Which long-gone products would you want to make a comeback? A new study has found two in three Americans would pay extra to have their favorite retired products revived.
Commissioned by UserTesting and conducted by Talker Research, the poll of 2,000 U.S. adults found the average person would pay 32% more for the products they once loved to be brought back to reality from their favorite brands.
Over half (55%) said retired products are more valuable to them than anything brands can currently offer.
Many respondents named old products they think deserve the revival treatment: classic Atari, Sega and Nintendo consoles, Crystal Pepsi, Banana Nesquik, Blackberry phones, iPods, Jolt soda, Surge soda and Bubblegum Jeans.
Commissioned by UserTesting and conducted by Talker Research, the poll of 2,000 U.S. adults found the average person would pay 32% more for the products they once loved to be brought back to reality from their favorite brands.
Over half (55%) said retired products are more valuable to them than anything brands can currently offer.
Many respondents named old products they think deserve the revival treatment: classic Atari, Sega and Nintendo consoles, Crystal Pepsi, Banana Nesquik, Blackberry phones, iPods, Jolt soda, Surge soda and Bubblegum Jeans.
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