BIR, pinaalala ang tax responsibilities ng social media influencers

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Transcript

00:00The Bureau of Internal Revenue, or BIR, reminded social media influencers of their responsibility

00:06in paying taxes to many content creators today.

00:10How do they earn money here?

00:12Let's find out the details with Denise Susorio.

00:18Monetization is the key.

00:20That's the goal of many social media influencers.

00:22They use their fame and money to have an audience.

00:27In return, they can earn money through social media.

00:31But according to the Bureau of Internal Revenue,

00:33many influencers do not pay income tax and business tax.

00:38But according to social media influencer, Krisha Joy,

00:41being an influencer is not considered a regular employment.

00:57Krisha Joy also made it clear that earning money through social media is not that easy.

01:11It is even trending.

01:28to the views that you get from the watch hours that people watch your videos.

01:32Krisha Joy also added that being an influencer is not that easy.

01:37You need to keep up with the trend because it is possible that the company will not notice even if the post is trending.

01:43According to social media manager CJ Mahilum,

01:47it is difficult for influencers to require paying taxes.

01:51Usually, companies do an ex-deal and are lucky if they can pay a talent fee.

01:58We call it an ex-deal.

02:00So with those terms in our ex-deal,

02:05usually, they ex-deal the content in exchange of the services, the products that they will promote.

02:14So basically, they will not get anything from the company monetary.

02:19They will not get anything from the company.

02:21So if you take a tax from them, the influencer will lose.

02:26CJ's opinion on BIR

02:28I think my suggestion to BIR is that they will assess if those influencers are in the category.

02:37If they really received the amount that they were able to repay.

02:44For example, or I think there is a specific timeline also.

02:48According to socmed influencers,

02:50it is enough for them to give their content happily.

02:54It is just a bonus if they earn from their ex-deal.

02:57Denise Osorio for Pambansang TV in Bagong, Philippines.

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