By using a process called digital printing, Adore Me is helping to reduce water use and pollution in the fashion industry.
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00:30The World Bank actually estimates around 20% of global industrial water pollution comes
00:50from textile dyeing and processes.
00:53There's different washings and preparations that the fabric has to go through, and there's
00:58fewer of this needed for digital printing than for screen printing.
01:03And then also on the other side, after it's printed, then there's fewer washes and processing
01:09that the fabric has to do.
01:10So all of that kind of culminates to less water being used, which is really great.
01:20With screen printing, you have to cut screens for every color.
01:24With digital printing, you have limitless amount of color.
01:27So when you see a photo-real print, it's more than likely digital printed, because
01:31you can get really clear, crisp details, really fine lines that are harder to get with the
01:36traditional screen printing technique.
01:50It's not widely used by everybody, but as technology advances and people really ask
01:57for it more and push for it more, we're hoping that prices start dropping and make it more
02:00accessible for everybody.
02:02Digital printing's actually been around for a while.
02:05It's not super revolutionary.
02:07It's not going to save the world tomorrow, and we know that.
02:10But it's a little change and a little step that we can take that has a positive impact
02:17and a positive step forward as we start looking at different ways that we can improve, make
02:22our product better for our customer, for the workers, for the environment, and just for
02:27our company as a whole.