Writers, artists adapt AI technology to gain creative control

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00:00Producers, writers, illustrators, painters and digital artists have long dreaded and shunned

00:04the rise and flourish of artificial technology, especially in the creative arts form like film

00:09and TV production. Then again, artificial train their AI models based on the works of these

00:15aforementioned creative talents who have now wisened up to immerse themselves in AI to gain

00:20artistic control for their creative output or works. VOA's Trina Trinh reports.

00:24When the old masters created their works of art, intellectual property rights were likely not top

00:33of mind. But these days, the advent of generative artificial intelligence has some artists concerned

00:40that AI models are using their works without their knowledge or consent. The way AI is designed today

00:48is to consume everything everyone is creating to train their models and then to churn out

00:55results without giving any rewards and any opportunity for a gain for these creators.

01:02Fiverr, an online marketplace for freelancers, recently hosted an event in New York to introduce

01:09tools that let workers create and train their own AI models by feeding them their existing body of

01:15work. Writers, artists and other creatives get a personalized AI model trained on their

01:21particular style and aesthetic. They can then offer it to their customers. Instead of a customer

01:27coming in to a specific creator, not being sure if that is the creator that is suitable for their

01:35work, they can now play with their model, get a sense of what they're going to get. Some freelancers

01:42are optimistic. I feel like this gives you a better tool, a better amount of control over

01:51what it is that you do, what you love and how to market it. D. Smith is also a voiceover artist on

01:58Fiverr. He says AI generated voiceovers could help him service more clients like small businesses who

02:04might not be able to afford him. There are certain clients that don't necessarily need that perfected

02:12beautiful, beautifully crafted voice. They need something a little more simple. So what we're

02:17doing is we're introducing a new revolutionary way of approaching the design of AI, a way that

02:26puts the creator in the center. Fiverr isn't the only company tackling the copyright issues for

02:32creative professionals in AI. Right now there's a lot of conflict between creators and AI companies

02:39and that's just because there isn't a really a simple way to to license and connect these two

02:44worlds. Trip Adler is the co-founder and CEO of Created by Humans, a startup which acts as a sort

02:50of AI broker for published authors. We are building a marketplace for AI rights that allows human

02:56creators to license their content and their AI rights to AI companies. You sign up, you verify

03:03your identity, you claim your books, you select your licensing options. Just a few minutes and you

03:08can start licensing your books. AI systems would need to get an author's permission before using

03:13their books for training. These companies posit that AI models will need to train on higher quality

03:19data in order to improve their results. So if we're another source of high quality books, we think it's

03:26a place where they're going to want to license from. In this AI era, Adler says it's about building

03:32bridges between human creators and AI companies. Tina Trinh, VOA News, New York.

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