‘Now is the moment to really embrace those tools’: LinkedIn’s top tips to futureproof your career
“You don't need to suddenly become a coder overnight. You just need to know how AI is embedded in your day to day,” LinkedIn’s Josh Graff tells Euronews.
READ MORE : http://www.euronews.com/2025/03/31/now-is-the-moment-to-really-embrace-those-tools-linkedins-top-tips-to-futureproof-your-car
Subscribe to our channel. Euronews is available on Dailymotion in 12 languages
“You don't need to suddenly become a coder overnight. You just need to know how AI is embedded in your day to day,” LinkedIn’s Josh Graff tells Euronews.
READ MORE : http://www.euronews.com/2025/03/31/now-is-the-moment-to-really-embrace-those-tools-linkedins-top-tips-to-futureproof-your-car
Subscribe to our channel. Euronews is available on Dailymotion in 12 languages
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NewsTranscript
00:0010% of the job titles that exist today did not exist in 2000.
00:04Hiring is down 17% year over year.
00:07It's going to take 162 years until there is gender balance
00:12within artificial intelligence.
00:19Welcome to The Big Question, the series from Euronews
00:22where we speak to some of the most influential people
00:25in the world of business.
00:26Today, I am joined by Josh Graff, Managing Director
00:29and Vice President for Europe at LinkedIn.
00:31So thank you very much for joining me today.
00:33Good to see you.
00:33So earlier this year,
00:34LinkedIn published their first work change report.
00:37What are the key takeaways?
00:38There are a couple of trends that really stood out for me
00:40that were quite surprising.
00:42The first one is that for people entering the workforce
00:46today, they are likely to have double the number of jobs
00:49versus people entering the workforce 15 years ago.
00:52I grew up at a time where it was relatively normal
00:55for people to be in the workplace for 20, 25, 30 years
00:58and still be in the same job.
00:59Very, very different situation today.
01:01The second piece is around the skills changes
01:04that we're seeing.
01:0570% of the skills required for everyday jobs today
01:09will have changed by 2030.
01:11So huge change over the next five years.
01:13And not surprisingly,
01:14the third trend about artificial intelligence.
01:17Huge demand for artificial intelligence skills,
01:20very little supply at the moment.
01:22Artificial intelligence is going to transform the workplace.
01:25It's going to create jobs.
01:26It's going to change jobs
01:28and it's going to drive productivity.
01:30You mentioned that professionals are going to have
01:32twice as many jobs in their career
01:34as those who started in the industry 15 years ago.
01:36Why is that?
01:37I think people are feeling very different
01:39about the workplace today.
01:40Compensation is the most important reason
01:42why people change jobs today.
01:44But if you look at the second and third reasons,
01:46they have changed over the last decade.
01:48People mostly want great learning experiences.
01:51And so there's this very different mindset,
01:53which is, I'm going to apply for a role.
01:55I am going to thoroughly enjoy it.
01:58I'm going to learn as much as possible.
02:00And then perhaps my loyalty is more to me
02:02versus the company.
02:04And I'm going to go figure out something that works for me.
02:12Let's talk about the job market.
02:14How is it looking in Europe right now?
02:15Off the back of the pandemic,
02:17we saw this intense surge of hiring.
02:20And then a lot of those organisations realised
02:22that they'd hired too quickly
02:24and started downsizing.
02:26And the knock-on effect of that
02:28was that people in the workplace were super nervous
02:31and they were worried that they were going to join a company
02:34and potentially be the last in
02:36and subsequently the first out.
02:38So for a couple of years,
02:39we've seen large numbers of people sheltering in place,
02:42hunkering down, really focusing on the job
02:44and the company that they're working at today.
02:46That has started to change a bit,
02:48although hiring is still down.
02:50If you look at the January data for Europe,
02:52hiring is down 17% year over year,
02:55and that is still below pre-pandemic levels.
02:58And we're seeing particular softness
03:00in countries like Germany, in France and in Italy.
03:03Interesting.
03:04And why do you think France, Germany and Italy
03:06are shrinking in particular?
03:08I think it's been a challenging economic environment
03:11across Europe.
03:12And those markets are generally softer,
03:16but there's softness across the entire region.
03:19We are seeing some pockets of growth
03:21in technology, for example.
03:23Technology roles are growing 12, 13% year over year
03:26out of Ireland,
03:27a couple of percentage points out of Spain.
03:29If you then do a deep dive within technology,
03:32there is an absolute boom in hiring for AI roles.
03:36Not surprisingly, 400% up in Italy,
03:39300% up in the UK and Germany,
03:4280% up in France.
03:44There is a huge imbalance between supply and demand.
03:47Interesting.
03:48Okay, and so if jobs are changing,
03:50how are you seeing job roles evolving?
03:5110% of the job titles that exist today
03:54did not exist in 2000.
03:56So although we feel like we've been
03:58on a significant journey of acceleration
04:00over the last quarter of a century,
04:02we haven't seen anything yet.
04:03Like the next five years,
04:04especially with the advent of AI
04:06is going to fundamentally transform the workforce.
04:10And for me, reinforces the urgency
04:13for companies to invest in upskilling and reskilling,
04:16specifically in the areas of artificial intelligence.
04:20How are we seeing diversity and equality in the workforce?
04:23You know, AI, for example,
04:24is that as diverse as a modern industry should be?
04:28The good news is that there are double the number of women
04:31working in AI than there were in 2016.
04:34The bad news is that it's going to take 162 years
04:38until there is gender balance
04:40within artificial intelligence.
04:41And that talks to the importance of mentorship programs
04:44and sponsorship programs,
04:46and really importantly, getting young girls in schools
04:49thinking about going into STEM subjects,
04:51into science, technology, maths, and engineering.
04:54Having said that, I do actually believe
04:56that there is an opportunity for AI
04:58to help rebalance that and ensure
05:00that there is a thoughtful balance
05:02between men and women within the AI sector.
05:04For example, in recruiting, in general,
05:07if you look at the data,
05:08men will apply for a role if they have,
05:11call it 50% of the skills required.
05:13Women will generally wait until they have
05:15almost all of the skills required for a certain job.
05:18Through artificial intelligence at LinkedIn,
05:21we can now recommend jobs to you
05:23based on the skills that you have
05:26and the experience that you have.
05:27And we hope that that will then prompt people
05:29who are super qualified to apply for jobs
05:32where perhaps they wouldn't have applied
05:33from them in the past and create more gender balance,
05:36not just within artificial intelligence,
05:38but within the broader labor market.
05:41Interesting.
05:41And workplace trends since COVID,
05:43there wasn't very much a trend of a lot more remote working
05:46and then hybrid working.
05:48How is that trend developing now?
05:50Hybrid work is a fascinating space.
05:52And at LinkedIn, we've arrived at a place
05:54where the majority of our workforce
05:56are working in a hybrid environment.
05:58And if you look at the stats more broadly,
06:01about a third of roles are being advertised as hybrid.
06:04And for those roles,
06:05there's relatively good balance between supply and demand.
06:08What's particularly interesting though,
06:10is less than 5% of roles are fully remote
06:13and they are attracting 15% of all applications.
06:17So three to one for remote roles.
06:20If you go to markets like Sweden, it's six to one.
06:22Germany's pretty high as well.
06:24So there is a big imbalance between supply and demand
06:27when it comes to fully remote work.
06:29And that is increasingly gonna become a challenge.
06:32And thinking about Europe versus the rest of the world,
06:36is Europe currently retaining its talent
06:38within the workforce?
06:40It depends on the month and the year that you're looking at.
06:42So in general, Europe is retaining its workforce.
06:46Off the back of Brexit,
06:47we did see a significant shift in the UK.
06:50We saw an exodus of talent back to Europe
06:53and around the rest of the world.
06:54Subsequently, the UK started attracting more talent
06:57from outside of the EU.
06:59But in general, the EU as a whole
07:02is retaining some of its best talent.
07:05There is an argument that a lot of talent
07:06is moving to Silicon Valley in the US,
07:09especially in the technology space.
07:10But there are brilliant startups all across Europe
07:14within the technology space.
07:15I am a AI optimist.
07:17I'm a Europe optimist.
07:18I think there is huge potential for Europe,
07:20but I do think there is an urgency
07:22to reskill and upskill the workforce today
07:25on artificial intelligence skills
07:27to prepare them for the jobs of the future
07:29versus just the jobs of the past.
07:31And if you're a leader today,
07:33you need to understand how those technologies
07:35can influence your business and your trajectory.
07:38If you are an employee today,
07:39you need to start experimenting with those tools
07:42on a day-to-day basis.
07:44You do not want to be left behind.
07:45Now is the moment to really embrace those tools.
07:48Okay, brilliant.
07:49Well, thank you so much for your insights today.
07:51And thank you for joining me on The Big Question.