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00:00Welcome!
00:02I'm Chico-chan. Nice to meet you.
00:04Hello, I'm Chico.
00:07I'm Chico. I'm 5 years old. Nice to meet you.
00:10Nice to meet you, too.
00:12First of all, I'd like to introduce
00:14Hidetaka Yoshioka,
00:16who was asked,
00:18why did you turn off your aura
00:20at the shooting site?
00:22How did you know that?
00:24Nice to meet you.
00:26You seem to have a lot of things like that.
00:29Even if you go to a museum in the north,
00:32no one will recognize you as me.
00:34What?
00:36It's strange.
00:38Did someone throw ink at you?
00:40Yes.
00:42That's terrible.
00:44I was like,
00:46I was beaten.
00:48You're a very nice person.
00:50I'm a very nice person.
00:52And the other one,
00:54he wore his socks backwards
00:56for the first time,
00:59Mizuki Yamashita.
01:01I'm embarrassed.
01:03Nice to meet you.
01:05You have a lot of shoulders.
01:07Yes.
01:09I don't cool my shoulders.
01:11Please take good care of them.
01:15Okamura,
01:17who is your favorite vegetable?
01:19Who is your favorite vegetable?
01:21Mr. Yoshioka.
01:23I like vegetables.
01:25You can eat vegetables at any age.
01:27You can eat vegetables at any age.
01:29Mr. Yoshioka, please.
01:31Mr. Yoshioka,
01:33when you eat celery, lettuce, cabbage,
01:35when you eat celery, lettuce, cabbage,
01:37vegetables,
01:39you get crunchy, right?
01:41Do you eat meat?
01:43I don't eat meat.
01:45You don't eat meat,
01:47but when you eat vegetables,
01:49you get crunchy, right?
01:51Why?
01:53Why?
01:55I'm sorry.
01:57Why do you get crunchy when you eat vegetables?
01:59I'm sorry.
02:01I'm sorry.
02:03I'm sorry.
02:05It's...
02:07It's...
02:09It's...
02:11It's...
02:13It's...
02:15It's...
02:17It's...
02:19It's...
02:21Have you ever wondered why vegetables are crunchy?
02:23Have you ever wondered why vegetables are crunchy?
02:25Have you ever wondered why vegetables are crunchy?
02:27Crunchy?
02:29Crunchy?
02:31I've never thought about it.
02:33You've never thought about it.
02:35The fibers are cut off.
02:37So it's crunchy.
02:39So it's crunchy.
02:41Don't come again!
02:43I'm sorry.
02:47Now,
02:49we ask Japanese people every day.
02:51Why do you get crunchy when you eat vegetables?
02:53We ask Japanese people every day.
02:55We asked Japanese people every day.
02:57We asked Japanese people every day.
02:59Huh?
03:01What is it?
03:03Is it because of oxygen?
03:05Oxygen?
03:07In the leaves?
03:09It's a place to live.
03:11It's not crunchy.
03:15Why do you get crunchy when you eat vegetables?
03:17Japanese people say,
03:19Japanese people say,
03:21Japanese people say,
03:23Japanese people say,
03:25Japanese people say,
03:27Japanese people say,
03:29Japanese people say,
03:31Japanese people say,
03:33Japanese people say,
03:35Japanese people say,
03:37Japanese people say,
03:39Japanese people say,
03:41Japanese people say,
03:43Japanese people say,
03:45Japanese people say,
03:47Japanese people say,
03:49Japanese people say,
03:51Japanese people say,
03:53Japanese people say,
03:55Japanese people say,
03:57Japanese people say,
03:59Japanese people say,
04:01Japanese people say,
04:03Japanese people say,
04:05Japanese people say,
04:07Japanese people say,
04:09Japanese people say,
04:11Japanese people say,
04:13Japanese people say,
04:15Japanese people say,
04:17Japanese people say,
04:19Japanese people say,
04:21Japanese people say,
04:23Japanese people say,
04:25Japanese people say,
04:27Japanese people say,
04:29Japanese people say,
04:31Japanese people say,
04:33Japanese people say,
04:35Japanese people say,
04:37Japanese people say,
04:39Japanese people say,
04:41Japanese people say,
04:43Japanese people say,
04:45Japanese people say,
04:47Japanese people say,
04:49Japanese people say,
04:51Japanese people say,
04:53Japanese people say,
04:55Japanese people say,
04:57Japanese people say,
04:59Japanese people say,
05:01Japanese people say,
05:03Japanese people say,
05:05Japanese people say,
05:07Japanese people say,
05:09Around the plant cells,
05:11around the plant cells,
05:13there is a lot of water,
05:15and the cells including calium and sugar
05:17know the water and swell.
05:19The role of the cell wall
05:21is to prevent the cells from
05:23swelling too much and
05:25from collapsing.
05:27What happens without a cell wall?
05:29It breaks.
05:31You can see it well
05:33by looking at the experiment.
05:35So, we decided to
05:37put sugar water in a bag
05:39that does not pass through
05:41the molecules of water.
05:43This bag plays the role of
05:45the cell wall.
05:47And we put pure water in the beaker
05:49and put the bag with sugar water in it.
05:51The water in the beaker
05:53is the water around the cell wall.
05:55The sugar water in the bag
05:57is the liquid containing
05:59calium and sugar in the cells.
06:01In other words,
06:03this is the state
06:05of the cell wall.
06:07If you leave it overnight,
06:09the water in the bag
06:11increases and swells.
06:13This is called permeability.
06:15Permeability means
06:17that when two liquids
06:19of different concentrations
06:21are next to each other,
06:23the water moves from the lighter
06:25side to the darker side
06:27in order to reach the same concentration.
06:29If this state continues,
06:31one day the bag will explode.
06:33So, we put sugar water in a bag
06:35that does not pass through
06:37the molecules of water.
06:39This is the role of the cell wall.
06:41The meat of cows and pigs
06:43does not have a cell wall,
06:45so it does not become crispy.
06:47Why do animals not have
06:49a cell wall?
06:51Because plants suck water
06:53from the roots,
06:55the cells are full of
06:57mouse.
06:59But in the case of animals,
07:01the cells are full of water.
07:03In the case of plants,
07:05the cells are full of water,
07:07but in the case of animals,
07:09the cells are almost
07:11the same concentration,
07:13so the cells do not swell
07:15due to permeability,
07:17so there is no need for a cell wall.
07:19In addition,
07:21animals without a cell wall
07:23need bones to support
07:25their body because
07:27the cells are soft.
07:29In the case of plants,
07:31the cells are hard and solid,
07:33so they can support their body
07:35without bones.
07:37What do you think of
07:39when you think of crispy vegetables?
07:41Lettuce and bean sprouts?
07:43I see.
07:45Lettuce and bean sprouts
07:47are similar.
07:49What are they similar to?
07:51Bean sprouts are
07:53growing under the sun,
07:55so they want to bathe
07:57in the sun,
07:59so the cells get bigger.
08:01As they get bigger,
08:03the water in the cells increases,
08:05and the cell wall
08:07stretches and becomes thinner.
08:09Because there is a lot of water
08:11in the thin wall,
08:13when it breaks,
08:15the water bursts out vigorously,
08:17so it feels crispier.
08:19The white part of the core of lettuce
08:21wants to bathe in the sun soon,
08:23and as the cells get bigger,
08:25the cell wall becomes thinner
08:27and the amount of water increases.
08:29That's why the core is crispier.
08:31Cabbage is the same.
08:33Among the representative
08:35crispy vegetables,
08:37lettuce, cabbage, and bean sprouts,
08:39which vegetable is
08:41the crispiest?
08:43Let's do it.
08:45Professor Tsuyoshi Moriyama
08:47of Tokyo Institute of Technology
08:49will analyze the crispiness
08:51when eaten.
08:53How long will the crispiness
08:55and the sharpness
08:57of the sound last?
08:59We will experiment
09:01all the vegetables
09:03with the same weight.
09:05Let's start with the crispiness
09:07of lettuce.
09:09Kanbei lettuce,
09:11a representative of Minamibosou,
09:13Chiba Prefecture.
09:15Winter lettuce from Minamibosou
09:17has a very sweet taste
09:19and a crispy texture
09:21compared to other vegetables.
09:23I think the crispiness
09:25of the sound
09:27is the best.
09:29Please try it.
09:33Wow, it sounds good.
09:39It's very effective.
09:41I'm serious.
09:43Next is the crispiness of cabbage.
09:45Afuro cabbage,
09:47a representative of Chiba Prefecture.
09:49Mr. Sakao,
09:51who is particular about
09:53making cabbage,
09:55is particular about
09:57making cabbage.
10:03The crispiness
10:05and sweetness
10:07are the key points.
10:09I'll do my best
10:11not to lose to other vegetables.
10:13What is the crispiness
10:15of cabbage?
10:19Mr. Sakao's reaction.
10:21It's like,
10:23wow!
10:25The last one is
10:27the crispiness of bean sprouts.
10:29Fukaya bean sprouts,
10:31a representative of Saitama Prefecture.
10:33Mr. Iizuka,
10:35who inherited bean sprouts from his ancestors,
10:37continues to protect
10:39the traditional way of growing bean sprouts.
10:41This pink color
10:43is a sign of good health.
10:45It's good.
10:47I think this is
10:49probably better than lettuce and cabbage.
10:51I don't think I'll lose.
10:53What is the crispiness
10:55of bean sprouts?
11:07Lettuce, cabbage, bean sprouts.
11:09It's a battle to decide the crispiness
11:11of the three.
11:13While the farmers
11:15are watching,
11:17the winner of the first round
11:19is
11:23bean sprouts.
11:25Wow, bean sprouts!
11:31The first point
11:33is the crispiness
11:35of cabbage.
11:39The crispiness
11:41and the crispiness
11:43of bean sprouts
11:45are the same.
11:47The first place is cabbage.
11:49The bean sprouts
11:51were second place.
11:53However,
11:55the crispiness
11:57lasted the longest.
11:59The bean sprouts
12:01lasted the longest
12:03and kept the crispiness.
12:05Let's see how long
12:07the crispiness
12:09of bean sprouts
12:11lasts.
12:15Cabbage stopped.
12:17Cabbage was fast.
12:19Lettuce also stopped.
12:21The bean sprouts are still going.
12:23See?
12:25Wow.
12:27The level is different.
12:29At that point,
12:31the bean sprouts won
12:33by a huge difference.
12:35I thought I could win,
12:37but I thought
12:39I couldn't.
12:41When I see vegetables,
12:43I can see how hard they work.
12:45So, I'd like to say
12:47congratulations
12:49rather than regret.
12:51I'd like to try
12:53bean sprouts next time.
12:55I'd like to try.
12:57I'd like to drink with you.
12:59It's a good battle.
13:01So,
13:03the reason why vegetables
13:05are crispy is
13:07because of vegetables.
13:09When do you feel
13:11the crispiness?
13:13When I was told
13:15five seconds before the show.
13:17I see.
13:19I was nervous.
13:21According to Mr. Sakurai,
13:23the fiber of vegetables
13:25is a type of cell wall,
13:27but it doesn't cause
13:29the crispiness.
13:31Fiber is a tissue
13:33that passes water and nutrients.
13:35So, it doesn't cause
13:37the crispiness.
13:39I see.
13:41By the way,
13:43Mr. Sakurai's favorite food
13:45is stir-fried bean sprouts.
13:47The bean sprouts won
13:49by a huge difference
13:51between lettuce and cabbage,
13:53and the crispiness
13:55was as if a star
13:57appeared in a music festival.
13:59That's a great example.
14:01Can adults answer correctly?
14:03Chiko-chan will scold you
14:05if you don't answer correctly.
14:07Don't talk to me!
14:19Hey, Okamura.
14:21Yes?
14:23Who is the most elegant
14:25and lovely adult
14:27in this program?
14:29Ms. Yamashita,
14:31I love tea.
14:33You are the most elegant.
14:35Can you look at this?
14:37Yes.
14:39It's a dish
14:41that appears in
14:43Afternoon Tea.
14:45It looks like that.
14:47Why?
14:49Why?
14:51Why does it appear
14:53in Afternoon Tea?
14:55I don't know.
14:59What?
15:05Recently,
15:07many people enjoy
15:09Afternoon Tea.
15:11Why does it appear
15:13in Afternoon Tea?
15:15I think
15:17it originated
15:19in Europe.
15:21Yes.
15:23There is a manner.
15:25In Afternoon Tea,
15:27for example,
15:29if you want to eat from the top,
15:31there is an order
15:33like,
15:35this tea goes well with this.
15:37Don't say that!
15:39Oh!
15:41I see.
15:43Now,
15:45I will ask all Japanese people.
15:47Why does it appear
15:49in Afternoon Tea?
15:51I asked people
15:53who enjoy Afternoon Tea.
15:57It looks like
15:59you eat in order.
16:01If you line up vertically
16:03and decorate it neatly,
16:05it looks delicious.
16:07Why does it appear
16:09in Afternoon Tea?
16:11The owner was a wife
16:13who spent elegant tea time
16:15in secret.
16:17The husband is searching
16:19for his wife.
16:25I see.
16:27However, Chiko knows
16:29the reason
16:31why it appears
16:33in Afternoon Tea
16:35is because the table
16:37is small.
16:39I see.
16:41Instead of a table.
16:43It's a space.
16:45I see.
16:47Because the table
16:49is small.
16:51Chiko, you are 5 years old,
16:53but you know the reason
16:55why it appears in Afternoon Tea.
16:57It's amazing.
17:01Do you enjoy Afternoon Tea
17:03with your friends?
17:05No, I don't go that far.
17:13The reason why it appears
17:15in Afternoon Tea
17:17is because the table
17:19is small.
17:21This is called
17:23a cake stand
17:25in Afternoon Tea.
17:27According to Mr. Nonaka,
17:29this cake stand
17:31was used
17:33because of a problem
17:35that appeared
17:37in the world
17:39as Afternoon Tea spread.
17:41In the mid-19th century,
17:43it was said that
17:45the problem started
17:47from starvation.
17:49Is it just my imagination?
17:51Her portrait
17:53seems to be hungry.
17:55I see.
17:57The noble ladies
17:59didn't eat anything
18:01until 8 p.m.
18:03after having a light lunch.
18:05They suffered from
18:07starvation from 4 p.m.
18:09to 5 p.m.
18:11That's why they didn't
18:13eat anything.
18:15According to Mr. Nonaka,
18:17the lady needed
18:19her husband's permission
18:21to use the dining room,
18:23so she ate
18:25in a secret room
18:27called a drawing room.
18:29The only tea time
18:31to satisfy her hunger
18:33turned into a tea party
18:35for the ladies
18:37who had the same problem.
18:39Eventually, the middle class
18:41and the common people
18:43started to imitate the ladies' style.
18:45It was good until now,
18:47but there was a problem.
18:49The middle class
18:51or the common people
18:53had a small space
18:55to have
18:57Afternoon Tea.
18:59The table was small
19:01and the house was small.
19:03Even if they prepared
19:05a lot of tea foods,
19:07there was a problem.
19:09The middle class
19:11or the common people
19:13had a small space
19:15to have
19:17Afternoon Tea.
19:19The middle class
19:21or the common people
19:23had a small space
19:25to have
19:27Afternoon Tea.
19:29There was a cake stand
19:31in the middle class
19:33and the middle class
19:35had a cake stand
19:37in the middle class.
19:39It was very convenient
19:41to have a cake stand
19:43in the middle class.
19:45According to Riko Fujieda,
19:47a researcher of Afternoon Tea,
19:49the three-tier stand
19:51was originally
19:53a wooden stand
19:55called a silent servant.
19:57It was used as a stand
19:59to put the table aside,
20:01but it was not
20:03It was improved
20:05so that it could be carried
20:07and it was smaller
20:09so that it could be placed
20:11on the table.
20:13Afternoon Tea
20:15came to Japan
20:17in the bubble cake
20:19of the 1990s.
20:21It was a fashionable
20:23and rich afternoon
20:25with a large hotel.
20:27By the way,
20:29do you know
20:31what Afternoon Tea is?
20:33Afternoon Tea
20:35is an English tea ceremony.
20:37It is very important
20:39and the manners
20:41are different
20:43depending on the class.
20:45According to Riko Fujieda,
20:47who has studied
20:49in the UK for a long time,
20:51Afternoon Tea
20:53is very important
20:55in the UK.
20:57So,
20:59Riko and Macha
21:01will enjoy
21:03Afternoon Tea at the hotel
21:05elegantly
21:07and the teacher
21:09will secretly check it.
21:11Are you OK?
21:13Macha,
21:15I don't have
21:17the image of tea.
21:19Macha, can you raise your right hand?
21:21The thorn...
21:23The accessory of the right hand
21:25is too much.
21:27Macha, you should act
21:29like a lady.
21:31And the long-awaited
21:33tea foods are served.
21:35Wow.
21:37I thought
21:39I would go to the pub
21:41yesterday,
21:43but I ended up on a boat.
21:45What a sad conversation.
21:47First, the tea.
21:49Do you want milk tea?
21:51Of course.
21:53I want to make milk tea like this.
21:55I make cafe latte.
21:57I add milk
21:59and warm it up.
22:01I see.
22:03It's better to add milk first.
22:05It's just the right color.
22:07It's not elegant.
22:09Is it?
22:11Tea is to enjoy the scent.
22:13In the beginning,
22:15the tea was made
22:17in the manner of
22:19milk in after
22:21that you can add milk
22:23I don't make a toast.
22:25I see.
22:27I don't drink alcohol.
22:29I'm a hard worker.
22:31The way they drink tea
22:33is a little awkward.
22:35It's better to put your finger
22:37in the handle
22:39and grab it
22:41than to run away.
22:43It's elegant.
22:45It's especially good
22:47when you can feel the accessories
22:49on your fingertips and fingertips.
22:51The first tea food.
22:53What should I start with?
22:55What should I start with?
22:57What should I do?
22:59The top one.
23:01It's hard to eat.
23:03The face.
23:05Don't laugh.
23:07He started with a sweet cake.
23:09It's a little
23:11unfortunate manner.
23:13According to Mr. Fujieda,
23:15there is an order
23:17to eat the tea food
23:19Generally,
23:21the bottom is a sandwich,
23:23the middle is a scone,
23:25and the top is a snack.
23:27From the bottom to the top,
23:29from the salty one
23:31to the sweet one.
23:33So the order of eating
23:35is from the bottom to the top,
23:37from the salty one
23:39to the sweet one.
23:41It's a scone.
23:43You can go.
23:45Excuse me.
23:47Wait a minute.
23:49Wait a minute.
23:51This.
23:53It's better to use it.
23:55Isn't it more elegant
23:57to cut it?
23:59It makes a strange sound.
24:01Hey.
24:05You can't bring the scone
24:07directly from the stand.
24:09Mr. Oniyako uses a knife fork
24:11to separate the scone,
24:13but that is not necessary.
24:15In afternoon tea,
24:17it is a basic manner to eat by hand.
24:19In the first place,
24:21tea foods are made small
24:23so that they can be eaten by hand.
24:25It is also a manner
24:27to eat scone.
24:29Separate the scone
24:31on a plate with your left hand.
24:33And without using a knife,
24:35it is a basic manner
24:37to split it up and down by hand.
24:39And jam and cream
24:41are applied in order
24:43to make a scone.
24:45Let's try it.
24:47It's elegant.
24:49It's very elegant.
24:51After eating this,
24:53I wondered why there was no alcohol.
24:55Oh, I see.
24:57What do you usually drink?
24:59I drink shochu with tea.
25:01Tea.
25:03Tea shochu.
25:05No, it's not like that.
25:07It's not a stiff promise.
25:09It's a gesture.
25:11As long as you feel like
25:13having a good time,
25:15it's okay.
25:17Cheers!
25:19This is it.
25:21This is it.
25:23It's a tower.
25:25It's the same tower,
25:27but this one is more exciting.
25:29It's exciting.
25:31Excuse me,
25:33I'd like a bottle of beer, please.
25:35And I'd like a mix of
25:37Shirako and Ankimono.
25:39The reason why there are more and more
25:41afternoon teas is
25:43because the tables were small.
25:45Chiko, what kind of afternoon
25:47do you usually spend?
25:49I prepare dinner.
25:51Oh, really?
25:53Yes, starting with rice.
25:55Oh, my.
25:57It's a lot of work.
25:59Hide-kun, that's a lot of work.
26:01It's amazing, isn't it?
26:03I prefer after-five izakayas
26:05to afternoon teas.
26:07In our time,
26:09after-five izakayas were
26:11more popular.
26:13I see.
26:15Save the Earth!
26:17CO2 Reduction Corner
26:21Chiko, you're completely black.
26:23Why do you call me
26:25like Shigeru Matsuzaki?
26:27There are too few lights.
26:29This corner
26:31is brought to you by
26:33one light to reduce CO2.
26:35By the way, Okamura,
26:37have you ever read a paper?
26:39A paper?
26:41I don't have a chance to read a paper.
26:43In the world, researchers
26:45publish various papers every day.
26:47In such a paper,
26:49I thought of a new corner
26:51to introduce the paper
26:53called Korowa.
26:55Every year,
26:57more than 1.7 million papers
26:59are published by
27:01scholars and researchers
27:03Among them,
27:05I will introduce a paper
27:07that you can't help but read.
27:09It's called
27:11The Paper Award.
27:13This time,
27:15it's a paper published by
27:17Han Ji-won,
27:19a researcher at Harvard University
27:21who studies morphological physics.
27:23It is
27:25a study on
27:27the coffee-spilling phenomenon
27:29in the low-impulse regime.
27:31In other words,
27:33it's a way to carry coffee without spilling it.
27:35Did it lead to
27:37something?
27:39Hello, I'm Han Ji-won.
27:41I put a smartphone
27:43on a mug with coffee
27:45and used an app
27:47to measure
27:49what kind of wave happens
27:51when people walk.
27:53He walked repeatedly
27:55and measured the wave of coffee.
27:57Then,
27:59he found that the wave that occurs
28:01when carrying coffee is 2 Hz,
28:03and the high wave that overflows
28:05from the mug cup is 4 Hz.
28:07The waves resonate
28:09and the waves get bigger
28:11and overflow.
28:13The professor
28:15who discovered the frequency
28:17of the waves overflowing
28:19from the mug cup
28:21calculated the method
28:23in which the waves do not occur
28:25and the coffee does not spill
28:27The answer
28:29that the professor gave
28:31is
28:33to walk backwards.
28:35Walk backwards?
28:37Is that all?
28:39Yes, that's all.
28:41If you compare
28:43when you look forward
28:45and carry coffee,
28:47you can see that
28:49the coffee wave is smaller
28:51when you look backwards.
28:53However, when you carry coffee
28:55you can see that
28:57the coffee spills.
28:59I see.
29:01In the end, when you walk backwards,
29:03you bump into something
29:05and spill coffee.
29:07That's the worst case.
29:09This research does not consider
29:11bumping into something.
29:13Furthermore,
29:15the coffee spills again.
29:17That's very tragic.
29:19That's very tragic.
29:21It's probably the worst
29:23I've ever seen.
29:25What's the use of this?
29:27I think this research
29:29is useful when carrying liquids.
29:31For example,
29:33the tank lorry
29:35that carries gasoline
29:37and the tanker that carries gasoline
29:39all have the same principle.
29:41The professor
29:43announced this research in 2017.
29:45He won the Nobel Prize
29:47for Physics
29:49for his research
29:51on coffee spills.
29:53He also found
29:55another way
29:57to carry coffee
29:59without spilling it.
30:01He found another way
30:03to carry coffee
30:05without spilling it.
30:07You put the top of the coffee cup
30:09on the top of the coffee cup.
30:11The joint of the finger
30:13becomes a cushion
30:15so that the coffee cup
30:17doesn't shake.
30:20Ouch!
30:22That's tragic. I'm so sorry.
30:24Do it when you carry iced coffee.
30:26Okay.
30:46Hey, Okamura.
30:48Who is the best
30:50at shopping among us?
30:52I don't know if I'm good at shopping.
30:54Can I ask you a question?
30:56You get points
30:58when you shop, right?
31:00Yes, I do.
31:02Why?
31:04Why do you get points
31:06when you shop?
31:12What?
31:18Have you ever thought about
31:20why you get points
31:22when you shop?
31:24Have you ever thought about
31:26why you get points
31:28when you shop?
31:30That must be
31:32what Mr.Erai said.
31:34Let's get points.
31:36Why, Mr.Erai?
31:38You should get points.
31:40Why?
31:42You should get points.
31:44You should get points.
31:46You should get points.
31:48I'm sorry.
31:50What are you talking about?
31:52I'm sorry.
31:54Hide-kun, please.
31:56Now,
31:58you want me to come
32:00to your shop again.
32:02Yes.
32:04At first,
32:08I saw you
32:10so I got two points.
32:12You're boring.
32:16I did it!
32:20Now, I ask all Japanese citizens.
32:22Now, I ask all Japanese citizens.
32:24Why do you get points
32:26when you shop?
32:28I asked people
32:30who usually get points.
32:32I wonder.
32:34I think
32:36they want to give a service
32:38to the person who bought it.
32:40I think they want to give a service
32:42to the person who bought it.
32:44The person who bought it.
32:46The person who bought it.
32:54That's amazing.
32:56That's amazing.
32:58Chiko knows the reason.
33:00Chiko knows the reason.
33:04The reason you get points
33:06when you shop
33:08is to clean soap.
33:10is to clean soap.
33:12It's amazing.
33:13It's the world's first.
33:14It's really amazing.
33:16In order to get rid of the remaining soap.
33:20Fuchiko, you're 5 years old, but you know how to get points when you go shopping.
33:26That's amazing.
33:28Now, is there anything you want to buy with the points your mother has saved up?
33:34I don't have anything I want to buy.
33:35Professor Keisho Komoto of the Department of Management at Komazawa University, who is familiar with marketing, will tell us in detail.
33:43The reason I started getting points was to get rid of the remaining soap sold by American soap makers.
33:51The reason I started getting points was around 1850, about 170 years ago, in New York, USA.
34:00At that time, the way soap was sold was to cut the lumps in the store and sell them.
34:06In the meantime, the president of a soap maker started selling them one by one, wrapped in paper and divided into small pieces.
34:13This is the president of the soap maker.
34:16Mr. Babbitt.
34:17The new way he came up with was to sell it to the stock market without even looking at it.
34:23So I came up with a service that if you cut out the brand of your company on the package and collect 250,000, you can exchange it for a painting.
34:35If you collect 250,000 of the company's logo on the wrapping paper of the soap, you can exchange it for a painting.
34:44Then, the customers were surprised.
34:47Soap, which was originally a surplus, became a big hit.
34:52In the late 1890s, a specialized company was born to make stamps for companies to exchange for products.
35:01Supermarkets and gas stations were introduced and spread all over America.
35:07What was transmitted to Japan was the high economic growth period in the early 1960s.
35:13Stamp services became popular under the influence of the United States.
35:18I'm sure many of you are familiar with it.
35:21Depending on the number of stamps you can get for 50 yen, you can choose a prize from the catalog.
35:29In the high economic growth period, supermarkets and gas stations were growing, and the competition was getting tougher, so stamps became a big marketing tool.
35:42If you look at the catalog at the time, you can exchange 15,000 stamps for a washing machine, 28,000 for a refrigerator, and 29,000 for a TV.
35:56There are also high-priced items.
35:58If you collect 118,000 stamps, you can travel to Hawaii.
36:02If you collect 500,000 stamps, you can get a luxury car.
36:07A revolutionary event in the point system using stamps is the emergence of point cards.
36:14The reason why point cards are spreading is...
36:18The point card issued by a gas station is famous.
36:22The card says,
36:23This is the system that the gas station first came up with.
36:31For example, in this area, vacuum cleaners sell well, and in other areas, TVs and audios sell well, etc.
36:45By grasping the selling points of each store, they created their own system that connects them to the sales gap.
36:52If it accumulates to some extent, I want to accumulate a little more.
36:57If you get used to the store, you can get used to it.
37:02Various companies have created their own point cards and spread them.
37:08Now, there is also a point app that doesn't carry cards.
37:13Poikatsu, which saves points, is popular.
37:18I asked someone who encourages Poikatsu.
37:22Mr. Shibuya, who lives in Tokyo.
37:24A family of five with three children.
37:27This is the point I saved.
37:2910 points are 1 yen, so it's 12,974,111 yen.
37:36Wow!
37:38I asked him to show me how he saves points.
37:42Can I use this?
37:45Let's take a picture.
37:46Photo shooting on a cutting board.
37:49You can earn money just by taking pictures of things in your house.
37:55It is said that you can get points just by taking pictures of things in your house.
38:00The company side has the advantage of being able to find out what is being used depending on the family structure and age.
38:08The points you save can be exchanged for discount tickets such as Red Shop.
38:13Next, Mr. Shibuya went out.
38:16The points change when you walk and move.
38:21For example, you can go to the next station by bicycle.
38:26It is said that you can get points not only by walking, but also by moving by train or car.
38:32The company that developed it is a company that makes maps such as smartphone apps.
38:37It is said that it collects people's travel information and uses it to update the map, such as new roads and shops.
38:45If you move 10 km, you will get 15 points.
38:48You can exchange it for gift tickets and car points for 36,000 points.
38:54Mr. Shibuya went home.
38:57I'm going to sleep now.
38:59I'm going to take a nap.
39:01There is an app that collects points when you sleep.
39:05What is that?
39:06It is said that you can exchange points for bedding and sleeping goods just by measuring the difference in sleep time and heat.
39:16Mr. Shibuya collects points until bedtime.
39:20I don't have time to take a nap.
39:23Two hours later.
39:25Mr. Shibuya doesn't wake up at all.
39:29I see. The points are accumulated.
39:33The reason why he was able to get points by shopping was to sort out the remaining soap.
39:40How can I get Chiko's Chiko points?
39:44When you're walking down the street, a woman's voice says,
39:47Someone, stop the baby!
39:48When you look at the woman's voice, you can see the baby coming down the slope with great force.
39:51If you can stop it safely, you'll get 500 Chiko points.
39:56It's the world of Jackie.
39:58I have an announcement from Mr. Kide.
40:02The family of Inugami family, which I starred in, will be broadcast for two weeks from April 22nd.
40:10Please take a look.
40:11Speaking of Inugami family, you can see their legs.
40:14I was able to shoot it with an image close to the original work, so I didn't use CG.
40:19I went to a meeting in the middle of the winter.
40:22I would like Chiko to see it.
40:26I will definitely see it.
40:27I'm looking forward to it.
40:28I think it's going to be an ending that will make everyone scratch their heads like Kindaichi.
40:33I'm looking forward to it.
40:41Chiko!
40:42Yes, yes.
40:43I'd like to introduce you today.
40:45Yes, Kyoe-chan is here again today.
40:47Yes.
40:48It's a big one.
40:49Thank you for your hard work.
40:50Yes.
40:51Camera, camera!
40:53The picture of Kyoe has just arrived!
40:56Isn't it Kyoe?
40:57He sent me pictures of where he was going.
41:01Yes, yes, yes.
41:02I knew you were going to Hiroshima.
41:05I knew that.
41:07I don't know what happened after that.
41:10Momiji Manju! Momiji Manju!
41:13Hiroshima, Hiroshima.
41:14Well, well, well.
41:15I'd like to see where Hiroshima went.
41:21First of all, here it is.
41:24I'm here now.
41:26Please don't look for me, Kyoe.
41:28From Tama-chan, 5 years old, plus 58 years old.
41:31Where is this?
41:32Where is this?
41:33Fukuoka Ohori Park.
41:36I walked through the Kanmon Tunnel.
41:38Oh!
41:39I see.
41:40Did you walk through the tunnel?
41:43It's super short, so it's okay.
41:45I decided to walk.
41:47That's right. You have to walk.
41:49Yes.
41:51Next, here it is.
41:54I don't know this.
41:55Where is this?
41:57Sadogashima.
41:58I walked with a bird.
42:00Sadogashima.
42:01Is this a ship?
42:03The ship is safe.
42:04Well, yes.
42:06Next, a video letter has arrived.
42:10Yes.
42:11Oh!
42:14Oh!
42:15One more step!
42:16It's attached.
42:17One more step!
42:18World Cup, King Noo.
42:20What is this?
42:21It was hidden.
42:23Kyoe-chan, did you kick the ball?
42:25It was the time of the World Cup.
42:27It was a bravo.
42:28It was a bravo.
42:29It was a bravo.
42:30It's amazing.
42:31I went to Aomori from Niigata.
42:34Next, I will go to Hokkaido.
42:37Next, here it is.
42:40Oh!
42:41It's beautiful.
42:42Where is this?
42:43Oh!
42:44Fujisawa.
42:45Fujisawa.
42:46I like you all the time.
42:50Zunkichi is still there.
42:52Take me into your dreams.
42:57I can't forget you.
43:00How long should I sing?
43:02No, no.
43:03It's good that you like it.
43:04That's right.
43:05Good bye.
43:06Oh, I said good bye.
43:07Were you there?
43:08This is Zunkichi and Kyoe-chan's pattern.
43:12Yes.
43:13Kyoe is on the left and her boyfriend is on the right.
43:15Yes.
43:16Kyoe reached the goal in two ways.
43:20Great.
43:22Everyone, Kyoe's journey will be on Blu-ray.
43:25Yes.
43:26Take a break from the wings and go on a trip to Toho.
43:28The first love of the 23rd.
43:29The first-time limited package is 39,800 yen.
43:32Please make a reservation.
43:35It's expensive.
43:36I don't have it.
43:37I don't have it.
43:39Are you really with Zunkichi?
43:43Are you going to make me a star?
43:45You said it yourself.
43:47Are you going to make me a star?
43:50I'm still looking at you from the sky.
43:52Is that so?
43:53Please take a look.
43:54Please.
43:55Yes.
43:56Anything is fine, so please send it to us.
44:00Please register LINE.
44:01Videos are fine, too.
44:03The pollen season is just around the corner.
44:05Everyone who still can't stop sneezing,
44:08don't think it's a cold or a corona.
44:11Let's say, not Hakushon, but Kafushon and sneeze.
44:15Good luck.
44:17Thank you very much.
44:18Bye-bye.
44:19I'm going to be scolded by Chiko-chan in the next episode.
44:24I'm Morita, the narrator.
44:26The other day, I met Chirimenjako on the table.
44:30I thought you had a future,
44:34so I asked for your cooperation.
44:36Next time,
44:38we'll talk about three reasons why you can't sleep when the pillow changes.
44:44Please watch the next video, too.
44:46One, two.
44:48Look over there.