がっちりマンデー!! 2025年2月23日 儲かる試しすぎビジネス
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00:00Today's Gacchiri Monday is all about...
00:04Trial-and-error business!
00:08Tasting at supermarkets,
00:11trying on apparels,
00:13writing test papers at stationery stores,
00:16and so on.
00:17There's a lot of trial-and-error business, isn't there?
00:20In fact, trial-and-error business has been escalating recently.
00:26Trial-and-error business for self-driving cars,
00:29trial-and-error business at furniture stores,
00:32trial-and-error business on the Internet,
00:37and so on.
00:38If you try too much, you won't make much money.
00:41Then, this happened.
00:44It's about 400 million yen.
00:46400 million yen?
00:47It's 6.1 billion yen.
00:49He made a lot of money.
00:53Chili peppers, curry, and even alcohol.
00:55You can try all of them for free.
00:57There's a tasting shop.
01:00But...
01:02It's 100% sold by the manufacturer.
01:06Even if it's 0 yen,
01:08there's a mystery of 1 billion yen.
01:12From puzzles to tricycles,
01:14you can play with all the toys in the shop.
01:18Can I stay here for 2 hours?
01:19Of course.
01:20How much is it?
01:21It's free.
01:23You can just try it.
01:25You don't have to buy it.
01:27But what do you mean by
01:29the more you try, the more you make money?
01:32Today's Gacchiri Monday is
01:34a trial-and-error business.
01:36It's 30 minutes of trial-and-error business.
01:42Good morning.
01:43Today is a trial-and-error business.
01:45Do you try, Shindo?
01:47I try a little bit.
01:49You try, right?
01:50I try, but...
01:52If I try for free,
01:54I feel confident in the company.
01:57And as a human being,
01:59I think about whether I should buy it or not.
02:03I think it's a good business.
02:05Psychologically.
02:06Let's see the latest trial-and-error business.
02:09I'll do it again.
02:10Please.
02:14Good morning.
02:15Good morning.
02:16Excuse me.
02:17Is this your first time?
02:18No.
02:19I came here 9 years ago
02:21as a trial-and-error business.
02:33Good.
02:35I have to do my best.
02:37That's why I'm talking in front of you.
02:42Paradise.
02:43What?
02:46Are you kidding me?
02:48This way.
02:50Let me introduce today's guests.
02:52Mr. Takanori Sakaguchi, a management consultant.
02:55And Mr. Satoshi Mukai, a dancer.
02:57Nice to meet you.
03:00Mr. Mukai does a lot of trial-and-error business.
03:03He does a lot of trial-and-error business.
03:06So he's a good partner.
03:07I see.
03:08When a new program starts,
03:10he invites people who feel safe.
03:13He's like a young Tsurube.
03:16That's a good sign.
03:18He's invited.
03:19It's okay if it's just me.
03:21But if it's a trial-and-error business,
03:23I do it on a special edition.
03:24If it's popular, I do it on a regular edition.
03:26There are a lot of pilot versions.
03:29If it goes well,
03:31when it's on a regular edition,
03:32I'll have Mr. Kotoge.
03:36Why?
03:37If it's on a regular edition,
03:38I'll have Mr. Kotoge.
03:40Is trial-and-error business a big business?
03:43If it's a long-term business,
03:45everyone's money doesn't grow that much.
03:48I see.
03:49So the demand for trial-and-error business
03:52is very high.
03:55I see.
03:56Trial-and-error business is a business
03:58where you can eat anything.
04:00It's a dream-like trial-and-error business.
04:03Trial-and-error business.
04:07At Daikanyama Station in Tokyo,
04:09we met with Mr. Sekikawa,
04:11who runs a trial-and-error business.
04:15You're young, aren't you?
04:17I'm 29 years old.
04:1829 years old?
04:19Yes.
04:20How much do you make a year?
04:22I make about 100 million yen a year.
04:24100 million yen?
04:25Yes.
04:26That's amazing.
04:27What kind of trial-and-error business
04:29makes you so rich?
04:31You're spending a lot of money.
04:33That's right.
04:34This is Megudai.
04:36This shop, Megudai,
04:41has sweets like roll cakes and cookies,
04:45bacon and sausages,
04:48and various kinds of sake.
04:52If you try too many foods and drinks,
04:56this is a trial-and-error shop.
04:58A trial-and-error shop?
05:00What's that?
05:01That's right.
05:02Megudai is a trial-and-error shop.
05:06There are more than 80 kinds of products in the shop.
05:10You can try them all,
05:12and they're all free.
05:16Is this curry retro?
05:19Is it 1,500 yen?
05:21That's right.
05:22You can try it.
05:23It's made by a meat manufacturer
05:25that runs a butcher shop.
05:27There's a lot of good quality meat.
05:29He's good at explaining.
05:31If you want to try something,
05:33you take the card in front of the product
05:35and give it to the shop assistant.
05:37They'll prepare it for you.
05:39They'll prepare it right away?
05:40Most of the products in the shop
05:43are made by local manufacturers
05:45that are a little different.
05:47What is this?
05:49This is a wine made by a manufacturer
05:51that makes audio devices.
05:54If you listen to the music
05:56during the fermentation,
05:57the taste changes.
05:58No way.
06:00It's fashionable.
06:02The taste of the wine changes?
06:03That's right.
06:04I'm curious about that.
06:06Let's try it.
06:08Here it is.
06:11Wow.
06:12The curry comes with rice.
06:15This is the best.
06:20This is apple butter.
06:22They put it on crackers.
06:26The chili pepper spice
06:28can be used as an accent
06:30of the consomme soup.
06:33And the wine that was fermented
06:35by listening to the music
06:38is a wine that didn't listen to the music.
06:40I want to try it.
06:42You can compare it.
06:43You can compare the wine
06:45that listened to the music.
06:47Is it really different?
06:49This is more delicious.
06:51Do you know this person?
06:55Of course,
06:56if you like the product
06:58that you tried for free,
06:59you can buy it right away.
07:01If it's delicious,
07:02you can buy it right away.
07:04Did you buy it right away?
07:05Yes.
07:06I bought it.
07:07She bought it.
07:08It's very popular.
07:11If you like the product,
07:12you can bring the card back
07:14and read the QR code.
07:16You can buy it on the Internet.
07:18You don't have to bring back
07:20heavy things.
07:22It's getting more and more popular.
07:24It's profitable.
07:26I thought so.
07:28I give 100% of the sales to the producer.
07:31What?
07:32How much do you get?
07:34I don't get anything.
07:36What?
07:37Megudai,
07:38you give all the sales
07:40to the manufacturer.
07:43Then,
07:44how do you make money?
07:47This is the place fee
07:49and the marketing fee
07:51of Megudai.
07:53I see.
07:55Megudai
07:56rents the space
07:58in this small space
08:00for 80,000 yen a month.
08:04I want to advertise
08:06in Tokyo,
08:08but it's difficult
08:09because it costs a lot of money.
08:11It's popular with local manufacturers.
08:14Can you make 80,000 yen a month?
08:16The biggest profit point
08:18of Megudai
08:20is that we ask customers
08:22to write a questionnaire.
08:25When I look at the questionnaire,
08:27it's full of questions.
08:31Isn't it troublesome to write a questionnaire?
08:33It's troublesome,
08:35but if I'm asked to do it,
08:37I'll do it.
08:38That's right.
08:39That's why I get good feedback.
08:41That's how I feel.
08:43I see.
08:44When customers try it for free,
08:46they naturally want to cooperate
08:48with Megudai.
08:50I see.
08:51That's right.
08:52In addition,
08:53Megudai's questionnaire
08:55is special to the manufacturer.
08:57According to Mr. Hayakawa,
08:59a soy sauce miso maker
09:01in Miyazaki Prefecture
09:03who puts truffle-flavored miso powder
09:05in Megudai,
09:07you can ask
09:09your customers
09:11to write a questionnaire, right?
09:13We can do it,
09:15but it's not a choice.
09:17I think customers often
09:19write a questionnaire.
09:21It's hard to express
09:23negative things.
09:25It's hard to say
09:27negative things
09:29directly to the person who made it,
09:31but if it's Mr. Megudai
09:33in the third company,
09:35he can say anything.
09:37That's what the manufacturer
09:39wants to hear.
09:41He can't say it to himself.
09:43In addition,
09:45it can be a business.
09:47This is
09:49sea urchin soy sauce
09:51with egg.
09:53According to
09:55Mr. Hayashida of Kiyoya,
09:57the manufacturer in Nagasaki,
09:59the number of buyers
10:01is about 10.
10:03That's amazing.
10:05I want to try it.
10:07It's four times.
10:09Not only ordinary customers
10:11come to Megudai,
10:13but also department stores and hotels.
10:15When they see it,
10:17they have a big chance.
10:19Megudai is a shop
10:21where you can try it for free.
10:25The shape of the tasting
10:27is also new.
10:29It's amazing.
10:31How many stores
10:33are there
10:35of sea urchins
10:37that cost 80,000 yen?
10:39About 80 places.
10:41That's about 6.4 million yen.
10:43From there,
10:45we provide
10:47marketing support.
10:49That's more profitable
10:51and profitable.
10:53In order to extract the data,
10:55we use the service
10:57called tasting.
10:59How much do you get?
11:01About 5 million yen
11:03per company per year.
11:05That's a lot.
11:07Is it cheap?
11:09If you borrow
11:1180,000 yen,
11:13you can calculate
11:15whether it's worth it
11:17when you go to Tokyo.
11:19It's a good way
11:21to test the market.
11:23Rather than borrowing a lot,
11:25it's a big business chance
11:27to test how much
11:29profit and sales
11:31you can get
11:33in one place.
11:35You don't need a lot of investment
11:37to get a good result.
11:39Next,
11:41we came to a shopping mall
11:43in Yokohama.
11:45This is
11:47a toy store
11:49called Bonerundo.
11:51They sell clay,
11:53stuffed animals,
11:55tricycles,
11:57and many other toys.
11:59They have 53 stores
12:01all over Japan.
12:03Their annual income is
12:051,000,000 yen.
12:07Mr. Hayakawa from Bonerundo
12:09is selling toys.
12:11What does that mean?
12:13You can try
12:15some toys here.
12:17I see.
12:19Some toy stores
12:21let you try some toys.
12:23But Bonerundo
12:25has a different scale.
12:27You can try
12:29all the toys here.
12:31All of them?
12:33You can try all of them.
12:35It's like a dream world.
12:37You can try car toys,
12:39block toys,
12:41and even a tricycle.
12:43If you don't have a sample,
12:45you can go to the warehouse
12:47to get it.
12:49That's why
12:51kids play with toys
12:53all over the store.
12:57Mr. Hayakawa says
12:59you can play for hours.
13:01But
13:03if you can try so many toys,
13:05kids will be satisfied.
13:07If you take
13:09a sample toy out of the box,
13:11it won't be for sale anymore.
13:13As a store,
13:15isn't it a loss?
13:17He thinks so.
13:19Mr. Hayakawa
13:21says something surprising.
13:23You can take
13:25a sample toy out of the box
13:27and play with it.
13:29The price will be doubled.
13:33There is a special table
13:35for you to try.
13:37If you play
13:39with more toys,
13:41the price will be doubled.
13:43The price will be doubled.
13:45The price will be doubled
13:47just by putting a sample toy.
13:51If you put a sample toy
13:53on the special table,
13:55the price will be doubled.
13:57It's a big profit.
13:59I think it's a good idea
14:01to play with toys.
14:03I think so, too.
14:05I'm playing with toys,
14:07so I'm thinking of buying it.
14:09How much is it?
14:11It's about 20,000 yen.
14:13It's a good price.
14:15When I see
14:17kids playing with toys,
14:19I want to buy it.
14:21That's what parents think.
14:23So,
14:25this is not the end
14:27of Monelund's sample toys.
14:29In the back of the shop,
14:31you can see
14:33this.
14:35What's this?
14:37This is a large indoor playground
14:39called Kido Kido.
14:41You can play with
14:43toys and clay.
14:45There is also a large
14:47athletic toy
14:49that you can only try here.
14:51You can try all of them
14:53here.
14:55And, of course,
14:57this kind of
14:59diorama table
15:01and this trampoline
15:03are all on sale.
15:05Trampoline, too?
15:07Yes, it's on sale.
15:09It looks fun.
15:11And you want to buy it.
15:15In the case of large toys like this,
15:17except for families
15:19with ordinary children,
15:21a strange customer
15:23often buys them.
15:25The customer
15:27is using
15:29a Toyota car.
15:31A Toyota car?
15:33A toy store?
15:35A toy store?
15:37It's here.
15:39It's here.
15:41We set up a kids' corner.
15:43There is a kids' corner.
15:45It's a kids' corner
15:47next to the children's space.
15:49Families with small children
15:51often buy cars,
15:53so the kids' corner
15:55is also connected
15:57to the customer.
15:59Now,
16:01more than half
16:03of all Toyotas in Kanagawa
16:05have a kids' corner
16:07made of Bonelund toys.
16:09How many people
16:11are there
16:13in the kids' space?
16:15I think it has increased
16:17in the last few years.
16:19I think it has increased
16:21in the last few years.
16:23There are many places
16:25where you can play with
16:27Bonelund toys,
16:29such as hospitals
16:31and hotels.
16:33There is a boat race
16:35that you want your family
16:37to come with you.
16:39There is a boat race
16:41that you want your family
16:43to come with you.
16:45The kids' corner
16:47is on the right.
16:49You can win
16:51Bonelund toys.
16:53You can win
16:55Bonelund toys.
16:57When it comes to kids,
16:59if you want them,
17:01they are like a lump of Ego.
17:03They don't even move their hands.
17:05They are dangerous.
17:07If they do that,
17:09the parents have no choice
17:11but to buy them.
17:13That's right.
17:15If it's actually fun,
17:17you want it
17:19even more.
17:21Is that so?
17:23That's right.
17:25Please correct me
17:27if I'm wrong.
17:29As long as you divide
17:31the number of stores
17:33and annual income,
17:35I don't think
17:37you make a lot of money
17:39at the store.
17:41I think it's a good way
17:43to sell your know-how
17:45and make the most of it.
17:47B2C doesn't have
17:49to be that big.
17:51That's where you connect
17:53to B2B.
17:55Next, we visited
17:57a company called Kayaku
17:59in Kamakura.
18:01They have a service
18:03where you can try
18:05something you've never tried before.
18:07What can you try
18:09when you move?
18:11You can try moving.
18:13Moving.
18:15B2C.
18:17People are thinking about
18:19moving.
18:21People in their 20s and 30s
18:23are thinking about changing jobs.
18:25People in their 50s and 60s
18:27are thinking about raising children.
18:29Kayaku is
18:31running a moving information
18:33site called SMOUT.
18:35If you look at SMOUT,
18:37you can find information
18:39about moving people
18:41from all over the country.
18:43You can search for
18:45your favorite prefecture.
18:47According to Mr. Miyamoto,
18:49all 47 prefectures
18:51have it.
18:53There are no prefectures
18:55you can't try.
18:57But what does it mean
18:59to try moving?
19:01The program staff
19:03use SMOUT
19:05to try moving.
19:07First,
19:09they look for candidates on the site.
19:11There are a lot of options.
19:15If you twist the road,
19:17you can go to a natural hot spring.
19:19A hot spring?
19:21How do you feel about Florida?
19:23In Kagoshima?
19:25I don't know much about Florida.
19:27How can you try moving?
19:29How much do you have to pay?
19:31How much do you have to pay?
19:33You can also search for
19:35keywords like remote work
19:37and easy-to-raise children.
19:39You can search for moving
19:41from more than 80 keywords.
19:43Do you have any recommendations?
19:45Well,
19:47my recommendation is
19:49Ina City in Nagano Prefecture.
19:51Ina City in Nagano Prefecture.
19:53Ina City in Nagano Prefecture.
19:55Ina City in Nagano Prefecture.
19:57In fact,
19:59Ina City is the first place
20:01in two consecutive years.
20:03I'll go there.
20:05I'll go there.
20:07As she said,
20:09she decided to move.
20:11On the day of the trial moving,
20:13she will take a bus from Tokyo
20:15for three and a half hours.
20:17When she arrives at Ina City's bus terminal,
20:21Good morning.
20:23I'm Kachi Monday.
20:25Nice to meet you.
20:27Nice to meet you, too.
20:29Mr. Pak, who is in charge of moving in Ina City,
20:31will welcome her.
20:33On the first day of moving,
20:35he will show her
20:37places where she needs to live
20:39such as food shops and restaurants
20:41for about an hour.
20:43On the first day of moving,
20:45he will show her places where she needs to live
20:47such as food shops and restaurants
20:49for about an hour.
20:51Wow.
20:53It's beautiful.
20:55Please come in.
20:57She even prepared a place
20:59where she can stay
21:01for the trial moving.
21:03Moreover,
21:05this place usually costs
21:075,500 yen per night.
21:09When you come here
21:11for the trial moving,
21:13you don't have to pay anything.
21:15If you stay here,
21:17you don't have to pay anything.
21:19Is it free?
21:21Yes, it is.
21:23Wow,
21:25this room is free.
21:27Moreover,
21:29that room is free, too.
21:31Really?
21:35You can try moving
21:37on the website called SMOUT.
21:39If you try moving
21:41to Ina City,
21:43you can get
21:45a free accommodation fee.
21:47That's not all.
21:49You can get a rental car fee
21:51for about 200,000 yen.
21:53Normally,
21:55it costs about 200,000 yen.
21:57I want to try moving
21:59for the trial moving.
22:01Ms. Paku said
22:03that you can try
22:05one more important thing
22:07for the trial moving.
22:09From today,
22:11you can work here.
22:13Can I work here?
22:15That's right.
22:17The trial moving is not a sightseeing.
22:19Of course, you will work there.
22:21So,
22:23whether you have a job that suits you or not,
22:25you can try it
22:27at the trial moving in Ina City.
22:29This time,
22:31Ms. Nishimura,
22:33a flower farmer,
22:35will harvest flowers.
22:37Please cut
22:39the flowers
22:41like this.
22:45That's right.
22:47Please do your best.
22:49The trial moving
22:51at this flower farmer's shop
22:53lasts for two weeks
22:55and lasts for a month.
22:57Of course,
22:59you can get paid
23:01for your work.
23:03You don't have to pay rent.
23:05Actually,
23:07Ms. Nishimura is working
23:09as a forestry worker
23:11in Ina City for a month.
23:13Let's ask her.
23:15Even if I say no,
23:17I can't find a job.
23:19If I can't find a job,
23:21I have to go back to Ina City.
23:23So,
23:25the challenge of coming to Ina City
23:27has been greatly reduced.
23:29According to Ms. Nishimura,
23:31390 people
23:33experienced the trial moving in Ina City last year.
23:35Moreover,
23:37220 people
23:39experienced the trial moving
23:41in Ina City in a year.
23:43You can experience
23:45the trial moving
23:47in Ina City
23:49through Smart.
23:51You can use it for free
23:53if you want to move.
23:55If you want to move,
23:57you can upload
23:59a plan of trial moving
24:01for 88,000 yen per month.
24:03The number of registered localities
24:05is more than 1,000.
24:07The number of users of Smart
24:09has also increased
24:11Ina City is a trial moving
24:13Ina City
24:15Have you ever thought about moving again?
24:17I'm doing
24:19five regular radio shows.
24:21You're doing a lot.
24:23Radio can be delivered only by sound,
24:25so even if I don't come to the studio,
24:27I might seriously move.
24:31I'm thinking about it a little bit.
24:33It's a job that can be done
24:35at two locations.
24:37Do you think this need
24:39will continue to increase?
24:41I think so.
24:43Smart seems to be scouting.
24:45For example, if Mr. Mukai
24:47is a registered local,
24:49not only does Mr. Mukai
24:51look for people,
24:53but he directs viewers
24:55to come to him.
24:57If I'm scouted,
24:59I'll be motivated.
25:03We've seen a lot.
25:05Finally, I'd like to ask Mr. Sakaguchi.
25:07What is your favorite trial moving business?
25:11That's after CM2.
25:17What is your favorite trial moving business?
25:21Fender Flagship Tokyo
25:23Fender is an instrument store.
25:27If it's a regular instrument store,
25:29you have to connect it to an amplifier.
25:31I have a lot of courage to play
25:33in front of a scary fan.
25:35But Fender Flagship Tokyo
25:37is a headphone store.
25:39Everyone is doing it.
25:43I bought a bass.
25:45I tried it.
25:47I'm the first Japanese celebrity
25:49to get all the jobs
25:51with no character.
25:53It's really interesting.
25:55I'm going to go to the flat
25:57without being called.
25:59Let's do it in Canada once.
26:07Please subscribe to our channel.