(Adnkronos) - "Oggi essere imprenditore è qualcosa che si discosta molto dalla definizione classica di chi semplicemente deve ideare un prodotto o un servizio e veicolarlo e venderlo: l'attività di imprenditore già da tempo va molto oltre e comporta tante cose, a partire dalla responsabilità sociale". Parole di Marco Campanari, presidente designato Confindustria Lecco e Sondrio intervistato a valle del Family business forum, l’evento pubblico dedicato alle aziende familiari, nella sede della Camera di commercio di Lecco.
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00:00 What is the role of the entrepreneur?
00:04 Today, being an entrepreneur is something that is very different from the classical definition of the entrepreneur,
00:13 who simply has to design a product, a service, and sell it.
00:19 Naturally, the entrepreneur's activity has been going far beyond this for a long time,
00:25 and it involves many things, including the social responsibility of the company.
00:33 Let's say that today, if I'm allowed to use a sporting metaphor,
00:37 the entrepreneur is no longer just the speedster, the one who has to arrive first on the market,
00:42 or the funder, the one who, with a slow pace, keeps hard all the way.
00:47 He must be at least close to the figure of the decathlete,
00:50 he must do everything we said before, but he must also be able to run continuously,
00:57 which derives from the situation we have all seen and experienced in recent years,
01:03 a situation in which changes have become not only super sudden,
01:08 but also often changes that are full of novelty,
01:12 very negative at times and difficult to overcome as obstacles.
01:17 In the last 20 years, Europe has been very, very invasive in the lives of all of us as citizens,
01:24 and naturally in our business activity, when we talk about entrepreneurs.
01:29 It has had a bit of a delirium of hyperregulation, which has not led to extremely positive things.
01:38 So my ambition is a change of pace in this sense,
01:41 a Europe that knows how to be less obsessed with regulation,
01:46 and that it can be more adherent to the reading of reality as it is.