How the US-China trade war took to TikTok and put Europe's luxury fashion houses in the middle
The US and China’s ongoing trade war has taken to TikTok and European fashion houses have found themselves sandwiched in the middle.
READ MORE : http://www.euronews.com/2025/04/21/how-the-us-china-trade-war-took-to-tiktok-and-put-europes-luxury-fashion-houses-in-the-mid
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The US and China’s ongoing trade war has taken to TikTok and European fashion houses have found themselves sandwiched in the middle.
READ MORE : http://www.euronews.com/2025/04/21/how-the-us-china-trade-war-took-to-tiktok-and-put-europes-luxury-fashion-houses-in-the-mid
Subscribe to our channel. Euronews is available on Dailymotion in 12 languages
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NewsTranscript
00:00Are European Luxury Goods Produced in China?
00:08The ongoing trade war between the US and China is now all over TikTok and European fashion
00:14houses have found themselves sandwiched somewhere in the middle.
00:17A bag from a high-end European fashion house such as Hermès Louis Vuitton or Prada can
00:21cost hundreds of thousands of euros.
00:24But on TikTok, individuals claiming to be Chinese manufacturers say they are the ones
00:28really making these goods.
00:30Speaking in English and referring to prices in dollars, they appear to be targeting American
00:35consumers known for buying these goods.
00:37For the past more than 30 years, we have been an OEM factory for most of the luxury brands
00:42around the world.
00:43Gucci, Prada, Coach, Vuitton, you name it.
00:46Real OEM factory for those luxury brands.
00:49We are the same group of people.
00:5230,000 USD and do you know how much it costs from us?
00:56If you buy from us, only less than one-tenth of its price.
01:00On their website, Hermès lists locations where it produces and manufactures but does not mention
01:05China.
01:06The same goes for Louis Vuitton.
01:08Meanwhile, the EU stipulates that for goods to be labelled made in Europe, their last substantial
01:13transformation must occur in the country of production.
01:17Investigative journalist Noémie Leclerc told EuroVerify that the majority of these TikTok videos
01:22in fact display counterfeit products.
01:24Leclerc added that these videos are being posted as the Chinese government moves towards
01:28encouraging counterfeit production in a bid to retaliate against US tariffs.
01:33Despite this all, the luxury goods industry is shrouded with secrecy and protects the finer
01:38details of its supply chain.
01:39According to experts, luxury brands such as Ralph Lauren and Prada do manufacture in China
01:45at stages of the production process.