"The new CLA offers more to customers in every dimension: more space, more refinement, more comfort, more intelligence, and more efficiency compared to its predecessor. It is the cleverest car Mercedes‑Benz ever made – and the first model in a completely new family of vehicles. Each new model will be available with both electric and high-tech hybrid drives. The debut is made by the all-electric CLA.
The new CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with a supercomputer connected to the Mercedes‑Benz Intelligent Cloud. This enables regular over-the-air updates for the most important vehicle functions, including driving assistance systems for the first time. This keeps the CLA up-to-date and attractive for years to come.
The new CLA is the first vehicle to fully operate on the in-house developed Mercedes‑Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with a supercomputer connected to the Mercedes‑Benz Intelligent Cloud. This enables regular over-the-air updates for the most important vehicle functions, including driving assistance systems for the first time. This keeps the CLA up-to-date and attractive for years to come.
Category
🚗
MotorTranscript
00:00These cars are absolutely gorgeous. Let me point out a few of my highlights.
00:09Kicking off with a reduced yet elegant dynamic design.
00:15When you meet someone new, where do you look first? Right, their eyes and their smile.
00:24The CLA's radiant grille features no less than 142 individually animated LED stars.
00:32It's the first fully illuminated grille panel on a Mercedes.
00:36Do I need a grille like that? Probably not. Do I want it? Heck yeah!
00:43The next thing you'll notice is the panoramic glass roof, flooding the interior with sun and light.
00:51This high-tech feature comes standard and it's engineered with an ultra-thin coating to protect passengers from solar glare and sunburn.
01:02You're buying what feels like a sports car, but it is a fully functional sedan.
01:09The classic trunk and the new frunk can hold much more luggage than you'd expect.
01:16Did I mention this beautiful star-shaped front and taillight design?
01:22In essence, we've elevated the entire product from front to back.
01:29On the inside, we're using the finest materials. Metal, wood, leather, glass. It's all about craftsmanship.
01:36The roof adds to the lofty living room vibe.
01:41I'm 195 meters tall and it would actually fit four of me.
01:48With the MBUX super screen being the unrivaled hero, the interior serves as a high-end entertainment room.
01:57One that I wish I had in my house, frankly speaking.
02:01The screen spans the entire width of the interior and boasts game engine-powered graphics.
02:08It even allows front-seat passengers to bring their controllers and play video games while on the go.
02:14The screen also is the perfect canvas to display what our AI-enhanced operating system MBOS is capable of.