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00:00It's started! Oshikaru-chan!
00:07This show is brought to you by staff roles in anime, games, and manga.
00:13It's a show where the people who make the content hear their stories.
00:21Today's theme is Bungu Joshihaku!
00:25Bungu Joshihaku!
00:27This is the first time I've heard that word.
00:31When elementary school kids ask their parents what they want for Christmas or birthday,
00:38they think it's a game, right?
00:40But it's actually Bungu Joshihaku!
00:41That's a good one!
00:42That's a good one!
00:43That's too good!
00:45There are so many characters!
00:48So many characters!
00:50What did you get?
00:51I got a set of Bungu Joshihaku from Hoshino Kirby!
00:55That's cute!
00:56I was so happy!
01:00Do you have a favorite stationery?
01:02A favorite stationery?
01:04In the Kobayashi Nakayama generation,
01:07cornering erasers were popular.
01:09I remember!
01:10You could erase everything.
01:13Do you know roller erasers?
01:15That was popular.
01:16What is it?
01:17It's a roller that collects erasers.
01:23The erasers are on the other side of the roller.
01:25In our generation,
01:27it's the eraser version.
01:29There it is!
01:31The old lady who erases erasers with a pencil.
01:34The one that comes off when you put it in.
01:36That's funny!
01:38This is the top ten trends of 2024.
01:43Among them are the words of Bungunuma, which are unfamiliar to us.
01:48Bungunuma is in love with the charm of Bungu.
01:52You can't get out of it.
01:53In fact, you don't want to get out of it.
01:57This Bungu Joshihaku is an event
01:59where people who are addicted to Bungunuma
02:01fall in love with Bungu.
02:05Bungu makers and Bungu-loving girls
02:07gather several times a year all over the country.
02:12If you look around the venue,
02:17there are a lot of people.
02:20There are so many people!
02:24Since 2017,
02:26there have been 600,000 people coming and going.
02:29The number of makers who have appeared so far
02:31is actually 270.
02:36It's been a long time since I was in elementary school.
02:39I thought I couldn't go to a place
02:41that specializes in girls.
02:43It's fun.
02:44It's just fun.
02:46It's a festival once a year.
02:49You can meet Bungu-loving people
02:51once a year.
02:54I bought it when I was born,
02:56but I lost it, so I came to get it back.
03:00What is it?
03:01It's a screen cleaner.
03:03The screen will be clean.
03:06There are more than 70,000 cute items in the venue.
03:09And it's not just about shopping.
03:13Bungu-loving people can't get enough of
03:16these projects and games.
03:21One of the popular projects is
03:23the Masking Tape Buffet.
03:26In the booth,
03:27there are more than 500 masking tapes
03:29from all over the world.
03:31If you win a lottery,
03:33you can bring home
03:35your favorite masks
03:37in a buffet style.
03:42Wow.
03:43Wow.
03:44Wow.
03:46This is a food Bungu-marche
03:48where only Bungu-themed food
03:50from each manufacturer is served.
03:53It's nice.
03:56In the bread corner,
03:57they have trays and tongs,
03:59and they have refrigerators
04:01like a real supermarket.
04:03It's a festive atmosphere.
04:06Bungu-themed food
04:09There are many ways to make Bungu-themed food.
04:12What kind of characters
04:14do the Bungu craftsmen have?
04:20This time,
04:21let's search for a Bungu-themed pamphlet.
04:26First, let's talk to the Bungu-themed executive...
04:30Nice to meet you.
04:31Nice to meet you.
04:32I'm Yoshida from the Bungu-themed executive committee.
04:36Yoshida Kaho is in charge of planning.
04:42Yoshida's job
04:43is to come up with a plan
04:45and a theme for the event
04:47to liven up the venue.
04:51The theme for this event
04:53is Doki Doki Neo Bungu City.
04:55That's the theme of the event.
04:58We're looking at a fictional city
05:00in this venue.
05:02For example,
05:03in a place like this,
05:04there's a sign,
05:05like a road sign,
05:07or a signboard.
05:09We're particular about those things,
05:12so that everyone in the venue
05:14can take a look around.
05:18This theme
05:19is not only related to the atmosphere of the venue,
05:22but also to the items the makers release.
05:27The makers
05:28each have a limited edition
05:30that matches the theme of the event.
05:33We're aiming for that,
05:35so that everyone can come
05:37and take a look around.
05:41In order to find a limited edition
05:43that can only be purchased at the Bungu-themed executive committee,
05:46there's a long line of people
05:48in the venue.
05:51What are you aiming for?
05:53I'm aiming for a notebook
05:55called Delgonix.
05:57That's my number one goal.
05:59For customizing.
06:02That's my number one goal.
06:04I got it as my number one goal.
06:06It's been my number one goal for three years in a row.
06:09I didn't get to buy
06:11the Delgonix Roll Burn,
06:13but I did.
06:16Yoshida-san
06:17also came up with an item
06:19that's perfect for the Bungu-themed event
06:21that she collaborated with the makers.
06:23It's nostalgic,
06:24but it's also new.
06:26That's the background.
06:28This is a place where you can buy
06:30pin badges at random.
06:32Various makers
06:34design pin badges
06:36with items that are a little nostalgic.
06:39For example,
06:41this is a campus notebook.
06:43It's not the current design.
06:45It's a pin badge
06:47that uses a design that
06:49hasn't been sold yet.
06:52It's cute.
06:53It's cute.
06:55It's not just about shopping for Bungu.
06:58I want to create a setting
07:00where you can meet various Bungu.
07:03I want people to think
07:05that it was fun to come to Bungu Joshihaku.
07:07That's why I came up with
07:09this event.
07:11That's interesting.
07:12Yoshida-san,
07:14the executive director of Bungu Joshihaku,
07:16what will she make?
07:20This is the Bungu Joshihaku
07:22Perfect Guide.
07:25This Perfect Guide
07:27is Yoshida-san's self-proclaimed book.
07:29When customers come,
07:31they look at this,
07:32and they are told beforehand
07:34how to get around the venue.
07:36It's a book
07:38to tell them that.
07:40It's a book just for that?
07:42This is a must-have
07:44for visitors.
07:47Where should we go?
07:50Let's make a plan.
07:53You prepare this in advance?
07:55That's right.
07:58The notebook is also popular.
08:02A famous notebook maker
08:04collaborated with
08:06the author of Bungu Joshihaku
08:08to make this notebook.
08:10It's a limited edition
08:12notebook.
08:16She worked on this notebook
08:18for about a year.
08:21At Disney,
08:23there are guidebooks.
08:25I want people to enjoy
08:27the event itself.
08:29That's my strong desire.
08:31As I said earlier,
08:33it's not just about
08:35shopping.
08:37I want people to enjoy
08:39Bungu Joshihaku
08:41from various perspectives.
08:44Is it okay for us
08:46to go there in a hurry?
08:48Is it okay for men to go there?
08:50It's not in the way.
08:52Do you think it's not in the way?
08:55Of course.
08:57Isn't it cute?
08:59Wearing a masking tape.
09:01Are we doing it?
09:03It's too cute.
09:05Some people don't think so.
09:08What do you think?
09:10If we were the management,
09:12we would like to hold
09:14an event like this.
09:16When I was in elementary school,
09:18it was popular.
09:20It's like throwing an eraser.
09:22We would use a ruler
09:24and hit the back of the pencil
09:26and throw the ruler
09:28and throw the eraser.
09:30I see.
09:32I want to play
09:34the game that was popular in the past.
09:36Ms. Koguo is
09:38a little excited.
09:40Don't you know?
09:42You hit the opponent's forehead
09:44and hit the back of the pencil.
09:46I don't know that.
09:48I don't know that.
09:50I sometimes break it.
09:52I saw that.
09:54What is that event?
09:56What is that event?
09:58I did it.
10:00From now on,
10:02they are going to work
10:04as a two-generation stationery
10:06that is particularly popular
10:08in the stationery industry.
10:10It's faster if there is a masking tape.
10:12It's a mechanical pencil.
10:14It's not included.
10:16It's not included.
10:18A while ago,
10:20there was a popular
10:22illustration of a handsome man.
10:24There was.
10:26There was an illustration
10:28of a handsome man
10:30at a company.
10:32There was an illustration
10:34of a handsome man.
10:36It's been popular
10:38in the stationery industry
10:40because
10:42glass pens and ink
10:44were popular.
10:46I was wondering that.
10:48Glass pens are popular
10:50because they can easily
10:52change the color
10:54by removing the ink with water.
10:58They are evolving
11:00in various aspects,
11:02such as the color,
11:04the lamellae,
11:06the smell,
11:08and the color.
11:10Now,
11:12let's search for a pamphlet
11:14of the stationery industry.
11:16Osaka,
11:18Kawaku,
11:20a stationery industry
11:22that makes popular ink.
11:24Nice to meet you.
11:26Nice to meet you, too.
11:28Ms. Hinako Hashimoto
11:30is in charge of product development.
11:32Ms. Hashimoto
11:34works at a new company
11:36that makes ink.
11:38She makes
11:40unique ink.
11:44For example,
11:46this blue ink
11:48represents the fish
11:50living in the sea
11:52and the stars
11:54reflected in the ink.
11:56It's glittering.
12:00The night sea
12:02and flash fireworks
12:04represent the summer.
12:06It's popular as a summer limited item.
12:12Now,
12:14let's ask Ms. Kano
12:16a quiz about the name
12:18of the romantic ink.
12:20Ms. Kano?
12:22This orange-colored ink
12:24with blue glitter
12:26has a romantic name
12:28on its knee.
12:30What is the name
12:32of the romantic ink?
12:34The hint is
12:36Marumaru Hime no Marumaru.
12:40Well,
12:42Kaguya Hime no
12:44Private.
12:46It's a bit romantic.
12:48I don't know.
12:50The answer is
12:52Ningyo Hime no
12:54Wasuremono.
12:56It's not Kaguya Hime no
12:58Private.
13:00I made it first.
13:02Salmon pink
13:04represents the color of coral.
13:06When this ink
13:08was made,
13:10Kaguya Hime no
13:12forgot her accessories
13:14and named it.
13:20Let's ask
13:22Ms. Hashimoto.
13:26This is
13:28Kanransha.
13:30I made it
13:32when I was
13:34in Yokohama.
13:36This is
13:38a limited edition
13:40made for the
13:42Bung Joshi Haku in Yokohama.
13:44After I decided
13:46to go to the Bung Joshi Haku,
13:48I imagined
13:50the city of Yokohama.
13:52There was a Ferris wheel
13:54and a purple wagon.
13:56When I got on it,
13:58I heard
14:00that I could be happy.
14:02I thought
14:04it was perfect.
14:08I put
14:10two colors,
14:12blue and red.
14:14Ms. Hashimoto
14:16made Gotouchi ink
14:18for the Bung Joshi Haku
14:20and other events
14:22in Japan.
14:24This is
14:26the Hogen series,
14:28which is based on the image
14:30of the Hogen
14:32that you see
14:34when you travel.
14:36The mongei,
14:38which means
14:40amazing in the Okayama dialect,
14:42was made
14:44with the image
14:46of Yanagi in Gikan,
14:48Kurashiki.
14:50There are many fans
14:52from all over the world.
14:58Ms. Hashimoto
15:00values the experience
15:02of meeting
15:04the limited ink
15:06wherever she goes.
15:10Ms. Hashimoto,
15:12why do you make Bung?
15:16When I was little,
15:18we had a fire.
15:20We had to
15:22take care of
15:24everything.
15:26The stationery shop
15:28nearby gave me
15:30a lot of new things.
15:32Since then,
15:34I've been a god
15:36to the stationery shop.
15:38I've always wanted
15:40to be a stationery shop.
15:44The way you named the ink
15:46is nice.
15:48It's a color
15:50I've seen before,
15:52but it's special
15:54when it's named like that.
15:56It's the first time
15:58I've seen a glass pen
16:00with that kind of ink.
16:02I've known
16:04there was something
16:06with glitter in it.
16:08I'll buy it right now.
16:10What will you write on it?
16:14I'll write
16:16a letter to my fans.
16:18That's a good idea.
16:20I think it'll be nice
16:22to give it to my fans.
16:24I don't think
16:26they'll see it.
16:28I'll make sure
16:30they see it.
16:32They'll think it's glittering.
16:36The next item is
16:38Bung's most popular
16:40masking tape.
16:42With this product,
16:44Bung's masking tape
16:46is a success.
16:48I'm so excited
16:50about the revolutionary masking tape!
16:54Bung's staff
16:56has made a name for themselves.
16:58Next is
17:00Bande,
17:02who revolutionized
17:04masking tape.
17:08Masking tape director
17:10Kayoko Takahashi.
17:12We're developing a brand
17:14called Bande,
17:16and we oversee
17:18art direction,
17:20product planning,
17:22communication with designers,
17:24and finishing illustrations.
17:26Last year,
17:28half of the 173
17:30Bung girls' clothing
17:32stores were developed.
17:34In the Bung industry,
17:36masking tape is
17:38the mainstay.
17:42Recently,
17:44it's not just Japanese masking tape.
17:46This is
17:48plastic masking tape
17:50made by a Korean artist.
17:52Masking tape fans
17:54are already
17:56looking abroad.
17:58It's so cute!
18:00Is this masking tape?
18:02There are also
18:04a lot of items around it.
18:06It's so cute!
18:08There are various patterns
18:10on the cutters.
18:12Just by tracing them,
18:14the cutters become cute.
18:16Bande,
18:18who is in charge of
18:20revolutionizing
18:22masking tape,
18:24came up with
18:26the idea of
18:28breaking the concept of
18:30masking tape with this product.
18:32At first glance,
18:34it looks like a normal masking tape,
18:36but Takahashi-san
18:38took it out
18:40and folded it a little.
18:42When you turn it over,
18:44it becomes a tape
18:46that can be turned over one by one.
18:48What is this?
18:50If you put it on
18:52like this,
18:54the cherry blossoms
18:56will be completed.
18:58If you put it on
19:00as you like,
19:02you can enjoy
19:04various decorations.
19:06Bande developed
19:08a masking tape
19:10that can be turned over one by one.
19:12This is amazing!
19:14Just by putting it on,
19:16the notebook and diary
19:18become cute.
19:20I've never seen
19:22such a masking tape.
19:24From now on,
19:26I invited
19:28the director of
19:30Bande,
19:32Takahashi-san,
19:34to make a revolutionary masking tape.
19:36Thank you very much.
19:38One by one.
19:40Did you come up with it?
19:42Originally,
19:44we were making
19:46industrial products in this shape.
19:48There was a campaign on the PET bottle,
19:50and the manufacturer
19:52put it on
19:54in this shape.
19:56I see.
19:58I was making it.
20:00I'll take this masking tape
20:02and turn it over.
20:04I want to see it.
20:06There are many patterns.
20:08There are some features.
20:10Like this,
20:12pull it out
20:14a little bit.
20:16If you put it up
20:18on the left side,
20:20the sticker will come up.
20:22Turn it over one by one.
20:24I'm sorry.
20:26I don't know where to start
20:28unless I'm used to it.
20:30Even if you're not good at it,
20:32you can put it up in order.
20:34What? What?
20:36Say it again.
20:38All of them are different patterns.
20:40Even if you put it up in order,
20:42you can put it up well.
20:44That's true.
20:46Iwai-san, there are corns, too.
20:48Wow, that's great.
20:50There are ice cream and corn.
20:52Let's try it.
20:54Yuna, do you want a notebook?
20:56All kinds of corns are different.
20:58Wow, that's great.
21:00There is also a day-to-day sticker.
21:02That's true.
21:04It's easy to use.
21:06When you decide on a schedule.
21:08Is there anything you've made
21:10that you think is the best?
21:12Even recently,
21:14Gitsuka Asoi Moku Kindo
21:16is the most orderly.
21:18You can use it in many ways.
21:20In fact,
21:22this Maste is cute
21:24and practical.
21:26It's a big break in the five-year
21:28Bungujoshihaku.
21:30Now it's the most popular item
21:32in BANDE.
21:36Kano-san is cute.
21:38It's a little off.
21:40That's good, too.
21:42Is that a horse?
21:44What is this happy world?
21:46A horse?
21:48It's a happy world.
21:50It's fun to put up stickers.
21:52It's fun.
21:54It's cute.
21:56It's cute.
21:58It's cute.
22:00It's cute.
22:02It's cute.
22:04It's cute.
22:06It's cute.
22:08It's cute.
22:10This is what you're using now.
22:12It's a popular one.
22:14It's a notebook.
22:16If you put this on,
22:18it'll look like a notebook.
22:20If you put this in order,
22:22you can connect the patterns
22:24back and forth.
22:26You can play with it
22:28just by drawing a line.
22:30It's fun.
22:32I want to use this
22:34as a merchandise.
22:36Why don't you put it out?
22:38It's good.
22:42I want to use this
22:44as a merchandise.
22:46Why don't you put it out?
22:48It's good.
22:50It comes out in order.
22:52It's good.
22:54It's cute.
22:56I want to use this.
22:58I don't like it.
23:00I want to use this.
23:02If you're a dancer,
23:04you can make a choreography.
23:06If you put it on,
23:08it'll look like you're dancing.
23:10I think it's cute.
23:12I want to use it.
23:14Let's use it as a merchandise.
23:16It's fun.
23:18It's a decoration for me.
23:20It's so good.
23:22It's a mask that I use
23:24for good looking men.
23:26Kano-san is so cute.
23:28It's so cute.
23:30It's a little distorted.
23:32What a happy world.
23:34What a happy world.