From clothing to haircuts, social media leads the way when it comes to setting trends in big cities. But regional towns are also at the cutting edge of the latest trends for barbers, leading to a significant increase in men entering the hairdressing industry.
Category
📺
TVTranscript
00:00Hidden in the quiet streets of Renmark, there's a barber booming on social media.
00:05What started as a quick trim for friends at home has turned into a bustling business.
00:10Charles and I probably started posting consistently on social media about six months ago,
00:15and since then we've been able to amass over 100,000 followers and over 100 million views.
00:23And that's attracting customers from far and wide.
00:26Clients travel, you know, one, two hours. That's up to 200, 300 kilometres just for a haircut.
00:33Industrious teenagers in the state's southeast are also starting homegrown businesses.
00:38I started with taper fade. It's just the sides here and the back like mine.
00:42Yeah, it's a good one. All the boys love it.
00:45To build on that love, this self-taught barber is planning to head to Adelaide for professional training.
00:50To build on that love, this self-taught barber is planning to head to Adelaide for professional training.
00:55Haircutting is never going to die because hair's never going to stop growing. Everyone's going to have hair.
01:01As trends chop and change, so do people's haircuts,
01:04with barbers now providing a more personalised grooming experience.
01:08TAFE enrolments in barber qualifications have seen significant increases,
01:12with more men picking up the scissors to earn a living.
01:16We're seeing quite a diverse group. Some are coming as full-time students.
01:21Some are coming through apprenticeships.
01:23So there's those, I guess, different cohorts of people that are showing interest.
01:28With a helping hand from social media.
01:30I think it shows the sides of barbering that we don't tend to see.
01:33We're able to express our personalities a little bit more and have a bit of fun with it.
01:37Turning fun into a career, no matter where you live.