One in four Brits know more about pop culture than their savings accounts, according to a survey.
A poll of 2,000 adults found instead of confidently knowing the finer details of their savings, many of these could name the Premier League top scorer (39 per cent) and films nominated for best picture at the Oscars.
While others could easily list Taylor Swift albums (22 per cent) and name the actors who’ve played Doctor Who in recent years (22 per cent).
Some even know more about last year’s Christmas number one (21 per cent) and the winners of The Traitors in January (19 per cent) than how their savings are performing.
As a result, 44 per cent admit they are in desperate need of getting on top of their finances with a ‘financial spring clean.’
To help Brits take the first step and celebrate ISA season, Skipton Building Society [https://www.skipton.co.uk/savings/isas], which commissioned the survey, has teamed up with Bread Ahead bakery to give away free ISA buns – a sweet incentive to kick-start their financial spring clean.
The collaboration saw 1,000 iced buns served in London yesterday [Thurs], encouraging savers to make the most of ISA season – with advisors from the building society on hand to talk about the importance of spring cleaning your savings and how to make the most of your money.
Financial influencer Abigail Foster said: “It’s so easy to ignore our savings because life gets in the way, but that could mean missing out on better interest rates and tax-free perks.
A poll of 2,000 adults found instead of confidently knowing the finer details of their savings, many of these could name the Premier League top scorer (39 per cent) and films nominated for best picture at the Oscars.
While others could easily list Taylor Swift albums (22 per cent) and name the actors who’ve played Doctor Who in recent years (22 per cent).
Some even know more about last year’s Christmas number one (21 per cent) and the winners of The Traitors in January (19 per cent) than how their savings are performing.
As a result, 44 per cent admit they are in desperate need of getting on top of their finances with a ‘financial spring clean.’
To help Brits take the first step and celebrate ISA season, Skipton Building Society [https://www.skipton.co.uk/savings/isas], which commissioned the survey, has teamed up with Bread Ahead bakery to give away free ISA buns – a sweet incentive to kick-start their financial spring clean.
The collaboration saw 1,000 iced buns served in London yesterday [Thurs], encouraging savers to make the most of ISA season – with advisors from the building society on hand to talk about the importance of spring cleaning your savings and how to make the most of your money.
Financial influencer Abigail Foster said: “It’s so easy to ignore our savings because life gets in the way, but that could mean missing out on better interest rates and tax-free perks.
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FunTranscript
00:00Yeah, it's probably quite bad actually, that I know more about what's going on in pop culture
00:05than I do my own bank account, yeah.
00:13I think because pop culture is everywhere, isn't it? It's on Instagram, it's on social media,
00:19and I think getting to know what's going on with your bank account takes an effort and time.
00:24Yes, I do know who won The Traitors because I watched it religiously.
00:28No, I don't, I literally don't know what is in my bank account and actually I try not to look it.
00:41Skipton really wants to celebrate ISA season and making the most of your tax-free savings,
00:46so we're here in London handing out free ISA bonds.
00:51Come and get your free ISA bonds!
00:52Because I thought ISA was like an insurance.
00:58It is somewhere where you can save money and invest it for the future.
01:05I'll take an ISA bond, especially if it's free.
01:08And I love the pun, love a bond pun.
01:11ISA bond.