TikTok launches campaign for more responsible, mindful content

The Manila Times

TikTok launches campaign for more responsible, mindful content  Social Media Platform Tiktok launches its 'Think Twice' campaign that will empower users to be more responsible and mindful of content they share on the platform, according to its Philippine Public Policy Manager Peachy Paderna on April 3, 2025.   VIDEO BY RED MENDOZA  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe  Visit our website at https://www.manilatimes.net     Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion    Subscribe to our Digital Edition - https://tmt.ph/digital    Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein   #TheManilaTimes #TMTNews #Philippines #Tiktok

Transcript

00:00So, the Think Twice campaign is a digital safety campaign meant to empower our users

00:06on digital safety practices on the platform.

00:11We deployed that message pretty much through videos that inform users about resources that

00:19are available to them, the principles that they have to look out for when it comes to

00:25spotting misinformation, when it comes to making sure that they can prevent being victimized

00:32by scams, knowing what to do with AI-generated content.

00:38It's a dedicated campaign, really, for digital safety.

00:41So, we have tapped creators who have put out videos that amplify the message of the campaign,

00:49and we hope that by tapping these creators and also putting our videos out there, that

00:56the message will be spread by TikTok users all over the Philippines.

01:02Because this is a campaign unique to the Philippines, it's also in other markets, but the approach

01:06here is very localized.

01:08And so, what we hope is for users to continue sharing our Think Twice videos and making

01:15sure that everybody has access to the resources that we're pointing them to about how they

01:22can keep themselves safe and secure on the platform so that TikTok remains a positive

01:27environment for all our users in the Philippines.

01:29I'm glad you asked that question, Red, because we actually have very robust content moderation processes.

01:35We have over 40,000 trust and safety professionals all around the world, and those that are dedicated

01:41to the Philippine market to enforce our community guidelines and ensure that TikTok remains

01:46a safe space for everyone.

01:48Our message to Filipino users is keep inspiring, keep being creative on TikTok, but also know

01:55what the community guidelines are so you understand what you can post on the platform, what you

02:00cannot post on the platform.

02:03And hopefully, that allows you to reach out to your audiences and to your friends, to

02:07your communities in a meaningful and impactful way.

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Transcript

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