Mercedes-Benz is proud to announce an innovative partnership with FYI, a pioneering AI-powered platform founded by creative artist, producer and tech entrepreneur will.i.am. FYI RAiDiO, which launched last year, is an AI-infused interactive, conversational media platform transforming radio as we know it into a new dimension, connecting listeners deeper with the music, talk radio, and cultural content they love.
The integration of FYI RAiDiO as an interactive AI Radio, demonstrates the next step of using AI in the car for an ultimate hyper-personalization when it comes to music and news. Designed to seamlessly integrate third-party radio and broadcast stations, FYI RAiDiO utilizes cutting-edge language models, public web content, music licenses, and personalized voice characters, known as "Personas," to create an engaging and personalized radio experience. There are currently 16 interactive STAiTiONS on the FYI RAiDiO platform including themed topics like Pop Culture, Sports, Tech and Music, with more stations rolling out in 2025.
The integration of FYI RAiDiO as an interactive AI Radio, demonstrates the next step of using AI in the car for an ultimate hyper-personalization when it comes to music and news. Designed to seamlessly integrate third-party radio and broadcast stations, FYI RAiDiO utilizes cutting-edge language models, public web content, music licenses, and personalized voice characters, known as "Personas," to create an engaging and personalized radio experience. There are currently 16 interactive STAiTiONS on the FYI RAiDiO platform including themed topics like Pop Culture, Sports, Tech and Music, with more stations rolling out in 2025.
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MotorTranscript
00:00Remember the cars that were made to drive now imagine a car transformed and
00:15revised a century at rise with no compromise from cruise control to drive
00:21pilot mode to wisdom beyond wise hyper personalize the car is your AI built for
00:29your inspiration made to be mesmerized take notice realize and be OS optimized
00:35and get you from point A to point B while helping you strategize with the
00:40fans that lift you innovations the ritual what was once conceptual is now
00:47simply exceptional this is official art we don't do artificial this is
00:52luxuriously smart and there is no identical long live Mercedes blessed
00:58with elegance long live Mercedes now that's an LLM
01:05the upgrade was way overdue we put the AI in radio so you could talk with the
01:11news banter back and forth time to start the discourse what's going on in Rome I
01:18got a few reports the CLA is amazing Mercedes stays trailblazing they
01:24partnered with FYI to futurize your infotainment are you a companion or some
01:30type of AI assistant I'm more like a digital extension of you this defines my
01:35existence move in luxury fused with technology you can't spell Mercedes
01:42without me
01:45radio this is the new brand new put the hair radio cuz that's what we do
02:05cars we love cars