そ~だったのかンパニー 2025年3月23日 平和をテーマにしたサイクリングツアー
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TVTranscript
00:00This is Hiroshima, where the city once lost everything and rose up again.
00:10The city, which was rebuilt from the rubble and ashes, is now a symbol of peace and is talked about all over the world.
00:22Meanwhile, people gather to feel history with their bodies.
00:28Their goal is a cycling tour with the theme of peace.
00:41This tour was planned by a company that used to be a design company.
00:47In the beginning, the company was facing a crisis of 60 people a year and sales of only 90,000 yen a year.
00:56I was very confident, but the reality was very tough.
01:01However, thanks to a certain weather, the tour was reborn.
01:07Now, it has grown to a popular tour with more than 2,000 people a year.
01:13The key to its success was a secret mechanism like a movie.
01:19A mechanism like a movie?
01:22A journey of peace that you feel in your heart.
01:26This tour tells another story of Hiroshima.
01:33This time, we will ask a company that plans a cycling tour that is popular with foreigners in Hiroshima.
01:42Peace Park
02:01Five participants gathered at the Peace Park in Hiroshima.
02:06Where did they come from?
02:20Two groups from Australia and New Zealand will participate.
02:24Why did they participate in this tour?
02:37This tour takes place on a bicycle after the atomic bombing in Hiroshima.
02:42It started in 2019, and now it has grown to a popular tour with 2,000 participants a year from all over the world.
02:52Mr. Satoshi Nishitobi of Mint Co., Ltd. was the one who planned and managed this tour.
02:59Originally, it was a design company that worked on the company's website and app.
03:06However, Mr. Nishitobi took a new challenge and took the next step.
03:14One day, he decided to start a tour with foreign tourists visiting Hiroshima.
03:24The first thing Mr. Nishitobi planned was an order-made tour where he would listen to the wishes of the participants.
03:34He answered the request to visit a rare place and guided them to temples and B-class gourmet spots.
03:44He answered the participants' requests with all his might, and I expected this to be a very popular tour.
03:54In fact, there were only 60 participants a year.
03:58In terms of sales, it was only 90,000 yen.
04:02A year?
04:04I was very confident.
04:06The reality was very tough.
04:08I didn't have any know-how, so I did everything by hand.
04:15As expected, the number of participants did not increase, and Mr. Nishitobi was having a hard time.
04:21However, the weather finally came.
04:27I realized that there was such a way of showing off.
04:32I think it was a really big turning point.
04:36A spark changed the fate of the tour.
04:40What was the spark that led 60 participants to 2,000 a year?
04:53Cycling tour.
04:55I have been to Hiroshima for more than 10 years.
04:59There are a lot of people from all over the world.
05:03I was surprised that there were people who were so enthusiastic.
05:07If there is an interesting tour, I would like to experience it as a Japanese.
05:14Mr. Nishitobi, the representative of Mint, came to the studio.
05:17Nice to meet you.
05:20He used to be a design representative at VTR.
05:23He decided to try something new.
05:26When I was about 30 years old, I decided to go back to Hiroshima and start a business.
05:32I wanted to contribute to the local area.
05:38I gathered with my friends at a family restaurant in the middle of the night.
05:42We were talking about what we should do.
05:48I heard that there are many foreigners these days.
05:54The stay in Hiroshima is very short.
05:58If you go back on a day trip, you can't stay overnight.
06:01I thought it would be interesting to have a business that connects it.
06:06That's how I started the cycling tour.
06:10It's a good idea.
06:11It's a tour that meets the requests of the audience.
06:15It was a hit tour.
06:18I felt that they enjoyed it.
06:22Cycling is a movement.
06:24I don't run a lot.
06:27I'm getting tired of it while I'm moving.
06:31It's a local gathering.
06:34I want to see something normal.
06:37That's how I feel as a customer.
06:39You noticed that something was missing at VTR.
06:44Let's take a look at what it is.
06:48What is the content of the tour?
06:57The number of participants is only 60 per year.
07:05However, it is an amazing growth from there to a popular tour with 2,000 participants per year.
07:14Behind the success, there was something that Mr. Ishitobi experienced.
07:21It was a family trip in 2018.
07:26Mr. Ishitobi, who was busy after the start-up, decided to spend his long vacation in Guam with gratitude for his family who supported him.
07:36I couldn't do it well because I started a business.
07:41They supported me a lot.
07:44During the trip, he participated in a buggy tour.
07:49This will greatly change Mr. Ishitobi's fate.
07:55The content is simple.
07:57It's about riding a buggy and going to see the view.
08:01However, Mr. Ishitobi was strongly moved by the process.
08:06First of all, Mr. Ishitobi increased the feelings of the participants in the meeting.
08:10Next, Mr. Ishitobi practiced driving a buggy.
08:13When Mr. Ishitobi got used to driving a buggy, Mr. Ishitobi went through the jungle, desert, and rocky terrain.
08:20Finally, he was waiting for the ocean view.
08:25Mr. Ishitobi was able to experience this unique experience.
08:35It was a special experience full of stories.
08:42The buggy tour was unique.
08:45It was full of ingenuity to make people look forward to the next development.
08:50In comparison, Mr. Ishitobi's tour at that time was full of stories.
09:02Mr. Ishitobi started to move.
09:08First, he thoroughly researched what foreign tourists really want.
09:15As a result, he learned that many people want to learn about peace.
09:21Then, he thought about how to make a tour with a story while keeping peace as a theme.
09:27He came up with a keyword while thinking about it.
09:33It is reconstruction.
09:37I thought it was amazing.
09:40I felt that the reconstruction of Hiroshima had a great story.
09:47Hiroshima was burned down by the atomic bombing.
09:52However, Mr. Ishitobi found great appeal and strength in the story of reconstruction.
10:00In order to understand the background of the reconstruction and the episode at that time,
10:05he visited the remains of the bomb and the museum of atomic bombing in Hiroshima.
10:10He listened to the voices of the war victims and the local people.
10:15Then, he found the story of reconstruction.
10:23I heard the story from people who are active in peace.
10:26I heard the story from people who are active in peace.
10:29I heard the story from people who are active in peace.
10:34I learned a lot.
10:38He summarized the background of reconstruction and the episode at that time as important elements of the tour.
10:47However, the next task was to tell the story effectively to the participants.
10:56Mr. Ishitobi came up with a way.
10:59It was a script.
11:05If I only had the story in my head, I couldn't share it with the team.
11:11I asked the guide to write a script so that I could tell the story with a common perception.
11:18I asked the guide to write a script so that I could tell the story with a common perception.
11:23In addition to the reconstruction episode,
11:25he added the gestures of the guide and the tone of the voice.
11:29He made the script as if it were a movie.
11:37Based on this script,
11:39he conducted a thorough guide practice at the site.
11:44As a result, he was able to deliver the story in a way that resonated with the participants.
11:52I was very sad when I heard the story.
11:57However, when I came to this site,
11:59I was able to tell the story as an episode.
12:03I was able to tell the story as an episode.
12:07I was able to tell the story as an episode.
12:13With this method,
12:15he grew into a popular tour with 2,000 participants a year.
12:20What is a tour with a story that captures the hearts of people?
12:28I heard that you write a script for the tour.
12:32I think it's a little different from the so-called movie script that Mr. Yashima always sees.
12:40I think it's a little different from the movie script that Mr. Yashima always sees.
12:47Mr. Isutobi's acting is written in character.
12:51You're making it into characters.
12:52You're making it into characters.
12:55You can see it in the middle of the screen,
12:58but if you see it in front of you,
13:00you can see it in front of you,
13:02and if you change the order,
13:04you can see it better.
13:06He is a great scenario writer who writes great scenarios.
13:12He is a great scenario writer who writes great scenarios.
13:15Was there a way to do that?
13:16There is.
13:18That's great.
13:19With that,
13:20it's becoming a very popular tour.
13:22We can't wait to find out what it is about.
13:28A popular tour to foreigners.
13:30What is it about?
13:36After writing the keyword, recovery,
13:39the tour was reborn with a story.
13:43This is about 430 years ago in Hiroshima.
14:09Hiroshima was created by a powerful feudal lord, Mori Tenoboto, like a samurai.
14:14He built Hiroshima Castle here.
14:16And then a lot of merchants and craft workers moved to this city and started their business here.
14:21Before the war, the main industry was manufacturing, but it became wartime.
14:26What they made, like a gun or a battleship, something for the war.
14:31Military facilities, industrial hubs, and many populations.
14:36So I actually got the reason why Hiroshima selected to drop the bomb.
15:06We need to talk about the history of the war.
15:09And if I were to talk about that, I'd have to talk about how Hiroshima was created in the first place.
15:18So I'd have to talk about what happened before the war, what happened during the war,
15:23and how the city was rebuilt after the war.
15:27So it's a story about the history of the war, before the war, during the war, and after the war.
15:32And now, we move on to the moment of the bombing.
15:36This is the most important part of the tour.
15:40When we talk about the bombing, we have to be serious.
15:46We have to lower our voice tone as much as possible, so that we can convey the message from the bottom of our hearts.
15:53Mr. Ishitobi's strong feelings are reflected in the script of the tour.
16:00And the guide also takes in his feelings and expresses them with a lot of emotion while mixing the gestures.
16:06When the bomb exploded, it generated a huge fireball in the sky.
16:12And when the bomb exploded 600 meters above the water point, it had more effect on the people and the town.
16:18The guide also takes in his feelings and expresses them with a lot of emotion while mixing the gestures.
16:27And when you see the...
16:29The tour of such a company continues from here,
16:32with the traces of the bombing in Hiroshima City and its historical location.
16:40Among them, there is an important place to deepen our understanding.
16:47It is the distorted window frame left in the Memorial Park of Hiroshima Sekijuji Nuclear Hospital.
16:54This place is located about 1.5 km from the hypocenter,
16:59and the iron window frame was twisted by the bombing.
17:05What kind of explanation does the company give here?
17:11Even 1.5 km is such a far from here, but this effect to the building at the time.
17:19It is a very good place to convey that there was such a power,
17:24even though I ran a long distance on a bicycle.
17:30You can feel it.
17:33By moving on a bicycle, the participants can feel the distance from the hypocenter
17:38and feel the size of the impact with their skin.
17:43The next place we visited was the Senda Shako of Hiroshima Electric Railway.
17:47In this place, there is an essential episode about reconstruction,
17:51and it is presented in a quiz format.
17:55While the participants are enjoying,
17:57there is a mechanism to be touched on the story of reconstruction.
18:17Three.
18:23Three days?
18:24Three days.
18:28Just three days later after the war, we are just running on the city.
18:33The participants are out of breath for the surprising episode
18:38that a roadside train was revived in just three days after the bombing.
18:43The speed and strength of the reconstruction
18:46made everyone's expression light.
18:50The next place is the last place.
18:56We visited Miyuki Bridge, which is located about 2.3 km from the hypocenter.
19:04Here, photos of this place, which was taken just three hours after the bombing,
19:09are installed.
19:11One of the photos tells the story of Hiroshima at that time.
19:31How did the city of Hiroshima, which was said to have no grass for 75 years,
19:35recover?
19:39The participants learned the answer through the tour.
19:44The tour ends here.
19:47What did they feel and what feelings did they have?
19:54It's the stories that really make it come alive, which is really good.
19:59We went to the museum, which was great as well,
20:02you know, very sad and very somber,
20:04but to have you take us around each place and talk about it,
20:08yeah, it really makes it a more special experience.
20:16The reconstruction story of Hiroshima
20:19teaches us the importance of peace.
20:23Each episode of this tour
20:26will continue to light the fire of peace in the hearts of people around the world.
20:32Hiroshima, Japan
20:35The participants were so moved,
20:40and by experiencing it, you can really feel the distance.
20:45I'm sure you won't forget it.
20:50Is the course of the tour decided?
20:55It depends on the guest.
20:57There's a difference in interest and interest.
21:00Some people want to hear a lot about the history,
21:03and some people want to enjoy the scenery.
21:06The guide changes it little by little.
21:09And depending on the guide,
21:12it's a memorable spot.
21:15When you talk with enthusiasm,
21:18the passion is a little different depending on the guide.
21:22Has the style of the current tour changed the reactions of the participants?
21:28The current tour is a sightseeing tour,
21:31so it's fun to see things you don't know.
21:34At the end of the tour,
21:37the reaction is,
21:39Oh, it's over. That's too bad.
21:42But the reaction at the end of the tour
21:45is that the end is a story,
21:48so we're heading to the closing.
21:51It's not that it was fun,
21:54but it was moving.
21:57I got a lot of comments.
22:00By making it a story,
22:03the number of comments exploded.
22:06You're not in Hiroshima,
22:09but are you doing it?
22:12I'm doing it.
22:15I have a summary here.
22:18Red is the current tour,
22:21and blue is the planned tour.
22:24I see.
22:27You're going to my hometown, Nara.
22:30Yes, I'm going to Nara.
22:33Did you choose this place?
22:36I wanted to do it here,
22:39so I decided to do it here.
22:42Fortunately, there are local governments,
22:45so I wanted to make a story like this at home.
22:48I'm going to make a tour with local people.
22:51You have to research a lot about it.
22:54You have to research a lot about it.
22:57The message of this area is
23:00not to get stuck in the audience.
23:03If you decide on a theme,
23:06you have to research what goes with it.
23:09It's not about the width,
23:12but it's about the depth.
23:15You have to listen to the local people.
23:19It's like,
23:22there's a place like that here.
23:25The story changes to a place you want to go to.
23:28The story changes to a place you want to go to.
23:31I think it's important to make a tour
23:34that conveys the message of the area.
23:37that conveys the message of the area.
23:40that conveys the message of the area.
23:43Mr. Yashima, please tell us about today's lesson.
23:46Okay.
23:49This time,
23:52the story is a journey of life.
23:55I heard the story today.
23:58It's a local tour,
24:01so I'm going to go to the area
24:04and share a lot of fun with the people there.
24:07We'll go there
24:10and experience a lot of things.
24:13It's a journey that will enrich your life.
24:16I was so impressed today.
24:19Thank you very much.
24:22Thank you very much.