Japanese drinks maker Suntory is looking to shift where it markets its spirits across the globe as it girds for a potential trade war, its new president said on Thursday (April 3). - REUTERS
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00:00The biggest challenge we may have is a split business,
00:06but almost 70% of our business is either in Japan or the United States.
00:14And we have a strong bourbon brand in the United States.
00:19We have a very strong Japanese brand in Japan.
00:25So we will produce and try to sell locally.
00:32That's the key strategy with the tariffs.
00:37We always have challenges for how to control the supply
00:43and how to build up our liquid.
00:51But for the time being, I believe that the trend itself is continuing to grow.
01:04Of course we carefully watch the trend,
01:09but at the same time we have to create the demand.
01:14So we should focus on brand investment so that our brand condition stays healthy.