Three quarters of Brits will swear loyalty to a company – after being given a free gift.
A poll of 2,000 adults found 79 per cent who have picked up some kind of giveaway will tell people about it.
With friends (72 per cent), partners (62 per cent) and parents (41 per cent) first on the list to be boasted to.
And the 'thrill' of picking up a treat on the house lasts for the whole day, according to 19 per cent.
Expert psychologists James Cornish and Greg Tucker have revealed the neurological tricks that make Brits’ eyes light up at the thought of getting something free.
The behavioural experts worked with M&S to create a video showing cafe customers reacting with joy after being given a free hot drink – by none other than Matt Willis.
A poll of 2,000 adults found 79 per cent who have picked up some kind of giveaway will tell people about it.
With friends (72 per cent), partners (62 per cent) and parents (41 per cent) first on the list to be boasted to.
And the 'thrill' of picking up a treat on the house lasts for the whole day, according to 19 per cent.
Expert psychologists James Cornish and Greg Tucker have revealed the neurological tricks that make Brits’ eyes light up at the thought of getting something free.
The behavioural experts worked with M&S to create a video showing cafe customers reacting with joy after being given a free hot drink – by none other than Matt Willis.
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FunTranscript
00:00That's a single-shot cappuccino.
00:02Thanks a lot.
00:03Hello.
00:08Today, I'm here in London Colney in the M&S Cafe
00:11because research reveals that everyone loves a freebie,
00:14especially a free coffee.
00:16So today, I've got my apron on, ready for my new role
00:19as coffee boy.
00:20Can't wait.
00:24Would anyone like a free coffee?
00:26A latte here, a hot chocolate here, a cup of tea here.
00:29That's two flat whites and a double espresso, please.
00:31A hot chocolate, yes, get in.
00:33I love a freebie.
00:34If something's free, I don't know, I want it.
00:38So we've got, what's the catch?
00:40Exactly, what's the catch?
00:42It's just free.
00:42Regular, house blend, whole milk.
00:46So experts have revealed that it actually releases
00:49dopamine in your body when you get a freebie.
00:51And dopamine is the molecule of more, right?
00:53It's like, it's the feel-good hormone, you know?
00:56And we love a bit of dopamine.
00:57I love me a bit of dopamine.
00:58So if something's free, it's going to make me feel good,
01:01I'm in.
01:02Cappuccino, enjoy.
01:05What do you think?
01:06All right.
01:07Yeah, good.
01:08Made with love.
01:09It's not just coffee, that's M&S coffee.
01:13Order up.
01:15You're that winner.
01:17I am, yeah.
01:17Enjoy that.
01:19It's made with love.
01:20It's not just coffee, it's M&S coffee.
01:22Oh, thank you so much, wow.
01:24Lovely to meet you.
01:25Here we go, we've got a mocha.
01:28Oh, so sorry about that.
01:30Okay, next up, we've got a decaf oat latte,
01:32extra hot, one shot, no foam, caramel syrup, please.
01:40I think I'm cut out for this.
01:41You know, I think I've missed my calling.
01:43You know, I'm very good at Coffee Boy,
01:46especially when it's free.
01:47People seem to like that.
01:51Sweat off my feet.