@EvangelinaPetrakis made the decision not to attend college after finishing high school. Instead, she went all in on growing her then-budding social media business. On this episode of the Forbes Top Creators Show, assistant managing editor Steven Bertoni delves deep into Evange Petrakis' career, and growing business.
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LifestyleTranscript
00:00Show, don't tell. That's as simple as it sounds is as simple as it is. I'm not the kind of person
00:06as a consumer outside of being a creator. When I'm consuming content, I don't like somebody
00:11that's shoving something down my throat, not somebody who's trying to sell me something or
00:15trying to really get me to buy something because maybe there's a paycheck on the other end.
00:20I like somebody who's more so standing in front of the camera, subtly showing their outfit or
00:24subtly showing their makeup. You see the application of the makeup or you see the way the clothes fit
00:29or the way the necklace is laying and you want it because of how well it's speaking to you
00:35without actually being spoken to you about. So that's something that I portray within my content
00:40and if you watch me, you'll see that. I'm more so of just show my audience, but don't talk about it.
00:45I don't need to be vocalizing why they should buy something. I want them to visually see it.