Trading the Badge for Home Décor – A Story of Reinvention for this new Ironbridge Business Owner
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00:00Hey my name's Jo and this is my new homeware and giftware shop called Homewoodbound in Ironbridge
00:06in the World Heritage Site of Telford. Officially got the keys on the 31st of January and it has
00:11been seven weeks of hard work to get to where we are now. It's pretty much had a full renovation
00:19so I'm hopefully into the nice part of running the business now. So it's going to be a range
00:24of eclectic sort of bits and pieces from hardwood furniture, occasional furniture, wall art,
00:31flowers, handmade candles. I make those on site here. A little bit of everything for everyone
00:37hopefully. The last 10 years of my life have been spent with West Mercia Police. I've been
00:42a police officer and then prior to that I was a volunteer special constable for two years prior
00:47to that. So they've had 12 years of my life and sometimes the stars just align and it was just
00:55time to do something different. So my background prior to that was a little bit in retail and I
01:00worked for myself. I was self-employed then so I'm not going into it completely blind but the timing
01:06just came up with the tenant giving notice here and I thought if not now when. So I just had a go
01:13and so far the reception has been like really heartwarming actually. So yeah so far so good.