がっちりマンデー!! 2025年4月6日 儲かるお土産ビジネス
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00:00Today's Gatchy Monday is all about souvenirs!
00:07Tourism is booming in Japan right now.
00:12There are a lot of tourists all over the country.
00:16Tourism is one of the most important businesses in Japan.
00:21Here are some souvenirs for you!
00:24Gourmet meals are a must-have when you're traveling.
00:29And the souvenir industry is also evolving.
00:36It's getting pretty crazy.
00:40The souvenir zone at Tokyo Station.
00:44What's the most surprising thing that's been attracting customers?
00:49It's been really profitable.
00:51It's Gatchy!
00:52For some reason, it sold over a million copies.
00:56The most surprising souvenir was that oil-covered thing.
01:01There's nothing in there.
01:03This time, we're going to bring home all the information we need.
01:12Good morning.
01:13Today, we're going to buy souvenirs.
01:16I don't think you buy souvenirs.
01:20That's what I think.
01:23I'm the type of person who really buys things.
01:26Especially Chitose Airport and Fukuoka Airport.
01:29I need those two for an hour.
01:32You don't have enough time.
01:34It's a pretty big business.
01:36Let's take a look.
01:38Good morning.
01:39Good morning.
01:40Maruyama-san.
01:41Nice to meet you.
01:42Sakai-san.
01:43Nice to meet you.
01:56What is it?
01:57It's 1000 yen.
01:581000 yen?
01:59That's a lot of money.
02:04I see.
02:09That's amazing.
02:10Gatchy!
02:11That's for us, right?
02:13Yes.
02:14Can I have it?
02:15This is for me?
02:18Thank you so much.
02:21Why did you start bringing souvenirs to your co-stars?
02:27It's about my ancestors.
02:29It's going to take a long time.
02:31My ancestors did it for a long time.
02:33My father and mother did it, too.
02:35When I was a kid, I ate a lot of sweets.
02:38At that time, everyone had a beautiful heart.
02:41But as I grew up, my heart was distorted.
02:44So I wanted to return to the heart of a child.
02:49You're all dissing me.
02:53Souvenirs are a big part of Japanese culture.
02:57It's a culture centered around Asia.
03:00Once you go on a trip, you want to go home to your family and friends.
03:05The more you have a sense of camaraderie, the more souvenirs you buy.
03:10I see.
03:11That's amazing.
03:12First of all, the local souvenir business is a fascinating souvenir zone.
03:19We came to Tokyo Station.
03:22It's right at the entrance to Yayasuguchi.
03:26There are a lot of souvenir shops.
03:30Tokyo Station No. 1.
03:32There are a lot of souvenir shops in Tokyo Station.
03:36There are a lot of people in Tokyo Station.
03:42Let's go there.
03:44Excuse me.
03:45Who are you?
03:46I'm Udagawa, the president of Tokyo Station.
03:49Udagawa, the president of Tokyo Station, is here.
03:56It's amazing here.
03:58You're making a lot of money.
04:02It's perfect.
04:03What's the best thing about Tokyo Station?
04:06From the Tokyo Gift Palette where you can buy souvenirs in Tokyo.
04:11From Hokkaido to Kagoshima, you can enjoy Japanese gourmet street food.
04:17Ramen Street with famous ramen in Tokyo.
04:21It's fun to go sightseeing.
04:23Tokyo Character Street with popular characters in Japan.
04:30The number of visitors is 22 million a year.
04:35It's amazing.
04:36The sales volume is about 400 million yen a year.
04:39It's amazing.
04:40That's the sales volume.
04:42There are a lot of people.
04:44The most popular souvenir shop in Tokyo Station.
04:52According to Mr. Udagawa, this area was hard to do business.
04:59What's hard?
05:01My branch is under the platform of the Tokaido Shinkansen.
05:08It's a very narrow and long branch.
05:13You can only shop in the branch of JR Tokai, the parent company.
05:20In Tokyo Station, you can only shop in this narrow and long area under the Tokaido Shinkansen platform.
05:30JR Tokai is on the white tile over there.
05:34JR Higashihon is on the black tile over there.
05:43So, if you try to go out...
05:48No, no, no, no.
05:50You can't go out.
05:52It's a narrow and long branch.
05:55The problem is not only that it's hard to line up shops.
05:59The ticket office is here.
06:01The exit of the station is here.
06:04There are a lot of places where you can't go out.
06:07I'm trying to figure out how to do that.
06:14What's that?
06:15I'm trying to figure out how to do that.
06:18I see.
06:19I'm trying to figure out how to do that.
06:22Customers who come out of the ticket office.
06:24Or customers who go to the ticket office from outside.
06:28I'm going to have them come to the narrow and long branch.
06:31And I'm going to have them stay.
06:34That's where President Uraiwa and the others came up with...
06:38A strategy to create a street.
06:41At first, the character stores were divided into 7 stores.
06:46We increased it to a large extent.
06:48We gathered them together and created a zone for only the characters.
06:52It's a narrow and long branch because it's under the Tokai Shinkansen platform.
06:56We named it Tori Street because we wanted to make it easier to understand.
07:04In the past, there were a lot of different kinds of stores.
07:11We gathered them one by one.
07:15And Shikichi made use of the narrow and long branch.
07:19He named it Ramen Street and Character Street.
07:24It's easy to understand.
07:26This strategy is a big success.
07:30If you look at the customers who go to the first branch...
07:36They go into the first branch of Tokyo Station so that they can be sucked in.
07:42And another strategy of President Uraiwa is...
07:47A long line at 5 p.m.
07:51At 5 p.m., he started to make a line in front of the store.
07:59The line is as long as the one on the other side.
08:04What does this mean, President?
08:07As a Japanese person, I thought there must be a reason for the long line.
08:13That's right.
08:15Yes, at 5 p.m. in Tokyo Station, a long line of stores.
08:21They sell special products only at 5 p.m.
08:26Customers who come to see it make a long line.
08:31And other customers who see it say,
08:35It looks delicious.
08:40It smells good.
08:42That's right.
08:45The number of Tsubo Gessho in the store is 1 million yen on average.
08:48It's the most profitable spot in Japan.
08:51So...
08:53The first branch of Tokyo Station is a souvenir shop.
08:58That's amazing.
09:00It's well thought out.
09:02I thought there would be a long line from the evening.
09:06The result is 1 million yen for the sales of Tsubo Gessho.
09:101 million yen for Tsubo Gessho.
09:12That's amazing.
09:14It's about 300,000 yen at Hanzo store.
09:16500,000 yen is said to be like a convenience store.
09:19It's twice that.
09:21When did you start doing this?
09:24I've been doing this for about 20 years.
09:28Is there anything you're imitating?
09:30I think so.
09:32Because it's profitable.
09:34You're not humble at all.
09:36I'm sorry.
09:38The souvenir business continues.
09:40The sweets in the past have evolved so much.
09:45The next store is a company called Abeko Seika in Gojiya City, Niigata Prefecture, where it snows heavily.
09:53Are you making a lot of money?
09:58Mr. Hirono, who is in charge of development.
10:00What are you making here?
10:02This is a company that makes Beika.
10:04The signboard product is persimmon seeds.
10:07Mr. Abeko Seika is making persimmon seeds.
10:13It's a 126-year-old company.
10:16The annual sales are 9 billion yen.
10:21But persimmon seeds are not souvenirs, are they?
10:25What is the souvenir business?
10:28It's persimmon seeds.
10:31Persimmon seeds?
10:34When I look at the product, I can see that persimmon seeds are used in chili oil.
10:40It's a good idea.
10:41The price is 972 yen.
10:43I thought this was a souvenir.
10:46This is a souvenir shop at JR Niigata Station and Niigata Airport.
10:51There are many souvenir shops in Niigata Prefecture.
10:56What's more,
10:57I live in Sapporo now, so I choose souvenirs when I buy them.
11:01My friend gave me a souvenir from Niigata.
11:04It was delicious.
11:06It's a big popularity for fans.
11:09What's the price?
11:11I sold 1 million pieces.
11:131 million pieces?
11:14It's very popular.
11:151 million pieces for 900 yen.
11:18It's worth 900 million yen.
11:21It's a new Niigata souvenir.
11:25What is so popular?
11:29When I open the box, I can see a lot of persimmon seeds.
11:34I can mix this with chili oil and eat it.
11:38I can put this on rice and eat it.
11:44It's delicious.
11:45It's spicy and chili oil is delicious.
11:51Mr. Hirono, why did you arrange persimmon seeds and make them a souvenir?
11:59At that time, the production of persimmon seeds was declining.
12:03I thought I could increase the number of machines that use persimmon seeds.
12:08I thought I could put persimmon seeds on rice.
12:13Ten years ago, Mr. Hirono wanted to revive the persimmon seeds that were on sale.
12:22At that time, he heard this information.
12:25My boss is eating persimmon seeds with curry.
12:30And it's pretty good.
12:33Mr. Hirono thought.
12:36If you mix persimmon seeds with something, it will be a good companion for rice.
12:42First of all, he challenged with nori tsukudani and nametake.
12:47I thought it would be delicious.
12:50But there was a big problem.
12:52The persimmon seeds are wet.
12:55Tsukudani is the water of nametake.
12:58The persimmon seeds are crispy.
13:01It's not delicious.
13:04He tried it with chili oil.
13:07Why is this?
13:10That's right.
13:13For some reason, even if chili oil is added for a year, the persimmon seeds do not become soft.
13:19In addition, the crispy texture and the unique flavor of chili oil go well together.
13:24It's so delicious that I can't say anything.
13:27The first customer is also.
13:32It's freshly picked from the bag.
13:34It's true.
13:36It smells good.
13:39Why?
13:41I was surprised.
13:43But why does this happen?
13:47According to Mr. Hirono, the oil of chili oil does not soak into the persimmon seeds.
13:51It covers the surface of the persimmon seeds.
13:54That's right.
13:56Normally, the persimmon seeds absorb moisture in the air.
13:59The persimmon seeds do not absorb moisture, so they do not become soft.
14:04The oil of persimmon seeds is finished like this.
14:08He is particular about how to make it.
14:11The point is to divide it into three parts and put it in a bottle.
14:14I do this to make it look beautiful.
14:18To make the persimmon seeds stand out as a souvenir.
14:23He puts the ingredients of chili oil in the order of persimmon seeds and chili oil.
14:28Then it becomes a beautiful three-layer.
14:32He calculates and makes it.
14:36Since the beginning of sales in 2018, he has been developing new products.
14:42By the way, what is Mr. Abe thinking now?
14:47I'd like a chocolate.
14:50This is a new product.
14:53I don't think it's chocolate with rice.
14:57He has a strategy.
15:00This is a new product of persimmon seeds.
15:04It's interesting.
15:06The next target is bread.
15:10This is very delicious.
15:13This is unexpected.
15:15He is developing it so that bread lovers can eat it.
15:19I hope it goes well.
15:22The result of Mr. Abe is persimmon seeds.
15:28This is amazing.
15:30This is delicious.
15:32Persimmon seeds are a snack.
15:36This is a different category of food.
15:40It's amazing that he came up with the idea of putting persimmon seeds on rice.
15:46This is very popular.
15:49This is a new product that was just released in March.
15:53This is curry.
15:58This is delicious.
16:00This is delicious.
16:02This is delicious.
16:04He made curry and put oil and persimmon seeds in it.
16:09This is also delicious.
16:12This is very delicious.
16:14This is very delicious.
16:16I'm in trouble.
16:18This is delicious.
16:19I'm in trouble.
16:23Next is the souvenir business.
16:25This is a souvenir that is very popular in the inbound industry.
16:29The next souvenir business is at Narita Airport.
16:35This is ZIP AIR.
16:37This is a company called ZIP AIR TOKYO.
16:41ZIP AIR is not a souvenir company.
16:45This is an airline company.
16:47This is an airline company.
16:52He found the president.
16:55This is a souvenir.
16:58This is amazing.
17:01I'm glad.
17:02Is ZIP AIR also a souvenir business?
17:07ZIP AIR is not a souvenir company.
17:11This is a new business.
17:13This is interesting.
17:15This is the first innovative souvenir business in the airline industry.
17:20What is this business?
17:23We provide souvenirs to the inbound passengers.
17:29We provide Wagyu beef.
17:33Wagyu beef is very popular in Japan and overseas.
17:38Wagyu beef can be used for steaks, shabu-shabu, and sukiyaki.
17:41Wagyu beef can be used for steaks, shabu-shabu, and sukiyaki.
17:49However, Wagyu beef is not available in Japan.
17:53Wagyu beef is not available in Japan.
17:58How can I buy Wagyu beef?
18:03Yamada will do it.
18:08This is passport information.
18:10First, buy a plane ticket at ZIP AIR.
18:13This time, I will buy a flight ticket to Singapore.
18:18Select an option such as seats and meals.
18:22Here is Wagyu beef.
18:25You can add it as an option and buy it.
18:29Wagyu beef is on the menu of the airline.
18:33Wagyu sliced beef, shabu-shabu sukiyaki beef, 1.5 kg, 39,800 yen, etc.
18:42This time, I bought Wagyu sliced beef, 1.5 kg.
18:48Is it easy to buy?
18:51Is this all?
18:53Is this all right?
18:55I checked it just in case.
18:58To import Wagyu beef to foreign countries,
19:01First, buy Wagyu beef with a meat certification.
19:05Bring Wagyu beef to the animal shelter at the airport.
19:10You have to get a passport certificate.
19:14It takes time and looks very difficult.
19:19I haven't done that at all.
19:23Is this all right?
19:25It's too easy.
19:28Yamada came to Narita Airport on the day of departure.
19:34Can he really bring Wagyu beef to foreign countries?
19:41Yamada bought Wagyu beef with an airline ticket.
19:46Yamada came to Narita Airport on the day of departure.
19:52He doesn't have Wagyu beef yet.
19:56He is waiting for Wagyu beef at the counter.
20:01Do you buy Wagyu beef in advance?
20:07He checks Wagyu beef at the counter.
20:12Finally, a box with Wagyu beef appears.
20:18This is it.
20:20Here is the name of Wagyu beef.
20:25He checks the name of Wagyu beef in the box.
20:29He checks in as a baggage.
20:32He goes to the airplane.
20:37What about Yamada?
20:40He doesn't have a passport certificate.
20:46He doesn't need it.
20:48He went to the airport.
20:51Is this all right?
20:54I can't bring Wagyu beef to foreign countries.
20:57I have a passport and a passport.
21:06He brings Wagyu beef to foreign countries.
21:13This is good.
21:15Wagyu beef is sold twice a year.
21:20Wagyu beef is sold twice a year.
21:23This is a very popular souvenir business.
21:26He enjoys Japan's tourism.
21:29He buys Wagyu beef and goes back to Singapore.
21:33Japanese beef is so delicious.
21:38We have shabu-shabu at home.
21:41We want to try the service.
21:44It's so nice.
21:46It's very easy to go through the airline.
21:49He is very excited.
21:55What is the Zip Air doing?
21:59He goes to the warehouse near Narita Airport.
22:04He looks at the inside of the case.
22:07Is this frozen?
22:09It's frozen.
22:12He brought this beef to the airport.
22:16He has already paid for it.
22:19We will keep this frozen.
22:25If you bring frozen beef, it's okay because there is a freezer.
22:33However, if it is a personal luggage, it takes 7 hours to go to Singapore.
22:38The beef will melt.
22:41So, he puts in a very strong freezing agent with the beef.
22:45He wraps it very carefully.
22:49There are 40 plastic bags including steroids.
22:56Finally, he puts this in the 50th cardboard box.
23:02He puts a medical certificate in the box.
23:06He puts this certificate in the box.
23:11If it is checked at the airport, it's okay.
23:17After wrapping the beef, he puts it in the airport counter.
23:26He has a permission to take the beef as a baggage.
23:32So, he goes to the airport without doing anything.
23:36It takes 7 hours.
23:39He brought the beef to the airport.
23:45He brought the beef to the airport.
23:48He brought the beef to the airport without doing anything.
23:56He brought the beef to the airport.
23:58He opens the box.
24:01It looks delicious.
24:05He brought the beef to the airport.
24:10The number of seats is limited to 290.
24:15He can't increase the number of seats.
24:19If he sells the beef, he can increase the number of seats.
24:25He is going to sell seafood as well.
24:30He is going to sell Japanese beef as a souvenir.
24:34This is very good.
24:36Isn't this great?
24:38Foreigners don't say Japanese beef when they see Japanese people.
24:43They don't say Japanese beef when they see Japanese people, but they like Japanese beef.
24:47This is a good idea.
24:49Foreigners can travel by hand.
24:53Then they can consume more in Japan.
24:56They don't have to bring the beef from the hotel to the airport.
25:00This is a good idea to increase the inbound consumption.
25:04This is a great idea.
25:07Finally, we will ask Mr. Sakaguchi.
25:10What is the souvenir business that Mr. Sakaguchi is paying attention to?
25:14That is after the commercial.
25:20What is the souvenir business that Mr. Sakaguchi is paying attention to?
25:24This is a vending machine hotel.
25:27This is a souvenir shop that only sells vending machines.
25:32This is in Shibuya.
25:34There are many foreign customers.
25:36For example, there is a name of a foreigner.
25:39This is a seal made of Ateji.
25:43This is interesting.
25:45If you have a little money left, you can use it for coins.
25:49If you want to fly in a few hours, you can use this.
25:53This is an interesting business.
25:58This is interesting.
25:59I want to go to a vending machine hotel.
26:02This is a hotel that I don't know well.
26:05There is no charge for food and drink.
26:07What is a safe hotel?
26:10This is a hotel called FAB.
26:13There is a double bed.
26:15This is amazing.
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