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岩井 狩野 えびちゅうの推しかるちゃー 2025年3月18日 来場者60万人超え!日本最大の文具イベント「文具女子博」に密着!
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00:00It's started! Oshikaru-chan!
00:07This show is brought to you by staff roles in anime, games, and manga.
00:13It's a show where the people who make the content hear their stories.
00:21Today's theme is Bungu Joshihaku!
00:25Bungu Joshihaku!
00:27This is the first time I've heard that word.
00:31When elementary school kids ask their parents what they want for Christmas or birthday,
00:38they think it's a game, right?
00:40But it's actually Bungu Joshihaku!
00:41That's a good one!
00:42That's a good one!
00:43That's too good!
00:45There are so many characters!
00:48So many characters!
00:50What did you get?
00:51I got a set of Bungu Joshihaku from Hoshino Kirby!
00:55That's cute!
00:56I was so happy!
01:00Do you have a favorite stationery?
01:02A favorite stationery?
01:04In the Kobayashi Nakayama generation,
01:07cornering erasers were popular.
01:09I remember!
01:10You could erase everything.
01:13Do you know roller erasers?
01:15That was popular.
01:16What is it?
01:17It's a roller that collects erasers.
01:23The erasers are on the other side of the roller.
01:25In our generation,
01:27it's the eraser version.
01:29There it is!
01:31The old lady who erases erasers with a pencil.
01:34The one that comes off when you put it in.
01:36That's funny!
01:38This is the top ten trends of 2024.
01:43Among them are the words of Bungunuma, which are unfamiliar to us.
01:48Bungunuma is in love with the charm of Bungu.
01:52You can't get out of it.
01:53In fact, you don't want to get out of it.
01:57This Bungu Joshihaku is an event
01:59where people who are addicted to Bungunuma
02:01fall in love with Bungu.
02:05Bungu makers and Bungu-loving girls
02:07gather several times a year all over the country.
02:12If you look around the venue,
02:17there are a lot of people.
02:20There are so many people!
02:24Since 2017,
02:26there have been 600,000 people coming and going.
02:29The number of makers who have appeared so far
02:31is actually 270.
02:36It's been a long time since I was in elementary school.
02:39I thought I couldn't go to a place
02:41that specializes in girls.
02:43It's fun.
02:44It's just fun.
02:46It's a festival once a year.
02:49You can meet Bungu-loving people
02:51once a year.
02:54I bought it when I was born,
02:56but I lost it, so I came to get it back.
03:00What is it?
03:01It's a screen cleaner.
03:03The screen will be clean.
03:06There are more than 70,000 cute items in the venue.
03:09And it's not just about shopping.
03:13Bungu-loving people can't get enough of
03:16these projects and games.
03:21One of the popular projects is
03:23the Masking Tape Buffet.
03:26In the booth,
03:27there are more than 500 masking tapes
03:29from all over the world.
03:31If you win a lottery,
03:33you can bring home
03:35your favorite masks
03:37in a buffet style.
03:42Wow.
03:43Wow.
03:44Wow.
03:46This is a food Bungu-marche
03:48where only Bungu-themed food
03:50from each manufacturer is served.
03:53It's nice.
03:56In the bread corner,
03:57they have trays and tongs,
03:59and they have refrigerators
04:01like a real supermarket.
04:03It's a festive atmosphere.
04:06Bungu-themed food
04:09There are many ways to make Bungu-themed food.
04:12What kind of characters
04:14do the Bungu craftsmen have?
04:20This time,
04:21let's search for a Bungu-themed pamphlet.
04:26First, let's talk to the Bungu-themed executive...
04:30Nice to meet you.
04:31Nice to meet you.
04:32I'm Yoshida from the Bungu-themed executive committee.
04:36Yoshida Kaho is in charge of planning.
04:42Yoshida's job
04:43is to come up with a plan
04:45and a theme for the event
04:47to liven up the venue.
04:51The theme for this event
04:53is Doki Doki Neo Bungu City.
04:55That's the theme of the event.
04:58We're looking at a fictional city
05:00in this venue.
05:02For example,
05:03in a place like this,
05:04there's a sign,
05:05like a road sign,
05:07or a signboard.
05:09We're particular about those things,
05:12so that everyone in the venue
05:14can take a look around.
05:18This theme
05:19is not only related to the atmosphere of the venue,
05:22but also to the items the makers release.
05:27The makers
05:28each have a limited edition
05:30that matches the theme of the event.
05:33We're aiming for that,
05:35so that everyone can come
05:37and take a look around.
05:41In order to find a limited edition
05:43that can only be purchased at the Bungu-themed executive committee,
05:46there's a long line of people
05:48in the venue.
05:51What are you aiming for?
05:53I'm aiming for a notebook
05:55called Delgonix.
05:57That's my number one goal.
05:59For customizing.
06:02That's my number one goal.
06:04I got it as my number one goal.
06:06It's been my number one goal for three years in a row.
06:09I didn't get to buy
06:11the Delgonix Roll Burn,
06:13but I did.
06:16Yoshida-san
06:17also came up with an item
06:19that's perfect for the Bungu-themed event
06:21that she collaborated with the makers.
06:23It's nostalgic,
06:24but it's also new.
06:26That's the background.
06:28This is a place where you can buy
06:30pin badges at random.
06:32Various makers
06:34design pin badges
06:36with items that are a little nostalgic.
06:39For example,
06:41this is a campus notebook.
06:43It's not the current design.
06:45It's a pin badge
06:47that uses a design that
06:49hasn't been sold yet.
06:52It's cute.
06:53It's cute.
06:55It's not just about shopping for Bungu.
06:58I want to create a setting
07:00where you can meet various Bungu.
07:03I want people to think
07:05that it was fun to come to Bungu Joshihaku.
07:07That's why I came up with
07:09this event.
07:11That's interesting.
07:12Yoshida-san,
07:14the executive director of Bungu Joshihaku,
07:16what will she make?
07:20This is the Bungu Joshihaku
07:22Perfect Guide.
07:25This Perfect Guide
07:27is Yoshida-san's self-proclaimed book.
07:29When customers come,
07:31they look at this,
07:32and they are told beforehand
07:34how to get around the venue.
07:36It's a book
07:38to tell them that.
07:40It's a book just for that?
07:42This is a must-have
07:44for visitors.
07:47Where should we go?
07:50Let's make a plan.
07:53You prepare this in advance?
07:55That's right.
07:58The notebook is also popular.
08:02A famous notebook maker
08:04collaborated with
08:06the author of Bungu Joshihaku
08:08to make this notebook.
08:10It's a limited edition
08:12notebook.
08:16She worked on this notebook
08:18for about a year.
08:21At Disney,
08:23there are guidebooks.
08:25I want people to enjoy
08:27the event itself.
08:29That's my strong desire.
08:31As I said earlier,
08:33it's not just about
08:35shopping.
08:37I want people to enjoy
08:39Bungu Joshihaku
08:41from various perspectives.
08:44Is it okay for us
08:46to go there in a hurry?
08:48Is it okay for men to go there?
08:50It's not in the way.
08:52Do you think it's not in the way?
08:55Of course.
08:57Isn't it cute?
08:59Wearing a masking tape.
09:01Are we doing it?
09:03It's too cute.
09:05Some people don't think so.
09:08What do you think?
09:10If we were the management,
09:12we would like to hold
09:14an event like this.
09:16When I was in elementary school,
09:18it was popular.
09:20It's like throwing an eraser.
09:22We would use a ruler
09:24and hit the back of the pencil
09:26and throw the ruler
09:28and throw the eraser.
09:30I see.
09:32I want to play
09:34the game that was popular in the past.
09:36Ms. Koguo is
09:38a little excited.
09:40Don't you know?
09:42You hit the opponent's forehead
09:44and hit the back of the pencil.
09:46I don't know that.
09:48I don't know that.
09:50I sometimes break it.
09:52I saw that.
09:54What is that event?
09:56What is that event?
09:58I did it.
10:00From now on,
10:02they are going to work
10:04as a two-generation stationery
10:06that is particularly popular
10:08in the stationery industry.
10:10It's faster if there is a masking tape.
10:12It's a mechanical pencil.
10:14It's not included.
10:16It's not included.
10:18A while ago,
10:20there was a popular
10:22illustration of a handsome man.
10:24There was.
10:26There was an illustration
10:28of a handsome man
10:30at a company.
10:32There was an illustration
10:34of a handsome man.
10:36It's been popular
10:38in the stationery industry
10:40because
10:42it has a glass pen and ink.
10:44because it has a glass pen and ink.
10:46I've been interested in it.
10:48Because it has a glass pen,
10:50you can easily change the color
10:52by removing the ink with water.
10:54It's popular because of that.
10:58Not only the type of color,
11:00but also the label,
11:02the smell,
11:04and the cute bottle
11:06are evolving in many ways.
11:10Now,
11:12let's search for a pamphlet
11:14of the stationery industry.
11:16A stationery company
11:18in Osaka,
11:20Kawaku.
11:22Nice to meet you.
11:24Nice to meet you, too.
11:28Ms. Hinako Hashimoto
11:30is in charge of product development.
11:32Ms. Hashimoto
11:34has been working
11:36at a new company
11:38to create
11:40a unique type of ink.
11:44For example,
11:46this blue ink
11:48represents the fish
11:50living in the sea
11:52and the stars
11:54reflected in the ink.
11:56It's sparkling.
12:00The sea at night
12:02and the fireworks
12:04represent the scenery
12:06and it's popular as a stationery item.
12:12Now,
12:14let's ask Ms. Kano
12:16about the romantic name
12:18of the ink.
12:20Ms. Kano?
12:22This orange-colored ink
12:24with blue glitter
12:26has a romantic name
12:28on its knee.
12:30What is the name
12:32of the product
12:34of Princess Kaguya?
12:40Well...
12:42Princess Kaguya's
12:44private...
12:46It's a bit romantic.
12:48Yes, it is.
12:50The answer is...
12:52Princess Kaguya's
12:54forgotten item.
12:56It's not Princess Kaguya's private item.
12:58I made the color
13:00like salmon pink.
13:02Salmon pink
13:04represents the color of coral.
13:06When this ink was made,
13:08Princess Kaguya
13:10thought of the story
13:12of Princess Kaguya
13:14forgetting her accessories.
13:18Let's ask
13:20Ms. Hashimoto
13:22about the ink.
13:26This is the ink
13:28called Winter Ferris Wheel.
13:30I made this
13:32when I went to
13:34Yokohama.
13:36Yes,
13:38this is a limited edition
13:40made for the
13:42Bung Joshi Haku
13:44held in Yokohama.
13:46After I decided
13:48to go to the Bung Joshi Haku,
13:50I thought of the city of Yokohama
13:52and there was a Ferris wheel.
13:54One of the wheels
13:56was purple.
13:58I heard that
14:00if you ride on it,
14:02you will be happy.
14:04I thought
14:06it was perfect.
14:08I added
14:10two colors,
14:12blue and red.
14:14Ms. Hashimoto
14:16made Gotochi ink
14:18for the Bung Joshi Haku
14:20held in various places
14:22in Japan.
14:24This is
14:26the Hogen series
14:28which is based on the image
14:30of a dialect
14:32you encounter on a trip.
14:34The mongei
14:36which means
14:38amazing in Okayama dialect
14:40was made
14:42with the image of
14:44Yanagi in Gikan district.
14:46There are many fans
14:48of these inks
14:50and many people
14:52are saying
14:54that they are
14:56looking forward to
14:58the Bung Joshi Haku.
15:00Ms. Hashimoto
15:02values the experience
15:04of encountering
15:06limited ink
15:08wherever she goes.
15:10Why does
15:12Ms. Hashimoto
15:14make Bung Joshi Haku?
15:16When I was little,
15:18there was a fire in my house.
15:20It was all wet.
15:22I was upset.
15:24But a stationery shop
15:26nearby gave me
15:28a lot of new things.
15:30Since then,
15:32I have been
15:34a god to the stationery shop.
15:36I always wanted
15:38to be a stationery shop
15:40and do stationery work.
15:42The way you named
15:44the ink was good.
15:46It was fashionable.
15:48It was romantic.
15:50It was special
15:52to be named
15:54like that.
15:56It was my first time
15:58to know about
16:00glass pen.
16:02I knew
16:04there was something
16:06with glitter in it.
16:08I will buy it right now.
16:10What will you write
16:12on it?
16:14I will write
16:16on the back cover
16:18and give it
16:20to my fans.
16:22I see.
16:24I don't care.
16:26I don't care.
16:28I will pay attention to it.
16:30I don't care.
16:32I don't care.
16:34Next is
16:36Bung Joshi Haku's
16:38No.1 popular
16:40masking tape.
16:42I succeeded in breaking
16:44the cover with this product.
16:46I'm so excited
16:48about this revolutionary mask.
16:54Bung Joshi Haku's
16:56No.1 popular
16:58masking tape.
17:00Next is
17:02Bande's
17:04No.1 popular
17:06masking tape.
17:08Director of
17:10Bande's masking tape,
17:12Kayoko Takahashi.
17:14I'm in charge of
17:16art direction,
17:18product planning,
17:20and communication
17:22with designers.
17:26Last year,
17:28half of 173
17:30Bung Joshi Haku's
17:32exhibition makers
17:34were developing
17:36Bung Joshi Haku's
17:38masking tape.
17:40Recently,
17:42not only Japanese
17:44masking tape,
17:46but also plastic
17:48masking tape
17:50made by Korean designers.
17:52People who love
17:54masking tape
17:56are already
17:58interested in foreign countries.
18:00Is this masking tape?
18:02There are also
18:04various items.
18:06It's cute.
18:08There are various patterns
18:10on the plate like a ruler.
18:12Just by tracing it,
18:14the cut becomes cute.
18:16In this situation,
18:18Bande, who is in charge of
18:20Takahashi's
18:22revolutionary items,
18:24came up with an idea.
18:26I succeeded in
18:28breaking the concept of
18:30masking tape with this product.
18:32At first glance,
18:34it looks like a normal masking tape,
18:36but there are features.
18:38Pull it out like this,
18:40fold it a little,
18:42and turn it over.
18:44It's a tape
18:46that can be turned over one by one.
18:48What is this?
18:50If you put it on like this,
18:52Wow,
18:54it's worth decorating.
18:56The cherry blossoms will be completed.
18:58If you put it on
19:00as you like,
19:02you can enjoy
19:04the cherry blossoms.
19:06Bande developed
19:08a masking tape that can be turned over
19:10one by one.
19:12This is amazing.
19:14Even if you just put it on,
19:16the notebook and diary will be cute.
19:18I've never seen this kind of masking tape.
19:20It gave a new wind
19:22to the world of masking tape.
19:24From now on,
19:26I would like to invite
19:28Takahashi,
19:30the director of masking tape,
19:32to talk about it.
19:34You made a revolutionary masking tape.
19:36Thank you very much.
19:38It's amazing.
19:40Did you come up with it?
19:42Originally,
19:44we made industrial products
19:46in this shape.
19:48There was a campaign on the PET bottle,
19:50and the manufacturer
19:52put it on
19:54in this shape.
19:56I see.
19:58I made it.
20:00Would you like to take the masking tape
20:02and turn it over?
20:04I want to see it.
20:06There are a lot of patterns.
20:08There is a feature.
20:12Pull it out
20:14like this.
20:16If you stand the left side,
20:18a sticker will come up.
20:20Turn it over
20:22one by one.
20:24I don't know where to start
20:26unless I'm used to it.
20:28It's a different pattern.
20:30Even if you don't have a good sense,
20:32you can put it on in order.
20:34What?
20:36Say it again.
20:38It's a different pattern.
20:40Even if you put it on in order,
20:42you can put it on in a good sense.
20:46There is also a cone.
20:48It's amazing.
20:50There is an ice cream and a cone.
20:52Let's try it.
20:54I want a notebook.
20:56There are all kinds of cones.
20:58It's amazing.
21:00There is also a day-to-day sticker.
21:02That's right.
21:04It's easy to use.
21:06When you decide on a schedule.
21:08Is there anything you've made
21:10that you think is the best?
21:12Recently,
21:14I've been able to make
21:16the most orderly.
21:18You can use it in various ways.
21:20In fact,
21:22this masking tape is cute
21:24and practical.
21:26Last year,
21:28there was a big break.
21:30Now, it's the most popular item
21:32at BANDE.
21:36Kano-san,
21:38you are cute.
21:40It's a little off.
21:44What a happy world.
21:46A happy world.
21:50It's fun to put stickers on.
21:52It's fun.
21:54It's cute.
21:56It's cute.
21:58It's cute.
22:00It's cute.
22:02It's cute.
22:04It's cute.
22:06It's cute.
22:08It's cute.
22:10This is a popular item.
22:12It's a notebook.
22:14It's a notebook.
22:16When you put this on,
22:18it looks like a person is living in a notebook.
22:20You can put this in order.
22:22The patterns are connected
22:24in front and behind.
22:26Just draw a line
22:28and it's done.
22:30It's fun.
22:32I want to use this
22:34for Ebichu's goods.
22:36I want to use it.
22:38Isn't it good?
22:42I want to use this
22:44for Ebichu's goods.
22:46Isn't it good?
22:48It's an illustration of the member's face.
22:50It's in order.
22:52It's cute.
22:54I want to use this.
22:56I don't want to use it.
22:58I don't want to use it.
23:00For Ebichu,
23:02the choreography
23:04comes in order.
23:06You can put that on
23:08and it looks like you're dancing.
23:10I think that's cute.
23:12I want to use that.
23:14Let's use it for the story.
23:16I think it's the most interesting.
23:18Let's use it for decoration.
23:22Let's put masking tape
23:24on my handsome face.
23:26Kano-san is cute.
23:28It's cute.
23:30This is good, too.
23:32What a happy world.

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