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TVTranscript
00:00Teleto!
00:02Welcome!
00:04Thank you!
00:06Welcome!
00:08Welcome!
00:10Thank you very much!
00:12Seasonal food from all over the country
00:14are gathered in one place
00:16and the most popular one is
00:18Bussan-ten!
00:20Crab!
00:22I want to eat crab!
00:24At this time of the year,
00:2686 kinds of spring Bussan-ten
00:28are held at Teleto!
00:30The heart is dancing!
00:32Swing!
00:34How much did you spend?
00:36I spent about 20,000 to 30,000 yen.
00:38You spent too much!
00:40Now,
00:42it's not just shopping,
00:44but it's like coming to a theme park.
00:46It was a lot of fun.
00:48Customers I love!
00:50However!
00:52It's hard to make money.
00:54Wow!
00:56It's hard to make money!
00:58Surprisingly,
01:00Bussan-ten is hard to make money!
01:02Then,
01:04why do they hold it?
01:06There are
01:08three companies
01:10for three people.
01:12It's a powerhouse!
01:14It's a powerhouse!
01:16It's a powerhouse!
01:18Life is Mame!
01:20Life is Mame!
01:22Life is Mame!
01:24It looks delicious!
01:28Life is Mame!
01:30Tonight,
01:32it's a special show
01:34where you can see spring Bussan-ten with money!
01:36Life is Mame!
01:38What we visited
01:40is the spring Kyushu Bussan-ten
01:42which is held
01:44at Chiba, Sogo
01:46for two weeks.
01:48Speaking of Bussan-ten,
01:50it's an image of Hokkaido.
01:52It looks delicious!
01:54Wow!
01:56In fact, Kyushu Bussan-ten
01:58is so popular that
02:00it's one of the top three.
02:02Kyushu is a big city.
02:04Yes, it is.
02:06Kyushu Bussan-ten
02:08Kyushu Bussan-ten
02:10Kyushu Bussan-ten
02:12Kyushu Bussan-ten
02:14Kyushu Bussan-ten
02:16Kyushu Bussan-ten
02:18Kyushu Bussan-ten
02:20Kyushu Bussan-ten
02:22the hand-pulled fl frequent-delivery technique
02:24the best of Japan
02:26Speciality of Nagasaki
02:28Fry in horse-being
02:30It's the fresh 4 layers of rice.
02:32My mouth is full of power.
02:34The omurice
02:36In addition,
02:38another local food is
02:40grilled boiled mackerel
02:42from Miyazaki
02:44such asacylous rice
02:46It should be delicious!
02:48Kyushu's first gourmet gourmet food is here!
02:54It's a large Bussan-ten, with more than 50 items.
03:01And now, Hayashi-sensei will give us a Bussan-ten quiz.
03:06Here's a question related to Bussan-ten.
03:10When do you think it started?
03:13Bussan-ten?
03:15That's a long time ago, isn't it?
03:18How long ago?
03:1920 years ago.
03:21It's been 20 to 30 years.
03:26That's a long time ago for Furuhata-san.
03:3020 years is a long time ago.
03:33How about you, Kubota-san?
03:35I think I saw it more than 50 years ago.
03:3970?
03:4170 years ago?
03:43How about you?
03:45The answer is 108 years ago.
03:48108 years ago?
03:50Bussan-ten was opened in Taisho in 1910.
03:54From Taisho?
03:56From Taisho?
03:58In 1917, the Tohoku Meisan-hin Chinretsu-kai was held in Mitsukoshi.
04:05It is said that the opening of Bussan-ten started with the opening of six Tohoku Meisan-hin.
04:12By the way, the host was this person, Eiji Shibusawa.
04:20Now, let's go back to the Kyushu Bussan-ten in Sogo Ochiba.
04:27First, let's investigate the situation of the customers.
04:33How much do they shop at Bussan-ten?
04:38These customers are in a good mood to buy two of their favorite goods.
04:44Two?
04:46It's not a local purchase.
04:48Like this.
04:50How many did you buy?
04:5312.
04:55If you buy six, you'll get an extra one.
04:59In addition, you can buy Nagasaki Matsuura's fried horse mackerel.
05:03You can also buy home-made grilled fish.
05:07How much did you spend?
05:09About 15,000 yen.
05:12Do you spend money at Bussan-ten?
05:14Yes, I do.
05:16I spend a lot of money at Bussan-ten in Kyushu.
05:18I go there every time I leave Kyushu.
05:22She spends 15,000 yen at three shops.
05:28Next, this customer.
05:30What did she buy with a lot of cards?
05:34How many did you buy?
05:36I don't know.
05:387.
05:407?
05:42That's amazing.
05:43This is from a store called Ippudo in Hakunimanjyo.
05:48I bought a lot of it.
05:52This is a soft octopus.
05:55I bought this.
05:57Soft octopus.
05:58This is my favorite mentaiko shop.
06:01This is called FUKUSAYA.
06:03I buy a lot of mentaiko here.
06:09How much did you spend?
06:12How much did I spend?
06:15I spent 20,000 to 30,000 yen.
06:18That's amazing.
06:20In addition, there was such a strong customer.
06:24I don't miss Kyushu.
06:27This is my third visit to Kyushu.
06:30This is my second visit to Kyushu.
06:34This is FUSE, who lives in Makuhari, Chiba Prefecture.
06:37Every time a Kyushu boutique is held, she always visits it three or four times.
06:44This is a boutique maria.
06:48Please give me a lunch box.
06:50This is the best.
06:52The hamburger has a great taste.
06:54The taste of the meat is delicious.
06:56The steak is also delicious.
06:58Unfortunately, my son is not here.
07:00So I can't eat tonight.
07:02I see.
07:04My son is not here.
07:06He is not on a business trip today.
07:08So I bought my own lunch box.
07:10How much did I spend?
07:12This is wonderful.
07:14This is luxurious.
07:16This is cute.
07:18This is a luxury lunch box using Kumamoto's brand beef, red cow.
07:22This is a red cow hamburger and steak.
07:25How much is this?
07:27This is 184 yen.
07:29I'm alone.
07:31My husband and son are not here tonight.
07:33So I bought a luxury lunch box as a reward for myself.
07:38I can't concentrate on eating.
07:40What else is there?
07:42I always buy 20 pieces.
07:45This is my favorite.
07:47I love this.
07:49I bought 20 pieces.
07:51This is very heavy.
07:53This restaurant is big and delicious.
07:57This is very delicious.
07:59This is a strange place.
08:03My favorite restaurant in NAGASAKI is a strange place.
08:05Is that so?
08:06Do you have HITAYAKISO?
08:08Yes.
08:10I want to give this to a friend.
08:13This is for me.
08:15FUSE bought a lot of food at four stores.
08:18However.
08:20I put this in the car of the parking lot.
08:24Is that so?
08:26This is heavy.
08:28I put this in the car of the parking lot.
08:30I put this in the car of the parking lot.
08:32I put this in the car of the parking lot.
08:34It's still in the middle of shopping.
08:38This is how to buy food at OUTLET MALL.
08:40I will leave this for a while.
08:43FUSE is back.
08:45He starts shopping again.
08:48What do you want to eat next?
08:50I want to eat CHIKUWA salad.
08:52I found it.
08:55I visited KUMAMOTO SOUL FOOD.
08:59This is a salad CHIKUWA restaurant.
09:01What is this?
09:02This is a tempura filled with a lot of potato salad.
09:09Let's go on an adventure today.
09:12What else is in the shrimp salad?
09:16This is a normal salad.
09:18This is a potato salad.
09:20This is a shrimp salad.
09:23This is a shrimp salad CHIKUWA.
09:29He bought five items.
09:31What else is in the salad?
09:33I always buy squid MENTAI here.
09:37Squid MENTAI?
09:38I love squid MENTAI.
09:40Please eat this.
09:42Thank you very much.
09:44I know the taste of squid MENTAI.
09:46Please eat this.
09:49He always buys squid MENTAI twice.
09:54Then.
09:56Thank you very much.
09:58Please eat this.
10:01I always come to buy squid MENTAI.
10:03This is 2,180 yen.
10:05He gave me 2,000 yen as a bonus.
10:07This is very good.
10:09This is also fun.
10:10This is a regular store.
10:13This is a special service.
10:20This is a half-price sale.
10:23This is a half-price sale.
10:25This is a half-price sale.
10:30He bought seven items today.
10:34How much is this?
10:36This is 2446 yen.
10:40He bought too much.
10:42He bought too much, but it's fun.
10:44He always asks me what to do.
10:47He says I don't have to eat so much.
10:50I don't eat all of this.
10:52I share it with him.
10:55FUSE has no interest in delicious food.
10:58She came to this store three times in two weeks.
11:03This is a total of over 60,000 yen.
11:08This is a half-price sale.
11:11This is a half-price sale.
11:14This is a half-price sale.
11:17This is a half-price sale.
11:19This is a half-price sale.
11:25She came to the theme park.
11:29She was looking forward to it.
11:31She was excited.
11:33I think she has no complaints.
11:36How often do you go to this store?
11:38I go to this store a lot.
11:40I think I was invited to this store on this day.
11:43I understand the feeling of carrying a bag.
11:47I go to the parking lot once.
11:49I'm on the train, so I put my luggage in a carry case.
11:54I don't want to bother you, so I buy things while thinning my body.
12:00I don't have to know each other's faces.
12:02If I talk to the store staff, they give me a discount.
12:06Communication is important.
12:09I don't go to BUSSAN.
12:12I go to ANTENNA SHOP.
12:16ANTENNA SHOP is fun.
12:17I go to ANTENNA SHOP.
12:20It's fun to watch this video.
12:24ANTENNA SHOP has a daily stability.
12:27Do you feel the excitement of everyday life?
12:30For example, if you go to BUSSAN in Kansai, you can buy it in Kansai dialect.
12:37Do you understand this taste?
12:39For example, when you go to buy black beans in SASAYAMA in Hyogo prefecture, go to ANTENNA SHOP.
12:46You can buy it in standard Japanese.
12:49But if you go to BUSSAN, you can buy it in SASAYAMA dialect.
12:53That's a good reason.
12:55That's right.
12:58I didn't appreciate it.
13:00I didn't know you would say that.
13:03You are right.
13:05Have you ever smelled BUSSAN?
13:08What is that?
13:09It's a sweet smell.
13:11There are fried food and raw food.
13:13It's a world-class smell.
13:17Please go to BUSSAN.
13:20You are addicted to the strategy of the department store.
13:23That's right.
13:25Next, I will tell you the secret of the profit of the department store.
13:31SOGO CHIBA, which holds BUSSAN stores about 10 times a year.
13:36There was a trick in the arrangement of the store.
13:41SOGO CHIBA's Kyushu BUSSAN store has more than 50 stores.
13:47There was a special line.
13:51IWASAKI HONPOT, a specialty of NAGASAKI.
13:56It smells good.
13:58SUFORIATEDDA, a local snack of NAPOLITAN ITALY.
14:02OSPITAL.
14:04It's a sweet with a lot of cream in it.
14:14There was a strategy in the arrangement of these two stores to attract customers.
14:22Customers who come from the escalator.
14:25Customers who come from the elevator.
14:30Customers who come from two places.
14:32There are many customers who come from the escalator.
14:35It's easy to line up popular stores.
14:38By arranging a line near the entrance.
14:42It appeals to the excitement of BUSSAN stores.
14:51In addition, BUSSAN stores have a strategy to attract customers.
14:59I talked to FUKUNAGA, the consultant of BUSSAN stores.
15:04I talked to FUKUNAGA.
15:06The biggest attraction of BUSSAN stores is the atmosphere of the live show.
15:11The atmosphere of the live show is very attractive to customers.
15:17I think there is such a layout.
15:22I think there is such a layout.
15:29One of the attractions of BUSSAN stores is the atmosphere of the live show.
15:36It's a place where you can see the venue.
15:39It's a place where you can see the venue.
15:44What's good about going around?
15:46When you go around, you can see all the stores.
15:51It's easy to get in.
15:55It is said that it has the effect of reducing the number of stores where there are no people.
16:05In fact, at the Kyushu BUSSAN store I interviewed this time.
16:09There are sweets that are sprinkled with chocolate on the spot.
16:15In front of you, you can buy a steamer.
16:18KUWAMOTO's IKINARI DAGO.
16:21It is a store that offers freshly fried food.
16:23It is a store that offers freshly fried food.
16:27It is a store that allows customers to enter and exit.
16:35If you look closely, you can see fried food, fried chicken, and fried food.
16:44It is said that this has the effect of stimulating appetite.
16:49BUSSAN stores are popular with many people.
16:52There is a lot of profit on the side of the department store.
16:57I asked the person in charge of SOGO.
17:01Is BUSSAN store profitable?
17:05It's hard to say.
17:13What a bad comment.
17:16What does that mean?
17:20I asked FUKUNAGA again.
17:23It's a small store in the industry.
17:26It sells 4 to 5 times a week.
17:31But?
17:33I'm sorry to hear that.
17:37It's hard to make money.
17:41Is it selling?
17:44Most BUSSAN stores are profitable.
17:49It's hard to say.
17:52Is it hard to make money even if it sells for 500 million yen?
17:56What does that mean?
17:59There are many customers from all over the country.
18:04This includes transportation and lodging costs.
18:08The department store pays for that.
18:15Some department stores pay for the personnel costs of the store.
18:22It can be a negative.
18:27Why does the department store still run BUSSAN stores?
18:31We'll have a detailed explanation after this.
18:34Wow, I didn't expect it to be profitable.
18:36I was surprised.
18:38But if you think about it calmly, it means that a lot of things will come out.
18:42There is not much profit from the department that is hosting it.
18:46Is there a reason why it has been held regularly despite this?
18:50Let me explain this model first.
18:55This is definitely the wrong size.
18:58This is what it looks like inside.
19:03This is the top floor of the BUSSAN store.
19:07There is a collection area where customers gather on the top floor of the 5th floor.
19:13This collection area is the point.
19:16Customers not only look at the BUSSAN store, but also go down to the lower floor to buy things.
19:26This is called the shower effect.
19:30By enriching the upper floor, customers can come and go.
19:34This is not only for the BUSSAN store, but also for the entire department store.
19:41How many customers do you get when you open the BUSSAN store?
19:45This number increases a lot.
19:49The number of customers increases by 20%.
19:54Not all of the customers who increased by 20% buy things.
19:58However, the sales of the BUSSAN store increased by 5% to 10% during the opening period.
20:07This makes it possible for the department store to make a profit.
20:11I bought a bag on the first floor of the BUSSAN store.
20:15Did you buy a bag on that day?
20:16I bought a bag on that day and won.
20:19I bought a bag on that day and won.
20:22The price of a bag on the first floor is cheap.
20:30I don't know why.
20:32The price of a bag on the first floor of the BUSSAN store is cheap.
20:37You went to the department store.
20:42Until about 20 years ago, you had to go to the BUSSAN store to buy local products.
20:49Now you can buy a lot of things on the Internet.
20:54How do you distinguish the BUSSAN store and the department store?
21:01It's easier to get things than in the past.
21:05The BUSSAN store has a live feel.
21:08The sales of local products are exciting and there is direct communication.
21:12The BUSSAN store is attractive because it is an event-oriented store.
21:17Last weekend, I went to a sake event in Niigata.
21:23There is a limited product.
21:26You can buy good sake in a line that is only available in that place.
21:32You can line up there.
21:35The limited product is weak.
21:36How many Japanese people have lost to the four characters of the limited product?
21:40I'm losing.
21:44Next, let's look at the profit of the store side.
21:51This is a popular store in Nagasaki Prefecture, a popular store in Kyushu BUSSAN store in SOGOCHIBA.
22:01The most popular is the famous KAKUNIMANJU, which is stuffed with soft dough and melted pork.
22:09This is 531 yen.
22:11This looks delicious.
22:13I want to eat this.
22:15In addition, there are five types of KAKUNIMANJU, such as the collaboration product with Ippudo, which can only be obtained at the BUSSAN store, and the KONKOSU KAKUNIMANJU, which is 631 yen.
22:28This looks delicious.
22:30This curry is also delicious.
22:32I come here twice a year, in February and September.
22:36Kyushu is a place where you can't start unless you are in Kyushu.
22:40You are confident.
22:42The person who supports SOGOCHIBA is HIROSHIMA, who has been standing at the BUSSAN store for 10 years.
22:51HIROSHIMA is in charge of the BUSSAN store in the store.
22:55HIROSHIMA has been doing business all over the country for BUSSAN store more than half of the month.
23:00How much do you make a week?
23:04I think I can make more than 10 million yen a month.
23:12Today's sales goal is to sell 500 KAKUNIMANJU.
23:19How does a veteran salesman approach customers?
23:24I want to know this.
23:25This is the most popular KAKUNIMANJU in Shibuya.
23:28You can't eat this.
23:31Thank you very much.
23:34HIROSHIMA is the first to eat this.
23:39I'm confident in the taste, so I'll give it to you.
23:45KAKUNIMANJU is selling well.
23:50I bought all kinds of KAKUNIMANJU.
23:55This is very delicious.
23:57Other people will see the person who has the paper bag.
24:01I see, this is an advertisement.
24:05What attracts more people is KAKUNIKIRIOTOSHI, which is limited to 100 colors a day.
24:14This is a limited product that was also released in the studio.
24:19This is sold out.
24:23This is sold out.
24:26KAKUNIMANJU was sold out in a blink of an eye.
24:32I have a lot of KAKUNIMANJU left, so I will sell them all at once.
24:37The sales of KAKUNIMANJU are going well.
24:40I will replenish the KAKUNIMANJU as soon as I have space.
24:44I won't miss the business opportunity.
24:46How much did you sell on this day?
24:50Today was the best day of the week.
24:54How many KAKUNIMANJU did you sell on this day?
24:56I sold 656 KAKUNIMANJU.
25:02There are other types of KAKUNIMANJU, so I sold about 1,000 KAKUNIMANJU.
25:09That means.
25:11Even if you have a small number of KAKUNIMANJU, you can sell more than 530,000 yen.
25:18It seems to be selling well.
25:21I sell KAKUNIMANJU at the same price as I buy it at a store in NAGASAKI.
25:25It costs more to buy KAKUNIMANJU at a store in NAGASAKI.
25:28If you include the transportation and accommodation costs that the store side is burdened with, it is said that the profit is not so great.
25:36However.
25:37The best way to introduce KAKUNIMANJU is to let people know about it and order it on the Internet.
25:43The main purpose of selling KAKUNIMANJU at a store in NAGASAKI is to let people know about the product.
25:50The advertising effect is shown here.
25:54That is SU-HAN.
25:58After selling KAKUNIMANJU at a store in NAGASAKI, the sales target will increase by 2.2 times.
26:07The next store I noticed was GENKIYA in NAKATSUKARA-AGE.
26:13NAKATSUKARA-AGE, the soul food of NAKATSU in OITA.
26:17The characteristic of GENKIYA is to dip the domestic chicken in a soy sauce-based sauce and fry it with a thin coating.
26:27GENKIYA is a very popular store that has won the top prize three times in the Karaage Grand Prix.
26:37Actually, this is the first time I've been to a BUSSAN store in SOGO CHIBA.
26:44Why did GENKIYA decide to open a store in NAKATSUKARA-AGE?
26:48I received a request from a store in SOGO CHIBA.
26:53If you come to a store in SOGO CHIBA, you can know the taste of NAKATSUKARA-AGE.
26:57GENKIYA decided to open a store in NAKATSUKARA-AGE because it wanted to know the taste of NAKATSUKARA-AGE and to bring it to NAKATSU in OITA.
27:11GENKIYA's most popular dish is the standard NAKATSUKARA-AGE.
27:15This is also delicious.
27:17This time, we prepared more than 50 kg of chicken for 250 people a day.
27:28This is GENKIYA's first time to open a store in NAKATSUKARA-AGE.
27:32What is GENKIYA's strategy to attract more people to buy NAKATSUKARA-AGE?
27:35One woman comes to the store.
27:41Welcome.
27:43Then.
27:45Thank you very much.
27:47Thank you very much.
27:49Today's NAKATSUKARA-AGE is very popular.
27:51She sells NAKATSUKARA-AGE by word of mouth.
27:53Who is this person?
27:55Thank you very much.
27:57This is amazing.
27:59The power word is amazing.
28:01This is a radio wave.
28:03This is a radio wave.
28:07Thank you very much.
28:11This is amazing.
28:13LIFE IS MONEY is broadcast on TVER.
28:19This is GENKIYA's first time to open a store in NAKATSUKARA-AGE.
28:25What is GENKIYA's strategy to attract more people to buy NAKATSUKARA-AGE?
28:32One woman comes to the store.
28:34Welcome.
28:36Then.
28:38Thank you very much.
28:40This is NAKATSUKARA-AGE.
28:42Thank you very much.
28:44If you eat it together, you can share it.
28:46If you eat it together, you can share it.
28:48If you eat it together, you can share it.
28:50Please share it.
28:52Please share it.
28:54Please share it.
28:56Thank you very much.
28:58This is NAKATSUKARA-AGE.
29:00This is NAKATSUKARA-AGE.
29:02This is NAKATSUKARA-AGE.
29:04Thank you very much.
29:08This is amazing.
29:10If you sell this, you will buy it.
29:12This is very popular today.
29:14This contains 100g.
29:16This contains 200g.
29:18This is 300g.
29:20Thank you very much.
29:22This is very popular.
29:24This is very popular.
29:26Actually, this woman is a professional salesperson asked by GENKIYA.
29:31Her name is YASHIRO.
29:33When there is a festival, she is a charismatic salesperson who is called from various department stores in the city.
29:40Is that so?
29:42She is not a fried chicken salesperson.
29:44She is not a salesperson of this store.
29:46Is that so?
29:48I asked the person in the store.
29:50She is very good at selling.
29:52How many NAKATSUKARA-AGE do you sell?
29:54I'm the only one who sells NAKATSUKARA-AGE.
29:57Is this your first time selling NAKATSUKARA-AGE?
29:59That's right.
30:02The sales technique of NAKATSUKARA-AGE was amazing.
30:08This is amazing.
30:09This is the only NAKATSUKARA-AGE I have.
30:12After giving her a taste of the standard NAKATSUKARA-AGE, she went to YASHIRO's store.
30:19She approached the customer.
30:23Instead of going through the counter, she approached the customer side by side.
30:27By doing this, you can get a sense of intimacy at once.
30:40She always introduces products other than NAKATSUKARA-AGE, which are the most popular.
30:45In the store, she sells TEBASAKIYA, TUNAGIMONO, TOKUSEI CHEESE MENCHI, and OBENTO.
30:56She is the master of SUIDEGAI, which is the most popular NAKATSUKARA-AGE and SUIDEGAI.
31:05There are two NAKATSUKARA-AGE in the store.
31:08How is it?
31:09This is delicious.
31:10When you eat NAKATSUKARA-AGE for the first time, you should eat it with a little sauce.
31:15The taste of NAKATSUKARA-AGE is very strong.
31:18Thank you very much.
31:20SUIDEGAI of CHEESE MENCHI sells NAKATSUKARA-AGE for 2,234 yen.
31:26In addition, the customer who bought NAKATSUKARA-AGE said.
31:31There are three types of NAKATSUKARA-AGE other than the first NAKATSUKARA-AGE I ate.
31:35Is it a bargain?
31:36This is a limited number of NAKATSUKARA-AGE.
31:39Is it a bargain?
31:40This is a limited number of NAKATSUKARA-AGE.
31:44I have heard that this is a limited number of NAKATSUKARA-AGE.
31:45I don't sell NAKATSUKARA-AGE for a long time.
31:48This is a bargain.
31:51This is a bargain.
31:53The number of NAKATSUKARA-AGE is very high.
31:55This is a series of NAKATSUKARA-AGE.
31:57This is a series of NAKATSUKARA-AGE.
31:59The sales of NAKATSUKARA-AGE for 1,328 yen.
32:02In addition.
32:03This is a limited number of NAKATSUKARA-AGE.
32:05This is a limited number of NAKATSUKARA-AGE.
32:07This is a limited number of NAKATSUKARA-AGE.
32:10This is also a sale of 3,020 yen.
32:17This is a sales of 3,020 yen.
32:23I bought this for 6,000 yen.
32:25I bought this because I was put on the table.
32:28I ate this and it was very delicious.
32:31How much did you buy this?
32:33This is 4,900 yen.
32:37This is fried chicken, chicken wings, and rice balls.
32:40You bought a lot.
32:44I bought this for dinner.
32:47You don't usually buy ingredients for 4,000 yen.
32:51This is the first time to sell NAKATSUKARA-AGE.
32:53This is the first time to sell NAKATSUKARA-AGE.
32:56This is the first time to sell NAKATSUKARA-AGE.
33:00All NAKATSUKARA-AGE were sold out.
33:06I didn't know there was such a professional salesman.
33:11How do you feel when you are served like that?
33:13I feel like a mother.
33:16I feel like I'm going to buy it if I'm told that I can eat this for dinner.
33:22I feel like I can shop without feeling like I'm being avoided.
33:28When you go to BUSSAN, your guard is down.
33:31That's right.
33:34I was hit by a sharp punch.
33:37I was completely knocked out.
33:40There are buyers who buy products at department stores.
33:43Is it a buyer's job to find a store that sells at BUSSAN?
33:47One is to find a store that sells at department stores.
33:51The other is to find a store that sells at department stores.
33:56On the contrary, there is a pattern of selling at department stores.
33:59What is the BUSSAN Association?
34:02The BUSSAN Association is indispensable to BUSSAN stores.
34:07What kind of organization is it?
34:10I asked here.
34:13Nice to meet you.
34:17Our mission is to convey the charm of Miyagi Prefecture to the world.
34:21Our mission is to convey the charm of Miyagi Prefecture to the world.
34:24Our mission is to convey the charm of Miyagi Prefecture to the world.
34:28The BUSSAN Association promotes tourism in the area.
34:32On the other hand, the BUSSAN Association promotes local specialties on various platforms.
34:40On April 2nd, we went to BUSSAN and sightseeing in Miyagi Prefecture.
34:45BUSSAN and sightseeing in Miyagi Prefecture.
34:48We went to the two stores that were going to be opened for the first time.
34:53We went to the two stores that were going to be opened for the first time.
34:56Both stores were open to the public only in Miyagi Prefecture.
35:01The BUSSAN Association was very excited.
35:03They will open a store in BUSSAN.
35:06They will open a store in BUSSAN.
35:09First of all, they have to line up on Saturdays and holidays.
35:13This is the 37-year-old beef tongue dish, KAKU.
35:18This is a specialty store for beef tongue dishes.
35:26One of the items on the BUSSAN store is the most popular KANGIYAKI set meal.
35:33What is the particularity of KAKU's beef tongue?
35:36When you eat it, both sides become crispy.
35:39It has a unique texture called KAKU.
35:43Is it KAKU?
35:44Yes.
35:46The thickness of the meat is different for each piece.
35:50We judge the best cooking condition by the feeling of the hand.
35:55What can be eaten at the BUSSAN store is the same as what is served here.
35:59That's right.
36:01At the BUSSAN store, in addition to the ingredients, they also send the grill and tableware from their hometown.
36:06This is said to 100% reproduce the real taste.
36:12What is the second store?
36:15Iwaguma City, 40 minutes' drive from Sendai City.
36:21This is a ramen shop that has a long line even on weekdays.
36:24This is the ARAKAWA noodle shop.
36:27This shop is particular about soup.
36:31This is a soup made with a lot of NODA GAMO from MIYAIKENI.
36:39This is KAMODASHI MISO RAMEN using NODA GAMO.
36:46KAMODASHI is absolutely delicious.
36:49KAMODASHI is a blend of refreshing dashi and thick dashi to match the taste of MISO.
36:57KAMODASHI MISO has a strong flavor and taste.
37:04KAMODASHI MISO RAMEN is self-sufficient.
37:09KAMODASHI MISO RAMEN is easy to eat and hard.
37:13KAMODASHI MISO RAMEN is heated at low temperature.
37:16KAMODASHI MISO RAMEN is baked with a burner.
37:20I want to eat KAMODASHI MISO RAMEN.
37:22The BUSAN church supports the realization of this particularity.
37:30The word first exhibition is also strong.
37:34It's a limited edition.
37:36It's a system of entertainment production.
37:38It's a system of entertainment production.
37:40It's a system of entertainment production.
37:42If you don't know the system, you can't use it.
37:45It's a system where local communities create opportunities and connect them to local activities.
37:50It's a very good system.
37:52I've never heard of NODAGAMO.
37:57Mr. KUBOTA goes to various places, whether it's a drama or a photo shoot.
38:01Is there a particular area that you recommend?
38:06I went there the other day and bought it.
38:08It's HIDA TAKAYAMA.
38:11What I just pressed is probably GIF.
38:14It's like this.
38:16That's the eye of the dragon.
38:18That's right.
38:41What is the recommended specialty of KUBOTA, a BUSAN store mania?
38:47I went there the other day and bought it.
38:49It's HIDA TAKAYAMA.
38:52It's near my teacher's house.
38:54It's a place where the climate is good, and the bullet train stops at snow.
38:56It's a place where the climate is good, and the train stops at snow.
38:59For example, HIDA TAKAYAMA's SOBA.
39:02I don't know much about that.
39:03But it's very delicious.
39:05There was a grain of rice, too.
39:08This is probably that big grain of rice from Gifu.
39:11That kind of thing.
39:13That's the dragon's eye.
39:15That's right.
39:16It's already famous.
39:17It's famous.
39:18I was impressed.
39:19If it's Gifu-Hashima, they sell packed rice.
39:22I see.
39:23For me, it's different in that form.
39:25For me, it's called silver Mikazuki.
39:27I know.
39:28This is the best.
39:30Silver Mikazuki.
39:31I'm hungry.