Almost 150 cattle studs are set to open their gates for the eight-day event, displaying more than 7000 bulls of 15 different breeds.
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00:00We're focusing on the grass-fed market. These cattle haven't had any grain they've just had
00:07dry feed and they're soft and they're round and they're meaty and they're doing a very good job
00:13in a pretty tough year so we're just pleased that you know they've been able to grow and
00:18put condition on when you know not even in the best season but they're still gonna
00:23meet the market and with these carcass characteristics. We're targeting a market
00:30that is predominantly for crossbreeding there's some great values with crossbreeding and that's
00:35where we're heading with these. It's predominantly an Angus area here in Victoria but we're trying to
00:41introduce the Shorthorn to help people get more productivity, better bottom line, better calving
00:47ease, those sort of traits. So where did you buy your first seed stock from? Was it Spryse?
00:55Our first seed stock came from Spryse. We were the top purchasers two or three years ago. We bought
01:02some from Bayview in South Australia as well and from Outback Shorthorns in Colcairn. So that's
01:09where our base breeding stock has come from. What are you running at the moment in terms of bulls
01:14and your herd overall? There's about 160 breeders but most of those probably 110 of them are
01:22commercials Shorthorns which we've bred for years. Our clients come to our Hereford stud because of
01:28our cattle and their temperament. That's one of our key marketing for our breed is our temperament.
01:35And why is temperament important to your clients? It comes down to doing ability, handling
01:43and knowing that they can trust the animal they're working with and the animal they've bought
01:47got the right attitude and that adds to weight gain and easy doing. Had a great day so far a lot
01:55of people come to see our sale bulls and I think they're looking well. We've got some Myosphere
02:00square bulls here and some Reebok calves there with really good numbers with good growth and
02:06and they've got a good report terms. Yeah having a good day so far and
02:12look forward to when the sale comes up on March the 7th.