Morgan Motor Company revealed its latest flagship model, the Supersport, in a livestreamed event hosted by British presenter Richard Hammond. With 70% of Supersport production expected to be exported, Morgan is reinforcing its presence in key international markets, particularly in Europe, Middle East and East Asia, where demand for its highly bespoke, hand-built vehicles remains strong. The company has built a loyal following for its distinctive blend of heritage craftsmanship and modern performance, and this latest launch marks a significant step in its global expansion.
Blending cutting-edge engineering with the marque’s signature handcrafted aesthetic, the Supersport delivers a refined yet exhilarating driving experience – launching at a time of growing uncertainty over the future of internal combustion engine (ICE) vehicles in the UK.
Amidst shifting automotive regulations, Morgan’s Managing Director, Matthew Hole, is calling on the UK government to provide clarity on the ICE ban, warning that continued uncertainty threatens investment, jobs, and the ability of companies like Morgan to plan for the future. With current legislation set to prevent the sale of pure-ICE vehicles in the UK by 2030, Hole is urging policymakers to address the industry’s concerns and provide clear guidance.
The new Supersport, crafted at Morgan’s Malvern facility, aligns with the company’s sustainability commitment. 95% of its parts are sourced within Britain, while its chassis and body are made from lightweight aluminium containing 60% recycled content. A zero-waste-to-landfill strategy is in place, and all leather used in the interior is a by-product of the food industry.
Designed for modern touring, the new model features a lightweight carbon composite hard top and a folding mohair soft top, offering two distinct driving experiences. A redesigned interior integrates Bluetooth connectivity, wireless charging, and an advanced Sennheiser audio system, elevating usability without compromising Morgan’s timeless aesthetic.
At the heart of the Supersport is a BMW B58 TwinPower Turbo inline six-cylinder engine, paired with a ZF eight-speed automatic gearbox, optimized aerodynamics, and a refined chassis – reinforcing Morgan’s commitment to delivering pure driving enjoyment.
Blending cutting-edge engineering with the marque’s signature handcrafted aesthetic, the Supersport delivers a refined yet exhilarating driving experience – launching at a time of growing uncertainty over the future of internal combustion engine (ICE) vehicles in the UK.
Amidst shifting automotive regulations, Morgan’s Managing Director, Matthew Hole, is calling on the UK government to provide clarity on the ICE ban, warning that continued uncertainty threatens investment, jobs, and the ability of companies like Morgan to plan for the future. With current legislation set to prevent the sale of pure-ICE vehicles in the UK by 2030, Hole is urging policymakers to address the industry’s concerns and provide clear guidance.
The new Supersport, crafted at Morgan’s Malvern facility, aligns with the company’s sustainability commitment. 95% of its parts are sourced within Britain, while its chassis and body are made from lightweight aluminium containing 60% recycled content. A zero-waste-to-landfill strategy is in place, and all leather used in the interior is a by-product of the food industry.
Designed for modern touring, the new model features a lightweight carbon composite hard top and a folding mohair soft top, offering two distinct driving experiences. A redesigned interior integrates Bluetooth connectivity, wireless charging, and an advanced Sennheiser audio system, elevating usability without compromising Morgan’s timeless aesthetic.
At the heart of the Supersport is a BMW B58 TwinPower Turbo inline six-cylinder engine, paired with a ZF eight-speed automatic gearbox, optimized aerodynamics, and a refined chassis – reinforcing Morgan’s commitment to delivering pure driving enjoyment.
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MotorTranscript
00:00We're here for the launch of the Supersport and that's an important car for Morgan because
00:12it's a new flagship, it's a new different car, a new evolution, it is the next generation
00:17of Morgan so it's a really significant moment for this adorable car factory.
00:23Today is a really big moment for not only just Morgan but for the team of designers
00:26and engineers and craftsmen here that over the last several years have been imagining
00:30what a new flagship product could look like and what started off primarily as a styling
00:35and as a visual study has gradually evolved to become a fundamental ground up redesign.
00:40The reason why this is such a defining moment for Morgan is that this is our first flagship
00:45for 25 years so this is really putting Morgan back on the map and for the UK industry wide
00:52It's an opportunity to show how craftsmanship and coach building is still relevant in 2025.
00:58My first impressions, they've done a brilliant job of walking that tightrope of combining
01:03and bringing together the contemporary and the traditional. They're both highlighted
01:08in the new car and I think they've done that very well.
01:11With Supersport we wanted to take that one step further and offer the most competitive
01:16high performance Morgan we've ever produced before. It certainly is very exciting times
01:20for Morgan. It's no doubt we're really on a march at the moment and I'm very excited
01:23about what's to come.