Six months after Helene's floods devastated western North Carolina, Asheville businesses are rebuilding and eager for tourists to return.
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00:00This is Asheville. It's just got the vibe of love and coming together, community.
00:13One thing I see is people are still the same, the very vibrant culture, people are still happy to be here.
00:19And from what I've heard from my friends, it's coming back. It's coming back strong.
00:25Asheville is so ready for tourism. We need you. We. Listen to me, I'm a Bostonian.
00:34We understood coming in what some of the difficulties may be, but we've been inspired by the people and their recovery.
00:42Some people are going to come and look at the devastation as part of tourism.
00:46If that's what it needs to be, may it be. But still come to Asheville.
00:52We're not just ready for tourism, but we have a different kind of way to approach it than we did prior to the hurricane.
01:02I feel like there's more to it. There's more heart and more that collaborative spirit and community mindedness,
01:10which is what people love about Asheville anyways, right?
01:12So I feel like it's not just back. It's back with more of everything that people who visit this place love.