(Adnkronos) - Dieci panchine realizzate da nove artisti per raccontare le bellezze e le meraviglie della Sicilia e la storia coraggiosa dei 15 mastri birrai della Società Cooperativa Birrificio Messina, partner di HEIENEKEN Italia dal 2019. Un progetto artistico dedicato alla comunità, promosso da Birra Messina Cristalli di Sale, che contribuisce alla rigenerazione urbana di uno dei luoghi più suggestivi di Messina, la Passeggiata a Mare, consolidando il legame profondo tra il brand e la sua terra d’origine.
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00:009 artists for 10 benches that tell the wonders of Sicily and the brave story of the Messina brewery, partner of Heineken in Italy since 2019.
00:14A deep bond, that between Messina beer, salt crystals and its land of origin, which gave life to a path of tribute aimed at valuing the ceramic tradition and the talents of the island,
00:24gave life to an artistic installation in one of the most suggestive places of Messina, the Passeggiata a Mare.
00:31An ambitious project dedicated to the community, illustrated during the presentation by Ilaria Zaminga, external communication manager of Messina beer.
00:40Le Panchine delle Meraviglie is an urban regeneration project that perfectly embodies the spirit of Messina beer,
00:46that of adding wonder to everyday life, transforming ordinary places, extraordinary places of beauty and sharing through art.
00:55After the work Mosaico delle Meraviglie, with which Messina beer contributed to the re-qualification of Fondo Sacca,
01:03we once again wanted to show our concrete commitment to do something that was of value for the city of Messina and for its community.
01:12Satisfied with this gift to the city, Mayor Federico Basile, who looks at further future collaborations.
01:19The possibility to talk with Heineken, but still with those in the city who want to believe that you can not only invest and create synergy, is necessary.
01:32We need a lot, Mosaico, which is a bit like Heineken's modus operandi, brings us this little gift with these benches that will color the Passeggiata a Mare,
01:45but with many other things that have been done recently.
01:48I remember, for example, last year, the important action of those who have realized in a particular area of the city important works that serve to collaborate more and more.
02:00Can 10 benches bring wonder to the territory? According to Magda Masano, artistic director of the project, there are no doubts.
02:09Thanks to Virre Messina, we bring wonder within the territory, operating on a public space as urban regeneration,
02:18using the benches of wonders that bring the art of the Sicilian territory in a social project,
02:27which brings all the art and culture and Sicilian heritage on a location as beautiful as the Passeggiata a Mare of Messina.
02:38Clearly bringing wonder to the territory.