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00:00私を包んでしまうためよ 弱いから
00:10子供の頃、スナックが嫌いだった。
00:17だけど今、私はこの店の力になりたいと思っている。
00:27どうしてだろう?
00:31Mr. Noyama, what's the matter?
00:36You don't look well today.
00:39Recently, I haven't been able to sell any milk.
00:43Is that so? I love your milk.
00:48You're the only one who says that to me.
00:51I'm getting older, and I've lost a lot of friends.
00:58Then I'll drink twice as much...
01:02No, I'll drink five times as much milk.
01:07I feel better when I talk to you.
01:10Let's do our best.
01:12Let's do our best.
01:19Mr. Noyama, you're working so hard.
01:23It must be hard for you.
01:27I read it in the newspaper.
01:30Mr. Rakunouka is half way through his 15th year.
01:35I wonder if I can help.
01:38You used to like Mr. Noyama, didn't you?
01:41That's not true.
01:43Mr. Noyama is just a pushover.
01:46I've decided not to fall in love with customers.
01:50It's not the time to worry about customers.
01:54What do you mean?
01:55Snack Yukari is in a similar situation.
01:58There are fewer and fewer customers coming to Snack.
02:01I did some research in front of the store.
02:04There were no new customers.
02:08I'm sure there are no new customers recently.
02:13If I don't help now, I'll keep losing customers.
02:17The end.
02:21So I'll get a new customer.
02:25Yes.
02:31Susukino at night.
02:34There is a small Snack in the corner of the town where laughter and neon lights shine from somewhere.
02:42This is the story of a college student and his mother who are trying to rebuild the town of Susukino with the power of marketing.
02:56Let's make a store where more people can come, not just regular customers.
03:06I have a good idea.
03:10What is it?
03:12Distribute a large number of flyers in the town.
03:15It's too showa-like.
03:17Then call a friend of a friend.
03:20There is a limit.
03:22Then distribute a large number of flyers.
03:23I heard that.
03:25What should I do?
03:27First, set a target for what kind of person you want to come.
03:30Target?
03:32It is impossible to serve all people.
03:34So this time, I'm aiming for three customers.
03:38Foreigners, young people, and people who don't drink alcohol.
03:45I understand young people and foreigners, but people who don't drink alcohol don't come to Snack, right?
03:51That's not all.
03:53I can't drink alcohol, but I like the atmosphere of Snack.
04:01Have you ever heard the word insight?
04:04I know.
04:06The inside of the foot in soccer.
04:08That's insight.
04:10The side that attacks in soccer.
04:12That's offside.
04:14I understand well.
04:16Insight is a desire or feeling that the customer has not noticed.
04:21Among those who do not drink alcohol, I want to enjoy the atmosphere of the night.
04:25I think there is a feeling that I want to share a fun time with my friends.
04:29But because I can't drink alcohol, I give up for the reason that it may be a mistake.
04:36It's important to make people who can't drink think that they can enjoy it here.
04:42That's right.
04:44So I have a request for Mai.
04:47I don't lend money.
04:48I don't lend money.
04:50I'm not in a situation to borrow money.
04:55Mai, I want you to think of a cocktail that people who can't drink alcohol can enjoy.
05:02Cocktail?
05:04A cocktail is a combination of the meaning of mock and cocktail.
05:09It's a non-alcoholic drink.
05:12Why me?
05:14Because you are a professional who makes drinks.
05:16Because I'm a professional.
05:18Don't praise me so much.
05:20You are good at making drinks and beautiful.
05:24It's embarrassing.
05:26I didn't say I was beautiful.
05:28I understand. Leave it to me.
05:31I will take an emotional photo to post on SNS.
05:40What is emotional?
05:42Emotional?
05:44What?
05:47I was able to take a good photo.
05:51Wait a minute.
05:54This is broken.
05:56I don't know what I'm taking.
05:59There is a finger in this.
06:01If you post something like this, it will only be negative.
06:04Photos are difficult.
06:07Let me borrow this.
06:17You are good at taking photos.
06:21I used to take a lot of photos.
06:24Is that so?
06:27I was addicted to it for a while.
06:32This is it.
06:36Is this a computer?
06:38Computer?
06:46This is a compact digital camera released in the 2000s.
06:49It is very popular among young people.
06:54Let's catch young people's hearts with this.
06:58Can you catch young people's hearts with this?
07:00Yes.
07:16This is it.
07:47I have an idea.
07:50What is it?
07:52Can you keep a bottle for a person with a bad brain?
07:56Only people who can drink alcohol can keep a bottle.
08:03Wouldn't it be nice if a person with a bad brain could keep a bottle?
08:10I think it's a good idea.
08:13Let's do it.
08:14Let's do it.
08:20Welcome.
08:22There are more customers.
08:27Please come in.
08:31Why did you come here today?
08:34I saw a picture of a snack.
08:37I wanted to come here once.
08:39Can I have a cocktail called WINTER SUZUKI?
08:42Can I have a cocktail called WINTER SUZUKI?
08:45I've heard of this.
08:47This is a Japanese distilled liquor, right?
08:50My name is Yukari.
08:53I'm not asking your name.
08:59This is...
09:01That's not it.
09:03That's correct.
09:05It's a traditional Japanese spirit.
09:07Would you like to try it?
09:09Yes, please.
09:10Would you like a glass of water?
09:12I'd like a glass of water, please.
09:14Here you go.
09:16You're good.
09:18I'm not done yet.
09:25You're here.
09:27I'd like to ask you a question.
09:30I don't want to ruin the atmosphere today.
09:34That's not true.
09:36Yukari, today...
09:38Yes, I understand.
09:46Yukina, look at this.
09:48This is the first bottle of non-alcoholic customers.
09:51I'm so happy.
09:53You're amazing.
09:57What do you mean?
09:59I'm good at marketing theory,
10:03but I'm not good at concrete ideas.
10:08How do you come up with ideas?
10:14I use my spirit.
10:17I see.
10:20How do you come up with ideas?
10:26I'm just kidding.
10:29I just enjoy thinking about it.
10:31I just enjoy thinking about it.
10:37I just enjoy thinking about it.
10:42You don't have to remember that.
10:48Are you ready?
10:50I'm ready.
11:02Oh.
11:04Mr. Kitano.
11:06Welcome.
11:10I'm sorry.
11:17I'm sorry.
11:26I haven't seen you for a long time.
11:31I can't help it to some extent.
11:34It's difficult to satisfy all the customers.
11:39But it's a shop that has been supported by regular customers,
11:44so I'm lonely.
11:50Can I ask you one thing?
11:55I want to support you.
12:02But the priority now is to revive this shop.
12:07I know that.
12:09But Snack is also a place to support customers.
12:18I'm sorry, Yukari-san.
12:20I interrupted the market.
12:22Don't worry about it.
12:24We are a market-OK shop.
12:25We are a market-OK shop.
12:29I hope we can revive the shop in our own way.
12:38OK.
12:40Shall we go to drink now?
12:42Shall we go?
12:44Let's go.
12:46I'll turn off the signboard.
12:48I'll clean the kitchen.
12:52OK.
12:55This is our way.
13:09This is our way.
13:18Good evening.
13:20Welcome.
13:22Professor Hayakawa.
13:23Ms. Suzuki.
13:25How is it going?
13:27The sales are increasing.
13:29But the regular customers are not so popular.
13:35What is the real value of this shop?
13:39The real value of this shop?
13:43Yes.
13:45What is the only thing in this shop?
13:46I don't know.
13:51Let's talk about difficult things later.
13:54Professor Hayakawa.
13:56Please.
13:58OK.
14:14Here you are.
14:16Bancha-Wari.
14:26Bancha-Wari of this shop is the best in Japan.
14:29What is Bancha-Wari?
14:32What?
14:34Don't you know Bancha-Wari?
14:36Bancha-Wari is a traditional drink in winter in Hokkaido.
14:38We make shochu with hojicha.
14:41We make shochu with hojicha.
14:45Hojicha and shochu go well together.
14:52Go well together?
14:56I see.
15:01I want you to help me.
15:06There is something only you two can do.
15:11This shop is good.
15:14I like this shop.
15:16I like winter.
15:23Mr. Kitano.
15:25Welcome.
15:27I want you to come here today.
15:29It's rare for you to come here.
15:33From today, Snack Yukari is Snack Yukari Rasku.
15:37I'm Shinka.
15:39Please come in.
15:42I drink ice first.
15:44Do you still have a bottle?
15:46Yes.
15:50You like Jingisukan, don't you?
15:54Yes.
15:56I came to Sapporo from university.
15:59You know Jingisukan, don't you?
16:02Me?
16:04I want you two to make new friends.
16:09Make new friends?
16:11I have gathered the information of new customers.
16:14When did you do that?
16:17The accumulation of customer information is basic.
16:20I want to increase the connection between people using this data.
16:24Only you two can do this.
16:28I think you and Mr. Kitano go well together.
16:34That's right.
16:36I heard that you went to Jingisukan with your ex-wife.
16:43You remember such a story.
16:46I remember all the stories of customers.
16:50Is there any good restaurant?
16:52I like the restaurant called HOGETTE.
16:56HOGETTE?
16:58I'm interested in it.
17:00It's a Jingisukan located between RAM and MATO, right?
17:02That's right.
17:04My best recommendation is a restaurant called YAMAGOYA.
17:08It's a rice cake restaurant.
17:10It's a rice cake restaurant?
17:12Yes.
17:14Can you go there?
17:16I told you.
17:18Excuse me.
17:20I don't drink much.
17:24There is a measure for those who don't drink much.
17:30What is it?
17:32What do you want to drink?
17:34I want to drink FIRST MILK.
17:36I want to change the perception of milk.
17:39Perception?
17:41It's a marketing term.
17:43I want to change the perception of consumers.
17:47I want to change the perception of milk.
17:50The famous perception change is RAMUNE.
17:53RAMUNE's sales have increased rapidly.
17:57I have a good idea.
18:02I can't think of such a good idea easily.
18:07I have a good idea.
18:09By doing so, you will not prepare for bad things.
18:13Is that so?
18:15Here you are.
18:17Thank you very much.
18:23It's delicious.
18:25It's delicious, so I don't prepare for bad things.
18:29It's the best.
18:30It's the best.
18:32It's the first time for me to drink such delicious milk.
18:35By the way, this milk was made by NOYAMA.
18:43Is that so?
18:46Is it delicious?
18:48That's right.
18:50I didn't drink much recently.
18:53Milk is delicious.
18:55Where do you make it?
18:57I make it in NAGANUMA.
18:59You make it in NAGANUMA.
19:02It's very delicious.
19:13Why did this happen?
19:15Mr. Yukari told me to sing together.
19:18Mr. Yukari is good.
19:20I can't imitate such force.
19:23When I was a child, I hated snacks.
19:29Especially when I saw my mother singing with customers.
19:34What's wrong?
19:36Nothing.
19:39But now I understand.
19:44The place my mother made was a place where people could connect.
19:53I'm happy.
19:56I have a love to make children happy.
20:03Now I like snacks a little.
20:08I had fun today.
20:12Thank you very much.
20:14Thank you, too.
20:16I felt the possibility of milk.
20:18Because NOYAMA's milk is delicious.
20:20I'll come again.
20:22Please come again.
20:24Thank you very much.
20:30I love you.
20:32I love you.
20:41I realized it again.
20:44The most important thing in marketing is how to convey the value of the store.
20:53What is the value of our store?
20:57It is a warm space created by you and your customers.
21:04By the way, it is called a value competition.
21:09You can realize it here.
21:13This space cannot be made in one place.
21:18And if you can share this space with new customers,
21:23Snack Ikari will be able to realize the positioning of ONLY ONE.
21:30I saw it from Yukina.
21:32It looks like such a store.
21:39I want to make a place for everyone.
21:42I thought so and continued the store.
21:45I'm glad that Yukina analyzed it.
21:53I just calmly analyzed the current situation of the store.
22:02Would you like to take a picture with three people?
22:05Would you like to take a picture with three people?
22:08But I can't process this picture.
22:12I think it's better to leave it as it is.
22:15I will take a picture.
22:17I don't care because the material is good.
22:21Here.
22:23Is it okay?
22:27I will take a picture.
22:2910 seconds.
22:32How many?
22:335
22:344
22:353
22:362
22:371
22:43How is it?
22:53What's wrong?
22:59It's okay.