日経スペシャル もしものマネー道 もしマネ 2025年3月23日 昭和すぎるヒット商品！エキスパンダー＆ベンサンの現在地
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TVTranscript
00:00It's sudden, but do you remember this?
00:06It's nostalgic.
00:08There's no more, right?
00:09The last one.
00:10There is.
00:11The Titan Star.
00:12Ah, this one.
00:14That's Ex-Panda.
00:16Wow, the full name came out.
00:20I'll pinch you.
00:22It's dangerous.
00:24I've never seen it.
00:25It's my first time seeing it.
00:27The Titan Star.
00:29I'll do this.
00:31I'll do this.
00:33It's this one.
00:35You're doing your best.
00:37The hit product of the Showa era, Ex-Panda.
00:41A healthy tool that pulls a spring and trains your body.
00:45It's a product that people born in the Showa era have seen once.
00:50But actually, this was born in Osaka.
00:53What?
00:54No, it's from America.
00:56It's from Osaka.
00:58And there's one more.
01:00These sandals.
01:02These sandals are from a long time ago.
01:05You can find these in the bathroom.
01:07If you go to a hotel, you can find these.
01:12I don't use them anymore.
01:15These sandals are often seen in the bathroom.
01:19They're called Ben-san.
01:21I haven't seen these in a long time.
01:24I wonder if it's the same as before.
01:26I'm curious.
01:28Is the company that made the hit product of the Showa era okay now?
01:32That's a good question.
01:33So, we're going to do a thorough investigation.
01:45First, let's start with this Ex-Panda.
01:49In the past, it was often seen in magazines.
01:53This is the one in the back.
01:56We headed to the Fusehatsu factory in Higashi-Osaka.
02:03Hello.
02:04Hello.
02:07We were greeted by the president, Mr. Atsushi Yoshimura.
02:12Is this the company that makes Ex-Panda?
02:16That's right.
02:18Yes, this is the company that made Ex-Panda.
02:23And where did we go?
02:26This is it.
02:29Oh, it's true.
02:31It's nostalgic.
02:33Yes, it's a nostalgic product.
02:36There were so many kinds of this.
02:39That's right.
02:40There are three, four, five, and the color of the plating.
02:44There are various versions.
02:47Here we go.
02:51There are three.
02:53The five are a little...
02:56It's a little hard to say.
02:58It's hard to say.
02:59It's hard to say.
03:00It's hard to say.
03:01It's hard to say.
03:03Ex-Panda was born, and it was so popular that no one knew about it.
03:10I think it was around 1929 or 1930.
03:13It's been more than 70 years.
03:18Is Ex-Panda that old?
03:20It's surprisingly old.
03:24How was Ex-Panda born?
03:26And what's going on now?
03:29When we follow the traces, the surprising facts are revealed.
03:37The founder of Fusehatsu Industries is Tadao Sakuta, who was born in Amami Oshima.
03:43He started working at a hardware store in Osaka when he was 15 years old.
03:50In the 20th year of the Showa era,
03:53he founded his own hardware store after the end of the war.
04:00At that time, he sold springs with the hardware he was familiar with.
04:07It's rare for a hardware store to sell springs.
04:12I made it at a nearby factory, and they lent it to me.
04:18He sold springs for a simple reason.
04:22But...
04:24I'll take this, too.
04:26I'll take 30.
04:28That many?
04:30Thank you very much.
04:32The springs sold out one after another.
04:36It's the time when Japan's industry came back.
04:40Higashi-Osaka has always been a city of manufacturing.
04:44I think it's the land where the industry flourished.
04:50Tadao was interested in springs, which sold well in Amami.
04:57He went to a nearby spring factory.
05:00What's going on?
05:03Excuse me.
05:06Could you teach me how to make springs?
05:11You want to make springs?
05:13Yes, please.
05:15He learned how to make springs from scratch.
05:24He was passionate about studying and research.
05:26He mastered it right away.
05:29He put a lot of effort into it.
05:35The following year, he renovated his house.
05:39He started a spring factory.
05:44His business was doing well.
05:48But...
05:50What kind of springs did you make?
05:53At first, we made springs for bicycles.
05:56We made springs for stands.
05:59We made springs for brakes.
06:02We also made springs for umbrellas.
06:06We also made machines for industrial machines.
06:09Springs are used in many industries.
06:12We made springs for various industries.
06:19Tadao is busy making springs every day.
06:24He is starting to feel the potential of springs.
06:30Springs are really interesting.
06:35Even if you say springs,
06:38you can use them by pushing, pulling, and twisting.
06:44There are many ways to use them.
06:46I like that kind of ingenuity.
06:49Of course, springs are used as industrial parts.
06:53But I also like to think of ideas for products made of springs.
07:01Tadao didn't have a driver's license.
07:04But he was a person who walked a lot.
07:08From the head office in Higashi-Osaka to the office in Tanimachi-Nanachome,
07:12he walked about 6 km.
07:15I know this is a local store.
07:18It's really far.
07:22I didn't know there was such a specialty store here.
07:26You have to be curious.
07:29He took in new information and made use of spring making.
07:35What we are making at this factory is
07:38a pen?
07:41The springs look useful.
07:45Tadao, who is passionate about research,
07:48will produce the hit product, the Expander, in 1929.
07:53But...
07:56How did you come up with the idea of the Expander?
08:01It's a very old story.
08:04I don't know how it was made.
08:08I don't know anyone who knew about it at the time.
08:13So you don't know anymore?
08:16That's right.
08:19The reason for the Expander is unknown.
08:23That's the most important part.
08:26I haven't heard about it.
08:28This is a photo taken at the 50th anniversary of the company's founding.
08:33In 1929,
08:36President Sakuta gave up the Expander as one of his health equipment.
08:41That's all it says.
08:44Unfortunately,
08:47there is no way to find out how it was developed.
08:52I'd like you to take a look at this.
08:55May I?
09:04What did you find in this thick file?
09:08It's about the fitness industry at the time.
09:12What is this?
09:15I think it's a reference to the fitness industry abroad.
09:21My father has always liked to travel abroad.
09:26He collected a lot of medicine that would be useful for product development.
09:31Even now, there is a little bit of medicine left.
09:35According to President Yoshimura,
09:38President Sakuta is likely to have created the Expander
09:42with the invention of fitness equipment from the United States.
09:46Do you think America is doing better than fitness?
09:49Yes, I think so.
09:52At that time, Japan was already thinking about what products could be bought
09:56by referring to advanced countries such as the United States.
10:00Speaking of Japan after the 1960s when the Expander was released,
10:05it was a time when health boom occurred
10:09due to high-level economic growth and a rich life.
10:13Expander has grown into a big hit product of the Showa era
10:16thanks to the development of fitness equipment.
10:20I've heard about the Expander.
10:24What is the current status of the Expander?
10:27We don't produce it anymore, so we don't make it at home.
10:31Surprisingly, the Expander is not made anymore.
10:35There are various machines.
10:37I think it's the 1950s of the Showa era.
10:40I don't know the exact date.
10:43Other companies have made similar products,
10:47but unfortunately, Fusehatsu Industries' Expander is said to be out of production.
10:53Health equipment is a popular style,
10:57so there is a boom.
11:01In the case of a spring-made product,
11:04there are cases where the spring breaks,
11:07the hook comes off, and the handle breaks.
11:09It's an accident.
11:13So you can't see the Expander of Fusehatsu Industries anymore?
11:17Actually, there's a little bit left.
11:20Oh, really?
11:22Here is the last Expander.
11:26The last Expander?
11:28The original Expander.
11:30This is it. It's precious.
11:33The remaining original Expander
11:35was kept as a precious document.
11:39I wonder if that's true.
11:42If there are customers who want it,
11:45we give it to them.
11:47So if you come to the factory,
11:50and say you want the Expander,
11:52can you get it?
11:54However, even if you get injured,
11:57you can't see the claim.
11:59So we give it to people who want it.
12:03When the staff checked the number,
12:06there were 48 pieces left.
12:09This might be the last chance to get the Expander.
12:14Please enjoy it.
12:16It was like this.
12:18I can't do it at all.
12:21Is it that heavy?
12:24Shimazaki-san, how was it?
12:26I'm so weak that I can't do it at all.
12:29It's really noisy.
12:30But you're pretty strong.
12:33And when we talked to the first president Sakuta,
12:37he said he used to make hand grips to train his grip strength,
12:42and a health equipment to train his pectoral muscles.
12:48But in fact, he also made original health goods
12:52using springs other than the Expander.
12:55I made this and this behind the Expander.
13:00It's a cute equipment.
13:02Okada-san will give you a 10-second quiz.
13:06What is the cute health goods using springs?
13:11It's like this.
13:13Thanks to the Expander using springs,
13:16it looks like a Lesser Panda.
13:18I don't think so.
13:20Wait a minute.
13:22Seriously.
13:24The answer is...
13:26I made something like this.
13:29It's called a rice ball.
13:32It's a rice ball with a cute egg-shaped spring.
13:37You can feel the resistance by holding it with your fingertips.
13:44It was made to train grip strength and activate the brain.
13:49The answer is...
13:51I think it's been around for more than 40 or 50 years.
13:56Women often buy it and use it for their work.
14:00They say it feels good and sell it.
14:03I want it.
14:05I didn't know that.
14:07It's just a hand grip.
14:09It's just a hand grip.
14:12Where do you sell it?
14:14I'm not good at advertising.
14:16I'm not good at advertising.
14:18I'm not good at advertising.
14:20Mr. Tadao Sakuta created a variety of products with his enthusiastic personality.
14:27In fact, there was a piece of information that he was surprised to challenge.
14:33For example, this is written in English.
14:37It's a catalog of fitness goods for overseas introduced in English.
14:44It's a catalog of fitness goods for overseas introduced in English.
14:55Mr. Sakuta, who got a job offer from an American company, imported fitness goods from overseas and sold them in the U.S.
15:05Americans also used KISS PANDA.
15:07I've heard that foreigners often say that KISS PANDA is a lie.
15:12I'm not good at English.
15:14I'm not good at English.
15:16Now, let's get to the main subject.
15:18Is it okay for a company to not sell the big hit product, KISS PANDA?
15:23It's okay.
15:25KISS PANDA was also selling well, but our company's main product is...
15:30I'm relieved, Mr. President.
15:33That's a hard guard.
15:35Rather...
15:49KISS PANDA.
15:51Have you ever used it?
15:53I think I used it at my friend's house.
15:56At your friend's house?
15:58This kind of thing is usually used at your friend's house.
16:01My friend's brother uses it.
16:04Now, let's get to the main subject.
16:07Is it okay for a company to not sell the big hit product, KISS PANDA?
16:13It's okay.
16:15KISS PANDA was also selling well, but our company's main product is...
16:21I'm relieved, Mr. President.
16:25That's a hard guard.
16:27That's a hard guard.
16:29Yes, FUSEHATSU INDUSTRIES is a company that specializes in making special springs for industrial products.
16:36The so-called B2B is the main company.
16:41It seems that they make various springs at the factory.
16:45It's like a factory.
16:48This is where I make the pull spring.
16:51It's a kick spring.
16:53What do you use this pull spring for?
16:55This spring is used in various places.
16:58This spring is used in beauty salons and recliners.
17:05In addition, it was made with this machine.
17:12A spring in the shape of a small ring.
17:15How do you use this spring?
17:17Is this one spring?
17:20This is a washing machine.
17:23If you have a washing machine like DAISO or CERIA, you can use it.
17:32And this is the largest spring made by FUSEHATSU INDUSTRIES.
17:38What is this?
17:40It's long.
17:42There are also long ones.
17:44It's very long.
17:45How long is this spring?
17:47This spring is 2 meters long.
17:50Here's the question.
17:53This spring is 2 meters long.
17:57What do you use this spring for?
18:02This spring is used in Shinkansen and airplanes.
18:06It's a spring that connects the parts.
18:09It's a spring that connects the parts.
18:12It's a spring that connects the parts.
18:15It's a spring that connects the parts.
18:34This spring is 2 meters long.
18:37How do you use it?
18:38This is called a hose spring.
18:42It's the core of fire trucks.
18:46That's right. The correct answer is a fire truck hose.
18:50It's a hose?
18:51It's a hose that sucks up water.
18:53It's said that a spring is used in this hose.
18:56It's true.
18:57There's a spring inside.
18:59It's a product that has a spring inside to maintain strength.
19:06There's a huge spring that's over 2 meters long.
19:10There's a small spring that's less than 1 centimeter long.
19:14The Sehatsu Industry is responsible for all kinds of spring orders.
19:19It's a great company.
19:20How many hoses do you make a year?
19:22I think we make about 50 million hoses a year.
19:27So you don't need an expander?
19:29That's right. We have about 800 companies.
19:35So we don't need an expander.
19:36You're suddenly talking like a CEO.
19:39The conclusion.
19:40The company that made the expander was a great success with the industrial spring.
19:49The next place we're going to investigate is this convenience store.
19:53We're going to Kawahigashi Hakimono Shopping Mall in Takada City, Yamato City, Nara Prefecture.
20:02Good morning.
20:03Good morning.
20:04Hello.
20:05The fourth generation of Kawahigashi Hakimono Shopping Mall, Mr. Munetoki Kawahigashi, welcomed us.
20:12This is a Hakimono shop.
20:15That's right.
20:16This shop has been dealing with Hakimono since 1952.
20:21Do you deal with Hakimono?
20:23Yes.
20:24If you look here, you'll see.
20:27It's nostalgic.
20:28We use sandals that were used in public toilets in the past.
20:36The factory that makes them has been collecting them for a long time.
20:44In fact, the area around Takada City, Yamato City, Nara Prefecture is famous for its Hakimono town.
20:50There are many other Hakimono shops in Kawahigashi Hakimono Shopping Mall.
20:55This is called Gyosan.
20:58This is also an item that is popular among fishermen and surfers.
21:06There are also sandals like this.
21:08The old man in the neighborhood was wearing it.
21:10It's nostalgic.
21:11He was wearing it a lot.
21:12He must have worn it at his grandmother's house.
21:14That's right.
21:16This is a sandal called Tsukkakebaki.
21:22It's nostalgic.
21:24That's right.
21:25Actually, the name of this product is called Hep Sandal.
21:30It's easy to understand if you imagine an old man or a grandmother's Japanese house.
21:35The kitchen was still a mess.
21:38It's nostalgic.
21:52It's nostalgic.
21:53These sandals used to be popular.
21:57Are these sandals and sandals still popular?
22:01To be honest, I've heard that the sales are declining.
22:08But in my case, they are quite popular.
22:12Young people and people of various generations are buying them.
22:18Now, sandals and sandals are popular among young people.
22:22In fact, it's a surprising evolution.
22:26What's going on?
22:28His younger brother is coming to buy it.
22:32Hakimono Shopping Mall was established in 1927.
22:40His father, Mune Toki, was the third generation owner of this shop.
22:44His father, Mune Toki, was the third generation owner of this shop.
22:50Mune Toki was born as the fourth generation owner of this company.
22:55I'm home.
22:56Welcome back.
22:59Mune Toki was a high school student at that time.
23:05It's a bit...
23:08I don't know if a high school student can sell such an old-fashioned design.
23:15He had such a thought.
23:18To be honest, I didn't want to buy it or wear it.
23:26I wasn't told that I had to wear it.
23:29On the contrary, my father didn't tell me to wear it.
23:34I wasn't aware of it at all.
23:39Mune Toki, who was originally interested in fashion,
23:42decided to work in the apparel industry after graduating from college.
23:48And his experience from the production of apparel to the sales of apparel,
23:53from the production of apparel to the sales of apparel,
23:56made him realize something.
24:03It was when he went back to his family's Hakimono Shopping Mall.
24:13He saw his father working there.
24:19I didn't think much of it in the past,
24:23but what my father was doing was thinking about product planning,
24:29going to the factory for consultation,
24:33and spreading it to the world.
24:36The scale is different, but my family was doing the same thing.
24:43Maybe I can help too.
24:48And Mune Toki said to his father,
24:55I want to help with the work of sandals too.
24:59What?
25:02I think my experience so far will be useful.
25:05Are you serious?
25:07I'm serious.
25:09And he said he wanted to help with the work of sandals.
25:14I wonder if he was happy.
25:15When I looked back,
25:17I realized that my family's job was very similar to what I wanted to do,
25:24and that I was doing it in a small market instead of doing it with sandals.
25:30I started to think that maybe I can do what I want to do at home as a family business.
25:39We asked his father what he thought at the time.
25:43As a parent, I was very happy.
25:47Even among small and medium-sized businesses,
25:50I was happy to see the success of the successors.
25:58I was very happy.
26:01And when he returned to the company,
26:04Mune Toki said hello to his father and went on various business trips.
26:10Then he saw the current situation of the industry.
26:17Hello, Mr. Kinoshita.
26:19Hello.
26:20This is my son, Mune Toki.
26:24My son is coming back to the company.
26:28I'm sure he'll be in a lot of trouble from now on.
26:35How old are you now?
26:38I'm 28 years old.
26:42You're young, but shouldn't you be wearing sandals now?
26:47Oh, I see.
26:50What?
26:52After the bubble, I started to make sandals at a cheap factory in China.
26:59There are 150 factories in Japan, and now I have one-tenth of them.
27:06Even if I wear sandals from now on, I'll just have a hard time.
27:12It's true that you can make sandals cheaply in China.
27:15That's true.
27:16I see.
27:18Is the sandal industry that bad?
27:23I was often told that I had come back to the industry.
27:28I felt that everyone had a very backward image.
27:34Did you think it was bad when you saw the current situation?
27:37I thought it would be bad if I continued to do the same thing that my father did.
27:48In the sandal industry, Munetoki came up with a winning strategy.
27:54That is...
27:56Will Yamato Takadashi's sandals sell well now?
28:00The number of factories has decreased, but the craftsmen who have the technology are still doing well.
28:07I think there is a win-win situation.
28:10What do you mean?
28:12For example, Ehime's Imabari Towel used to be made by order from a company.
28:20It's a brand.
28:21That's right.
28:23Now, the makers make the products by branding themselves.
28:27This is very popular.
28:29That's right.
28:30Just hearing the word Imabari Towel gives me a sense of trust.
28:33That's right.
28:35In the old days, craftsmen were only makers.
28:39Tsubame Sanjo in Niigata.
28:42Tsubame Sanjo.
28:44Echizen Nuri in Fukui.
28:48There are many examples of people who sell their products and succeed.
28:53That's right.
28:54If you think about it, Yamato Takada's sandals still have a lot of potential.
29:03By changing the way you look and the angle, you can see the difference.
29:08It's a product that has a new value.
29:11It's branding.
29:12I thought I could apply that to our sandals.
29:18I thought I could launch a new brand with Hep Sandals and Tsukkake Baki.
29:25Everyone wears Tsukkake.
29:28First, Munetoki decided to launch the brand of Tsukkake, Hep Sandals, and gain new fans.
29:38To do that, he had to review the old design.
29:42This is good.
29:44What's so special about Hep Sandals?
29:49It's easy to wear at home, but if you want to sell it to people...
29:55I'm against it.
29:58There are many stylish sandals, but they're too stiff to be called Hep Sandals.
30:06That's true.
30:08If you just make it stylish, it's no longer Hep Sandals.
30:14The answer to that is...
30:18It's easy to wear at home, but it's not too stiff. It's stylish.
30:25Isn't this the Hep Sandals people are looking for?
30:30Hep Sandals sold 50 million yen each year.
30:35How did they evolve?
30:43What are the items that people often see in Showa?
30:50There are less and less home phones.
30:53There are black phones.
30:55Black phones are for keeping things.
30:59There was one.
31:01There was one. A fancy one.
31:04A gold one.
31:06A gold plastic one.
31:08It was a rich family.
31:12You remember well.
31:16Did Hep Sandals evolve stylishly?
31:20In 2020, Munetoki launched a series.
31:23What is it?
31:26Here it is.
31:29Kawahidashi's new brand, Hep.
31:32Only young people know this.
31:34It's based on the original Hep Sandals.
31:38The material is different, and the design is also different.
31:45It's because they were in an apparel store.
31:48It's fashionable.
31:50There is a Hanao-type sandal.
31:54It's cute.
31:56The original motif is this model.
32:02It's a so-called Tsukkake Hep Sandal.
32:05This is the base.
32:07We looked at the design and material and made it.
32:10It's fashionable.
32:12It's popular among women.
32:16This is a popular model.
32:19It's called Driving.
32:22I think it was more than 30 or 40 years ago.
32:27It was used by a taxi driver.
32:32It's breathable.
32:34You can hook the heel like this.
32:38It's a good product.
32:40The temperature rises.
32:41The heel is a little slanted.
32:46It's easy to step on the accelerator.
32:49It's a function that people in the old days thought of.
32:52We designed it like this.
32:57General Hep Sandals are less than 2,000 yen.
33:01Kawahidashi's new brand is more than 10,000 yen.
33:05Of course, the material is good.
33:07His father is against this strong price setting.
33:09His father is against it.
33:11I don't think it's going to sell.
33:17However, when it started selling in 2020,
33:22It was about 10 million yen in the first year.
33:26Now it's about 50 million yen.
33:30It's growing little by little.
33:33It's selling well.
33:36It's amazing.
33:38Hep Sandals' unique lightness and high-quality design
33:42It grabs the hearts of people who are interested in fashion.
33:46It's growing into a big hit brand.
33:49That's great.
33:51Furthermore, Mr. Ben
33:53He has evolved into a person who attracts attention in the fashion industry.
33:58There was a miraculous encounter.
34:01This is impossible.
34:03It's hard to be fashionable.
34:06When I visited Mr. Ben's factory.
34:10This is still the same as before.
34:13You've been making it for a long time.
34:15It's been more than 40 years.
34:17I see.
34:19Thank you as always.
34:21I'd like 30 pieces this month.
34:2430?
34:32What's that cardboard box?
34:36Oh, that's...
34:38Mr. Ben was going to throw it away.
34:41Would you like to take a look?
34:43Yes.
34:45The contents of the cardboard box that is to be disposed of.
34:49It will be a miraculous encounter.
34:58What is this?
35:00Isn't it very fashionable?
35:03It will definitely sell.
35:06Really?
35:11Here's the question.
35:14Mr. Ben was convinced that Mune Toki would definitely sell at the factory.
35:20What is it?
35:24The disposal plan must have failed.
35:28The color was very...
35:31The color was good.
35:33It was pink.
35:34Oh, I see.
35:36The color was too good.
35:38In the old days, such flashy colors did not sell.
35:41I see.
35:43Mr. Okada, what do you think?
35:45It's not a mistake, but it's a good product.
35:47The bottom is like this.
35:50On the contrary...
35:52It's good for exercise.
35:54It's good for your body.
35:57I see.
35:59It's a good product.
36:01It will be a healthy sandal.
36:02It will definitely sell.
36:04It will definitely sell.
36:06Mr. Ben was convinced that Mune Toki would definitely sell at the factory.
36:10It's fashionable for a young person.
36:16What is that?
36:18Oh, that's...
36:20I was going to throw it away, but...
36:23Do you want to see it?
36:25Yes.
36:28Mr. Ben was shown at the factory by Mune Toki.
36:32That is...
36:36The color is...
36:38What?
36:41What is this?
36:43Why is the color mixed?
36:46It's not just one color.
36:48It was Mr. Ben who had mixed colors in some places.
36:53When you make sandals, you pour resin into your shoulder, right?
36:56Yes.
36:58When you switch colors, you pour different colors of resin.
37:01I see.
37:03That's why it doesn't sell.
37:06That's why it doesn't sell.
37:08The color was mixed during the manufacturing process.
37:11It was Mr. Ben who couldn't sell it.
37:15How do you throw this away?
37:18It's a good product.
37:20Of course, it won't sell.
37:23But I feel like it's a waste.
37:26That's why I'm holding it like this.
37:29This is...
37:32It's very fashionable, isn't it?
37:35It's fashionable for a young person.
37:37It will definitely sell.
37:39What?
37:42So, Mune Toki bought a sandal that was supposed to be thrown away.
37:48It's a good title.
37:50The name is Coincidental Sandals.
37:52It was sold as Coincidental Sandals.
37:54It's fashionable when you put them together.
37:56What I thought was that there are no two patterns.
38:01That's very unique.
38:03Even when customers buy it, it's like choosing an old one.
38:08I see.
38:10I think that's the charm of this product, including the fun of looking at each one.
38:16Is it blue? Is it red?
38:19Which one is it?
38:20I see.
38:23I think the blue one is better.
38:26I think so, too.
38:28The blue one is cute, too.
38:30This one is cute, too.
38:32I wear sandals a lot in summer.
38:36I like cool colors.
38:38If I happen to find a good one, I'll be lucky.
38:46Coincidental Sandals is a very popular item among people who are interested in fashion.
38:53It's a very popular item among people who are interested in fashion.
39:03Camping is popular, too.
39:05Camping and tent saunas are popular, too.
39:10I see.
39:12Camping and tent saunas are popular, too.
39:15I see.
39:17I see.
39:19That's good.
39:21Especially young people like retro styles.
39:26That's right.
39:28They're into fashion.
39:30I think there are still many ways to do it.
39:34I think you can still see the benefits by changing the way you look at it.
39:42To sum up,
39:44Ben, who was the standard of the toilet, was born and sold as a fashionable item.
39:50This time, we introduced a company that made a big hit product in the Showa era.
39:56According to Mr. Sato, the Manekenja, there are other companies that attract attention with products that feel like the Showa era.
40:04A long time ago, there was a washing board.
40:07A washing board?
40:08A company that sold 500,000 VKs.
40:12Recently?
40:14The company that makes the washing board is Tosa-ryu, a woodworking company in Kochi.
40:20It's a company that makes woodworking products such as cutting boards.
40:2425 years ago, I started making a washing board for a reason.
40:28It's the president's wife's mother-in-law's washing machine.
40:30The dirt on the children's clothes and the dirt on the collar of the washing machine didn't come off easily.
40:36I thought it would be pretty if I made a washing board.
40:39So, what I actually made was said to be a little popular at first.
40:46Among them, what kind of washing board did you make in response to a customer's request?
40:55Sugar quiz.
40:57Isn't it a sugar quiz?
40:59There is a sugar quiz.
41:01You can also grate daikon.
41:04You can also use it for cooking.
41:08It's a coarse one.
41:11I made it in the shape of an animal.
41:15It doesn't have to be that shape.
41:18I'll show you the correct answer.
41:20It's small.
41:23It's a smartphone size.
41:25Why?
41:26For example, people who don't go to work often use it to reduce their luggage.
41:33I see.
41:35In addition, at home, it is said that it is often used as a laundry detergent.
41:43As a result...
41:45This is 500,000 pieces.
41:47This is a hit product worth about 500 million yen.
41:50500 million yen?
41:52Next, here is a product that feels like Showa.
41:56It's nostalgic.
41:59The Showa.
42:01It was here in the Showa period.
42:03I used to play with it.
42:06In the old days, the number of Japanese-style houses was decreasing.
42:10The demand for Western-style architecture was decreasing.
42:14However, in recent years, the number of retro-style houses has increased.
42:19I see.
42:21On the contrary, the number of people who want it has increased.
42:24However, the company I'm working for now is a company called Hyoutoku.
42:29Only one company?
42:31Yes.
42:33I heard that there are still orders for Tamanoren.
42:39But there is a big problem.
42:41What is it?
42:43What?
42:45The biggest crisis has come to Tamanoren.
43:02There is a big problem.
43:04There is only one craftsman who can make it.
43:07Only one?
43:08There is only one craftsman?
43:10There is a 82-year-old woman who makes Tamanoren.
43:13She is a woman.
43:15Hyoutoku still has stock.
43:18If there are other orders, we don't know when we can ship it.
43:22So we can only make one Tamanoren in two weeks.
43:26It's a very valuable product.
43:28If you have a disciple, you can be the only one in Japan.
43:35It's a chance.
43:36It's a chance.