日経スペシャル もしものマネー道 もしマネ 2025年3月9日 誕生約100年！「都こんぶ」and世界初の輪ゴムは大阪発⁉︎ロングセラー秘話
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TVTranscript
00:00It's been around since I was a kid, a nostalgic snack.
00:05Miyako Kombu has been sold for more than 90 years since it was born.
00:11How is it made?
00:14Let's go to the factory in Kaizuka City.
00:19We make Miyako Kombu here.
00:22It takes 5 days to make Miyako Kombu.
00:27That's a lot of work.
00:29The Kombu we use is from Hokkaido.
00:33Hakodate's Kombu has a mild taste.
00:37It goes well with vinegar.
00:40Let's spread the Kombu out.
00:43It's this long?
00:47It's 6 meters long.
00:51That's about 50 to 60 boxes.
00:55The first day of making Miyako Kombu.
00:58Soak the Kombu in vinegar to sterilize and soften it.
01:06The second day.
01:08Roughly chop the Kombu and soak it in the seasoning liquid.
01:12This seasoning liquid is a mixture of vinegar and bonito extract.
01:18The Kombu will be absorbed well.
01:24The third day.
01:25Peel off the Kombu one by one.
01:29What's next?
01:32A spinning drum.
01:35What's inside?
01:37It's covered in powder.
01:39Yes, it's covered in white powder.
01:43I didn't know you could do this.
01:46We call this the magic powder.
01:50The ingredients are hidden.
01:53Basically, it's all about the sweetness and umami.
01:58The magic powder is added again on the fourth day.
02:06Press it down to lock in the flavor.
02:10The fifth day.
02:12Cut it to the right size.
02:17Something's coming out.
02:20That's good.
02:22Each piece of Kombu is different in thickness and width.
02:26It's a lot of work.
02:30Miyako Kombu is made from 20,000 to 30,000 pieces a day.
02:37But in the past...
02:40Is it sold in Osaka?
02:45It's not sold in Tokyo.
02:49Why? I don't understand.
02:53You Osaka people may eat Kombu.
03:00But in Tokyo...
03:04It's not sold.
03:07After the war, they went to Tokyo.
03:10They learned about the differences in culture.
03:15How did they overcome the barriers?
03:22And...
03:24This is the Kombu that has been used for a long time.
03:30How is it?
03:32It's beautiful, isn't it?
03:33It's beautiful.
03:37This was also invented by Osaka people.
03:41But...
03:43I just built it.
03:48After the war, there was a great earthquake in Kanto.
03:54How did they get out of this crisis?
03:58It's different from what I imagined.
04:01Two long-selling products born in Osaka.
04:04It's a secret that continues to sell over time.
04:11What if?
04:16First of all...
04:18It's a little sour.
04:20Because of the powder.
04:22But it's sweet.
04:24My mother loves it.
04:28This is the taste.
04:30It's really delicious.
04:32The unique sweet and sour taste and white powder are loved by people of all ages.
04:37Miyako Kombu.
04:42It's delicious.
04:44It has a lot of umami.
04:46The moment it hits your tongue, it's delicious.
04:49It's made by Mr. Nakanobu, who has a huge factory in Kaizuka City, Osaka.
04:54Nishikinohama.
04:59Hello.
05:01Nice to meet you.
05:03I'm Nakano, the president.
05:05Nice to meet you.
05:07This is Mr. Morimasa Nakano, the 4th president of Moshimane.
05:12You're making a lot of things now.
05:15Yes.
05:16I make about 4 million boxes of Miyako Kombu a year.
05:22If it's 130 yen per box...
05:25It's a sales of 5.2 million yen a year.
05:29However, the road to this point was not smooth.
05:38My grandfather started the factory in the 6th year of the Showa era.
05:42After that, he hit the wall a lot.
05:44He hit the wall every month.
05:47He hit the wall every month.
05:53Nishikinohama
06:01Nice to meet you.
06:03Are you a rich man?
06:06He is the father of Miyako Kombu, Shoichi Nakano.
06:11He was born and raised in Kyoto right after graduating from Jinjo Elementary School.
06:16He was sent to a Kombu processing shop in Sakai.
06:21The first words of the shopkeeper at the end of the road were...
06:25As long as you are a man, you will not be a good businessman.
06:32Go back to your hometown.
06:34That's harsh.
06:36Yes.
06:39A harsh life has begun.
06:43I can't eat enough.
06:47I had a hard life from morning to night.
06:52He is 13 years old.
06:54This harshness was the trigger for the birth of Miyako Kombu.
07:01My mother in Kyoto.
07:03I hope she is doing well.
07:08He just graduated from elementary school.
07:10Shoichi misses his parents who live far away from him.
07:14At that time...
07:16I'm hungry.
07:18I'm hungry.
07:25But...
07:26I only have a piece of Kombu.
07:31Shoichi has just grown up.
07:33He is about to eat Kombu.
07:41This is the point of inquiry.
07:44He starts with Kombu.
07:46I can't eat it as it is.
07:49I hope it tastes good.
07:55That's it.
07:56If it was sweet and sour, it would be very delicious.
08:00He is a genius.
08:01Will it sell?
08:03Kombu has been used as various ingredients since then.
08:09I want to sell it as a snack.
08:13That's the point of inquiry.
08:18Shoichi became independent at the age of 19.
08:21He opened a shop in Nakano.
08:24He used his warm idea to make Kombu.
08:27He named Kombu Suzuke with black honey.
08:33He named it Miyako Kombu because he wanted to go to Kyoto.
08:38It's great.
08:41My mother is crying.
08:43As long as you are independent, you will be a good businessman.
08:50Don't go back to your hometown.
08:54Shoichi worked hard.
08:59Miyako Kombu sold well thanks to his hard work.
09:04There is a place where Kombu sold well.
09:08Do you know where it is?
09:13What is the identity of the mask?
09:20The king of children's entertainment, Kamishibai.
09:26Kamishibai's uncle sold sweets before he started.
09:31Miyako Kombu was used a lot.
09:38After the war, Shoichi made a big decision.
09:45Next, I will go to Tokyo.
09:50He went to Tokyo.
09:53However, Shoichi encountered a big obstacle.
10:01Kombu sold well in Osaka.
10:04Can you sell it to me?
10:07Kombu sold well in Osaka?
10:10You are playing with Tokyo people.
10:12Kombu sold well in Tokyo.
10:15Osaka people hate Tokyo.
10:18Why?
10:19I don't understand.
10:21The answer is clear.
10:25He gave a class quiz to Sarina.
10:28Why did Miyako Kombu sell well in Tokyo?
10:32I went to Tokyo from Osaka.
10:35I ate soba noodles.
10:37Soba noodles didn't taste good.
10:39There is no culture to eat soba noodles.
10:42That's why Kombu sold well.
10:44Why?
10:45I don't understand.
10:47Listen.
10:49Think about breakfast.
10:53You eat Kombu, right?
10:59What do you think we eat?
11:05Breakfast in Tokyo?
11:07In Tokyo, we eat natto.
11:14In Tokyo, there was no culture to eat Kombu.
11:18Do you get a lot of Kombu?
11:20Kansai people are familiar with Kombu.
11:23Kombu is often used for soup stock.
11:27In Tokyo, Kombu is used for soup stock.
11:31Kombu is not familiar with Kombu.
11:34Kombu is sweet and delicious.
11:36In Tokyo, no restaurant offered Kombu.
11:42There is a difference in food culture.
11:51I was a bad person.
11:56If Tokyo people eat Kombu once, they will understand the good taste.
12:02Shoichi went to Osaka.
12:07There is a second way to eat Kombu.
12:12Let's go there.
12:15Kombu spreads all over the country.
12:20Here is the question.
12:23Where is the best place to eat Kombu?
12:31Sarina.
12:33I went to a child's candy store.
12:36Why?
12:37Children do not know the taste of Osaka.
12:41I went to a candy store to eat Kombu.
12:46Children can not understand the taste of Osaka.
12:50I thought that Miyako Kombu was in the store.
12:55Miyako Kombu.
12:59You are a liar.
13:06Miyako Kombu.
13:09Miyako Kombu hit a wall when she went to Tokyo.
13:12Have you ever hit a wall when you worked in Tokyo?
13:16When I was young, there was an atmosphere of old manzai.
13:23I won the top prize in Kansai.
13:26I went to Tokyo.
13:28I was asked if I had a part-time job.
13:34I was shocked.
13:36I have never seen you in Osaka.
13:38I was asked if I had a part-time job in Osaka.
13:43I was frustrated.
13:45I decided to win the M1.
13:48I will win the M1.
13:50I will win the M1.
13:52I was not planning to win.
13:54I was frustrated.
13:56I remembered.
13:58I was frustrated.
14:00I was frustrated.
14:02Shouichi is looking for a place to sell Miyako Kombu.
14:11I see.
14:12I want you to put it there.
14:14It will spread all over the country.
14:18That is...
14:20A shop at the station.
14:24Miyako Kombu is eaten one by one.
14:27Miyako Kombu has a long-lasting taste.
14:29Miyako Kombu is a good snack for traveling.
14:32Miyako Kombu is carried by a traveler.
14:35Miyako Kombu is spread all over the country.
14:38However...
14:40The shop is full of goods.
14:46There is no space to put Miyako Kombu.
14:53Shouichi came up with a good idea.
14:59Can I put Miyako Kombu in a small box?
15:04He put Miyako Kombu in a small box.
15:08He put Miyako Kombu in a small box.
15:14The color of Miyako Kombu is red.
15:17The color of Miyako Kombu is cherry.
15:22Miyako Kombu is sold at the station.
15:24Miyako Kombu is sold at the station.
15:32Then...
15:33Please come in.
15:39I thought Miyako Kombu would sell well.
15:43Thank you very much.
15:45If Miyako Kombu sells well, I'll give it back to you.
15:49Please give me 10 more cases.
15:53Thank you very much.
15:57Miyako Kombu has a bad image of Tokyo people.
16:00Miyako Kombu has a bad image of Osaka people.
16:02However, there is a producer in Tokyo.
16:05Miyako Kombu is sold all over the country.
16:11However, Miyako Kombu was not sold at this time.
16:16However, Miyako Kombu was not sold at this time.
16:22Actually, Miyako Kombu was hit by a wall.
16:25Actually, Miyako Kombu was hit by a wall.
16:27Actually, Miyako Kombu was hit by a wall.
16:32What is this?
16:34It is forbidden to use Chikuro.
16:36This is Chikuro.
16:40In the 1940s, Chikuro, which is a artificial sweetener, was forbidden to use.
16:46Actually, Chikuro was used as a sweetener.
16:50Is that so?
16:53The company went into a crisis of production suspension and all products were confiscated.
17:01The number of employees has decreased by about half, one after another.
17:22At this time, Shiro Kimura was ordered to look for a new seasoning to replace Chikuro.
17:32I can't taste anything.
17:39He tried everything, including sugar and mirin, but the sweetness didn't penetrate into the kelp.
17:50One day, he had a hard time.
17:55Mr. Kimura, isn't it better not to consume too much?
18:03Let's have fun eating.
18:07Mr. Kimura, how about this?
18:10I'm fine.
18:15Oh, powder!
18:18Furikake! It's Furikake!
18:21Furikake!
18:23Furikake? Is it that rare?
18:27I wish I could sprinkle it.
18:32If it is impossible to soak the liquid, sprinkle the powder and stick it to the surface.
18:39The idea was born.
18:43And that magical powder was created and evolved into the present Miyako Kombu.
18:52The first step was to use the powder in a way that could not be done.
18:59However, I think that the powder is delicious and has overcome the obstacle.
19:06In addition, this magical powder will create a new hit product.
19:14This is a product that sells as much as Miyako Kombu.
19:19This is also from Nakano-san.
19:21Oshaburi Kombu Ume is a hit product with the taste of kelp and the sourness of plums.
19:28Here, too, there is a magical powder.
19:31The sourness is strong only with plums, so I sprinkle the powder to balance it.
19:41It's just the right sweetness.
19:44The magical powder turned the crisis into an opportunity.
19:49Miyako Kombu Ume
19:52The product was so popular that it was developed.
19:56Miyako Kombu Ume with 200% powder.
20:00The powder is doubled.
20:03It's amazing.
20:05It's pure white.
20:07Miyako Kombu Ume
20:10It's very sweet.
20:14When you put it on your tongue, the sourness is doubled, so it's very delicious.
20:21More than 90 years since its development.
20:24Miyako Kombu Ume continues to sell while evolving.
20:28Efforts to see the future are also indispensable.
20:31Miyako Kombu Ume
20:34There are many fans of older people.
20:38Recently, we have been focusing on the approach of younger people.
20:45It's a collaboration product.
20:49Kombu is a mixture of various foods, so it's a collaboration with snacks and curry.
20:57It's not just a nostalgic snack, but also a new snack.
21:05Miyako Kombu Ume
21:08It's a product with a seasoning liquid with kombu.
21:14A seasoning liquid that was discarded after soaking kombu.
21:20It's a waste of kombu.
21:2410-second quiz
21:28What is the collaboration product with this seasoning liquid?
21:32Ramen, udon, instant noodles, Miyako Udon, Miyako Ramen
21:46This is what Osaka people like.
21:50Ponzu
21:52Ponzu
21:54Miyako Kombu Ponzu, jointly developed with Kobe's new manufacturer, Marucasu.
22:00It's a hit product.
22:05I want to eat this.
22:08I prepared it.
22:10Only ponzu.
22:12Please.
22:14It smells good.
22:16Wow, it's delicious.
22:19Wow, I see.
22:21It's like a ponzu with soup stock.
22:23It's really good.
22:25I like konbu ponzu.
22:28This is it.
22:30Osaka-born long-selling product.
22:34Next is...
22:39Japanese rice, essential for everyday life.
22:44It's a rice that has been loved for a long time in the same package.
22:49It produces about 2,000 tons per year.
22:53The number is...
22:5613.6 billion.
22:59I played a lot with a rubber band.
23:02If you want to shoot with a chopstick, you can do it like this.
23:09I did it.
23:11Did you do this?
23:13I'll put a lighter on it.
23:18Higashiyo-san is fashionable.
23:19Higashiyo-san is fashionable.
23:21My brother taught me how to do it.
23:24I did it.
23:26I did it.
23:28My brother taught me how to do it.
23:31It's scary.
23:33I'm glad I didn't get hit.
23:36Kyowa Co., Ltd. in Nishinari-ku continues to make this rubber band.
23:43It is a new company that has been in business for more than 100 years.
23:50Hello.
23:52Nice to meet you.
23:54I'm Hirose from the marketing team.
23:56Hirose Ryusei will show us around.
24:01Usually, rubber bands are designed in this size.
24:07We have 73 sizes of rubber bands.
24:1173 sizes?
24:13From small to large.
24:16From thin to thick.
24:19There are 73 types of rubber bands.
24:22This is the smallest size.
24:26It's size 7.
24:28You can use it to stop a big leaf.
24:33This is the thickest and longest rubber band.
24:37What is it used for?
24:43You can use it to stop a drum can.
24:47You can use it to stop an engine.
24:52You can use it to stop a drum can.
24:56Rubber bands are often used not only for everyday life, but also for agriculture and industry.
25:04Currently, the company has a 50% share of rubber bands.
25:09It's a top company.
25:12And...
25:14This is the first rubber band made in the world.
25:20How was it made?
25:29The maker is Hirozo Nishijima.
25:33At the age of 22, Hirozo Nishijima joined a rubber band manufacturing company.
25:39He was making a bicycle tube.
25:45It was not long after rubber bands were introduced to Japan.
25:51Rubber band manufacturing was a growing industry.
25:56This bicycle tube...
26:02was a prototype of a rubber band.
26:07One day, he received a request from fate.
26:15Hirozo Nishijima.
26:17You look handsome.
26:21This is Hirozo Nishijima's specialty.
26:24He received a request from a shop owner in Takeshima.
26:32I have a question.
26:35Yes.
26:37What is it?
26:39Can you make a softer and more beautiful rubber band?
26:45Can't you make it with this rubber band?
26:47The rubber band made with a bicycle tube is not long and is not beautiful.
26:54At that time, it was natural.
26:58Well...
27:01I think the rubber band should be more beautiful and longer.
27:07Thanks to this request, the current rubber band was born.
27:13Here is a 10-second quiz for Ms. Sarina.
27:17What was the reason for the current rubber band to be born?
27:22I don't know.
27:25At that time, I wanted to make a rubber band.
27:36The reason why the current rubber band was born is...
27:40This is...
27:43Can you make a beautiful rubber band?
27:49I want to make this rubber band.
27:51The correct answer is Satsutaba.
27:56If you make a rubber band with a bicycle tube, it is difficult to make because it is not long and looks bad.
28:03Therefore, a beautiful and long rubber band was requested.
28:09However, at that time, it took a lot of time and money to make a transparent rubber band.
28:18Hirozo went to a library and read foreign documents.
28:24He came to a renewal agent called Ultropin.
28:28As a result...
28:35How is it?
28:37It's beautiful, isn't it?
28:39It's beautiful and long.
28:43It's good.
28:46Thank you very much.
28:47He is smart.
28:50He succeeded in making a rubber band that looks good and stretches well.
28:56In this way, the world's first transparent and beautiful rubber band was born in 1906.
29:07Even now, rubber bands are almost the same as they were when they were developed.
29:14Rubber bands from Southeast Asia are crushed and kneaded with a roller.
29:20I've never seen it before.
29:22He puts a knife in it and turns it over many times to make it uniform.
29:29And to make it elastic, he mixes sulfur and kneads it again.
29:37He puts air in it, pushes it out into a tube, and heats it up.
29:43When it's cut into rings, it's done.
29:49In 1912, Hirozo founded the Kyowa Rubber Co., Ltd.
29:56This is the year when he started manufacturing bicycle tubes.
30:01A great event shook Japan.
30:07The Great Kanto Earthquake.
30:10It was thought that it had little effect on Kansai,
30:14but Tokyo was the place where he made the valve part,
30:18so he couldn't make a bicycle tube.
30:22I'm out of luck.
30:26I was just about to start!
30:30Oh, it's just a game.
30:32He has to do something in another business before he can make a valve.
30:39What should he do?
30:43This is how he saved the company.
30:47Actually, it's like this.
30:51Beach ball.
30:53What does it mean?
30:56At that time, the beach ball was very popular in leisure.
31:02It was a big hit.
31:07The beach ball became popular in Japan around the Meiji era.
31:12In 1939, Hamadera Beach opened in Sakai.
31:18It was very popular during the Taisho era.
31:21It was the best place.
31:23At that time, the beach ball was very popular.
31:29In other words, it was a beach ball.
31:32This is also made of rubber.
31:34The rubber is hard to break and does not pass water.
31:37It was a well-used product.
31:40While other companies were making this beach ball with one hand,
31:45our founder put his eyes on it and switched to this one.
31:49Then, the order was concentrated in Kyowa.
31:53In the end, it was sold for 300,000 yen.
31:56I heard that there was a sale of about 200,000 yen, which is equivalent to the current value.
32:03He escaped the pinch with his bold decision.
32:07It's amazing.
32:09And the sales of rubber gradually increased throughout the Pacific War.
32:14In the 28th year of the Showa era,
32:17Hirozo came up with a strategy to expand his business.
32:23That is...
32:27Okay, let's change the package.
32:30Why?
32:33It's hard to use this morning bag at home, isn't it?
32:38I heard that it was originally sold in wooden boxes or morning bags.
32:43I heard that it was sold in wooden boxes or morning bags.
32:47I heard that it was sold in wooden boxes or morning bags.
32:53However, it is difficult to spread to the general household.
32:59That's where this small-sized paper box was born.
33:04Yes, this design continues to this day.
33:08It's a good design.
33:10Hichiro Imatake, known as the father of modern design in Japan.
33:17He is also known as the designer of Mentholatum.
33:24Recently, not only paper boxes, but also cans are on sale.
33:30It is a popular product that is perfect for changing rubber and accessories.
33:35It's like a candy.
33:38And because this package design is impressive, various collaboration products are on sale.
33:46There are more than 100 types in total.
33:52Recently, there is a small gummy that was released in collaboration with Yuhan Mika Kuto.
34:01This gummy is in the shape of a rubber band, so you can stretch it a little and play with it.
34:11Most of these collaboration products are from other companies.
34:17This is also because the design is excellent.
34:24But the design is so good that it's in this state.
34:30The package of the rubber band sold by other companies also has a very similar design.
34:39Is this okay as a rubber band?
34:44Yes, it's okay.
34:47Certainly, there are many rubber bands with similar designs.
34:53However, I think that the design of the rubber band is the standard of a rubber band, so I'm happy.
35:03That's the style of the king.
35:06However, there is a problem with the rubber band in the 1950s.
35:12What is the cause?
35:15In fact, the number of rubber bands increased at once during this period.
35:20Here is the question.
35:24What caused the increase in the number of rubber bands in the 1950s?
35:33The 1950s was probably when we were children.
35:38I know what it is. It's the quiz king.
35:43I'm the quiz king of Moshimane.
35:45I've never been told about the quiz king.
35:47Wait a minute.
35:49It's a clip, isn't it?
35:51Everyone can stop things with a clip, so we don't need a rubber band.
35:55I think it's a saran wrap.
35:58Why is that?
35:59Until now, you could close your mouth with a saran wrap, but now you can close it with a rubber band.
36:11In the 1950s, the number of rubber bands increased and the sales of rubber bands plummeted.
36:17What caused the increase in the number of rubber bands?
36:20It's a shop like this.
36:23It's a supermarket.
36:25A supermarket?
36:28When the number of rubber bands increases, the rubber bands plummet?
36:31What does that mean?
36:34The number of large supermarkets increased at once in the 1950s.
36:40Until then...
36:42Hello. I'd like some sweet potatoes, please.
36:45Sweet potatoes.
36:47The place to buy vegetables and meat was an ice shop in the shopping district.
36:53When you make an order, you wrap it in paper and stop it with a rubber band.
36:59This is the standard form.
37:01The shop will buy it for you.
37:03But what about the supermarket?
37:08This is good.
37:10It's a saran wrap.
37:12You wrap it in a plastic tray and sell it.
37:15With this?
37:16Yes.
37:17You don't need a rubber band anymore.
37:20Well, half of it is correct.
37:22Why is it half?
37:24It's exactly correct.
37:27At this rate, it will be a disaster.
37:30That's what Yasaki thought.
37:33A large number of rubber band orders came from the supermarket.
37:38The supermarket doesn't use rubber bands.
37:41But why?
37:45In fact, rubber bands were used here.
37:48Where?
37:51You wrap it in a plastic tray and stop it with a rubber band.
37:57The shop took it individually and packed it.
38:01Thanks to that, the use of rubber bands has increased.
38:07He was threatened by the supermarket and saved by the supermarket.
38:11I see.
38:13One of the most popular rubber bands in everyday life.
38:18The O-Band rubber band.
38:22But in the past few years,
38:24new rubber bands have been developed one after another.
38:33The person in charge of the development is a woman.
38:38I'm Honda. I'm in charge of the development of new products.
38:42Nice to meet you.
38:44What kind of new products?
38:45Honda has developed this kind of rubber band.
38:48It's called Tabane-Band.
38:51It's totally different.
38:54I want it.
38:56I want it.
39:01The O-Band's new rubber band.
39:04It's called Tabane-Band.
39:07It's totally different.
39:08It's called a head.
39:11It has a protruding part and a tab like a tail.
39:15You wrap it from the side.
39:18You hook it on the head and use it.
39:22It's stylish.
39:23What's convenient is that
39:25you have to wrap it many times in a normal rubber band.
39:30But you don't have to do that with Tabane-Band.
39:34This is good.
39:38When you take it off,
39:39it's hard to untie it.
39:44But you can easily take it off by pulling it.
39:48I want it.
39:50It was originally used for factories and farm work.
39:54But it was improved for home use.
39:56It's cute.
39:57There are many colors.
40:00It was originally a candy-colored rubber band.
40:04You can use it in the kitchen and at home.
40:09I wanted to make it a cute and pretty color
40:12so that people can use it.
40:18You can use it as a dryer at a hotel.
40:21This is good.
40:23I want the manufacturer to make it standard.
40:27According to Maneiken,
40:28there are other long-selling products
40:31like Miyako Kombu and O-Band.
40:35This is a product you all know.
40:39It's called Mushroom Mountain.
40:41It's from Meiji.
40:43It was released in 1975.
40:47Have you tried it?
40:49Why was it developed?
40:53This product is the origin of it.
40:56It's Apollo.
40:59At the time, Apollo Chocolate was not popular.
41:03So it was developed to be used in factories.
41:08The shape is similar.
41:12In the summer of 2023,
41:15we came up with a big idea.
41:19Do you know what it is?
41:21Mushroom Mountain?
41:22I know it.
41:23You do?
41:25There's nothing left.
41:27That's correct.
41:29We released Mushroom Mountain.
41:31It's a chocolate-pulled product.
41:34It was released in the summer.
41:37Chocolate sweets are not popular in the summer.
41:41That's right.
41:42So we decided to make chocolate.
41:46It's 60 times more than the normal product.
41:49It only has biscuits.
41:51But the price is the same.
41:53If it's only biscuits, it's not sweet.
41:56It's good to eat it as it is.
41:59But there's a way to eat it.
42:01It's from Meiji.
42:03It's an ice cream.
42:04It's a super cup.
42:05You put a lot of ice cream in it.
42:07It's a super cup.
42:09You put ice cream in a super cup.
42:11It's an ice cream.
42:13You put only one ice cream in the cheese.
42:17This product was released last winter.
42:21It's a white chocolate.
42:24It's a white chocolate with chocolate on it.
42:27It's like a snowman.
42:30It's cute.
42:32It's good.
42:33It's good.
42:34Don't you have bamboo shoots?
42:37That's right.
42:38We don't have bamboo shoots.
42:40But we released something different.
42:42It's a chocolate-pulled product.
42:44It's a chocolate-pulled product.
42:45It's a chocolate-pulled product.
42:47It's interesting.
42:51Don't you have bamboo shoots?
43:01We released something different.
43:05It's a chocolate-pulled product.
43:07It's a chocolate-pulled product.
43:08It's the same.
43:09It's a chocolate-pulled product.
43:13It's a chocolate-pulled product.
43:18Long Stella was born from the idea of doing something different.
43:24If you make a little effort, you can do something different.
43:29That's right.
43:30It's a hit.
43:31Mr. Ishii got off.
43:32He got off.
43:33He got off.
43:34Goodbye.
43:35It's been four years.