.
15:52Were you working?
15:53No, I wasn't.
15:54Are you sure?
15:55Yes.
15:56Nice to meet you.
15:57I'm Tagami.
15:58Nice to meet you.
15:59If you don't mind, can I talk to Tagami?
16:03Of course.
16:04Nice to meet you.
16:05Nice to meet you.
16:08Now, I'd like to ask the three employees how they work at Marushin.
16:14Nice to meet you.
16:15Nice to meet you.
16:16Tagami, what kind of work do you usually do?
16:20I'm mainly in charge of system management in the company.
16:24I'm in charge of the introduction of new systems,
16:27maintenance of existing systems, and so on.
16:32Until now, I was in charge of business trips and phone calls,
16:36but now I'm using digital technology to create an environment where I can work more comfortably.
16:42First of all, I'd like to ask you why you joined the company.
16:48Mr. Hirashita, what do you think?
16:50I think towels are essential to our daily lives,
16:55so I joined the company because I wanted to make towels a part of our daily lives.
17:01Mr. Tagami, what do you think?
17:02I think it's good to be able to feel what it's like to work in a company.
17:07When I thought that, I realized how close I was to the characters,
17:12so I decided to work here.
17:14Personally, I really love Ghibli movies.
17:19I've had a mini-towel since I was in elementary school,
17:24and I've always wondered what kind of company it was.
17:26Was that a Marushin mini-towel?
17:28Yes, it was.
17:29I've had it for a long time,
17:32and I wanted to do something related to household chores,
17:35and I wanted to be involved with Ghibli, so I decided to join the company.
17:40Next, can you tell us what kind of company Marushin is?
17:44Marushin is a company that always moves forward with a spirit of challenge.
17:50Do you have that impression, too?
17:52Yes, I do.
17:53Oh, really?
17:55Are you okay?
17:58Of course, it's not just towels,
18:00but now it's a company that challenges characters and apparel relationships.
18:08I think Marushin is a company that only evolves.
18:11Do you feel the spirit of challenge in digitalization?
18:14Yes, I do.
18:15It's the same with the reception system on the first floor.
18:18It's not just about leaving an iPad,
18:21but we've been able to do it to the point where we can shake it off.
18:26I see.
18:28Is there anyone in the character products you're in charge of who has a special memory?
18:36Yes.
18:38I have one.
18:39It's a Harry Potter product.
18:42I had to make a product that the fans of the work would want,
18:47so I looked at all the works and studied the designs that came out.
18:52I had a meeting with the designer to commercialize it,
18:55and I thought there was a product that the fans liked,
18:59so I was a little happy when I got a big order.
19:04How many orders do you think you'll get?
19:08When I got 10,000 orders, I didn't get that many.
19:15Is there anyone in the future who has a dream or something you want to do?
19:22It's me again.
19:25There are a lot of female designers in the company,
19:33so I'd like to be a role model.
19:36I'm raising a child now,
19:40so I'd like to go to an exhibition when my child is calm.
19:44I'm very interested in how different things will be when I go to Japan.
19:49You want to be a person that the public wants to follow.
19:54That's right.
19:55Do you have a dream as a designer?
19:58My dream is for the Carabiz Journal to continue forever.
20:03I was told that in an interview with an industrialist.
20:06I told him that my current job is fulfilling,
20:08and he said,
20:09I hope that job will continue forever.
20:11I think I'm doing a good job for my health, including this job.
20:18Thank you for your time today.
20:22Thank you for showing us the inside of the company.
20:25I have one request.
20:28I'd like you to design a mini-towel.
20:34You want me to design a mini-towel?
20:37Thank you for preparing so much.
20:42I'll think about it.
20:45What kind of thing should I make?
20:47That's right.
20:48I think it's a good idea to add Carabiz elements
20:52and make a hand-drawn design.
20:57It's not Carabiz, it's a TV show.
20:59So, let's make it like a screen.
21:04That's a good idea.
21:06It's like 4x3.
21:08That's right.
21:1016x9.
21:11There's also 16x9.
21:134x3 is good.
21:15It's like a brown can.
21:17Did I just talk about the brown can generation?
21:214x3 is 16x9.
21:22Excuse me.
21:24Let's draw that.
21:26Let's write 16x9.
21:28With numbers.
21:29Isn't it cool?
21:30It's cool.
21:31It's cool, isn't it?
21:32Let's draw it.
21:33I'm going to make any design a product.
21:37Is that possible?
21:39I'll do my best.
21:42What do you think?
21:45It's getting a little fashionable.
21:49It would be nice to have a character here.
21:53I think it's better to draw something like Carabiz Journal here.
21:57This is the design of Carabiz Journal.
22:00Let's put this in.
22:02Let's put the word KEY in here.
22:05I think it's easier to see if it's up there.
22:12Here's the mini-towel I drew.
22:17Here it is.
22:19Ta-da!
22:21What do you think?
22:23Everyone is surprised.
22:27Carabiz Journal.
22:30I've been to a lot of companies and I've heard a lot about their history.
22:34I think it's a show that connects the past and the present in the character industry.
22:38Carabiz Journal connects the 4-3 era and the 16-9 era.
22:43I designed it with that theme in mind.
22:46What do you think?
22:50I think the story is really nice.
22:53Really?
22:54There's a tree of Carabiz in it.
22:56The tree of Carabiz means that it's not equal, but it's also a symbol that connects us.
23:02I hope it has that meaning.
23:06I'll make it right away.
23:08Really? Thank you.
23:15Thank you for coming today.
23:21I heard that the design of the mini-towel I drew was completed.
23:29It's done.
23:31Can you show me?
23:33Wow!
23:35Thank you so much.
23:37It's totally Carabiz Journal.
23:40How do you like it?
23:43I think it's perfect.
23:46Mr. Hirashita has been pushing it like this for a long time.
23:52Wow! Thank you so much.
23:57I can't hold back my heart that it will be a product if I make it into a tote bag.
24:03I'm sure it will sell well.
24:05Mr. Hirashita, really?
24:08Thank you so much.
24:18Thank you for coming today.