The internet latched onto this fitfluencer's morning routine, squeezed all the meme juice out of it, and bottled it in a nice blue Saratoga bottle. What is it about this video that made the internet go crazy?
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#ashtonhall #morningroutine #saratoga
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FunTranscript
00:00Who is Ashton Hall, and why is the internet making fun of his morning routine?
00:03Ashton Hall is a grindset fitness influencer, bodybuilder, and self-proclaimed health coach
00:08who recently went extremely viral for a video showcasing his morning routine.
00:12But what is it about this routine that's so memeable?
00:14Hall himself is a 29-year-old living in Los Angeles, California.
00:18Originally from Orlando, Florida, Hall had NFL aspirations in high school and college,
00:22but pivoted to online training and social media during the COVID-19 pandemic in 2020.
00:27Hall's content was re-shared across social platforms in the early 2020s,
00:30but his virality sparked in late March 2025 after a video of his,
00:34in which he walks the viewer through his morning routine,
00:37was re-shared to Twitter by an account called Tips For Men on March 20th.
00:40The post went massively viral, garnering nearly 700 million views in four days.
00:45There was a lot for people to latch onto in the roughly 90-second video,
00:49which starts with him waking up before 4 a.m. and has a series of quick cuts
00:52with timestamps to show how his morning plays out.
00:55The post, of course, amassed viral quote tweets and all kinds of memes at Hall's expense,
00:59making fun of or questioning some of his specific morning habits.
01:02Many made fun of how extreme or elaborate the routine was.
01:05Others fixated on him rubbing a banana peel on his face or dunking his head in ice water
01:09multiple times. Ashton's video also features him repeatedly using a brand of sparkling water that
01:14comes in a blue glass bottle called Saratoga, which many ex-users noted had a massive spike
01:19in sales after the video was posted, so much so that bottles of it would sell out internationally.
01:23Saratoga water, bananas, and ice water would become themes and memes referencing the video,
01:28but these were far from the only elements that faced extreme memery.
01:31Ex-users would also fixate on the timestamps in the video,
01:34criticizing the amount of time Hall allegedly allocates for each activity.
01:37For instance, many would share screenshots of Hall diving into a pool, supposedly at 7.36 a.m.
01:43The timestamp changes to 7.40 while he's still mid-dive,
01:46and users were quick to point out the error.
01:48This screenshot would also become the subject of all kinds of viral recreations and fan art.
01:52Even MrBeast would post a screenshot jokingly referencing the morning routine video.
01:56Many, having seen the viral video, would dig into some of Ashton's other content
02:00and find more elements to poke fun at or just make memes about him in general.
02:04But Hall isn't the only fitfluencer with a complex morning routine,
02:07and with the virality of his video,
02:09similar videos from other intense morning people would start making the rounds on X as well.
02:13And of course, there was a ton of parody content,
02:15with creators posting their own satirical, elaborate morning routines based on Hall's,
02:20often showing their own actual, lazy routines,
02:22which starkly contrasts the hyperdiscipline displayed in Hall's.
02:25No matter how you feel about Hall's morning routine,
02:27he's now amassed over 8.8 million followers on Instagram,
02:30over 4.8 million followers on TikTok,
02:32and over 2.9 million subscribers on YouTube,
02:35once again proving all virality is good virality.
02:38What do you think of Hall's morning routine and the flack he's gotten for it?
02:41Let us know in the comments,
02:42and make sure to like and subscribe for the latest in internet culture.