Perhimpunan Hotel dan Restoran Indonesia (PHRI) optimistis tingkat hunian Hotel atau okupansi Hotel rata-rata mencapai 80-90% pada momen libur Lebaran 2025. PHRI juga menarget lama tinggal pengunjung di kisaran 7-8 hari selama momen Lebaran.
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TVTranscript
00:00JAKARTA, INDONESIA
00:20Hello viewers from IDX Channel Jakarta.
00:23I'm Rosalyn Ciu,
00:24I'm here for the special dialogue program.
00:27In the next 30 minutes,
00:29we will discuss interesting topics
00:31that we have prepared for you.
00:33Don't forget to watch our live streaming
00:35on IDXChannel.com.
00:37Let's follow the special dialogue.
00:46The number of hotels and restaurants in Indonesia
00:48or PHRI Optimistis,
00:50the level of hotel occupancy,
00:53averaged 80-90%
00:56during the holiday season in 2025.
00:59PHRI also targets the number of visitors
01:02in 7-8 days during the holiday season.
01:09The number of hotels and restaurants in Indonesia
01:11or PHRI Optimistis,
01:13the level of hotel occupancy,
01:15averaged 80-90%
01:18during the holiday season in 2025.
01:20PHRI also targets the number of visitors
01:22in 7-8 days during the holiday season.
01:27On the other hand,
01:28the number of visitors can contribute positively
01:30to the level of hotel occupancy at that time.
01:32This holiday season is a challenge
01:34for the hotel and restaurant industry,
01:36where the extreme weather conditions
01:38that occurred in the past few days
01:40have hindered several access roads at several points.
01:43Some destinations in Indonesia
01:45are also likely to be affected by bad weather,
01:47so this is a challenge for entrepreneurs
01:49in this industry.
01:51Therefore, to achieve the target that there are entrepreneurs
01:53who continue to promote in each area,
01:55to challenge more visitors,
01:58including IDX Jerome.
02:06To discuss our interesting topic today,
02:08about the occupancy of super hotels
02:10at the time of the holiday season in 2025,
02:12Mr. Teddy Erbahtyar,
02:14Deputy Chairperson of PHRI Investment and Business Development,
02:17is with us.
02:19Hello, Mr. Teddy, how are you?
02:21Alhamdulillah.
02:22Minal Aydin Wolfaizin, sir.
02:23Minal Aydin Bauca, Minal Aydin.
02:24I'm sorry, Mr. Teddy.
02:26How are you, sir?
02:28Where are you going on vacation?
02:30I'm going to run away soon.
02:31You're going to run away soon?
02:32After the second Eid, we'll run away.
02:34After the second Eid.
02:36Mr. Teddy, if we talk about the hotel industry,
02:39it has been hindered since previous years
02:42due to the recovery from the pandemic,
02:44then there was a slowdown in the global economy,
02:46competitiveness, or the ability to buy people,
02:49there was a decline.
02:50But your review of the hotel industry conditions,
02:53especially at the beginning of 2025,
02:55what is it like, Mr. Teddy?
02:56It's still heavy and getting heavier.
02:58Okay.
02:59But we do differentiate between city hotels and leisure hotels.
03:03For this holiday,
03:05we actually discuss about leisure hotels
03:07or hotels that are in the tourism area.
03:11Indeed, they will be crowded.
03:14Occupancy is at 75-80%, as mentioned earlier.
03:18But for city hotels,
03:20in general, there was a decline compared to last year.
03:25Right.
03:26Because we haven't fully recovered from the pandemic effect
03:31and it still has an impact on the economy.
03:35In addition, now there is a government policy
03:37on budget saving.
03:39It has a great impact on the world of hotels,
03:42especially city hotels.
03:43City hotels.
03:44Leisure hotels also have an impact.
03:47Actually, the government's budget saving program
03:52has an effect on the community as well.
03:54Right.
03:55In the end, the community also spends
03:58or saves their budget for traveling.
04:02So, both of them will definitely experience a decline this year,
04:05both city hotels and leisure hotels in the tourism area.
04:09Right.
04:10What is the extent of the government's budget saving
04:13that has a real impact on the hotel industry,
04:15especially the impact on the holiday momentum, sir?
04:19Actually, let me speak globally first.
04:23If it's going to be long, it's quite impactful.
04:26It means that the government's spending is limited
04:31or made more efficient
04:33resulting in economic absorption in the private sector
04:38as well as a decline.
04:40So, I'm sorry,
04:43we do have a program for reducing employees.
04:51Because we do analyze that there will be a 50% decrease in occupancy this year
04:56due to the spending of this country.
05:01So, we also expect that the occupancy will decrease by 50%
05:05compared to last year.
05:07So, in anticipation,
05:09we are forced to reduce employees by 15% to 25%.
05:15It's up to the community.
05:17What about the beginning of this year, sir?
05:19It's already started.
05:20In this fasting month, the number of employees has already started to decrease.
05:24Some even implemented COVID mode.
05:28Yes.
05:29Like that.
05:30Okay, but regarding the news,
05:32there was a news that PHRI was actually optimistic
05:34about the occupancy that can reach 80%-90%.
05:37What is it like?
05:38On Eid al-Fitr.
05:40I'll go back to the Eid al-Fitr.
05:43The government's spending policy has just started.
05:48Meanwhile, our community has already threatened Eid al-Fitr
05:52from day to day.
05:53Because now with the application and promotion,
05:58the order is getting cheaper.
06:03So, from day to day, it has already been ordered.
06:06So, for Eid al-Fitr,
06:08there will be quite a lot of targets.
06:14Indeed, 80% can be achieved for hotels in tourist areas.
06:19Tourist areas.
06:20Regarding the optimistic target, sir,
06:2280% for Eid al-Fitr momentum,
06:25has the increase been significant enough since last year?
06:28For Eid al-Fitr.
06:29No.
06:30In fact, there is a slight decrease in my opinion.
06:32Decrease?
06:33There is a slight decrease in my opinion.
06:35Okay.
06:36Regarding what you said earlier,
06:37maybe during the Eid al-Fitr momentum,
06:39the Leisure Hotel is still quite surviving compared to the City Hotel.
06:43Absolutely.
06:44Do you see the targets that will be the most destinations,
06:48will the trend be the same as last year or what?
06:51The same.
06:52Still led by the three big ones.
06:54Bali, Bandung, and Jogja.
06:57Even though we have interesting places,
07:00such as Labuan Bajo and others,
07:02but the three big ones are still led by them.
07:05And it's still competitive.
07:09Because yesterday there was a discount for the flight tickets.
07:17However, we see that the 14% discount is still too small for the people.
07:23And sometimes the discount is given only one way,
07:26not two ways.
07:27So, they just go home without a discount.
07:30So, it's like a subsidy.
07:32The discount is given,
07:34and they take the discount back.
07:36Something like that.
07:37So, maybe that's why the people use a lot of alternatives.
07:43For example, Bandung doesn't need to use a plane.
07:46Jogja's toll road is already good.
07:50People are happy to use a car,
07:51even though it takes 6-8 hours.
07:53But they enjoy it.
07:55So, it's still good in those three places.
07:59And in other places, it's not bad for tourism.
08:03So, the 14% discount policy is not very effective.
08:10It's only one way.
08:11Yes, it's only one way.
08:12But the discount is given again.
08:16Okay, Mr. Mirza.
08:17We still have a lot of questions for Mr. Teddy,
08:21especially about the preparation of PHRI
08:23and the momentum of Eid.
08:26And we will discuss it after the break.
08:34Mr. Mirza, thank you for joining us
08:36in the special dialogue of Eid 2025
08:39with the theme of hotel occupancy at the moment, Eid 2025.
08:42And we are still with Mr. Teddy Bahtian,
08:44Chief Executive of PHRI,
08:46the field of investment and business development.
08:48Mr. Teddy, you just discussed the challenges of the hotel industry
08:51as a whole,
08:53especially driven by the main sentiment,
08:55which is the efficiency of the government's budget.
08:57But actually, in the momentum of Eid this time,
08:59what are the challenges you see, sir?
09:02Is it from the weather,
09:04and other regulations prepared by the government
09:07are already quite supportive, sir, for this year?
09:09Yes, for the tourism area on Java Island,
09:13for the time being, it's safe.
09:15Although we do know that there are several flood points.
09:18But if we talk about Labuan Bajo or Raja Empat,
09:22which are the seas of Wakatobi,
09:25with the heavy weather like this,
09:28the waves are quite high.
09:30So there is indeed a slight decline there.
09:34But later, hopefully, in the hot season,
09:37they will be crowded again like that.
09:39But for the seaside areas,
09:41the weather is quite good.
09:43Including Gili Trawangan, Gili Air, and others
09:47that cross to the sea,
09:49the weather is a bit disturbed like that.
09:53Okay.
09:54Regarding tourism destinations,
09:56especially in domestic,
09:58do you see any areas
10:00that may be the same every year?
10:03Or is there an expansion to other areas
10:06that may be happening this year, Mr. Teddy?
10:08I feel that the effect of infrastructure is very significant.
10:14So the increase is indeed in Semarang, Jogja.
10:18Because now it has been achieved
10:20with a good toll road.
10:22So Candiburobudur, Solo, Jogja, Semarang,
10:26because it has been achieved
10:28with a good toll road,
10:30there is an increase there.
10:33And in their own area,
10:35they also have a lot of new objects,
10:38like in Magelang, in Jogja,
10:40there is a SUV, all kinds.
10:42It is indeed a new target for our community.
10:47But if it is related to flying planes,
10:49of course it depends on the plane ticket.
10:53If the ticket is efficient,
10:55it may increase the number of people traveling to those areas.
11:00But in the meantime,
11:01it is really the intention and preparation of the budget
11:04that can reach the tourist destinations
11:07that need to use planes.
11:09Okay.
11:10It is related to the holiday trend,
11:12especially among young people,
11:14maybe millennials.
11:16Is this trend still the same from year to year,
11:18or what is it like for the tourism trend?
11:20Actually,
11:22the current generation,
11:24I see the current generation of young people
11:27traveling is more important.
11:29Experience, they are very experienced.
11:32So it's different from my generation,
11:35especially that we
11:37may have a conservative mindset,
11:39we have to buy a house,
11:40we have to buy this and that.
11:42So in their case,
11:43they are more interested in experience.
11:46So the trend will increase
11:49for the next generation.
11:51Especially our country is really beautiful.
11:54From Sabang to Merauke is very beautiful.
11:57I am optimistic.
11:58If the market,
11:59don't ask,
12:00our local market,
12:01our domestic market is very good.
12:03And they are very experienced.
12:05The only thing left is the infrastructure.
12:08If the infrastructure can be improved and idealized,
12:11it will be more encouraging
12:13and increase the potential
12:16in the areas of tourism.
12:19Infrastructure is the key.
12:20But then if we talk about the trend
12:23among many young people
12:25when traveling at the moment,
12:27it seems that there are many alternative accommodations
12:29such as Airbnb,
12:30then they also...
12:31Guesthouse.
12:32Yes, guesthouse or private villa like that.
12:34Do you see the strategy of
12:36conventional hotels
12:38is it okay enough
12:39to face a guesthouse like this?
12:42Everything has a market.
12:43Because the market is developing.
12:45The market is increasing,
12:47not decreasing.
12:49So in the current generation,
12:52they don't hesitate to share.
12:55While in the generation like me,
12:56we are lazy to share.
12:57We have to share a room by ourselves.
13:00If they share a car,
13:01share a room,
13:02share a room,
13:03all kinds of things become
13:04a common thing for them.
13:06There are indeed markets.
13:08But later,
13:10the trend of hotels in Indonesia
13:11still follows Europe
13:13and America.
13:15I see that
13:16hotels still follow
13:18the same concept as before.
13:20Not yet back to
13:22like in the old days,
13:23one room can have
13:256 beds, 8 beds.
13:27It's not there yet.
13:28I've seen it.
13:29I've seen it in Europe and America.
13:30But
13:31the style is very young now.
13:33The design.
13:35There are N-Citizen hotels
13:37all over the world.
13:38Hotels like
13:39Gaya Anak Muda
13:40or in Marriott,
13:41it's called
13:42Moksi Hotel.
13:43So,
13:44there are
13:46young-style hotels.
13:48Right.
13:49Right.
13:51Regarding
13:52areas or cities
13:54that are the main targets,
13:56for this year's Eid,
13:57what are the predictions?
13:59Where were we?
14:00Cities or areas
14:01that are the main targets
14:02for this year's Eid,
14:04what are the predictions?
14:06Well,
14:07as I said,
14:08if it's not related to
14:10airplanes,
14:11for Java Island,
14:12it looks like
14:13Jogja,
14:14Solo, Semarang,
14:15and Magelang,
14:16Candiburobudur
14:17will experience
14:18a huge increase.
14:19Cirebon is one of them.
14:22But for airplanes,
14:23Bali is still an idol.
14:25Bali.
14:26It's still Bali.
14:27Because Labuan Bajo
14:29is still
14:31segmented.
14:33But there are more tourists.
14:35Samaraja 4 is still
14:36more international
14:38compared to our local area.
14:40Because the price is quite
14:42costly
14:43to go there.
14:45But from PHRI,
14:46how is the preparation
14:47to welcome
14:48this year's Eid momentum?
14:49It's maximal,
14:50all of us.
14:52From various
14:53materials,
14:54promotion strategies,
14:55it's all maximal.
14:57Because
14:58we're closing
14:59the month of fasting.
15:00The month of fasting
15:01is dropping.
15:02Our occupancy
15:03is dropping by 20-25%.
15:04Whether it's City Hotel
15:05or Laser Hotel.
15:07Laser Hotel is more affected
15:09because the holiday
15:10in the month of fasting
15:11is less fun.
15:12Except for Bali
15:13because the market
15:14is international
15:15and it's still closed.
15:16If City Hotel,
15:17they replace
15:18the empty room
15:19with
15:20the Eid-al-Fitr package.
15:22Eid-al-Fitr package.
15:23That's why
15:24after Eid,
15:25they will
15:27do the maximal promotion
15:29to cover
15:30the shortcomings
15:31in the month of fasting.
15:33Okay.
15:34Then,
15:36you said
15:37in the month of fasting,
15:38the occupancy
15:39of Laser Hotel
15:40will drop.
15:41Yes.
15:42But when
15:43it's holiday
15:44like now,
15:45Laser Hotel
15:46is actually
15:47more significant
15:48than
15:49City Hotel.
15:50That's right.
15:51Okay.
15:52Teddy,
15:53we will discuss
15:54how PHRI
15:55handle
15:56the various
15:57prospects
15:58in the holiday.
15:59But,
16:00Mr. Mirsa,
16:01we will discuss
16:02after the break.
16:08Mr. Mirsa,
16:09thank you for
16:10being with us
16:11in Special Dialogue.
16:12We are still with
16:13Mr. Teddy Bahtiar,
16:14the general representative
16:15of PHRI.
16:16Mr. Teddy
16:17mentioned
16:18that
16:19the land route
16:20will be the main
16:21destination
16:22for Central Java.
16:23Then,
16:24it will also be
16:25the main
16:26destination
16:27for planes
16:28still in Bali
16:29or Labuan Bajo.
16:30But,
16:31maybe we can talk
16:32about
16:33what you said
16:34that young people
16:35are more
16:36dependent on
16:37experience
16:38and comfort
16:39for choosing
16:40the destination.
16:41Maybe
16:42related to
16:43small cities
16:44that are not
16:45familiar yet.
16:46Will this year
16:47also be
16:48a destination
16:49for tourism?
16:50In our society,
16:51there is still
16:52a segment
16:53that likes
16:54nature.
16:55So,
16:56I am grateful
16:57that our society
16:58is divided.
16:59I, myself,
17:00am not a good person.
17:02I have to go to the toilet
17:03and it has to be good.
17:04But,
17:05our society
17:06and young people
17:07are also
17:08adventurous.
17:09They like
17:10the nature.
17:11So,
17:12the more natural it is,
17:13the happier they are.
17:14So,
17:15I am grateful
17:16that there is
17:17a segment
17:18of young people
17:19like that.
17:20That's why
17:21I am optimistic
17:22that our
17:23tourism infrastructure
17:24or accommodation
17:25of tourism
17:26is not
17:27perfect yet.
17:28It is still like
17:29homestay
17:30or
17:31lost man,
17:32lost man.
17:33There is still
17:34a market.
17:35And usually,
17:36it is still cheap.
17:37The food is cheap,
17:38but the view
17:39is beautiful.
17:40But,
17:41it is a bit difficult.
17:42Maybe it is difficult
17:43to go there.
17:44Then,
17:45maybe there is not
17:46something that is worth it.
17:47There is no hotel
17:48that is worth it.
17:49There is no toilet
17:50that is worth it.
17:51But,
17:52we have to
17:53bring it ourselves.
17:54So,
17:55luckily,
17:56our young people
17:57have a segment
17:58that is for
17:59those areas.
18:00So,
18:01we feel
18:02that it is still
18:03safe
18:04for those areas
18:05like that.
18:06Okay.
18:07But,
18:08from the preparation
18:09of the industry itself,
18:10is it enough
18:11for tourism
18:12in small cities?
18:14So,
18:16because
18:17the hotel
18:18investment
18:19is not small.
18:20So,
18:21we have
18:22a calculation
18:23that the infrastructure
18:24must be good
18:25first.
18:27With a good infrastructure,
18:28all markets
18:29can enter.
18:31With all markets
18:32can enter,
18:33the possibility
18:34that our hotel
18:35property
18:36can be inherited
18:37with the expected
18:38occupancy.
18:39But,
18:40if the infrastructure
18:41is not ready,
18:42it feels a bit
18:43gambling
18:44if we open
18:45there first.
18:47But,
18:48it is already
18:49the law of nature.
18:50If it is
18:51a beautiful area,
18:52in a remote area,
18:53but the infrastructure
18:54is not there yet,
18:55usually,
18:56the locals
18:57create it.
18:58Or,
18:59the foreigners
19:00or the international
19:01tourists
19:02who
19:03really
19:04like nature
19:05invest
19:06first,
19:07actually.
19:08Okay.
19:09So,
19:10if we look
19:11at some
19:12parts of
19:13Indonesia,
19:14at some
19:15parts of
19:16Indonesia,
19:17they are the ones
19:18who like
19:19to search
19:20and find
19:21hidden
19:22places,
19:23hidden heaven
19:24in us.
19:25And,
19:26finally,
19:27they first,
19:28then we follow
19:29them.
19:30The infrastructure
19:31comes,
19:32we follow it,
19:33they feel
19:34crowded,
19:35they don't
19:36want to
19:37look for it
19:38anymore.
19:39Actually,
19:40they keep
19:41finding it.
19:42Wakatobi,
19:43Raja Empat,
19:44they all
19:45find it.
19:46But,
19:47regarding
19:48the preparation
19:49or the
19:50promo
19:51that has been
19:52presented by
19:53the hotel industry
19:54overall,
19:55what is the
19:56PHRI's
19:57assessment
19:58for this year?
19:59There are
20:00quite a lot
20:01of packages
20:02that
20:03are offered
20:04to the
20:05PHRI's
20:06community
20:07or PHRI's
20:08members.
20:09Whether
20:10the price
20:11of the hotel
20:12is attractive
20:13or the
20:14bundling
20:15of the
20:16hotel,
20:17the
20:18room
20:19connecting,
20:20or,
20:21for example,
20:22full board,
20:23which means
20:24including
20:25breakfast,
20:26lunch,
20:27and dinner
20:28for the
20:29tourist areas
20:30that are
20:31far away.
20:32So,
20:33it's quite
20:34maximal.
20:35I see
20:36a variety
20:37and it's
20:38quite creative
20:39because
20:40we,
20:41in this
20:42hotel,
20:43have to be
20:44creative
21:16Maybe,
21:17a hope or
21:18a target
21:19from PHRI
21:20for this
21:21year's
21:22holiday
21:23and future
21:24in the hotel
21:25industry,
21:26is the
21:27budget
21:28efficiency
21:29that continues
21:30to improve?
21:31I hope
21:32the budget
21:33efficiency
21:34is not
21:35forever.
21:36If it's
21:37that,
21:38it can
21:39end soon
21:40because
21:41to achieve
21:428%
21:43economic
21:44So, we hope that the efficiency of the budget is not too long, then we also hope that the plane tickets can be more efficient, more attractive to the discount, so that the public is encouraged to travel.
22:01Because young people now are more experienced.
22:07Okay, and for the tourism industry, the hotel industry, what are the strategies for the upcoming challenges?
22:16Sorry, what was that?
22:18The tourism industry and the hotel industry, what are the strategies for the upcoming challenges?
22:26Actually, the tourism industry is very dependent on the government policy and the purchasing power of the consumers.
22:36If the purchasing power of the consumers drops, it will be difficult for us to be as creative as we are.
22:42So, the government policy is very supportive of the hotel industry and the purchasing power of the people, the spending of the people for the hotel industry is also very dependent.
22:55If the government limits the number of hotels, it will be very influential.
23:01Meanwhile, we have a lot of hotels, and some of our markets are helped by the government.
23:14So, we hope that the efficiency of the budget is not too long, we hope that it can return to normal,
23:24so that the purchasing power of the people can return to normal, and our hotels can meet the expected occupancy rate.
23:32Okay, so it turns out that it's not just tourism in the month of Eid, but when the efficiency of the budget is still continuous,
23:40the industry itself is very affected.
23:43Very affected.
23:45Maybe from the PHRI, what is the last hope?
23:50To support or boost the hotel industry this year?
23:55To the point, we hope that the efficiency of the country's budget will be stopped as soon as possible,
24:08because it is impossible to achieve a good economic growth if the country's spending is saved.
24:16It is impossible, because the country's spending will return to the private sector and the public, and there the economic growth will occur.
24:24So, if Mr. Prabowo's vision is an 8% economic growth, everything must move.
24:30Now, how can it move if the efficiency of the country's budget is affected by us?
24:37We also have an impact on the savings of employees, right?
24:41So, it will also affect the people.
24:43Okay, don't forget to support economic growth.
24:46There is the tourism industry, the hotel industry, which also contributes significantly to economic growth.
24:51And of course, we hope that not only various strategies and regulations,
24:56but also later will encourage how the purchasing power of the people will increase in the midst of the recovery of the current economic situation.
25:04Thank you very much, Mr. Teddy Bahtiar, for providing various insights and interesting observations.
25:10Of course, we hope that the best for the tourism industry throughout 2025 is not only in the momentum of Eid.
25:17Thank you, Mr. Mirza, for 30 minutes, we have accompanied you in the program of the Eid Special Dialogue.
25:22And don't forget to continue to update your information only on IDX Channel, your trustworthy and comprehensive investment reference.
25:28And the business of the future must be the future.
25:30I am Investor Saham, I am Rosalind Cupamit Undur diri.
25:33Thank you and see you.
25:52Transcribed by ESO, translated by —
26:22Transcribed by ESO, translated by —