The new CLA offers more to customers in every dimension: more space, more refinement, more comfort, more intelligence, and more efficiency compared to its predecessor. It is the cleverest car Mercedes‑Benz ever made – and the first model in a completely new family of vehicles. Each new model will be available with both electric and high-tech hybrid drives. The debut is made by the all-electric CLA.
The new CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with a supercomputer connected to the Mercedes‑Benz Intelligent Cloud. This enables regular over-the-air updates for the most important vehicle functions, including driving assistance systems for the first time. This keeps the CLA up-to-date and attractive for years to come.
The new CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with a supercomputer connected to the Mercedes‑Benz Intelligent Cloud. This enables regular over-the-air updates for the most important vehicle functions, including driving assistance systems for the first time. This keeps the CLA up-to-date and attractive for years to come.
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MotorTranscript
01:00These cars are absolutely gorgeous.
01:05Let me point out a few of my highlights.
01:10Kicking off with a reduced yet elegant dynamic design.
01:16When you meet someone new, where do you look first?
01:21Right, their eyes and their smile.
01:25The CLA's radiant grille features no less than 142 individually animated LED stars.
01:32It's the first fully illuminated grille panel on a Mercedes.
01:37Do I need a grille like that? Probably not.
01:40Do I want it? Heck yeah!
01:43The next thing you'll notice is the panoramic glass roof, flooding the interior with sun and light.
01:51This high-tech feature comes standard and it's engineered with an ultra-thin coating to protect passengers from solar glare and sunburn.
02:03You're buying what feels like a sports car, but it is a fully functional sedan.
02:09The classic trunk and the new frunk can hold much more luggage than you'd expect.
02:17Did I mention this beautiful star-shaped front and taillight design?
02:23In essence, we've elevated the entire product from front to back.
02:30On the inside, we're using the finest materials, metal, wood, leather, glass.
02:35It's all about craftsmanship.
02:37The roof adds to the lofty living room vibe.
02:42I'm 195 meters tall and it would actually fit four of me.
02:49With the MBUX super screen being the unrivaled hero, the interior serves as a high-end entertainment room.
02:58One that I wish I had in my house, frankly speaking.
03:02The screen spans the entire width of the interior and boasts game engine-powered graphics.
03:09It even allows front-seat passengers to bring their controllers and play video games while on the go.
03:15The screen also is the perfect canvas to display what our AI-enhanced operating system MBOS is capable of.
03:25MBOS is the brain of this car.
03:28The intelligent combination of hardware and software.
03:32Back in 1969, a computer with a computing power of less than 100,000 commands per second took humanity to the moon.
03:44Today, we have chips like this.
03:49It conducts no less than 254 trillion operations per second.
03:57And it's so powerful, it needs water cooling.
04:02MBOS has been developed in-house in close collaboration with some of the best tech partners on the planet.
04:10NVIDIA for automated driving, Qualcomm for infotainment, to drop just two names.
04:16The intelligence of what used to be 48 or more individual control units has been bundled into four domain computers.
04:25Less complexity, more capacity.
04:29This is the software-defined car.
04:34So what's in it for the customers?
04:37One, you'll buy a very intelligent car in the first place.
04:42It will be even smarter 12 months later.
04:45And it keeps getting more capable the longer you own it, thanks to over-the-air updates.
04:52This car will age like a fine bottle of Italian wine.
04:57Two, you'll get a hyper-personalized experience.
05:02One that is more intuitive than ever.
05:05The virtual assistant will evolve from a helpful companion to a super-intelligent and empathetic friend.
05:13A machine you actually want to talk to.
05:17It combines the best AI agents from Microsoft and Google to find really good answers and solutions even for complex tasks.
05:29Think of it as the best co-driver you've ever had.
05:34And one that is discreet by design.
05:37In a Mercedes, passengers are safe and all your data is secure.
05:43Just say the name of your favorite car brand and promptly the Mercedes virtual assist will answer all your questions.
05:53Let's try it.
05:55Hey Mercedes.
05:57How may I help you?
05:59Who's playing tonight down there at the Olympic Stadium?
06:04In tonight's EuroLeague quarterfinals, Lazio Rome is playing against Victoria Pilsen.
06:13This system simply knows a lot.
06:16Including the best way to take you places as quickly and smoothly as possible.
06:22You will see the navigation beautifully staged on the MBUX super screen.
06:28Powered by the latest Google Maps GPS data.
06:32Or AMAP data in China or TMAP in Korea.
06:35Depending on your location.
06:38And merging high-end navigation data with automated driving capabilities is where the magic really happens.
06:47The CLA excels in driver assistance.
06:52We've covered the whole car in up to 27 sensors and cameras.
06:59All seamlessly integrated.
07:02The system is wide awake, relentlessly scanning all surroundings for you.
07:08What is all that for?
07:10For one, it will be next to impossible to accidentally scratch or dent this car when parking.
07:16Just in case you really, really want to self-park at all.
07:21More importantly, we're now able to offer our customers full point-to-point navigation or so-called Level 2++ capability.
07:30Which simply means this car does the driving in most everyday traffic situations.
07:36And we're talking heavy traffic. Beijing-style heavy traffic.
07:41Even if the driver decides to take the wheel, the system remains active and attentive.
07:47We call it cooperative steering.
07:50Human and machine literally work hand-in-hand to get the job done.
07:57Once you've experienced it, you'll love it.
08:00We will offer certified Level 2++ driving in China later this year.
08:05We'll target the US next year.
08:07And the EU will follow as soon as the regulatory framework is in place.
08:12We'll thus fundamentally elevate automated driving and expand our leading role in this field.
08:20Of course, we'll do so the Mercedes way.
08:25Safe, intuitive, comfortable, and efficient.
08:30Speaking of efficiency, the CLA is the most efficient series-built Mercedes we've ever made.
08:38It is the one-liter car for the electric age.
08:41Or for the numbers people among you.
08:44As little as 12.2 kilowatt hours per 100 kilometers.
08:49The bottom line is, we've outdone ourselves.
08:52The CLA is super competitive in every relevant area.
08:56Range, charging speed, consumption, you name it.
09:00This is the EQXX for the road.
09:03Promise made, promise kept.
09:06The CLA is now able to go up to 792 kilometers on a single charge according to the WLTP standard.
09:15According to the Chinese CLTC cycle, we're even looking at over 850 kilometers.
09:22Charging will be a breeze.
09:25Almost like fueling.
09:27Plug it in and you'll get up to an extra 325 kilometers within 10 minutes.
09:33I visit my own country, Sweden, every summer to see my family.
09:39That's roughly an 1100 kilometer drive from Stuttgart.
09:44With the CLA, I could probably make it with just one stop.
09:49So long, range anxiety.
09:57So far, I've been promoting the electric version.
10:01And for good reason.
10:03In case you're still not fully convinced of electric vehicles, do your thing.
10:08We've got you covered.
10:10The electrified hybrids are just as uncompromising.
10:13Thanks to our modular architecture, they share the beauty and most of the technology.
10:18Our new high-tech hybrid engine is nothing less than the most efficient ICE engine we've ever made.
10:25That is what happens when you give some of the brightest engineers in the company the freedom to do their thing.
10:32We will be able to cater to different customer needs well into the 2030s.
10:38So which of the siblings to get?
10:41Usually, they tell you not to pick a favorite child.
10:44Today, I'll make an exception.
10:47I'd go for the all-electric CLA.
10:50With the CLA, the price points for BEV and ICE will be converging.
11:00And the total cost of ownership is lower for most electric vehicles anyway.
11:06Going electric just makes sense in so many ways.
11:11That is why we are committed to going net carbon neutral by the end of the next decade.
11:18The CLA plays a vital role in delivering on our Ambition 2039.
11:25With a 40% lower carbon footprint compared to its non-electric predecessor,
11:3130% less CO2 for its battery cell,
11:34and a net carbon neutral production powered by 100% green energy.
11:40To wrap it up, this is a completely new vehicle.
11:46Only the name remains.
11:49Everything else has been taken to an entirely new level.
11:54This is Mercedes engineering.
11:57You'll get more than what you asked for.
12:01The CLA Shooting Brake will follow suit later this year.
12:06But we can already have a little sneak peek tonight.
12:13After the Shooting Brake, there will be two more entry tickets coming to the Mercedes-Benz family.
12:20Ladies and gentlemen, I'm pretty sure you'll all agree.
12:25This scenery is breathtaking.
12:28These stunning cars paired with one of the world's most beautiful backdrops.
12:34This really is a moment to remember.
12:38Hey Mercedes, get us in the mood to appreciate this magical night in Rome.
12:48All right Ola, adjusting setup to your preferences.
12:58Mercedes-Benz CLA Shooting Brake