There are stars, and then there’s Vice Ganda—an entertainer so embedded in the pop cultural fabric of the Philippines that her name alone is synonymous with humor, style, and unapologetic authenticity. Preview's first cover of 2025 celebrates her larger-than-life persona by capturing the different roles she’s played both in and beyond show business. Press play to watch how we—quite literally—got that bread. #PreviewVideos
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00:00The concept revolves around Vice and the various roles she's become known for within and beyond
00:10show business.
00:11Each layout focuses on a different hat that she wears.
00:16The first layout shows Vice as a comedian and how she made the caballo a big part of
00:20her branding.
00:22It features a miniature jeep with horse decal and details.
00:26It's also a nod to her father who used to be a jeepney driver.
00:29The second layout focuses on Meme as a fashion icon and how she's very vocal about social
00:35issues.
00:36And then the third layout is an homage to GGV and Vice Ganda as a host.
00:40The cover layout is about her as a breadwinner both on screen and in real life.
00:45The cover is also inspired by Salvador Dali's sculpture Retrospective Bust of a Woman.
00:51BJ Pascual was also the one who photographed the cover.
00:55I think the day before he came from Bangkok and then parang in the morning he had another
01:01shoot and then our shoot was in the afternoon and he was super professional.
01:05Like ang aga niya dumating and even the photos like it came out the way we envisioned it
01:10to be.
01:12Rocket Sets also worked on the production design.
01:14We've worked with them mostly in 2024 and we knew that they could easily pull off the
01:19vision.
01:20We wanted it to be clean and simple because we knew Vice was already a larger than life
01:25personality.
01:26Hi, this is Vice Ganda and I'm here at the preview cover shoot.
01:42We wanted to start the year strong and we can all agree that there's no one quite as
01:47Vice Ganda.
01:48A cultural icon who has established and exponentially grown her space in the entertainment landscape.
01:54She has excelled in various fronts and we wanted to highlight and celebrate the different
01:57hats she wears with this shoot and the timing couldn't have been more perfect coming from
02:01her breakthrough performance in And The Breadwinner Is.
02:05January covers are usually a challenge since production is done around the holidays.
02:09So we're really glad that our schedules aligned and we were able to shoot meme even amidst
02:14Showtime, MMFF promotions, and the December festivities.
02:17For this, we're happy to have worked with Eman Concepcion and Bern Rodriguez who brought
02:22to life the modernized old Hollywood glam with a matte base and nude lip and floor-length
02:27waves and a sleek bun with sculptural ends.
02:29We partnered with McDonald's for the refreshments and working with the team was a delight as
02:34always.
02:37Time check, 8.30.
02:38Meme came here right after Showtime and you know it might be deep into the night but we're
02:43still at it.
02:44We're still going at it.
02:45All in the name of fashion.
02:47So we're here at the cover shoot with Vice Ganda.
02:50We're currently preparing for the second look.
02:53For this shoot in particular, we have four custom looks prepared by different designers.
02:58So for the second look, Vice is going to wear a custom look by Dropda on with a structured
03:04hip and corseted bodice and we accessorized with jewelry from Adam Pereira.
03:11So for this cover layout in particular, we really wanted to place a premium on the fashion
03:16looks, especially considering Vice's stature in the industry.
03:20And throughout her career, she's been known for her bold style and for her fashion-forward
03:27sensibility.
03:28So we really wanted to capture that in this cover shoot in particular.
03:32So as mentioned by Bax earlier, in each layout, we tried to capture the different roles that
03:38Vice has taken on all throughout her career.
03:41And that also reflects in the choice of fashion.
03:44One look which is worth highlighting in my opinion is the cover layout where Vice wore
03:49a custom look by Keith Sakasas matched with a headpiece by Narek Beltran.
03:55And interestingly, Narek Beltran actually collaborated with a sculptor, Sandino Martin,
04:00to bring the piece to life.
04:02And it's actually really nice to see in person because it actually looks like an actual baguette.
04:09Everyone on set was in awe of that particular piece.
04:12And I think it really also captures not only Vice's recent film, but also how she's really
04:17championed for comedy as a serious form of art in the Philippines, but also as a breadwinner
04:23for the LGBTQIA plus in the country.
04:28Hi Preview, and we're about to shoot our last layout.
04:32Let's do this!
04:33Ready Papa?
04:35Okay, so it's 9.20pm and we're about to shoot our last layout.
04:39So thankfully, we're still on time.
04:41It really helps to be working with a team that really is committed to a vision and committed
04:46to the schedule.
04:47So thankfully, with PJ, Buer, and Eman, Rocket Sets, the Preview team, and of course Vice,
04:53Ganda, we were able to achieve that.
04:58The fashion film offers an intimate behind-the-scenes look.
05:01We wanted to make it look cinematic, but also showing the creative process of the whole shoot.
05:07Each layout shows a different role she embodies within and beyond show business.
05:12Vice as a host, a comedian, and a fashion icon.
05:18Thanks guys!
05:19It's a wrap!
05:20Happy 2025!
05:22Woohoo!
05:24Actually, when I saw the deck, I was really excited as always.
05:28Because I love working with Preview, and also I love working with Ate Vice.
05:34So when I saw the deck, I thought it was perfect because Ate Vice hasn't done it yet for Preview.
05:41My favorite layout?
05:43Actually, all of them.
05:45Each of the layouts are very curated per concept.
05:51It's like they have their own magic.
05:54It's different from Jeepney, Red, Moon.
05:59It's also different from our Breadwinner layout.
06:03So all of them have their own level.
06:07So when I first got the deck, I was so excited to do it.
06:10But then, I have a shoot today.
06:12So Marge was like, please can you do it because the deck really suits you.
06:17And I was like, I really want to do it.
06:18So it's a good thing that I was pushed because my first shoot got moved to the morning.
06:24And it was just in time for me to set up here.
06:27So I really, really wanted to do it because the deck was so beautiful that Preview team made.
06:31And I'm so happy it happened.
06:33Every layout is so different and well thought of.
06:37So it's fun to do because every layout has its own story.
06:41And it's great that every layout has a tie-in to Vice's life.
06:47And the last layout was perfect.
06:49There will be a GGB revival in February.
06:54We didn't know that.
06:56So it's great.
06:57For this cover, I think the deck was so clear.
07:01I think Vice really gets what was needed from the shoot.
07:04So every layout, it's like he's giving different things.
07:06So it was great.
07:09I think I speak for a lot of people in my generation when I say that Meme Vice is an icon.
07:15Growing up, she was really the figure I looked up to when it came to being queer.
07:19And having that kind of representation on screen really mattered.
07:22So having her as our first cover of 2025 was a big deal.
07:26And I'm personally very, very honored to have written about her and to get to know her behind the curtain.
07:32You know, she made Dabble in Comedy, and she's a master of the genre.
07:35But she's someone who takes her job very, very seriously.
07:39And I'm really just happy to have started this year with her.
07:43She regards the genre with the utmost solemnity.
07:46And I hope that people see that, not just with And The Breadwinner Is, but with everything she does as an artist.
07:51During the shoot, Meme Vice was very somber.
07:54I'd say she was in battery-saving mode.
07:56You know, she had an expressionless face.
07:59And from time to time, she would crack a joke.
08:01She would joke about her outfits or the props she was given.
08:04And it's in those moments where you really see the Vice candidate that people know and have come to love.
08:10And I think that just goes to show that Meme is a very versatile person when it comes to her craft and when it comes to her personality.
08:17And that's why she's lasted in the industry as long as she has.
08:20That's why she's always selling out theaters when she has an MMFF entry.
08:24And that's why people love her.
08:26I'm really just happy to have gotten to know her beyond the larger-than-life being we see on its showtime every weekday.
08:34I think what we can appreciate and learn from Meme Vice as an artist
08:37is that there's a seriousness that's required in the job, but we don't also have to take ourselves too seriously.
08:43And it's something that's reflected in her line of work and the filmography that she's invested in.
08:48And the character she presents every time she goes in front of the madlam people have really, really come to love their Meme.
08:55And I hope that when we see this cover and that when we learn about Meme and her different quirks
09:01and the things that she's dabbled in throughout her career,
09:04we see that she's been victorious in her own way.
09:07Because she's really deserving of whatever comes her way as one of the most successful entertainers of the country.
09:14She's a true winner, and the winner takes it all.