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そ~だったのかンパニー 2025年2月16日 同人誌を支える印刷カンパニー
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00:00This is not an ordinary book.
00:06This is a self-published book by Doujinshi,
00:10which was born from the idea of freedom of expression.
00:15There are a lot of things.
00:17It is expressed in various genres, such as manga and novels.
00:20Each book is full of individuality,
00:22and many professional manga artists have been expelled from here.
00:26However, we don't know much about how Doujinshi makes books,
00:30who makes them, and how they are sold.
00:38The company that supports Doujinshi in Kage is
00:42Eiko in Fukuyama City, Hiroshima Prefecture.
00:45In order to make the dream of the authors come true,
00:48they collect trust from all over the country
00:50by special processing and printing.
00:53That's important.
00:55At the time of its founding, Eiko was a small local printing company.
01:00How did it become an indispensable part of the Doujinshi industry?
01:05There was a meeting and challenge with some young people behind it.
01:12I was looking down because I was doing Doujinshi.
01:18The world of Doujinshi is unknown.
01:21Let's find out if the company that supports Doujinshi is right.
01:44Our generation is a bit like Doujinshi.
01:47It's like a parody of a popular manga.
01:50I have an image that I enjoy that kind of thing.
01:53It's changed a lot now.
01:55It has become quite a major event in the comic market.
01:59There are tens of thousands of people in the comic market.
02:02Not only that, but also in cafes and bookstores,
02:06there is a secret boom in Shosa City's Little Press.
02:10Doujinshi is spreading.
02:13The company that supports Doujinshi is coming today, right?
02:20Yes.
02:22Little Press has become a hot topic in the publishing industry in recent years.
02:27It is a self-produced publication that is made with a small number of copies,
02:31which is completely different from mass-produced commercial publishing.
02:35The charm of Little Press is endless.
02:38I think it's good that you can make it freely.
02:42Whether it's a cover or a title,
02:45you can make it freely.
02:47It's not something you can easily make with a regular publication.
02:51It's not just a sales promotion,
02:53but it's something that was made with passion.
02:56This self-produced publication boom was the starting point
03:00of the Doujinshi Manga Exhibition Comic Market, which began in 1975.
03:06As the number of exhibitions increased,
03:09it grew into the world's largest Doujinshi Exhibition,
03:13which gathers 750,000 people in four days in 2019.
03:22Now, such Doujinshi and self-published Little Press events
03:27are held all over the country every week.
03:30I'm sure they're doing it.
03:32At first, Doujinshi was intended to interact with fans,
03:36but now it's become an indispensable role for publishers
03:40who have professional manga artists.
03:44Before you become a professional,
03:46it's not a test of your ability,
03:48but it's like the eggs of a manga artist.
03:51I think it's probably the basis of that.
03:54I think it's very important to make a work
03:57and see if you can continue to do it.
04:02It's a great honor for Hiroshima Prefecture
04:05to have a company that has many authors
04:08who challenge self-publishing.
04:11We have 30,000 books from 10,000 customers a year.
04:17That's millions of copies a year.
04:2330,000 copies a year may not seem like a lot,
04:27but how much is that?
04:31What you see on the wall
04:35is the number of copies of each customer's work.
04:40That's amazing.
04:41We have 30,000 books for 101 years.
04:46That's amazing.
04:48The company is based in Fukuyama City, Hiroshima Prefecture.
04:53It's a local printing company,
04:55but it's attracting orders from all over the country.
04:59But with the advent of paperless printing,
05:02the demand for paper media is declining.
05:05How is that affecting the company?
05:11The number of paper media advertising
05:14is decreasing dramatically.
05:18I think the same phenomenon
05:20will occur in the printing industry
05:23where the number of copies is decreasing.
05:26The revenue from commercial publishing
05:29is taken from e-commerce.
05:33Books and magazines published by publishers
05:36are called commercial magazines,
05:38but in recent years, paper publishing has declined
05:41and e-commerce has increased sales.
05:44In such an era,
05:46a company where paper media,
05:48such as Zoujinshi,
05:50accounts for most of the sales,
05:52will e-commerce be affected?
05:56In the case of Zoujinshi,
05:58it's meaningful to have a book to collect,
06:01so it's not just about being able to see it.
06:06That's right.
06:07Zoujinshi and Little Press
06:09don't just throw away books after reading them.
06:12There are overwhelmingly many people
06:14who value them as a collection.
06:16The company's advanced printing technology
06:19is to tickle the collector's spirit
06:22by printing a book.
06:26This is a typewriter.
06:28There are about 20 types,
06:31and you can type on this paper.
06:36This is the most standard special type
06:39that's been around for a long time.
06:41Typing is very popular.
06:45In the world of Zoujinshi,
06:47where there are many female writers,
06:49special printing is especially popular.
06:54In response to that need,
06:56the company has always adopted new technology
06:59and continues to evolve.
07:02This is the latest type of machine
07:05that was introduced in October last year.
07:09You can put a collection list
07:11and a box on the cover of Zoujinshi.
07:15You can put that on top of the machine.
07:20Nisu is a type of processing
07:22that gives gloss to the surface of paper.
07:25And atsumori is a technique
07:27that creates a three-dimensional gloss
07:30when the light hits it
07:32by applying a certain part of the nisu thickly.
07:35It's a technique that creates an eye-catching finish.
07:38For example, it is a type of processing
07:41that is used in books and magazines.
07:45This time, we decided to use it
07:48on the cover of a book.
07:53This kind of special processing
07:55is also one of the charms of Zoujinshi.
07:58In the case of commercial paper,
08:00the lot is large,
08:02so special processing
08:04will cost a lot of money
08:06for one book.
08:09At Zoujinshi,
08:11instead of printing large quantities,
08:13we specialize in small quantities,
08:15such as 10 to 100 copies,
08:17to provide a detailed service.
08:20We have established our own position
08:22by measuring the differentiation with other companies.
08:27As the number of printing companies
08:29that are closed due to COVID-19 increases,
08:31Zoujinshi specializes in small quantities
08:33of self-produced books
08:35to increase sales.
08:37However, Zoujinshi is not always in full swing.
08:41There was a time when I was looked down
08:43because I was working at Zoujinshi.
08:47The reason why the company
08:49started working at Zoujinshi
08:51was the opportunity to meet a university student.
08:54From there,
08:55a counterattack was waiting for Zoujinshi
08:57to spread all over the country.
09:00President Okada of A.Co. came to the studio.
09:02Nice to meet you.
09:04Nice to meet you.
09:06Most of the sales of Zoujinshi
09:08are made by Zoujinshi.
09:10Did Zoujinshi start
09:12and become more profitable?
09:15It's been more than 30 years since Zoujinshi started.
09:18Other printing companies
09:20didn't even look at the work
09:22that only made about 100 copies.
09:24At that time, I didn't have much work,
09:26so I worked hard on it,
09:28and when I did it,
09:30it spread by word of mouth.
09:3230 years ago,
09:34there was no internet,
09:36so Zoujinshi could do it.
09:38Yes, that's right.
09:40Today, we brought
09:42a special Zoujinshi
09:44that the company appraised.
09:46Oh, here it is.
09:48It's the one in the VTR.
09:50This is a Zoujinshi
09:52that is made by Atsumori,
09:54and this is a Zoujinshi
09:56that is not made by Atsumori.
09:58Can you see the three-dimensional effect?
10:00There are a lot of patterns.
10:02I want to collect this.
10:04Also,
10:06you can't feel it digitally,
10:08but you can feel it
10:10with your hands.
10:12I think this is
10:14irresistible.
10:16I imagine that
10:18the people who made it
10:20and the people who buy it
10:22will be happy.
10:24Of course,
10:26when it is specially processed,
10:28it can be specially processed
10:30even with a small rod,
10:32so people are happy
10:34to use it.
10:36How did the company
10:38start printing
10:40Zoujinshi?
10:42Zoujinshi
10:44Zoujinshi
10:46Zoujinshi
10:48Zoujinshi
10:50Zoujinshi
10:52Zoujinshi
10:54Zoujinshi
10:56Zoujinshi
10:58Zoujinshi
11:00Zoujinshi
11:02Zoujinshi
11:04Zoujinshi
11:06Zoujinshi
11:08Zoujinshi
11:10Zoujinshi
11:12Zoujinshi
11:14Zoujinshi
11:16Zoujinshi
11:18Zoujinshi
11:20Zoujinshi
11:22Zoujinshi
11:24There weren't any prints
11:26that would be the main
11:28so it was difficult.
11:30It was difficult.
11:32In 1987,
11:3412 years after the company was founded,
11:36a big change in the company
11:38will come.
11:40A big change in the company
11:42will come.
11:44A big change in the company
11:46There was a request
11:48from the Okayama University
11:50Circle
11:52There was a request from the Okayama University Circle
11:54It was an amateur book
11:56and almost 100 copies
11:58of it was created.
12:00At the time,
12:02there were no high-performance
12:04copy machines and printers.
12:06All manuscripts were
12:08made by hand.
12:10In the case of books,
12:12instead of making one sheet,
12:14you would make it
12:16into a stack
12:18and print it
12:20In the case of Nakatoji, the actual connection is like this, so it is the last 16 pages that are connected to one page, so when actually printing, you have to print here and here next to each other.
12:41Currently, most of the manuscript is delivered by data, and the number of pages is calculated and automatically laid out.
12:50However, at that time, all the manuscripts were lined up by hand, so it took a lot of time and effort to finish a manuscript that exceeded 100 pages without mistakes.
13:02At that time, it was a time of rapid growth in the Showa era, so ordinary printing companies were quite busy, and there were many cases where the work of the individual was not accepted, but at that time there was room, so I decided to try it.
13:20However, the reaction of those around him was cold when he accepted the work of Dojinshi.
13:28At that time, Dojinshi was still a company that could only do small jobs because it was a company that was doing Dojinshi, and unfortunately there was a time when it was looked down on.
13:47Even in such a situation, he continued to make each and every one carefully, and the goodness of the finished product gradually spread through the mouth.
13:57When I see that the manuscript is actually closed in the form of a book, I am still very happy.
14:07At that time, among the students who belonged to the manga circle of Okayama University, there was a person who became a professional manga artist who later created a hit work.
14:21One of them, after becoming active as a professional, continued to make Dojinshi at the company.
14:35Since I was in junior high school, I have long admired copying books, and I have always had the excitement of becoming a magazine.
14:46Mr. Suzuki has been active as a chef at a restaurant in Hikajiki, which was serialized in Shonen Jump Plus, as long as there is Hokusai and Meshisai, a manga that has been dramatized.
14:57He also continues to make Dojinshi.
15:00What is the reason for that?
15:04I simply draw what I want to draw.
15:09Even if I finish reading or announce it in a magazine, I try to make a copy of what I couldn't put together in a single manuscript into a Dojinshi.
15:17What about the special processing that the company is working on?
15:22I think it's a great place to print at the same time, such as putting gold leaf on paper that can't be reproduced by electronics.
15:35It's also good to put it on a bookshelf and look at it side by side, and the feeling of flipping it over doesn't change.
15:46And the number one reason for choosing a company is...
15:50The deadline is relatively late for various printers.
15:56I think there are many people who want to write a work to the last minute.
16:03The earliest time for our product is to ship it at 8 a.m. and ship it at 5 p.m.
16:12The shortest course is to make a book in 9 hours and ship it.
16:19If there is a deadline, I want to make as good a work as possible.
16:25The later the deadline, the more grateful I am.
16:29That's what the company is trying to do.
16:33A company that creates the best print that all printers want, regardless of amateur or professional.
16:40What are the feelings hidden behind it?
16:46I was surprised.
16:49You received an order at 8 a.m. and shipped it at 5 p.m.
16:53What kind of work do you do?
16:56We've received a lot of orders.
16:59To do that, we work 24 hours a day and night shift.
17:07Is that so?
17:09Is there a moment when you can't handle it?
17:13Yes.
17:14We receive a lot of orders at comic book stores.
17:19That's amazing.
17:23We receive about 10% of the orders.
17:27What do you think about it?
17:34If you extend the deadline a little, you can make a better work.
17:40I understand that feeling.
17:43I'm sorry, but I'm also a manga artist.
17:46What?
17:47He used to be a manga artist.
17:50Today, he brought a manga that President Okada made.
17:54It's a big manga.
17:58It's a work from the amateur era.
18:01There was a boom called Ganbare Tabuchi-kun.
18:04I've been watching it for a long time.
18:06Mr. Nakagata is from Komazawa University.
18:10He asked me to draw a manga at a manga club in Komazawa University.
18:14He gave me a ridiculous offer.
18:17He wrote you an offer?
18:19That's right.
18:20This is Mr. Hara.
18:22I was recognized for it.
18:24As a professional, I serialized it into a monthly magazine.
18:28It's a four-frame manga.
18:29I want to read it.
18:30This is interesting.
18:32It's a good idea to buy it.
18:35That's right.
18:36It's going to be a hit someday.
18:40You can make it with a small lot.
18:42That's right.
18:43At the same time.
18:45You don't draw manga anymore, do you?
18:49I don't draw manga now.
18:52But I knew my ability.
18:56I wanted to make a book for everyone.
18:59So I started working at a printing company.
19:02I see.
19:04What kind of service is this?
19:14This is a novelist from Hiroshima.
19:17Her name is Hirosa Sakurakawa.
19:19She made her debut in 2016.
19:22She won the Grand Prix in a net novel competition.
19:25She is very popular.
19:27I started drawing manga when I was in the first grade.
19:30I used to put my manga in the classroom.
19:35She became a member of society and wrote her first novel.
19:38At that time, she was asked to make a book at a printing company.
19:42It was difficult for me to make a book at first.
19:47When I couldn't make a well-written manuscript,
19:50I got a phone call.
19:52I was asked,
19:55What should I do here?
19:57I was very helpful.
19:59You don't start as a professional.
20:02You start as an amateur.
20:04You don't know anything.
20:06You start when you are a high school student or a college student.
20:09You will fail.
20:11There are many things you don't know.
20:14So I try to help you as much as possible.
20:18If it's a company that makes a lot of orders every day,
20:21they usually want to minimize the time they spend on each person.
20:26But at the company,
20:29To get a lot of work every day,
20:32you need to have a trust relationship.
20:35It's not like going to the cheapest printing company in Japan.
20:42There were special feelings that the company cherished.
20:48The most important thing is to get along with the artist's feelings.
20:55On this day, Mr. Sakurakawa's new novel was completed.
21:00It will be sold at the Tokyo Big Sight.
21:03It will be sold at the Tokyo Big Sight.
21:06It will be sold at the Tokyo Big Sight.
21:10The book arrived at the event venue the next morning.
21:13The book arrived at the event venue the next morning.
21:19In the case of normal printing,
21:22the book will be sent to one place.
21:25Our job is to deliver the book to the event venue under the table.
21:30Our job is to deliver the book to the event venue under the table.
21:36Otherwise, customers can't carry such a load.
21:42The event finally starts.
21:45On this day, more than 15,000 people came to the event, and it was packed with people.
21:51At the venue, we saw Ms. Sakurakawa preparing the booth.
21:55The finished book was delivered to her.
22:00I actually wanted to meet readers, so I wanted to participate in the event.
22:08I really like commercial publishing,
22:11and I think it's a good medium to write about the genres that readers want to try.
22:19They printed the book so beautifully.
22:22When I got the book, I thought,
22:24I made it!
22:27I was very impressed.
22:31We are a major company in the niche industry.
22:35I want to continue to be a company that can realize the desire to make books in line with customers' requests.
22:43A company that shapes the dream of wanting to make books.
22:48A new story is born today.
22:53Do you feel that the demand for co-authors is increasing?
22:58Yes. What has changed is that the number of genres is increasing.
23:02Not only manga, but also novels and scenario books.
23:08All kinds of books can be made easily.
23:12That's why the demand for co-authors is increasing.
23:16If you think you can make a book even in a niche,
23:20you can do anything.
23:22I want to talk about the corner of the desk.
23:25I want to put that picture and comment in one book.
23:31I want to continue to work to shape my passion.
23:37I want to make a company that can be relied on at any time.
23:43Mr. Yashima, please tell us about today's lesson.
23:47Yes. This time,
23:51the order will not be collected in the cheapest place.
23:55The order will not be collected in the cheapest place.
23:57This is what Mr. Okada said in the VTR.
24:01I think it's natural that the order will be collected in the cheapest place.
24:05I think it's very healthy that it doesn't happen.
24:11Mr. Okada wrote the original manga.
24:14He has the power to get along with the authors.
24:16I think he is showing his achievements.
24:19I'm looking forward to it.
24:21Thank you for today.

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