ATM 2025: liderzy turystyki mówią o klimacie, technologii i strategiach wzrostu
W tym odcinku Focus sprawdzamy, jak szczyt Arabian Travel Market 2025 na nowo definiuje globalną turystykę poprzez zrównoważony rozwój, technologię i odważną nową wizję połączonych, świadomych podróży.
CZYTAJ WIĘCEJ : http://pl.euronews.com/2025/05/13/atm-2025-liderzy-turystyki-mowia-o-klimacie-technologii-i-strategiach-wzrostu
Zasubskrybuj nasz kanał.Euronews jest dostępny na Dailymotion w 12 językach
W tym odcinku Focus sprawdzamy, jak szczyt Arabian Travel Market 2025 na nowo definiuje globalną turystykę poprzez zrównoważony rozwój, technologię i odważną nową wizję połączonych, świadomych podróży.
CZYTAJ WIĘCEJ : http://pl.euronews.com/2025/05/13/atm-2025-liderzy-turystyki-mowia-o-klimacie-technologii-i-strategiach-wzrostu
Zasubskrybuj nasz kanał.Euronews jest dostępny na Dailymotion w 12 językach
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NewsTranscript
00:00A connected industry allows people to move around the world,
00:04to experience new destinations they may never have been to before,
00:07to learn about new cultures.
00:08From an industry point of view,
00:09it gives a chance for people to connect to new customers.
00:16In a world marked by disruption, climate urgency
00:19and shifting traveler expectations,
00:21the Arabian Travel Market 2025 offers a compelling vision
00:25for a connected and regenerative global tourism industry.
00:30From the Pacific to the Adriatic,
00:31from coastal eco-resorts to AI-enhanced theme parks,
00:34travel leaders are here to reset the narrative
00:37and reimagine what the next decade looks like.
00:40Asir is one of the most iconic destinations within Saudi Arabia.
00:46It has coasts, it has plains, it has mountains, it has plateaus,
00:53it has deserts.
00:54A couple of years ago, the number of tourists in Asir
00:57were about just over six million,
00:59last year in 2024, it was just over eight million.
01:04And I expect that number to go up.
01:06Asir, long a domestic retreat,
01:08is being elevated onto the world stage
01:11with over 11 billion euros of investment.
01:14Yet environmental protection is a core foundation for its development.
01:18We absolutely have to preserve these if we want to remain successful as a destination moving forward.
01:24So in the strategy that we put together, we have a whole pillar called planet
01:29dedicated towards, dedicated to the preservation of the environment.
01:34It's a sentiment echoed in Abu Dhabi by leisure and destination creator Mirau.
01:392024 was an extraordinary year where we have broken all our records.
01:43We had more than 38 million visits to Yas Island, which reflects 12% growth compared to 2023.
01:51One of our main goals on Yas Island and Saadiat is to create unique and immersive experience for our customers.
01:57We use big data and machine learning to better understand customer behavior, better understand
02:01or exacting data, capturing data, and based on that, we customize and tailor different and new experiences.
02:08Mirau's data-led approach is shaping the future of experience in Abu Dhabi,
02:12where AI and solar power are not only enhancing entertainment, but also driving climate smart infrastructure.
02:19Dubai's refill and reuse water stations, along with citywide bottling initiatives,
02:24are being adopted across hotels as part of an effort to position itself as the region's most sustainable urban destination.
02:322024 compared to 2023, we've seen a 9% growth. We had about 18.7, 18.72 million tourists that came into Dubai.
02:42And the first quarter of 2025 already has been a strong year for us as well, with over 5.3 million tourists coming in,
02:48making about a 3% jump compared to the same period of time last year.
02:52We know that the avenues are not just about bringing in and building in and trying to attract more and more people to come and enjoy Dubai,
02:57but we need to make sure that it's also addressing a very big point for us and a very big topic for us as a city, which is sustainability.
03:04From Dubrovnik to Dalmatia, Croatia is among a wave of destinations focusing on regenerative tourism,
03:11a quality over quantity shift, gaining traction worldwide.
03:14Croatia has done a lot in terms of sustainability. We changed even the regulations
03:20and we started to implement new destination strategy plans,
03:25which means that we are focused on three pillars of sustainability, ecological, economical and of course social one.
03:33Artificial intelligence is no longer a backstage tool. It's reshaping how destinations predict demand,
03:39personalized experiences and enhance safety. From real-time data to predictive maintenance, AI is quietly powering the future of global tourism.
03:48We use a lot of new technology and we invest a lot of money in new technologies.
03:53So for us, I will give an example. CRM is critical for the business because we try to understand our customers the best possible way
04:03and we want to understand what they want and what they don't want. Not only to get to know our customers in a better way,
04:10but also for maintenance, for instance, of the roller coasters which, as you can imagine, is our priority.
04:18With strong ties to the Gulf, Malaysia is betting on ecotourism and heritage to lead its global campaign.
04:24And it's finding new traction in a more conscious travel economy.
04:28We are an ecotourism destination and we are also focusing on the community-based tourism.
04:36So we are focusing now on sustainability and responsible tourism.
04:42As the tourism world resets its compass, ATM 2025 is a reminder that progress isn't just about moving faster.
04:49It's about moving forward together and on purpose.
04:52And on purpose!
04:56Massive
05:09It to G0
05:11Who has got the size in a straight pass?
05:13And access to their local retail stores!
05:18Games
05:20Gedawid