Welcome back to Entrepreneur Elevator Pitch: On the Street! 🚀 Today, Vanessa Dawson pitches Arber, a brand bringing the same health and wellness standards we expect for ourselves to the plants we love. Arber is on a mission to make plant care safe, simple and effective.
Rodgers Healy is impressed by Vanessa's pitch and her numbers—but he still wants to know... What’s the ask?
Smart business buying starts with Amazon Business. Learn more here: https://entm.ag/amazonbusiness
Rodgers Healy is impressed by Vanessa's pitch and her numbers—but he still wants to know... What’s the ask?
Smart business buying starts with Amazon Business. Learn more here: https://entm.ag/amazonbusiness
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00:00So this pitch got two things right. As soon as we're done, I'll tell you exactly what they are.
00:04Hi, I'm Vanessa Dawson, the founder and CEO of Arbor, the world's first plant wellness company.
00:09We'll sell a line of organic, patented, biological plant care products for your lawns, your gardens, and your indoor plants.
00:15A $13 billion U.S. market.
00:17In under four years, we've managed to scale to over $30 million in revenue and have launched in 7,000 doors.
00:22We're on a mission to help the 70 million gardeners across the U.S. grow a better world. Join us.
00:27So as far as highlights of the pitch, the two things that stand out to me, number one is revenue.
00:31$30 million, and my guess is the average price per unit is maybe less than $50, which that is a lot.
00:37That is economy of scale. That's impressive.
00:39And number two is distribution. So that means people believe in her.
00:42I wonder what the sell-through rate is. I wonder how often people are coming back.
00:45Not to be critical, but what's the actual ask? You want us to join you, which means you probably need money.
00:50Is the money for growth? Is it to sustain runway? Did you get sued?
00:54All in all, it was a great pitch, minus a few little details that are actually pretty important.
00:58We're so grateful that you took part in Elevator Pitch on the Street.
01:01Amazon Business would like to gift you $500 in Amazon gift cards.
01:05Bam! Amazon Business! Thank you.