CUPRA continues to redefine customer interaction through a unique immersive experience blending the real and virtual worlds. The brand has developed a specific app for the Meta Quest 3 ecosystem allowing users to discover more about CUPRA and configure their cars through mixed and virtual reality. Through the brand’s dealer network, customers visiting CUPRA Garages around the world can enjoy the experience, which has also been tested in a pilot program on selected Lufthansa Allegris flights, offering exclusive content for Business Class passengers.
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MotorTranscript
00:00This is very interesting for the cars that are not yet in the dealership because by doing
00:11so we allow our customers to get a sneak peek of the cars that are about to be present physically
00:18in the dealerships.
00:24We want to connect to the next generation so we have customers that are willing to experience
00:30technology always with the aim to boost emotions and to feel something new which this technology
00:36definitely offers.