D.A. temporarily lifts price cap on pork
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NewsTranscript
00:00The implementation of an MSRP for maximum suggested retail price or cost cap did not achieve its desired end of allowing consumers to save on the one hand and retailers to earn a respectable profit on the other.
00:15Thus, a more exhaustive study is in order for a revised MSRP that consumers and producers or retailers can live with, as our Merivelle Custodio reports.
00:26The Department of Agriculture, or DA, will lift the implementation of the maximum suggested retail price report, or MSRP, to make its measure to lowering prices more effective.
00:38Regarding MSRP, so I'll give you a hint, it will be lifted, but while we are studying on how we can implement the MSRP, okay?
00:53So, ang tawag dito, one step backward and two steps forward.
01:00So expect a possible revision ng MSRP, holding it for the meantime, while we're studying on how to make it real effective, MSRP.
01:16Agriculture Undersecretary for Livestock, Konstantin Palaprika, said that DA will focus on establishing the right farm gate price and will study how to lower prices without causing losses to both the producers or consumers.
01:28The DA is also prioritizing the direct delivery of pork from slaughterhouses to retailers to avoid multiple price markups and layers and enable the sale of pork at the lower prices.
01:38We're now getting 100 pigs a day. By next month, it will be 200 pigs. Month after next, it will be 300 pigs until 500 pigs. Using FTI to get those pigs at reasonable price.
02:00The Agriculture Department is in the midst of the pilot program implementation in Metro Manila, particularly in markets with high retail prices.
02:08Vel Custodio for the National TV Network for a new and better Philippines.