Prince William unveils location for 2025 Earthshot Prize Source: The Earthshot Prize
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00:00We're here to talk about what's coming up at the Ursha Prize.
00:02I'm pleased to announce that we are going to be in Brazil in 2025.
00:07Yes!
00:10I knew it, I had a hunch!
00:12That's amazing!
00:15I think Brazil really epitomises where the prize needs to land.
00:18The culture of Brazil, the fact we've got COP30 there.
00:21I mean, when you think about habitat preservation and biodiversity,
00:24gee, that's the first place that comes to mind.
00:27We are going to the continent that houses the lungs of the earth.
00:30So excited!
00:31We need urgent optimism now more than ever,
00:33and I think Brazil epitomises that.
00:35I can't believe we are at the halfway point of 10 years.
00:38I know the finalists are going to be phenomenal.
00:40It's going to be a great way to mark the halfway point in this decade of change.
00:44I really want you guys to spread the word.