Maserati opens new Officine Fuoriserie Maserati

At the historic Maserati plant on Viale Ciro Menotti, Modena, a space dedicated to the most refined customization of the House of the Trident’s cars has been created: in the new Officine Fuoriserie Maserati, there is no limit to customers’ wishes and the configuration process is enriched with an innovative painting line to produce the Maserati of their dreams.

A century has passed since the hand of his brother and artist Mario Maserati designed the famous emblem, drawing inspiration from the statue of the Roman god Neptune in Bologna’s Piazza Maggiore. The symbol then found its place on the grille of the Tipo 26, making its debut the following year at the Targa Florio and beginning the glorious history of the manufacturer’s cars, first on the track and then on the road. 2025 is the year of the Trident.
This is not just a logo, it is a symbol of heritage and innovation, of desires and luxury, of Maserati's nature to always focus every decision-making process on the customer, to exalt their desires and make them possible.
As such, the future of luxury is shaped, partly through customisations via the Fuoriserie Programme, with bold investments in bespoke design and technological innovation.