Mumbai: In an Exclusive Conversation with Siddharth Kumar Tewary, where he discusses his latest show, “Veer Hanuman”, and the extensive research that goes into creating authentic mythological narratives. He shares his perspective on balancing storytelling with audience engagement and the importance of innovation in reaching younger viewers. Tewary also emphasizes the significance of launching the show in Ujjain, at the feet of Mahakaal.
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FunTranscript
00:00Sir, first of all, welcome to INS, sir.
00:02And first of all, what would you say about this show?
00:05You have already made a show about Manipur, sir.
00:08So how different is Veer Hanuman from that show?
00:11Hi, I am Siddharth Kumar Tiwari from Swastik Production.
00:14Today we have come to Ujjain with our next story, Veer Hanuman.
00:21We have organized this special program here with Soni.
00:25In a new way, we have brought Hanuman's story for today's generation, for today's children, for today's families.
00:31Where there is so much learning, so much fun and entertainment.
00:35But along with that, very deep things that are written in our very powerful texts.
00:43We are bringing those things to the audience after Srimad Ramayan, now on Soni Sub.
00:47So for that, thanks a lot for coming to Ujjain all the way. Thank you.
00:51Sir, if we talk about the show, there is a lot of detailed research in every show of yours.
00:57Where do you get this research from? How many teams do you have that do such good research?
01:02Yes, since the time of Mahabharata, professors from Mumbai University,
01:07professors from Pune University, a lot of educated researchers.
01:12We have teams all over India.
01:14When we want to tell any story, we talk to the research teams.
01:19Because in our country, there are different types of versions everywhere,
01:22which have been collected in different ways over the years.
01:25So the research team is very important for us.
01:28In the beginning, we work on research.
01:30What is the main text that we should purely follow?
01:34And then we go into its details.
01:36That in these stories, the word is this, but what is the emotion?
01:41How is it relevant in today's era?
01:43Today, how can we say it in an engaging way?
01:46So that people always get that message.
01:48That is always my and Swastik's desire.
01:51And we always work very very hard to achieve the thought behind the story
01:55and not just telling the story.
01:57If we talk about today's shows, where people are running after TRP,
02:02you are telling a story there.
02:04Don't you feel that TRP plays an important role for you?
02:08Look, TRP will play an important role for every person.
02:11There is no doubt about it.
02:13When you are working, how will you know if people are watching or not?
02:19So the TRP system means how many people are watching you.
02:23That is the measurement to understand how many people are watching your story.
02:27So it is important for me that more people watch it.
02:30And because in today's time, it is not that TRP is the only dependency.
02:33People watch it on digital too.
02:35So people will watch it on Sony Lift too.
02:37It is not that TRP is only on TV.
02:42I think these stories are evergreen.
02:45They run for years.
02:47And if you say it from your heart, people will watch it on TV or digital.
02:51It is a medium of consumption.
02:54So people will say that if you say Hanuman's story on TV, TRP or digital,
03:00people will watch it for years on different mediums.
03:04Sir, if we talk about the younger generation,
03:07many people say that the younger generation does not watch these things.
03:11Or they like to watch shorts on YouTube.
03:14Or they like to watch other things on YouTube.
03:16But they do not watch these religious things.
03:18So what do you say about this?
03:19Look, there are different types of things.
03:22People watch religious things.
03:26Their consumption pattern is long format or short format.
03:30You are talking about short formats.
03:32I think those formats will always be there.
03:34The long format will become the short format.
03:37So the story will remain the same.
03:39There is a need to innovate in the way of telling that story.
03:42And those people who are not watching long format television in this space,
03:46we are moving towards short format for them.
03:50We will tell those stories in different ways.
03:54Sir, one thing I would like to tell you.
03:57If you wanted, you could have launched this show with a good hotel in Mumbai.
04:04But why did you choose to come here?
04:06And what is the reason for doing this show in such a large scale?
04:09We have come to Mahakaal.
04:12We are in Ujjain.
04:13We are telling the story of Rudravatar.
04:15There is a very important reason for coming here.
04:17I think everyone knows that Hanumanji is Rudransh.
04:21And apart from Mahakaal, what other place is there in the country to take such a first step?
04:28So today we have come to take blessings.
04:30Today we have come here with an innovative visual.
04:34How are we promoting this?
04:36There is nothing better than this.
04:39We will also have the darshan of God and we will also celebrate.
04:42Sir, a lot of people tried before making the show on Maidan.
04:48People tried before making the show on Mahabharat.
04:50But a lot of people did not do it.
04:52A lot of characters were not shown.
04:54So what do you have to say about that?
04:56Today is the age of social media.
04:58And people talk about small things.
05:02So what do you have to say about that?
05:04I think people have the right to say what they feel.
05:08They have the right.
05:10And our responsibility is that we tell any story with responsibility.
05:15So I think it is very important.
05:17The way we do research on everything.
05:19We have a responsibility that how we are bringing this story to the audience.
05:24So sometimes it happens that there are different versions.
05:28Different places have been written.
05:30So it happens a little.
05:31But I think it is very important that we deepen people's beliefs.
05:36Not to question it.
05:38Not to give the feeling that we know more and you know less.
05:41This is not our thinking.
05:43We always say that we should celebrate our roots.
05:46We should enjoy our roots.
05:48We should know what is the feeling in these stories.
05:51Not just entertainment.
05:53So these are the things that are very important for us.
05:55We always try to do this.
05:57Sir, what message do you want to give to the audience?
06:00I will give this message.
06:01Thank you for liking our stories till date.
06:03I would like Veer, Hanuman, Soni, everyone.
06:06This is coming on 11th March at 7.30 pm.
06:10If you can watch it, please watch it and let us know how you liked it.