مدي 1 تي في : مع المصمم هشام لحلو - 25/04/2025
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01:26permanent du Victoria and Albert Museum. Chevalier de l'Ordre des Arts et des Lettres
01:30depuis 2016, Hicham continue de marquer le design mondial. En promouvant l'héritage
01:35africain et arabe, en 2025, il célébrera 30 ans de carrière, un parcours qui allume
01:40créativité et vision. Plus qu'un designer, c'est un ambassadeur du patrimoine et de
01:44l'innovation.
01:56Merci d'avoir l'invitation. C'est un plaisir de vous rencontrer depuis des décennies.
02:08Merci.
02:09Le processus de création est en fonction de chaque projet. Il y a des créations libres.
02:20J'essaie de faire un projet, un exposition, il y a de l'exposition. Et c'est un
02:28exposition. Quand on l'exposition a une thématique, on va travailler sur les thématiques.
02:31Pour l'exposition, on peut l'expliquer par rapport à cet espace. Si on a les
02:35montées Vitesse ou l'apprément dans la ville, il y a des places d'avis.
02:40Il y a des à des espaces qui vont faire l'immobilier ou boulard pour les
02:46and they will think about the work that you can do.
02:50So everything will be done.
02:52What does it mean as a problem?
02:54What does it mean as a need?
02:56Yes, we try to solve a problem.
02:58In fact, the problem is not a problem in itself,
03:01but it's the center user.
03:03It means that we think about the product or the product,
03:08whether it's a space, whether it's an hotel,
03:10whether it's a task.
03:12But at the design, it's an approach to artistic,
03:17but it's an approach to the technique.
03:19I'm going to say something that doesn't have a...
03:23The benefits?
03:25The benefits of the economy and the economy.
03:28It doesn't have a free creation,
03:30but it doesn't have a free creation.
03:32But if you don't have a free creation,
03:34you might want to create a new one.
03:35Of course.
03:36If you're in a car,
03:37you'll have a good sensibility,
03:39a good car,
03:40or if you don't like it.
03:41You'll have a single piece.
03:43You'll have a limited series.
03:44You'll have a limited series.
03:45You'll have a free creation,
03:46like the Raba,
03:48or the Knaas,
03:49or the Kaza.
03:50You'll have a lot of examples.
03:53You'll have a lot of scientific or technical,
03:55or the sport,
03:58or the auto-route,
03:59so that every project is on the scale of the value,
04:01and the range of the value of the value.
04:03But the methodology is the same.
04:06You'll have a lot of projects.
04:09You'll have to start with a restaurant,
04:11or a hotel,
04:12or a hotel,
04:14or an hotel.
04:15There are two aspects of the technique.
04:16You'll be able to use the water and earth.
04:17This is the technique of the drug technology.
04:19But when people get famous,
04:21they usually don't employ any other buildings
04:22or objects.
04:23From a design,
04:24you're strategies of the industry.
04:25It's popular with many specialties.
04:28This is a feature of design.
04:29This is a feature of design.
04:31It's a feature of strategic strategies and thinking.
04:33But Hicham, do you think more about the utility or the aesthetic aspect of it?
04:40No, the aesthetic aspect of it.
04:42The functional aspect of it.
04:43We often talk about the aesthetic aspect of it.
04:48The aesthetic aspect of it is the part of it.
04:51We're thinking about how to change the sensibility of our body.
04:55How to change our body and our body.
04:58We don't like it.
05:00We're all looking at the electric or hydrogen.
05:04We're looking at the emotional aspect.
05:08But the aesthetic part of an emotional aspect,
05:14is that the core of the design is brought in by the function.
05:16We're going to design an object for the function of it.
05:21It's a very good point.
05:22But in this point, it's a lot of technical aspects.
05:25It's a lot of parameters.
05:27The touch, the materials, the ease of the work.
05:31The way it is construed, the way it is built, the system.
05:35You have to adapt with the door.
05:37It's not the way it is built with the door.
05:40No, no, no, it's a very good point.
05:43It's a very good point.
05:45It's an ergonomics of humans.
05:46The human body has a big norm.
05:49You can see the size of the body, but we take into consideration the ergonomics of the human body.
06:01Hicham, what is possible to say that the design is in a way that is subjective,
06:08that is to say that if you want something beautiful, I don't have the same experience of the human body as well as me.
06:19I think the design is a part of the design of the human body,
06:24but I think it's more and more.
06:27It's more and more.
06:29But the design of the design is applied.
06:32It's applied to innovation, applied to science, applied to technology, applied to luxury, applied to the technology.
06:39The right?
06:40It's a very transverse area.
06:42You can see it in the car, in the car, in the car.
06:46It's a very good idea.
06:48But I'm going back to the car in the car.
06:51It's easy to get rid of the human body.
06:54It's easy to get rid of the human body.
06:57It's easy to get rid of the human body.
06:59But I'm going to find a grip, a touch, a touch, a walk that people know about it.
07:05So, as a designer, I'm going to know one or two or three objects.
07:11But the designer, the work of the design is not one object.
07:15After that, with the lack of understanding, we need to understand the objects.
07:20The designer, the objects, the designers who are in the world,
07:25the objects we use in the world, the design of the global design.
07:31It's an interesting skill.
07:33You can use a design of the global design,
07:35but it's the same skills that they use in the space.
07:37It's a great skill for you.
07:38With the works, with the design of the modern image.
07:40You can do this.
07:41You can give me an example,
07:43Can you give me an example of a design for a lot of attention to you?
07:48Or a design for a lot of attention to you?
07:51Of course, it's not the same.
07:53Do you have any attention to your attention to your attention?
07:55I know that we can't say anything on TV, but...
08:00That's right. Tell us.
08:02I'm going to say that this is a spontaneous and sincere one.
08:08I was thinking about the Chinese and Chinese people in the city,
08:13and I was impressed by the Chinese people who are able to create a design.
08:26I'm thinking about the design of the catalyst of innovation,
08:30the catalyst of innovation.
08:32The Chinese cars, the quality of fabrication, the quality of design,
08:37and I'm thinking about the design.
08:39I'm thinking about it.
08:41If you look at the Republic of Korea for example,
08:43in China, they have invested in the design center,
08:47they have invested in the design center,
08:49in the field, in the field, in public and private.
08:52We don't have the 100% design.
08:54We don't have the architecture,
08:56we don't have a lot of architecture.
08:58But today, it's the power of the design.
09:00We're talking about the graphic design,
09:03graphic design,
09:04graphic design,
09:05and industrial design.
09:06Of course.
09:07It's a global job.
09:08So, everything is interconnected.
09:09So, I was fascinated by this brand.
09:11It's the mindset of the design.
09:13How do you find the mindset of the design?
09:15The mindset of the design.
09:16The mindset and the investment of the design.
09:18So, it's a good goal.
09:19It's a good goal.
09:20It's a good goal.
09:21Good goal.
09:22Good goal.
09:23Good goal.
09:24Good goal.
09:25Good goal.
09:26Good goal.
09:27Good goal.
09:28Good goal.
09:29Good goal.
09:30Good goal.
09:31Good goal.
09:32Good goal.
09:33Good goal.
09:34Good goal.
09:35Good goal.
09:36Good goal.
09:37Good goal.
09:38Good goal.
09:39Good goal.
09:40Good goal.
09:41Good goal.
09:42Good goal.
09:43Good goal.
09:44Good goal.
09:45Good goal.
09:46Good goal.
09:47Good goal.
09:48Good goal.
09:49Good goal.
09:50Good goal.
09:51Good goal.
09:52in the development of the human development.
09:56We are doing a lot of work in Greece.
09:58This is very important.
09:59Today we are going to have cars,
10:01we are going to have cars,
10:02we are going to have trains,
10:04but we are going to work with the designers.
10:06The last time we went to the Siam,
10:08in the Salon of Agriculture,
10:09and we went to the Paviour,
10:11we went to the Paviour,
10:12and we went to the design.
10:14We went to the design.
10:15We went to the design.
10:16We went to the design.
10:17We went to the cooperative,
10:19we went to the technology.
10:20It was a very good product.
10:21We went to the store andивают our houses,
10:23and at least PDA has built.
10:24We went to the
10:30version of the PrintinЕb and come to Egypt.
10:33They are all inclusive,
10:35but they are going to work eventually.
10:37And it first 클�y to ensure the entire design is absolutely perfect.
10:42So I'm not going to Eliot ,
10:44but it's something that�ooh to disable me.
10:47How about Tesla?
10:50Tesla, the leader of this design, can you tell us about this term?
10:58Tesla was the first big brand, after the accessibility of it in Tiaman, which is Michelle Chesa.
11:06Today, the Chinese have made Tesla in the country.
11:10The cars are 100% electric in design.
11:13They have acquired the design directors of Holland and Germany.
11:16The Chinese have developed a real design design team.
11:22They have built this design and built the quality, ergonomics, and technology.
11:29They are hyper-connected cars.
11:31Today, when we have a leader of these companies, we have to do it,
11:36we have to do it, we have to do it, we have to do it.
11:39So, today, we are making a group seem to have a strong group of business people,
11:45and every big group in public, and all at our own design team.
11:49We are all together, we have a different design team,
11:51and all of them have a different design design team,
11:53and they say we have all the equipment brand, which is a Hyundai Motorradic or a car, etc.
11:56Can you tell us?
11:57Can you tell us about this product?
11:58Can you tell us other examples?
11:59Can you tell us about the bigger brand?
12:01A company αναgrabile, which is the NQ's,
12:04Nameix.
12:05It was really nice to work in Italy, but the interior design was made by a group of several Moroccans designers,
12:14even in the Maghreb, with supervision of them.
12:17How did you talk about the Italian team in Milano?
12:21How did you do this job in the Salon Satellite Awards?
12:25How did you do this job and how did you do it?
12:28First of all, it was a proud and pleasure.
12:31It was one of the most influential people in the LLM.
12:39It was the President of the Jury.
12:42The Salon Satellite Awards was the price of the Salon Mobility.
12:46It was a great event in Milan.
12:49It was a great event in Milan.
12:53It was a great event in LLM.
12:55It was 130 projects.
12:57There were several experts and designers worldwide known.
13:00We used to call them the Maghreb, Africa and even the Arabic language.
13:05It was a great experience.
13:08We had a few hours to work on the issues.
13:11It was all exposed.
13:13The Salon Satellite Awards was the launch of the designers.
13:18It was a great event in the last few years.
13:21It was the key to the spectacle of the Salon Mobility.
13:24It was very interesting.
13:26It was very interesting.
13:27It was 130 projects in 37 or 36 countries.
13:31It was exposed.
13:34Since the Salon Satellite Awards exist,
13:37there were 4000 designers exposed.
13:39It was really a great event.
13:41It was a great event in the schools and universities.
13:43It was a great event.
13:45It was an exciting experience.
13:47It is a great event for me.
13:48It was an exciting event.
13:49I was also participating in the artisanat and design museum.
13:53Great!
13:54Is you still in New York?
13:56I've been in New York now.
13:57Have you already visited there?
13:58It's a great event.
13:59Yes, it's one of the biggest museums in the world.
14:03We have the design part which is very, very important.
14:06Paola Antonelli is the jury who is present.
14:09She is the director of the design and architecture of the MoMA.
14:14They are very influential, but they are of humility.
14:17They are the same.
14:19They are the jurors of the same level.
14:22They are the same, they are the same.
14:24But it's fluid.
14:27And there are people who are very familiar with the industry.
14:31The MoMA is the name of the New York Times.
14:36Guggenheim, Bilbao.
14:39I had an exhibition in 2016
14:43when there was an exhibition that was launched in the Vitran Design Museum
14:47called Making Africa a Contemporary Design, a Contemporary Continent of Design.
14:52It was in Bilbao, Barcelona, CCCB, the Contemporary Contemporary Contemporary Contemporary Contemporary Contemporary Contemporary Contemporary Contemporary Contemporary Contemporary Assurances.
14:58We got the United States in three museums in Atlanta, in Aboukwirk, Austin...
15:03These are the big Camerines museums.
15:07They are the Department of Design and Architecture division.
15:12So, God knows a museum and a radiatek.
15:15They are putting light on the lights.
15:17Yes, they are now in the design.
15:19They are in the design.
15:20They are in the design.
15:22They are in the exhibition, but even temporary.
15:24Today, this is an exhibition permanent
15:27for the artisanat in the artisanat
15:30We also have products of great consumption.
15:33We are the designers of our products.
15:35For example, even with the appeal,
15:38that's why we have to say that it's a design.
15:42Even with the scale, it's a design.
15:45The famous strategy, it's a design.
15:47These are products of great consumption,
15:50known by the great public,
15:52who have been born in our childhood,
15:53but who are completely in their place.
15:55If we do the etymology or the anthropology,
15:58it's a design from the other.
16:00With the artisanat, we're going to be exposed
16:02to the development of the new era.
16:06It's a design of Mohamed Saadis,
16:08a design of Bilhazi, a design of Tazi.
16:11It's a design of the design.
16:12But why don't you do that?
16:17We have the expertise of the international world.
16:20It's a design of Yisam Al-Halou.
16:22No, no, no.
16:24I'm already celebrating my 30th anniversary of Yisam Al-Halou.
16:28I hope that a museum will be able to honor the work of Yisam Al-Halou.
16:33But there is a project that is in course,
16:35in-shallah, where I'm going to put on my side
16:37one of the young people
16:37that I'm going to put in advance for the exhibition of Yisam Al-Halou.
16:40So Yisam Al-Halou is in preparation.
16:41You were working with Dom's house.
16:44Do you want us to see this experience?
16:45Yes, indeed. Thank you for reminding me.
16:48This is 50 years of work.
16:50I was working in 2019,
16:51a few months before COVID-19 pandemic,
16:56and I went to Dom's house,
16:58because I had already collaborated with them,
17:00with the Oryx, which is still in the sale,
17:02which is a great house,
17:04a great house, a great house.
17:07But when I went to Dom's house,
17:08I had one idea.
17:10It's called ADN,
17:12which is ADN, or the DNA in English.
17:14And then I went to the house,
17:15which is the hymn of the fraternity,
17:17where I went to four hands,
17:18which is just two creators,
17:21two people.
17:22And I went to the house,
17:23between the contemporary and the design.
17:26The idea was super.
17:28There was one of the 10,
17:29where they finally chose my friend and my brother,
17:32Sheikh Diallo, from Mali.
17:34And all the last time,
17:37I went to Dubai,
17:38and I went to Dubai Mall,
17:40and the group Shalhoub,
17:43which is the biggest group in the Luxe Middle East,
17:45in Main-Orient,
17:46which is exclusive to 50 pieces.
17:47They said, they don't want to buy them.
17:49They loved the pieces.
17:52But what made me happy?
17:54What is it?
17:54Yes, it's a big piece.
17:56It's a big piece.
17:56It's a big piece.
17:57It's a big piece.
17:58It's a big piece.
17:59And in the same way,
18:01it's a big piece.
18:02Wow.
18:03Yeah.
18:05And the traditional and traditional
18:06is that the name of Islam,
18:08Sheikh.
18:09They don't say,
18:10but in Senegal,
18:12they're called Sheikh Diallo,
18:14and they also called the Sheikh Diallo,
18:16and they also called the performance artistically.
18:17And there was a lot of music.
18:20We are going to show you how to get the music, the Rit.
18:30We are here to show you the constellation.
18:37We have worked on the symbiosis between the two big civilizations, the Mali and the Maghreb.
18:42We have worked on Dogon, on the Mérinides, and on all the stars.
18:48We have found this universe, which is a crystal dome.
18:58It is a very high level, in terms of quality and work.
19:05It is also a work of Moucharabé, which reminds the work of the Marocan architecture.
19:12It is 24 years old, the orange, the amber, and 25 years old, the amber, and 25 years old.
19:18So, did they buy it?
19:21They bought it, but they bought it.
19:22They bought it.
19:23They bought it.
19:24They bought it.
19:25They bought it.
19:26They bought it.
19:30They bought it.
19:33And they bought it in Dubai.
19:34And then they bought it in Dubai.
19:35They can buy it everywhere.
19:36They bought it everywhere, the collectors or even if they bought it.
19:39And they bought it.
19:41Dom, Dom?
19:43Dom is the brand.
19:45Do you want to be Dom?
19:47Dom is the same, but there are two artists in the design.
19:51Okay, good.
19:53What is the experience of Dakar?
19:55It was beautiful.
19:57I was happy after Dakar.
19:59I was in Dakar before the Covid, so it took a lot of years.
20:05It was the continent of Vienna, the fusion relations.
20:12The design of the Biennale d'art africain contemporain of Dakar,
20:16I had more than 15 years ago.
20:20The number is in my head.
20:22It was the great return of the Semaine of Africa
20:25where Ousmane Bey, a very famous designer in the Sénégal,
20:29put in the honor of the pioneers.
20:31The old palais of justice of Dakar was in large part restored.
20:35There was a large part of the section of the design of the old palais of justice.
20:40There was an honor of the stage of the hall with a beautiful cinematography.
20:44This was the exhibition.
20:47There was a lot of new people with young people.
20:51I presented for the first time with the piece Emerald.
20:56I was exposed with the famous Thayer Zaha.
20:59The three three were exposed.
21:02The experience was that we were all met.
21:05We were all in charge.
21:07We were all in charge.
21:08The president of the Sénégal of the Republic of the Sénégal.
21:11It was extraordinary.
21:12There were a lot of emotions.
21:14Like in Dakar.
21:16In fact, the emotion is gradually in each event.
21:20Dakar was the return of the design.
21:22It was very well covered in Dakar.
21:26The Dome was waiting for several years.
21:28So it was like the child who arrived, if we could say.
21:31Or the jury is still another recognition.
21:34Because that's a great event.
21:37The question of the situation.
21:39I'm talking about the situation.
21:40I'm talking about the situation.
21:42The situation versus Lego.
21:46The artist.
21:47Yes.
21:48The artist has a Lego.
21:49Of course.
21:50More or less.
21:51Yes.
21:52Yes.
21:53And you can see the recognition of many people.
21:56There is a number of people in the world.
21:57And that's the case.
21:58And the advantage of the Lego.
21:59And the relationship between the culture and the culture.
22:04And the relationship between the culture and the culture.
22:05And the culture and the culture of culture.
22:07That's a really good question.
22:12Yes.
22:13No, I didn't have any trouble.
22:15I'm talking about the problem.
22:16I'm talking about the education.
22:17But for the artist, the ego, it's his moteur.
22:29After one of the artists, you know how to manage the ego.
22:33I, unfortunately, I'm well managed, I don't have my head.
22:38I'm very tired, even when there's a recognition, it's a joy.
22:45I still exist.
22:47Because the artist, it's not the ego when he needs recognition.
22:50It's a moteur.
22:51It's a moteur.
22:52It's just the motivation.
22:54A creative, he needs to be motivated.
22:57If we know to stimulate and motivate him,
22:59in addition, if we give him work,
23:00or if we buy his work,
23:02he's in his house, he's a team.
23:05So it's something of human.
23:07After, what we should have a little more push from,
23:11we've talked a long time ago,
23:13there's an evolution.
23:14It's to give a little more chance to the talent of his wife.
23:17You know what this is?
23:18And then, we encourage, and to promote the culture of the meritocracy.
23:24It's always a good idea.
23:26We are talking about the very young people,
23:28why are they playing around us?
23:30We love, we love, we love us,
23:32and we love, and we love the people that we lose.
23:34We love and we love the people that we fight.
23:36We love the people that we have.
23:37The power of our success and our success?
23:38The power of our success.
23:39It's a collective.
23:40We are going to see examples of the example of the KBKUR.
23:42What is a collective?
23:43Yes, it's a collective.
23:44Why do we not use this philosophy for our life?
23:49Why do we not use this philosophy?
23:51Why do we not use this philosophy?
23:53And we have a very good idea.
23:54If you're not a subject, you're going to say,
23:56I'm going to say,
23:58I'm going to use this philosophy,
24:00and I'm going to say,
24:01I'm going to say,
24:02that's a big thing.
24:05It's a big thing.
24:07Thank you very much.
24:09We are going to talk about this whole episode.
24:11Why are you working on design?
24:14What are you working on?
24:16Of course, there are many projects.
24:19We are working on very interesting projects.
24:22I'm going to support the council.
24:25I have a lot of advice on some groups in private and public.
24:29I try to see how we can feel about
24:32how to integrate the design as a strategic factor.
24:35We are going to help the future clients.
24:37I'm going to say that we are going to get to a hotel.
24:41We are going to get to a local talent.
24:45After the exhibition, we are going to have 30 years of parcours.
24:48We are going to get to the Maghreb.
24:50We are going to get to the Maghreb.
24:52We are going to get to the French and English.
24:56We are going to get to the actual work.
24:59There is a lot of work.
25:01We are going to prepare for the first time.
25:05I'm going to go to the Latin America, the North America, the Europe, the Africa, and the Asia.
25:11But the first time I'm going to go to Australia.
25:13So soon, good news.
25:15We are going to take a look at the news of you, Siye Cham.
25:17We are going to take a look at the last question.
25:19Thank you for the invitation.
25:21And the design of the Maghreb, the design of the Africa.
25:26Thank you very much.
25:28We are going to take a look at the talent.
25:33And that is a great idea.
25:35Yes, I am.
25:36And that is the American the South America.
25:37Good news and welcome to you.
25:38We are going to have a finish the episode of today.
25:40Thank you for the technical and technical work.
25:43I have a great pleasure for you.
25:45And thank you very much for your support.
25:46Our program is the part of the world.
25:47Great.